[Music]
lacked that the world loses this business
of you ceasing to exist a company
what work do you work for the world
loses
This is a question that every
entrepreneur should be able to
answer but unfortunately we are
to reflect on questions
so it is to reflect on why when
It’s a kid’s remember, remember when I
I wondered why they said yes
only because then there is no answer
because yes
can not be the answer to the
entrepreneur basically there are two
types of companies
the first is a group of companies that
leaves the world better when I was born
on the other side is the group of companies
makes the world better when it stops
and here I wanted to deal with this
first group is the group of companies
leads the humanity leaving the world
better when it comes to exist only
That’s what we need to look at.
inside
we are not used to looking
inside we know what we people
Do we know how we do the
people do not wonder why
people do
How would you say it is in your inec
would say the great mário sérgio cortella
because we do what we do because
we raise every day the meaning
meaningful with the soul I tell
you companies have to be more
turtles yes turtles do not come speak
and I came to talk about
Entrepreneurship Companies Need to Look
into a turtle do when
she has a threat when she has a
way to go
which is the first of her behavior
to look inside is why it is
there the answers are in.
that she can connect with
essence of her and so follow
and this is the invitation I make for the
entrepreneurs so that they are
turtles also before looking at
outside opportunities look
the internal worries I want
change as a business which is the value that
I want to take humanity to the
from what I’m offering
as a business
Actually, we ‘re full of
shoals following a flow in the market
Knowing what you do knowing how you do more
without conscience behind our
actions and so we build a
empty market
Remember when you were children who
they asked you what you
They want to be when I grow up I remember.
Well, they always asked me that and
I think we make our
children you want to be when
grow up
they speak doctor firefighter lawyer
soccer player and we build
adults thinking about what I’m going to do
I need to do to have to win in the
life right what they say to us but I
I ‘ll tell you
We have to win in life, I say.
Win in life
to win in life and I’ll tell you
Imagine if we changed this
ask the children and the people
ask if I see what you want
be when you grow up we wonder if
what you want to change when you grow up
what is its cause what is the impact
What do you want to leave behind is the legacy?
What do you want to leave as you want?
be remembered
yes be superhero children are born
with this essence that we can
keep this
The same happens with entrepreneurs who
live the greatest crisis today the greatest crisis
that we live is not the economic crisis
is the crisis of meaning is the crisis of
sense is the existential void and in
The truth is that Monday is more or
less so because working can be
a work at work is not a
expression of the soul not expression
what you believe the most is a
work and what we want through
this proposal is to show that working
It does not need to be a work to work.
It can be a pleasure and Sunday night.
It can be beautiful tomorrow morning.
Monday
but for this you have to look at
inside that needs to be turtle
so without looking inwards following
only the flow of the market in
external opportunities and not the
opportunities and concerns
we build full flood companies
billing but sometimes empty
full feeling of transactions
commercial
but sometimes few transformations
social ideas full of ideas but few
ideals full of consumer goods but
little consumption of the action- packed good but
little intention behind those are
because I offer this to the market
What is my intention but does it exist?
Yes, a great generation of
entrepreneurs that I am part of that
has injected new elements into the market
work and showing that it can
play this private- sector game of a
different way you can invent
to bring a new approach to this world
knows that these entrepreneurs have in
common belief and I build a
theory that there are three
essential elements for the construction of
of a business for the purpose of
business transformer
these three elements are part of the
transformation track
the first element is consciousness
the conscience is when the entrepreneur
understands that what it does affects
everything and what the whole does affect the
business
that way he can feel
interdependent and not independent of the
market he has a sense of
belonging, he has a sense that
it belongs to the universe that the business
it needs to be connected with
this from the moment he has
this expanded awareness he can
look at purpose and wonder why
I do what I do because mine
business exists
not that I do not how I do
do not target them, but because it requires
soul with the expression of belief
meaning what meaning there lies the
purpose that inner flame that vibrates
very strong in my heart it makes me
raise every day in this direction for
behind what we do that is the
second element of the triad of
transformation that this belief
in this new generation of entrepreneurs
from the moment we have a
expanded awareness a purpose
clear and strong we can protect
the element
who could not could not fail to
be the people we call this
element of humanization people before
of people processes before methods
people before goals and from the
moment the company can
build this path of having this
alliance
in this path of conscience purpose
and humanization it becomes the organism
transformer
What this creates is that a company like
which would be a world where all
companies experienced this triad
expanded awareness for your lope
place in any definite purpose and
humanization in the first place as it is
what would this world be a happy world
the world with smiles and knows that the
competitive advantage of a
organization is happiness with
happy employees they have
best performances even give
better results as well as making the
test or do with everyone is a
smile together for some time
perceive how mute perceive as that of the
environment and organizations that have
base track reflect this
smile inside work and over there
really does not
work to get an idea this is not
Just philosophy, this is not a
This idea really is elements that
work for you today.
have a notion the business book
humanization of hashish souza brings
It is very clear that companies that
experienced these elements during the
The last 15 years have had fourteen
more than the result of performance in
terms of strategic results and
financial well then the track
not only does it generate that smile they
financial and
do not get me wrong I believe in profit
profit is key
without it the company does not survive
I believe in profit believe in
capitalism, but I believe that
capitalism can play in a way
different and that’s what the track
proposes you do not need to change
system
we can change the way the
people adapt with people
slide with it
this is the proposal of the triad profit is
important but before being
before love comes, love is greater than
money being is greater than t
that’s what the back track is now
I’ll look a little behind so that
Do you understand a little of how I
I got here when I asked
to you what would it be like if people
ask if for children who
Do you want to change when you grow up?
stop to think about it because it’s me
I asked
I do not know how it got to me but
during my childhood, my
adolescence I wondered what it was
and my passage here, what is the
my legacy what I want to leave the
world and there as a child I was
in love with football that is very
in love with football Sunday the ball
the ball deflects the ball in the backpack
there is another great passion that was
to create connections that was to create is new
ways of doing things
innovate transform me relate me
I knew that to get this side here
I had to study and to follow the
ball I had to go to a club
soccer
but here in Brazil it is impossible not to
I was able to pursue a career as a
soccer player and entrepreneur to the
same time it was there that I received
the most important link of my
life
I remember as if I were a scout today .
a company and inviting them to go to
United States play football to study
entrepreneurship
that is, I could unite the first passion
with the second passion in one way
and I went to the United States to attend
graduation this adventure that
incredible journey and play football
undertaking
only in the second season and had a
problem a lumbar injury running
during the game
I’m sorry, I have a lot of pain in the
legs and simply stopped falling moment
difficult frustrating moment, yes there
with me had fallen a dream that was a
I dream of playing ball
but then I connected with something very
because the next day I realized
that nothing is by chance I realized that it was
inside the classroom that I needed
being and that the injury had to
happened because it was in the classroom
that I connected with this new approach
the business world was where I
I understood that through business
I could contribute in some way
to take humanity understands that the
business world could be heroic
and that talking business does not
he needed to be pejorative he was not
Something bad could be talking about something.
very good of something transforming something
inspiring
I went back to Brazil with this desire to
contribute to this training of this
movement in our country understands that
before passing this message to the
world I needed to see her first
how I was going to talk to businesses
that they had to have purpose
humanization consciousness otherwise
experience in practice would be a
stage speech and then I understood that
you need to experience this before
and that was how she was born she would use a
movement that works with fashion
conscious where we transform
purchases in acts of solidarity
basically every transaction is
make a benefit for someone
social vulnerability situation
the purpose is to give hope and make
the most human world
we started with the shirts built
production chain
urbanized by great men like the
maurice and jackson on the sidewalk in
savior and for each shirt sold
another was donated
then we move on to the backpacks
built from material
reused
Let’s go to the streets and get pants.
jeans and fabrics we took this is a
community called new hope for
beautiful women like meire and raimunda and
they built the chivas that were
marketed
there we began to understand that I could see
the impact through fashion
in one of our deliveries that
we make the shopping experience
basically the client he wrote a
This dedication is dedicated to
with another shirt taken by
someone on the street and in a
of these actions we find your Jorge
living in a street situation a person
It was incredible that when
present that said the message that the
people not only from the
had a moment with each one of them
when he went to get his message and we
will tell him about the strength of this
love message bigger than the money you
is one of the prints
taken to the world he said the following
My son, you do not need to tell me.
I ‘ve lived this for my entire life.
It’s very clear to me, love builds
selfishness destroys and my son does not
stop taking this message to the
world does not stop do not give up the world
need this message and maybe if the
world had this clear message might
I was not where I am today
so an invitation I have for you
do is take this message to the world
and it was there that I actually connected with
the purpose of life that somehow
show to the world corporate world
of businesses that being well beyond t
that human values come before the
financial values
We take a step further actions
We did not want to be a welfare worker.
we just want the necessities
people’s basic skills
we connect restaurants we take
street meals in partnerships
with the big partner restaurants
more than three thousand meals taken
for street people more
of 100 dinners in the streets more than 500
volunteers involved people who were
that yields have become volunteers and
connected with the social from the
own capitalism only that play of
another way
we built a house in partnership with
ong ceiling where part of a collection was
all designed to build this house
so today a person who did not have
home today has because of capitalism
I say it again
only that playing in another way does not
Hates the game, play different.
we also have the glasses the peace the peace of
a need we saw on the streets of
that the difficulty of
school because they did not have the
ideal cruise and we created the
wood made from reused wood and
for each sold glasses another era
donated one degree glasses
after an ophthalmological consultation
for a child in situation of
vulnerability and there we could not
to give her not just the vision of
school board but the vision of the future
her vision of her dream and we realize
a big impact a big difference
children who could have access to a
grade glasses on account of education
and then we started to connect with
education at the moment we do not
I was still satisfied
we wanted to go further we noticed
that what we wanted was to go to the root
of the problem and brought together 60
street situation in a conversation like
and we asked them what we
We can do it for you.
is that we are doing right that
You really need conversations with
incredible men like Silvano and there
people understood that they needed
something that went far beyond what the
we were offering and their
edmilson raised his hand and
following the young
I wanted you now not to
worrying so much about me I wanted
you worry about the young people to
that they will not live what they
I lived today that you offered some
education for these young people.
and that’s where we looked inside
reshaped our business model
understanding that education was based
we look at the UN goals
we really connect with the goal
number 4 to be able to
capitalism contribute to education
quality of people and today from the
of each piece sold
we directly contribute to a
day of school of a young to the young
have access to it you need
transportation material feed
teaching in infrastructure teachers
and we now act directly
financing these values in partnership
with the alliance institute more than 45
Sponsored links
but we have a good part of the city with
this purpose of bringing hope and
make the world more humane and create a
consulting giving lectures workshops
seminars taking this message to
inspire more entrepreneurs
companies to undertake from the
transformation path as well and
now we are a new road a new
private sector road a new
approach to the business world
a new paradigm a change of era I
I wanted to invite you to be with me.
on this journey because from the
we can rather transform a
unit contributes to raising the
humanity and for that I wanted to do
a questioning
what are the two most important days
of your life
mark twain already said
two more important days are the days
where we are born and that people
Find out why we were born now.
I want to bring this to organizations
the two most important days of a
company is when she is born when she
find out why
thank you so much
[Applause]
[Music]
[Applause]
lacked that the world loses this business
of you ceasing to exist a company
what work do you work for the world
loses
This is a question that every
entrepreneur should be able to
answer but unfortunately we are
to reflect on questions
so it is to reflect on why when
It’s a kid’s remember, remember when I
I wondered why they said yes
only because then there is no answer
because yes
can not be the answer to the
entrepreneur basically there are two
types of companies
the first is a group of companies that
leaves the world better when I was born
on the other side is the group of companies
makes the world better when it stops
and here I wanted to deal with this
first group is the group of companies
leads the humanity leaving the world
better when it comes to exist only
That’s what we need to look at.
inside
we are not used to looking
inside we know what we people
Do we know how we do the
people do not wonder why
people do
How would you say it is in your inec
would say the great mário sérgio cortella
because we do what we do because
we raise every day the meaning
meaningful with the soul I tell
you companies have to be more
turtles yes turtles do not come speak
and I came to talk about
Entrepreneurship Companies Need to Look
into a turtle do when
she has a threat when she has a
way to go
which is the first of her behavior
to look inside is why it is
there the answers are in.
that she can connect with
essence of her and so follow
and this is the invitation I make for the
entrepreneurs so that they are
turtles also before looking at
outside opportunities look
the internal worries I want
change as a business which is the value that
I want to take humanity to the
from what I’m offering
as a business
Actually, we ‘re full of
shoals following a flow in the market
Knowing what you do knowing how you do more
without conscience behind our
actions and so we build a
empty market
Remember when you were children who
they asked you what you
They want to be when I grow up I remember.
Well, they always asked me that and
I think we make our
children you want to be when
grow up
they speak doctor firefighter lawyer
soccer player and we build
adults thinking about what I’m going to do
I need to do to have to win in the
life right what they say to us but I
I ‘ll tell you
We have to win in life, I say.
Win in life
to win in life and I’ll tell you
Imagine if we changed this
ask the children and the people
ask if I see what you want
be when you grow up we wonder if
what you want to change when you grow up
what is its cause what is the impact
What do you want to leave behind is the legacy?
What do you want to leave as you want?
be remembered
yes be superhero children are born
with this essence that we can
keep this
The same happens with entrepreneurs who
live the greatest crisis today the greatest crisis
that we live is not the economic crisis
is the crisis of meaning is the crisis of
sense is the existential void and in
The truth is that Monday is more or
less so because working can be
a work at work is not a
expression of the soul not expression
what you believe the most is a
work and what we want through
this proposal is to show that working
It does not need to be a work to work.
It can be a pleasure and Sunday night.
It can be beautiful tomorrow morning.
Monday
but for this you have to look at
inside that needs to be turtle
so without looking inwards following
only the flow of the market in
external opportunities and not the
opportunities and concerns
we build full flood companies
billing but sometimes empty
full feeling of transactions
commercial
but sometimes few transformations
social ideas full of ideas but few
ideals full of consumer goods but
little consumption of the action- packed good but
little intention behind those are
because I offer this to the market
What is my intention but does it exist?
Yes, a great generation of
entrepreneurs that I am part of that
has injected new elements into the market
work and showing that it can
play this private- sector game of a
different way you can invent
to bring a new approach to this world
knows that these entrepreneurs have in
common belief and I build a
theory that there are three
essential elements for the construction of
of a business for the purpose of
business transformer
these three elements are part of the
transformation track
the first element is consciousness
the conscience is when the entrepreneur
understands that what it does affects
everything and what the whole does affect the
business
that way he can feel
interdependent and not independent of the
market he has a sense of
belonging, he has a sense that
it belongs to the universe that the business
it needs to be connected with
this from the moment he has
this expanded awareness he can
look at purpose and wonder why
I do what I do because mine
business exists
not that I do not how I do
do not target them, but because it requires
soul with the expression of belief
meaning what meaning there lies the
purpose that inner flame that vibrates
very strong in my heart it makes me
raise every day in this direction for
behind what we do that is the
second element of the triad of
transformation that this belief
in this new generation of entrepreneurs
from the moment we have a
expanded awareness a purpose
clear and strong we can protect
the element
who could not could not fail to
be the people we call this
element of humanization people before
of people processes before methods
people before goals and from the
moment the company can
build this path of having this
alliance
in this path of conscience purpose
and humanization it becomes the organism
transformer
What this creates is that a company like
which would be a world where all
companies experienced this triad
expanded awareness for your lope
place in any definite purpose and
humanization in the first place as it is
what would this world be a happy world
the world with smiles and knows that the
competitive advantage of a
organization is happiness with
happy employees they have
best performances even give
better results as well as making the
test or do with everyone is a
smile together for some time
perceive how mute perceive as that of the
environment and organizations that have
base track reflect this
smile inside work and over there
really does not
work to get an idea this is not
Just philosophy, this is not a
This idea really is elements that
work for you today.
have a notion the business book
humanization of hashish souza brings
It is very clear that companies that
experienced these elements during the
The last 15 years have had fourteen
more than the result of performance in
terms of strategic results and
financial well then the track
not only does it generate that smile they
financial and
do not get me wrong I believe in profit
profit is key
without it the company does not survive
I believe in profit believe in
capitalism, but I believe that
capitalism can play in a way
different and that’s what the track
proposes you do not need to change
system
we can change the way the
people adapt with people
slide with it
this is the proposal of the triad profit is
important but before being
before love comes, love is greater than
money being is greater than t
that’s what the back track is now
I’ll look a little behind so that
Do you understand a little of how I
I got here when I asked
to you what would it be like if people
ask if for children who
Do you want to change when you grow up?
stop to think about it because it’s me
I asked
I do not know how it got to me but
during my childhood, my
adolescence I wondered what it was
and my passage here, what is the
my legacy what I want to leave the
world and there as a child I was
in love with football that is very
in love with football Sunday the ball
the ball deflects the ball in the backpack
there is another great passion that was
to create connections that was to create is new
ways of doing things
innovate transform me relate me
I knew that to get this side here
I had to study and to follow the
ball I had to go to a club
soccer
but here in Brazil it is impossible not to
I was able to pursue a career as a
soccer player and entrepreneur to the
same time it was there that I received
the most important link of my
life
I remember as if I were a scout today .
a company and inviting them to go to
United States play football to study
entrepreneurship
that is, I could unite the first passion
with the second passion in one way
and I went to the United States to attend
graduation this adventure that
incredible journey and play football
undertaking
only in the second season and had a
problem a lumbar injury running
during the game
I’m sorry, I have a lot of pain in the
legs and simply stopped falling moment
difficult frustrating moment, yes there
with me had fallen a dream that was a
I dream of playing ball
but then I connected with something very
because the next day I realized
that nothing is by chance I realized that it was
inside the classroom that I needed
being and that the injury had to
happened because it was in the classroom
that I connected with this new approach
the business world was where I
I understood that through business
I could contribute in some way
to take humanity understands that the
business world could be heroic
and that talking business does not
he needed to be pejorative he was not
Something bad could be talking about something.
very good of something transforming something
inspiring
I went back to Brazil with this desire to
contribute to this training of this
movement in our country understands that
before passing this message to the
world I needed to see her first
how I was going to talk to businesses
that they had to have purpose
humanization consciousness otherwise
experience in practice would be a
stage speech and then I understood that
you need to experience this before
and that was how she was born she would use a
movement that works with fashion
conscious where we transform
purchases in acts of solidarity
basically every transaction is
make a benefit for someone
social vulnerability situation
the purpose is to give hope and make
the most human world
we started with the shirts built
production chain
urbanized by great men like the
maurice and jackson on the sidewalk in
savior and for each shirt sold
another was donated
then we move on to the backpacks
built from material
reused
Let’s go to the streets and get pants.
jeans and fabrics we took this is a
community called new hope for
beautiful women like meire and raimunda and
they built the chivas that were
marketed
there we began to understand that I could see
the impact through fashion
in one of our deliveries that
we make the shopping experience
basically the client he wrote a
This dedication is dedicated to
with another shirt taken by
someone on the street and in a
of these actions we find your Jorge
living in a street situation a person
It was incredible that when
present that said the message that the
people not only from the
had a moment with each one of them
when he went to get his message and we
will tell him about the strength of this
love message bigger than the money you
is one of the prints
taken to the world he said the following
My son, you do not need to tell me.
I ‘ve lived this for my entire life.
It’s very clear to me, love builds
selfishness destroys and my son does not
stop taking this message to the
world does not stop do not give up the world
need this message and maybe if the
world had this clear message might
I was not where I am today
so an invitation I have for you
do is take this message to the world
and it was there that I actually connected with
the purpose of life that somehow
show to the world corporate world
of businesses that being well beyond t
that human values come before the
financial values
We take a step further actions
We did not want to be a welfare worker.
we just want the necessities
people’s basic skills
we connect restaurants we take
street meals in partnerships
with the big partner restaurants
more than three thousand meals taken
for street people more
of 100 dinners in the streets more than 500
volunteers involved people who were
that yields have become volunteers and
connected with the social from the
own capitalism only that play of
another way
we built a house in partnership with
ong ceiling where part of a collection was
all designed to build this house
so today a person who did not have
home today has because of capitalism
I say it again
only that playing in another way does not
Hates the game, play different.
we also have the glasses the peace the peace of
a need we saw on the streets of
that the difficulty of
school because they did not have the
ideal cruise and we created the
wood made from reused wood and
for each sold glasses another era
donated one degree glasses
after an ophthalmological consultation
for a child in situation of
vulnerability and there we could not
to give her not just the vision of
school board but the vision of the future
her vision of her dream and we realize
a big impact a big difference
children who could have access to a
grade glasses on account of education
and then we started to connect with
education at the moment we do not
I was still satisfied
we wanted to go further we noticed
that what we wanted was to go to the root
of the problem and brought together 60
street situation in a conversation like
and we asked them what we
We can do it for you.
is that we are doing right that
You really need conversations with
incredible men like Silvano and there
people understood that they needed
something that went far beyond what the
we were offering and their
edmilson raised his hand and
following the young
I wanted you now not to
worrying so much about me I wanted
you worry about the young people to
that they will not live what they
I lived today that you offered some
education for these young people.
and that’s where we looked inside
reshaped our business model
understanding that education was based
we look at the UN goals
we really connect with the goal
number 4 to be able to
capitalism contribute to education
quality of people and today from the
of each piece sold
we directly contribute to a
day of school of a young to the young
have access to it you need
transportation material feed
teaching in infrastructure teachers
and we now act directly
financing these values in partnership
with the alliance institute more than 45
Sponsored links
but we have a good part of the city with
this purpose of bringing hope and
make the world more humane and create a
consulting giving lectures workshops
seminars taking this message to
inspire more entrepreneurs
companies to undertake from the
transformation path as well and
now we are a new road a new
private sector road a new
approach to the business world
a new paradigm a change of era I
I wanted to invite you to be with me.
on this journey because from the
we can rather transform a
unit contributes to raising the
humanity and for that I wanted to do
a questioning
what are the two most important days
of your life
mark twain already said
two more important days are the days
where we are born and that people
Find out why we were born now.
I want to bring this to organizations
the two most important days of a
company is when she is born when she
find out why
thank you so much
[Applause]
[Music]
[Applause]
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