every day when I bring my children to
school I pass a dirt road there’s no
reason for me to really take that road
it’s bumpy and there’s always the chance
of getting a flat tire but since a year
or so
my son insists that we cycle along that
road it all started when his best friend
at school asked him hey Flores do you
dare to take the heroes road and since
then I have no other option than to
cycle along that bumpy road what I try
to show you with this anecdote happens
to us every day new media social media
the news
politicians organizations scientists
they all offer us frames that we can
apply to construct reality how does that
work and what can you do with it first
there is the dirt road that’s a fact
that can easily be double-checked but
now let me introduce the actual frame
that’s the archetype of the hero
that’s the organizing principle that is
socially shared and persistent over time
my son is using it to give meaning to
the dirt road and as such the hero’s
road is socially constructed but to what
extent is that hero’s Road also effect
for him it is is guiding his actions his
behavior so in that way it it has to be
reality this example also demonstrate
the difference with the popular meaning
of the term framing as something that
results in a false in an incorrect
version of reality but in the contrary
thanks to frames reality takes shape
a fact and a-frame results in a new
reality to stand in relation to the dirt
road or to the heroes road do we run
because it is real or do you run because
we perceive it in a particular way which
version of reality is guiding our
some people are recognizable by their
hackers now let’s be clear it is you who
might be making a political statement
out of a simple factual observation
some people are recognizable by their
haircut it is your brain that making
that’s making connections and comes to
conclusions framing works through
Association we see an image we hear a
word and we immediately are making
connections it’s a flexible brain that
fills in the gaps because of course we
all know this is Charlie Chaplin and
that’s Jon Bon Jovi now let’s talk and
think about asylum seekers refugees
undocumented immigrants one way to
perceive these people is from the
perspective of the victim seen from from
that frame they deserve or attention in
or help but with one snap of the finger
that tiny victim turns into an intruder
into a villain it becomes all the more
emotional or prisons are filled with
colored people I no longer feel at home
in my own country or typical Western
values will be jeopardized and of course
when the intruder is in your mind you
only see intruders and when the victim
is in your mind you only see victims
framing works through simplification of
course some of these people fall within
the convention of Geneva and they were
forced to flee their to leave their
country they did they flee from
persecution they are looking for a safe
haven but on the other hand there is a
stranger that can evoke feel and and he
or she can makes us to feel
uncomfortable so in the end both frames
are correct both frames are correct but
what happens however some people start
to generalize and reason from the one
frame or from the other and the result
is polarization what can we do to stop
that polarization first remember that
there is always a mid position let’s say
10 to 20 percent on the Left 10 to 20%
on the right what what with 60 to 80
percent in the middle just start and
keep on asking questions and if you find
out that the definition of a situation
is problematizing then there should be
some frame at play try to find out which
frame it is second a frame is only a
suggestion suggestion and invitation to
look at an issue from a certain prism
but if it’s a suggestion well then there
should be also some alternatives and we
know that are about 16 different frames
to look at my
when when the welfare gap feel for the
unknown to to ruffs
Sasha with to a measure with two sizes
etc mosaic plenty of frames third try to
combine these frames a combination of
frames is the best way to demonstrate
the complexity of an issue it will
result in a more nuanced picture of
reality it will make people think it
will stimulate debate and in if in the
end someone prefers the victim frame or
into the frame well then at least it’s a
result of reflection fourth if you don’t
like frames try to look for counter
frames
whereas frame results in a
problematizing definition of a situation
the counter frame does do the opposite
and results in a deep problematizing
version of reality and when the
definition of a situation is changing
also the solution might change the
solution we are looking for might even
become self-evident the ideal frame
knows how to connect it brings people
closer together and doesn’t put them
right opposite each other
a possible counter frame could be the
encounter then we are willing to take on
new experiences and that’s an invitation
to all parties in all possible
directions because contact leads to
recognition of what unites us as human
beings I hope
that by my talk today is an invitation
for you to look further than your own
frames and that you are willing to look
for alternatives and to look for
connections with the ideas of others I
will try to do the same next week when
our cycle with my son and daughter along
the heroes wrote what I found out what I
found out is that the heroes road is
actually a counter frame it’s an
invitation to me my son taught me a
lesson look further than the tiny chance
of getting a flat tire and enjoy cycling
[Music]
[Applause]
[Music] you
school I pass a dirt road there’s no
reason for me to really take that road
it’s bumpy and there’s always the chance
of getting a flat tire but since a year
or so
my son insists that we cycle along that
road it all started when his best friend
at school asked him hey Flores do you
dare to take the heroes road and since
then I have no other option than to
cycle along that bumpy road what I try
to show you with this anecdote happens
to us every day new media social media
the news
politicians organizations scientists
they all offer us frames that we can
apply to construct reality how does that
work and what can you do with it first
there is the dirt road that’s a fact
that can easily be double-checked but
now let me introduce the actual frame
that’s the archetype of the hero
that’s the organizing principle that is
socially shared and persistent over time
my son is using it to give meaning to
the dirt road and as such the hero’s
road is socially constructed but to what
extent is that hero’s Road also effect
for him it is is guiding his actions his
behavior so in that way it it has to be
reality this example also demonstrate
the difference with the popular meaning
of the term framing as something that
results in a false in an incorrect
version of reality but in the contrary
thanks to frames reality takes shape
a fact and a-frame results in a new
reality to stand in relation to the dirt
road or to the heroes road do we run
because it is real or do you run because
we perceive it in a particular way which
version of reality is guiding our
some people are recognizable by their
hackers now let’s be clear it is you who
might be making a political statement
out of a simple factual observation
some people are recognizable by their
haircut it is your brain that making
that’s making connections and comes to
conclusions framing works through
Association we see an image we hear a
word and we immediately are making
connections it’s a flexible brain that
fills in the gaps because of course we
all know this is Charlie Chaplin and
that’s Jon Bon Jovi now let’s talk and
think about asylum seekers refugees
undocumented immigrants one way to
perceive these people is from the
perspective of the victim seen from from
that frame they deserve or attention in
or help but with one snap of the finger
that tiny victim turns into an intruder
into a villain it becomes all the more
emotional or prisons are filled with
colored people I no longer feel at home
in my own country or typical Western
values will be jeopardized and of course
when the intruder is in your mind you
only see intruders and when the victim
is in your mind you only see victims
framing works through simplification of
course some of these people fall within
the convention of Geneva and they were
forced to flee their to leave their
country they did they flee from
persecution they are looking for a safe
haven but on the other hand there is a
stranger that can evoke feel and and he
or she can makes us to feel
uncomfortable so in the end both frames
are correct both frames are correct but
what happens however some people start
to generalize and reason from the one
frame or from the other and the result
is polarization what can we do to stop
that polarization first remember that
there is always a mid position let’s say
10 to 20 percent on the Left 10 to 20%
on the right what what with 60 to 80
percent in the middle just start and
keep on asking questions and if you find
out that the definition of a situation
is problematizing then there should be
some frame at play try to find out which
frame it is second a frame is only a
suggestion suggestion and invitation to
look at an issue from a certain prism
but if it’s a suggestion well then there
should be also some alternatives and we
know that are about 16 different frames
to look at my
when when the welfare gap feel for the
unknown to to ruffs
Sasha with to a measure with two sizes
etc mosaic plenty of frames third try to
combine these frames a combination of
frames is the best way to demonstrate
the complexity of an issue it will
result in a more nuanced picture of
reality it will make people think it
will stimulate debate and in if in the
end someone prefers the victim frame or
into the frame well then at least it’s a
result of reflection fourth if you don’t
like frames try to look for counter
frames
whereas frame results in a
problematizing definition of a situation
the counter frame does do the opposite
and results in a deep problematizing
version of reality and when the
definition of a situation is changing
also the solution might change the
solution we are looking for might even
become self-evident the ideal frame
knows how to connect it brings people
closer together and doesn’t put them
right opposite each other
a possible counter frame could be the
encounter then we are willing to take on
new experiences and that’s an invitation
to all parties in all possible
directions because contact leads to
recognition of what unites us as human
beings I hope
that by my talk today is an invitation
for you to look further than your own
frames and that you are willing to look
for alternatives and to look for
connections with the ideas of others I
will try to do the same next week when
our cycle with my son and daughter along
the heroes wrote what I found out what I
found out is that the heroes road is
actually a counter frame it’s an
invitation to me my son taught me a
lesson look further than the tiny chance
of getting a flat tire and enjoy cycling
[Music]
[Applause]
[Music] you
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