[Applause]
I bought a white shirt
short sleeve cotton
it cost me five euros
surely one of you has a
similar white or black t-shirt yes that
it is true that there was one with
three black stripes
and the adidas logo
my shirt
five euros and this one
how much do you think it cost
thirty euros
and if this shirt is also accompanied
of Real Madrid’s logo
ninety euros and if it is also accompanied
with the name of Christian ronaldo and is
the same one that they use when they play in
field
one hundred and twenty euros and if it is also
signed by Cristiano Ronaldo
three hundred euros
and if it’s the one he used when he won the
final of the champions league
goes to auction
my shirt
I can use it daily
but nevertheless if I had of
Ronaldo Christian signed and sweated by
the one that he used in the end of the
Champions League when he won the
would have in a showcase in a room
conditioned so that it does not evaporate
the sweat
and I would not put it on
that’s how irrational emotions are
welcome to neuromarketing
we realize the value of
emotions code play is a group that
like when you throw a new disc to
market tries to listen to some of the
songs I look for the videos
corresponding on youtube and although
I will end up buying this record for 20
euro
I’m delaying the decision however
If I find out that cosplay comes from Spain
to give a concert I’m wishing that
the day on which the sale opens
of tickets and from the first hour I’m
in connected to the internet to try to
get me one of the tickets that I know
that will cost me more than 100 euros
the disc twenty euros is for all the
life the concert over 100 barely lasts
one hour and a half
or the disk is going to end up in a drawer and the
concert is for life
this is the force of emotions
surely if he launched the question of whether
remember where they celebrated their last
birthday
most will remember where and even
who I was with but if I ask
remember that they dined on Monday
unless there was something emotional that day
the answer surely is that not
Emotional anchors help us
memorize long-term
then we can memorize data
if we try to find an anchor
emotional
this already there are marks that are it
using
the neuroscientist paul mclean in 1970
presented a simplified model of
brain consisted of three parts the
first of them the oldest one
called reptilian brain
is the one who makes the decisions of everything
what we do in the day to day
this part takes care of the heart rate
the respiratory rhythm takes care of
generate ourself feeling tired of
make us feel hungry for thirst
objective
conserve and recover energy for
get alive tomorrow tomorrow then
has a single objective that is our
survival
the second part the limbic is that of the
emotions
it’s typical of mammals because it’s the
first time he comes into contact
the baby with the mother
and the third the most evolved own
of the human being is the neocortex
this part is responsible for the reasoning
of the calculation the logical processes
to program that we are going to do this
of week
what we did not know is that each of
these parts was going to have its own
personality
the first one the reptilian the one
making the decisions is the homer simpson
that we all have inside
homer is lazy
is selfish
just worry about resting from eating and
for drink
taken to the reptilian are things that we
would allow to arrive alive to the day of
morning
the limbic is the snow white that all
we carry inside
everybody
if a little bird lands on the cornice of
A window like yesterday gives matter the
tomorrow we just want to live the moment
and finally there is the neocortex which is the
einstein that we all carry inside or
less so our mom told us
and that is responsible for the reasoning though
yes it is true that there are some
people who have it in it
position that homer simpson
grave is a matter of activating it
and these three parts are going to be discussed
when making decisions
our reptilian is going to be the point of
I support the one who will make the decisions
but now what decision will we make?
if you go shopping
homer simpson with snow white or homer
simpson with this this is going to
derive in two concepts that is value
perceived and aversion to loss the
first of them
the perceived value
what it does is activate our
snow white and this happens when
brands excite us, let’s buy
the latest model of the apple the macbook pro
and we are not thinking more than
Take it home and enjoy it on the sidelines
that they ask us for 2700 euros there is no frame
of comparison and let’s go for that
computer and we’ve taken that
computer however there are brands that
strive to communicate characteristics of the
product let’s give an example let’s
buy us a laptop and
we are looking at hp and toshiba and both
brands are going to talk about the screen
of the hard disk of the microprocessor and
before similar characteristics of the same
product as there is no emotion of by
medium
einstein is telling us care
saves the maximum and skips the
to lose the link
then in situations where there
similar characteristics and there’s
emotion the decision factor is the
price let’s give an example we have if
we want to drink water
the simplest thing would be to open the tap
fill the glass and drink
this is three thousand times cheaper than the
bottled water
yes it is true that you can give
case in which we have to go to
supermarket and buy bottled water
but there is also our einstein is going
to help me I have not seen anyone yet
that goes down the water corridor it
put in front of the bottles and tell me
my payroll mine my friend my skin
of chicken
how this does not happen
the normal decision is to buy the water
cheaper
yes it is true that there are brands that
work with the container to try
get excited and wake up snow white
and we will buy the bottle as if it were
a toy above the price of the
previous bottle in my case I have all
the collection
and finally there are brands that work
much the container and are capable of
incorporate Swarovski crystals
Y
offer us a water extracted from the bottom of
a lake of Mississippi
on the college campus of the university
polytechnic of valència
the mac team with research lab
we analyze from neuromarketing as
the stimuli of the brands
they affect us through the senses the
sight the ear the smell the taste the
touch
if a stimulus through the senses
It moves us to take us
decisions and in these cases the price does not
It is the key factor
we are able to help a designer
in the sketch phase
to choose what the design will be
that the public will demand the most
some equipments that are called ay
trackers that identify the pupils
of the consumer and draws us where he is going
to go the look
knowing at all times which of the
designs is the most attractive
if we also generate what is called
areas of interest
we will know which of them has been more
observed and in which of them the
consumer has repeated the look again
once the sketch is chosen
we can also visualize it as if
our eyes were lanterns
and leave the area clearer that which more
we like
or in the hole once the design and
colored know which of them is going to be
the most demanded which also goes
to facilitate the reduction of the catalog
knowing which of the colors is the one
will triumph
if they pass us we walk down the hall
of toys before two products
similar we will be able to identify
which of them attracts more to the consumer and
measure your emotional levels which will
will generate more memory and surely
will be the decision factor when it comes to
buy the product or we can help
brands to make their campaigns
communication
analyzing existing campaigns in the
which is chosen a famous protagonist
and we realize that this is a lot
less efficient than if we put a
unknown looking towards the brand
in this way we are able to win
up to 20% the claim and the memory
Of the same
we are also able to move to
an event and identify which of the
stands is going to be
the most visited the most attraction
generates and the one that more emotion and remember
has taken which will help us improve
said event in future editions
our team
recently moved to bucharest from
the hand of a well-known brand
l’oreal to measure the emotional level
felt by women who suffer in
adult age a skin problem
triggered suddenly and that dawn of
overnight with said problem
these women in their day to day suffer
the looks of strangers when you
move from home to work
in this case
these women with severe acne are
able to leave work or
including your partner
glory what he proposed to us was to measure the
emotional levels in this case were
negative of these women to try
to empathize with them and show them that
they know their pain and that they are capable
to offer a solution to improve your
day to day
for my part
I will continue using this shirt
white cotton
daily because that’s what my
neocortex
Cristiano Ronaldo’s shirt is
will end up buying my nephew because
our limbic is screaming at us
everyday
finally that of Christian ronaldo his
given and signed I would reserve them for a
yacht ride drinking me that bottle of
300 euros while viewing my
snow white sunbathing on the drug
as a conclusion indicate that throughout
of our life
we are the faithful reflection of what we
thrills
the studies chosen the desired work
our partner is a result of
what has moved us and the
emotions lead us to make decisions
thank you very much
[Applause]
Y
I bought a white shirt
short sleeve cotton
it cost me five euros
surely one of you has a
similar white or black t-shirt yes that
it is true that there was one with
three black stripes
and the adidas logo
my shirt
five euros and this one
how much do you think it cost
thirty euros
and if this shirt is also accompanied
of Real Madrid’s logo
ninety euros and if it is also accompanied
with the name of Christian ronaldo and is
the same one that they use when they play in
field
one hundred and twenty euros and if it is also
signed by Cristiano Ronaldo
three hundred euros
and if it’s the one he used when he won the
final of the champions league
goes to auction
my shirt
I can use it daily
but nevertheless if I had of
Ronaldo Christian signed and sweated by
the one that he used in the end of the
Champions League when he won the
would have in a showcase in a room
conditioned so that it does not evaporate
the sweat
and I would not put it on
that’s how irrational emotions are
welcome to neuromarketing
we realize the value of
emotions code play is a group that
like when you throw a new disc to
market tries to listen to some of the
songs I look for the videos
corresponding on youtube and although
I will end up buying this record for 20
euro
I’m delaying the decision however
If I find out that cosplay comes from Spain
to give a concert I’m wishing that
the day on which the sale opens
of tickets and from the first hour I’m
in connected to the internet to try to
get me one of the tickets that I know
that will cost me more than 100 euros
the disc twenty euros is for all the
life the concert over 100 barely lasts
one hour and a half
or the disk is going to end up in a drawer and the
concert is for life
this is the force of emotions
surely if he launched the question of whether
remember where they celebrated their last
birthday
most will remember where and even
who I was with but if I ask
remember that they dined on Monday
unless there was something emotional that day
the answer surely is that not
Emotional anchors help us
memorize long-term
then we can memorize data
if we try to find an anchor
emotional
this already there are marks that are it
using
the neuroscientist paul mclean in 1970
presented a simplified model of
brain consisted of three parts the
first of them the oldest one
called reptilian brain
is the one who makes the decisions of everything
what we do in the day to day
this part takes care of the heart rate
the respiratory rhythm takes care of
generate ourself feeling tired of
make us feel hungry for thirst
objective
conserve and recover energy for
get alive tomorrow tomorrow then
has a single objective that is our
survival
the second part the limbic is that of the
emotions
it’s typical of mammals because it’s the
first time he comes into contact
the baby with the mother
and the third the most evolved own
of the human being is the neocortex
this part is responsible for the reasoning
of the calculation the logical processes
to program that we are going to do this
of week
what we did not know is that each of
these parts was going to have its own
personality
the first one the reptilian the one
making the decisions is the homer simpson
that we all have inside
homer is lazy
is selfish
just worry about resting from eating and
for drink
taken to the reptilian are things that we
would allow to arrive alive to the day of
morning
the limbic is the snow white that all
we carry inside
everybody
if a little bird lands on the cornice of
A window like yesterday gives matter the
tomorrow we just want to live the moment
and finally there is the neocortex which is the
einstein that we all carry inside or
less so our mom told us
and that is responsible for the reasoning though
yes it is true that there are some
people who have it in it
position that homer simpson
grave is a matter of activating it
and these three parts are going to be discussed
when making decisions
our reptilian is going to be the point of
I support the one who will make the decisions
but now what decision will we make?
if you go shopping
homer simpson with snow white or homer
simpson with this this is going to
derive in two concepts that is value
perceived and aversion to loss the
first of them
the perceived value
what it does is activate our
snow white and this happens when
brands excite us, let’s buy
the latest model of the apple the macbook pro
and we are not thinking more than
Take it home and enjoy it on the sidelines
that they ask us for 2700 euros there is no frame
of comparison and let’s go for that
computer and we’ve taken that
computer however there are brands that
strive to communicate characteristics of the
product let’s give an example let’s
buy us a laptop and
we are looking at hp and toshiba and both
brands are going to talk about the screen
of the hard disk of the microprocessor and
before similar characteristics of the same
product as there is no emotion of by
medium
einstein is telling us care
saves the maximum and skips the
to lose the link
then in situations where there
similar characteristics and there’s
emotion the decision factor is the
price let’s give an example we have if
we want to drink water
the simplest thing would be to open the tap
fill the glass and drink
this is three thousand times cheaper than the
bottled water
yes it is true that you can give
case in which we have to go to
supermarket and buy bottled water
but there is also our einstein is going
to help me I have not seen anyone yet
that goes down the water corridor it
put in front of the bottles and tell me
my payroll mine my friend my skin
of chicken
how this does not happen
the normal decision is to buy the water
cheaper
yes it is true that there are brands that
work with the container to try
get excited and wake up snow white
and we will buy the bottle as if it were
a toy above the price of the
previous bottle in my case I have all
the collection
and finally there are brands that work
much the container and are capable of
incorporate Swarovski crystals
Y
offer us a water extracted from the bottom of
a lake of Mississippi
on the college campus of the university
polytechnic of valència
the mac team with research lab
we analyze from neuromarketing as
the stimuli of the brands
they affect us through the senses the
sight the ear the smell the taste the
touch
if a stimulus through the senses
It moves us to take us
decisions and in these cases the price does not
It is the key factor
we are able to help a designer
in the sketch phase
to choose what the design will be
that the public will demand the most
some equipments that are called ay
trackers that identify the pupils
of the consumer and draws us where he is going
to go the look
knowing at all times which of the
designs is the most attractive
if we also generate what is called
areas of interest
we will know which of them has been more
observed and in which of them the
consumer has repeated the look again
once the sketch is chosen
we can also visualize it as if
our eyes were lanterns
and leave the area clearer that which more
we like
or in the hole once the design and
colored know which of them is going to be
the most demanded which also goes
to facilitate the reduction of the catalog
knowing which of the colors is the one
will triumph
if they pass us we walk down the hall
of toys before two products
similar we will be able to identify
which of them attracts more to the consumer and
measure your emotional levels which will
will generate more memory and surely
will be the decision factor when it comes to
buy the product or we can help
brands to make their campaigns
communication
analyzing existing campaigns in the
which is chosen a famous protagonist
and we realize that this is a lot
less efficient than if we put a
unknown looking towards the brand
in this way we are able to win
up to 20% the claim and the memory
Of the same
we are also able to move to
an event and identify which of the
stands is going to be
the most visited the most attraction
generates and the one that more emotion and remember
has taken which will help us improve
said event in future editions
our team
recently moved to bucharest from
the hand of a well-known brand
l’oreal to measure the emotional level
felt by women who suffer in
adult age a skin problem
triggered suddenly and that dawn of
overnight with said problem
these women in their day to day suffer
the looks of strangers when you
move from home to work
in this case
these women with severe acne are
able to leave work or
including your partner
glory what he proposed to us was to measure the
emotional levels in this case were
negative of these women to try
to empathize with them and show them that
they know their pain and that they are capable
to offer a solution to improve your
day to day
for my part
I will continue using this shirt
white cotton
daily because that’s what my
neocortex
Cristiano Ronaldo’s shirt is
will end up buying my nephew because
our limbic is screaming at us
everyday
finally that of Christian ronaldo his
given and signed I would reserve them for a
yacht ride drinking me that bottle of
300 euros while viewing my
snow white sunbathing on the drug
as a conclusion indicate that throughout
of our life
we are the faithful reflection of what we
thrills
the studies chosen the desired work
our partner is a result of
what has moved us and the
emotions lead us to make decisions
thank you very much
[Applause]
Y
Please follow and like us: