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Mujeres líderes del emprendimiento | Laura Patiño | TEDxZamorano


[Music]
[Applause]
in a comic in the mountains of Antioquia
from colombia
more and tranquility a childhood
supremely happy in a family
purely agricultural where instead of
go to the movies on weekends and we’re going to
harvest tomato from tree and let’s
harvest strawberries and let’s help the
parents in agricultural work
and everything happens in a lot
tranquility because it was also a village
very small
result
that at about 15 years old everything was
solved in my life the best student
of the people of the best and truly
I studied but it was one of the best and
it turns out that we have to move to
the city displace displacement
forced by violence
from one day to the next arrive the layers and
they say and they have from today until tomorrow to
pack because we left at 6 o’clock
tomorrow then we pack and everything at 6 o’clock
the morning was the car riding everything
and in the afternoon we were living in
another place completely different
where for a person who normally
has lived in the countryside in the cities or
ends if you know you live off the land
take to the city is cool but
when they take you for a walk, not when
lead to live
and the first moment begins where we
draw comfort me my brothers we
they say good you very good
very good athlete students Monday
start at this new school
the worst student the worst student
from college
then they start to take you comfort
clear because everything depends on the medium in
the one in the town was the best
student in the city was the
worst students and more when you get to
half of the school year and they begin
the challenges of life to tell you good what
we’re going to do and now it’s time to adapt to
this new reality and start and together
with my family
we started these challenges
and we all had the same sister
little girl in the little school I was in a
most crucial stage of my life where I already
I was going to finish high school
and my mom had heard of zamorano and
very happy cheering we go
boys are going to present themselves and this is
the plan they are going to go they have to take out
great exams and when they
ask how much can they pay
they are going to put 100 dollars
$ 100 breast 100 dollars
but it’s not worth a lot if that’s why
you have to go and get the
better exams that can be taken because
they can not pay but 100 dollars
we went to do the homework just as
better exam we put what we could
pay
and we got the application
and sadly we got the scholarships
we had to look that we are going to continue
doing with our lives when we
they call and tell us in 8 days if they are
interested begin in zamorano and
start again to take us out of the area
of comfort because we already said good ni
we continue studying here and we continue
with our lives but we do not decide
we launched and it was for us a
little surprise to realize that up
my parents give us the 100 dollars
for the personal account each quarter
it was an incredible effort because we were
two my brother and me
and when they tell us years later that
raising those $ 100 was an effort
awesome we said
we started in another world that happens that
we can not understand the reality of
life
and we gave our best during the
university and we graduated being
average students we are going to
Colombia and we find the
reality of some parents who had
difficulties to pay the 100 dollars
every quarter
and then what will we do how
let’s overcome how we’re going to get
and we had many possibilities and
we could choose the easy way where
the easy way was to work for
someone
because that would have been the most
easy or we would have had a salary
we had every 15 and every 30 as
now my employees are 15 and 30 in the
pocket his talk and from someone else was
the problem
but it turns out that when we return
the town and my parents had a
notion that they wanted a venture
that had started
and when we see many people from
people are exactly in the same
situation that we are much worse
because we are all
complete in the family
or in much worse situations and we say
well then what are we going to do and
we started the venture the company
with what you see here
a freezer cited a scale
psychic
and we say we start and what we want is
a great company and obviously we started
to work super hard super hard with the
peasants in the region and what
we wanted to take out was a great company
go ahead and it would be very good to come to
tell you that everything has been very
easy and we already have the company friend
and that we do this and that without saying
difficulties but lies every time
get out of our comfort zone and
look at how we are going to overcome all these
difficulties then this is how
the company starts
and this is the old part
and we started working with a quantity
of people and they start their lives to
change little by little but ten years ago
I did not understand it I understand it makes a
couple of years just what is it that everything
that this has to do with employees
with the peasants the whole movement
that he has and all the effort that
we put for this to be done
and all these working mothers
peasants each has its history
and it was not only the fight my night
Our struggle to move forward
Also each of them then
where we see that an erika is now
technologist
and it’s going to become the next
auxiliary quality company
Johnny is doing his high school
light he died a son being with
us a baby
it was crisis now he has already rebuilt his
life and it’s getting married flower now it’s
supervisor, I’m talking about
Peasant Flower is now a supervisor and
his daughters are in college they are
the first ones that manage to break the cycle
and they are in the university and dora being
single mother works and has a life
quiet with your children I find myself
this photo yesterday
and I say it turns out that this is why I am in
this mess of undertaking to go to do
put in every day something
different
not all
not all has been rosy many have
been failures starting we made some
investments in large greenhouses
because we wanted to make some crops
export we invest everything
we had and we did not sell a single kilo
a single kilo we delayed paying the
greenhouses like seven years
and we did not sell a single kilo and failures
as this happened to us they pass us with
a lot of regularity then for
we the important thing is the ability
of the human being of the entrepreneur of
adapt and move on to adapt
and keep going for everything that is
have to do now I’m going to show you
what we have achieved after these 10
years of work after 1500 did not
can after meeting with
financial and that you tell us
because they are located in that little town
because they are doing over there because
they are not made next to the central
wholesaler where the products of
everywhere
and one begins to fight with the ideas of
financial from the other’s other that does not
it seems that the other does not that the other
no longer defend before the world
your business life because you love her
defend and because he wants to stay there
a blood fight literal blood because
everyone sees the buts to you
deal
including yourself but in the end it
It deals with the impact that can be done
then let’s see what after
many years we even achieved a stage
intermediate where we made some improvements to
through a contest and where my only
opportunity in that contest was to beat me
because as we did not lend any
bank that being smaller as not
We borrowed no bank
so
there was an entrepreneurship contest in
colombia where we participate 8500
people and I knew that I had to
win
if I did not win it as I was already
bank did not need me but I did not lack
give in mortgage the puppy of the
absolutely home everything was with a
impressive debt then there was this
entrepreneurship contest and we started
with the fixed goal and the study and what
be and I ended up being one of the
winners at the national level where we
they gave us a push and we bought some
little things and we feel like a break and
then we come to this topic again
that the banks did not lend for the
big project that is what we’re going to
see at this moment
then after so many negatives
we can see that we are not located in the
central wholesale, as the
financial advisors or like our
family members told us these children
so studied that they went for the
outside to finish in the same
village
who is going to study up there
to finish in the same town
they should leave for another part if both
they had learned
and we arrived and we started in the
little house they see and now they are all
Our offices
and we managed to do our project
project that now benefits more than 53
direct employees 53 families where more
80 percent are peasant women
that we train and improve these are the
facilities we comply with the most
high quality standards
large industries nationwide we
They buy us visit us well
accompanied and supported throughout
our process
Here we see how we comply with each of
the areas and what we dream of already
we buy the infernal from the front there
We are composting everyone
our waste
what we do not dream in all this space
it’s not just a plant anymore
we imagine an agro-industrial complex
where this is the first of several
plants that are going to be built and with the
which will we support the development of the
Colombian
and if you ask me how
They made it really this is the
bank company and we will go
recovering little by little because everything
he owes the bank but the idea is that in
some measure we will try not to
stress us a lot for that but
recover it
with this new plant we have the
opportunity to generate more than 120
direct jobs and we will process more
of 5000 kilograms 5 thousand tons
annual
5 thousand tons per year of the product that
will be sold we are in the process
but no doubt pleased the
suffering that has given us this
despite the fact that they have all of our
work team
then it looks easy does not say ay
how nice the company behind that there
thousand two there are many failures and this phrase
may sound trite but it seems very
The world is in the hands of
those who have the courage to dream and
Live your dreams
and actually yes yes I am this conference
I get some of you to go with
a little seed that you can
we did not have 100 dollars for the
personal account
and that now we are able to impact
our country that some people
They trusted us by giving us these
economic supports
and that we really give back
we impact the world through that
then we can complain about the government
does not do and this one does not do the other does not
but it turns out that if you focus and
you make the impact you want to make each
one there are a lot of mom jobs
heads of home advancing and improving
for the little bit of sand that each
one
So here we are with the impact of
we here is the grandmother because this
it is a family business I would like to say
that this is a job only a company
family where we love each other we love each other and
we fight every day in the company
try I would try to say no but it ‘s
difficult but it is also the most reward
great that there may be in times of
crisis there is nothing like family
Here is my grandmother giving the inauguration
of the first of several plants
all our equipment and opportunities
multiply as they are taken
super important at this moment who
I would think that we already have proposals for
continue with the following plants and
we have not even started paying the
that we already have then remember every
partner with the financial issue if
I also have my neck over there
distant and the debts that have me here
but the story is not money money
with the money you get at the end
but how do you support how do you create a company?
familiar as with the support for these
mothers head of family of you return and
you really think you have to do it there
that put all the win all the strength
and in the morning
many mornings that open your eyes and I say
My God, what did I get
because the level of pressure is
very important because I am very crazy
because I’m not working for someone
I remember all these families
families that come the peasants that
they are planting and that this is my way
to say if I die tomorrow I’m dying
quiet made an impact on the
society and also keep coming out of
my comfort zone because I could
say this is the first floor and there’s
more plants
but if through the other plants
I will have a super strong impact is
the way to do it then I hope that
my story leaves them some motivation and
he left this message the opportunities
multiply as they are taken
thank you very much
[Applause]
[Music]
[Applause]
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