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Memorable Magic | Nick Crown | TEDxChelmsford


[Music]
[Applause]
[Music]
no Chelmsford
how are we all good please get away good
stuff my name is Mick Brown I’ve been a
magician of mind-reader for
professionally for 18 years most of my
weeks are spent it’s attending various
different functions from various
different walks of life I may be a
private dinner party for eight people in
Mayfair for some guy that’s on the
Financial Times Rich List I could be
flown to San Tropez to entertain for
half an hour on someone’s yachts or it
could be a famed 18th birthday party in
the working man’s accomplice so I really
do get to see lots of different people
from lots of walks of life and they’ve
all got one thing in common I can make
them all
hopefully react like this it’s really
interesting looking back at these
photographs the kind of emotion on these
people’s faces as I’m performing just a
magic trick and this next one makes me
makes me laugh actually so if you look
at the lady in the red dress up I mean
literally horizon nearly popping out of
her head I’m bending a fork I love
arugula but the lady behind in the
silver dress I zoomed in on her she was
almost looks a little bit disgusted with
me
why but in her own way she’s she’s
appreciating the magic she’s enjoying it
in her own way I’m sure and I think she
was she was suitably impressed now I’ve
not always not being able to get these
reactions when I first started to
perform magic I was able to do the
tricks and people who enjoyed them but
it wasn’t – I’ve been performing for
quite a few years that I realized that
it was a subtle things that I do and say
which helped me get these kind of
reactions and the main thing I worked
out I need people first and foremost to
like me before I do anything quite often
I’m performing at a table and I’m
approaching the table people are judging
me before I’m even done a trick so it’s
the way I introduce myself the way I
hold myself I’ve seen some magicians
don’t approach the table and they’ve got
a deck of cards and they’re doing these
flashcards which is really talented and
it’s really skillful stuff half of which
I can’t even do myself all right but do
you care at that point it’s a little bit
shovel thing you’re in my opinion you
you’re getting off on the wrong foot all
right so you really need to make people
like you versus a performer and then
that opens themselves up to react like
this so yeah it’s really interesting and
you need to make room for in your
performance in my opinion to interact
with people because essentially this is
what I’m painful I’m made to enter on
play to entertain people first and
foremost I just happen to be using magic
as a way to do that so I think it’s
really important to listen to your
audience as I’m performing someone might
say something and I need to acknowledge
that I can’t just shrug it off and carry
on with my rehearse patter I need to
acknowledgement that and quite often is
those moments that create the funny
moments in the presentation I’ve seen
too many magicians kind of someone said
something and they just sort of shrug it
off and carry on with their rehearsal
patter because they haven’t got room for
movements I think that’s really
important and now I choose Myra Tyrael
really wisely so I haven’t going to give
you a quick demo
of something that I do I have a
mind-reader off you look really worried
so I am gonna ask someone to help me so
I’m looking for particular types of
people people that kind of susceptible
to suggestion people that haven’t been
drinking in the alcohol thank you for
the house lights
I want a gentleman for this one so you
look bored what’s your name
thanks John we have a metaphor I’ve read
good stuff we haven’t set anything up
thank you John and you may want to stay
here with me so we’re going to play a
quick game there are six colors on this
cube black blue green red white and
yellow John’s going to choose a color
he’s going to place it face up in your
plan and you’re going to cover it you do
this on my back to turn obviously cause
it’d be a terrible trick I’m gonna try
to influence and get John’s choices
right we will do this three times if I
get anything wrong John will be shouting
out the officers and don’t abandon it
actually go through one of these okay
okay
most people choose yellow on the first
day the way my facts have any color you
like chocolate you know once he’s
covered one you what you space up have
you done that
yeah good if you wait why don’t you
leave it for a minute if this is work
for 50 quid John should have chosen me
for a second just double check this is
work yeah you should have gone for green
face up it’s a green can I see
so I see green one out one hold upwards
right on this second Oh everybody tries
to trick me though choose green again
but John’s an intelligent man no test
too obvious right so entirely up to you
John I’m gonna turn around let me know
what’s was I don’t do this randomly I
saw you go wrong about there actually
consciously choose the color let me know
once you’ve done it don’t use it covered
good in your mind say to yourself over
and over again
but this time I’m going to make a bigger
job you can have all these randomly
stopped on the carpet so you won’t even
know yourself so he’s not actually
consciously choosing so I look at the
color blue blue blue
okay
it’s an interesting trick how we could
be influenced by suggestion but I want
you to compare that to what I’m about to
do
let’s choose a lady a lady with a blond
hair on the end there’s been tweeting
and doing songs about the whole thing
can I borrow you for this it’s alright
good stuff what’s your name sorry
Allegra lovely to meet you
[Applause]
we haven’t set this up we’ve never met
before lovely to meet you think of a
volunteering have you been here four
times before no I just I just went to
see her face of being people but I
wanted to think of someone close to you
like a family member or someone like
that get lending your minds to be
anybody in the world could be a friend’s
wife they’re my business dog
conveniently right there Tony
face down do that Allegra well my back’s
turned again let me know once you’ve
done so just write it above the line and
then turn the card face down
you know once you’ve done that good face
down a little slide that away this
credit card first because if you’re
holding it people think that make up and
see so I’m gonna zip this back into my
wallet it also gives me a chance to see
how it liquor is holding the pen she’s
pointing it away
no it times out the ten I know you would
probably say that’s because I want to
get it on your clothes but nine times
out of ten that indicates if you’ve gone
with family rather than a friend am i
right say Lucy’s family yeah okay this
is not blood family no okay she’s
helping me I’ve been seeing their
reactions already okay but this is a
male clothes person to you yes this is
the man I think I wanted to somewhere in
his name don’t say somewhere maybe in
the middle so no one that gets the first
one first cuz that might give it away so
think of one and enter okay that’s a chi
is there it’s a routine there was it
next to the one you were thinking of
good thank you that happens a lot didn’t
say his name really over half good okay
put your chin for me hear me same name
over and
became repeated screaming his name in
your model to show you spring before
she’s hating every minute of this he
said I was coming from here this is a
beat or ap9 correct pizza yes
[Music]
[Applause]
those two effects I just performed for
you I mean the first one was impressive
how I could influence someone just brew
suggestion but they were just colors
didn’t mean much right which one are you
going to remember more I can assure you
that you will probably remember that I
guess the pizza and the name Peter was
your other half right now that we
genuinely have to set anything up okay
because she’s gonna remember that the
more because it means something to her
she’s emotionally invested in the trick
it’s not just a random color now I could
have done the color thing but I could
have made me a fine emotion to the color
and say think of something that makes
you really angry and then choose a color
and that would have been a different
story
and I think it’s really important
applying emotions of tricks to make it
more memorable and more enjoyable now
this doesn’t have to just be a I
immediately you can do this with a basic
cartridge I mean if I was to tell you
that this box was given to me by my
grandfather genuinely calling papa and
this used to sit on his mantelpiece and
every Sunday lunch he used to go over to
his house and have a Sunday roast and
used to say to him pop up what’s in that
box never tell me okay he said one day
you will know but you can’t open it yet
and every Sunday it’s been on for years
I’m asking the same question pop up
what’s in that box
one day microwave Ando all right sadly
he passed away a few years ago now and
my Nana gave me this box a longer than
that up that’s it the time has come to
open the box but before we do that say a
card so you just imagined that you were
me oh reading this letter now and be
given this box what card would you know
trying to go for an obvious one like a
queen or a nice because everybody tends
to be knows seven of Spades seven of
spades why open the box there were two
things in the box there was a letter and
a one deck of cards way
they’re the cards and I open the note
and it literally said follow your dreams
anything is possible and I looked at the
debit card and I open them and I spread
through them they look very normal
okay it’s who I got to one car that was
facedown and it was the seven of spades
[Applause]
true story it’s not a true story
okay I bent the truth some of it’s true
some of its not okay
my grandfather was the first person to
get me in the magic of his body never
existed okay
and he’s probably a bit cheesy the
presentation it’s probably not one that
I would do if I was good to do a show
right but I wanted to get my point
across that you could take what’s just a
standard card trick and turn it into
something a lot more memorable and
meaningful by applying emotion to it and
I think you can apply this in all walks
of life in all different areas and
different jobs I used to sell magic
tricks in Harrods and Hamlet’s and when
I first started out and then I continued
to sell them from my car boots I’m
looking to work on myself but and quite
often I’d be able to sell lots of tricks
because people would want to know the
secret so I always just have to say and
if you buy the trick you can know step
by step it’s really quick and you’ll be
able to know how I just did there and
night times I’ve been there by anything
but when I quite a motion to it and I’d
say to a lady that I would just perform
the trick to imagine your son’s gonna
get it on Christmas day he’ll be able to
learn a trick straightaway it’s really
easy step by step instructions and then
he’ll be able to perform a magic show
than arrest your family on Christmas Day
I certainly sold a lot more when I
applied that so yeah making a
please tea in my opinion and I’m not
saying take advantage of people’s
emotions that’s we’ll leave that to the
psychics don’t get me don’t get me
started on psychic that’s another tool
for another day but there’s a famous
salesman and speak they’re called Zig
Ziglar and he said that people don’t buy
for logical reasons they buy for
emotional reasons so I’m going to leave
you guys with one question how can you
use emotion between hearts what you do
and to make you or your product or
company more memorable guys it’s been a
pleasure thank you for your time
[Applause]
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