not an idea for a TEDx talk I’ll start
with my possum paw Paw’s sandal story
then appeal to the paint those really
milked it search for some meaning in
something small dress the part and act
like an expert talk about how technology
define conventional wisdom if they’re
not going to let the cat out of the bag
embrace the bag so that was a TEDx talk
and cat memes and if you remember just a
few years ago tartar sauce the grumpy
cat became one of the most popular memes
that’s a screenshot from her Wikipedia
page she’s a star she became a star from
memes I don’t know about you but I want
in a way that is not just my list but
actually thoughtful so let’s break it
down with the basics what’s the mean
according to professor Li more shipment
a leading scholar on mimetics
the means simply put is a form of
digital participation this means that if
you’re digitally connected with your
phone your tablet or your computer you
can mean the term meme was coined by
Richard Dawkins and it’s a term that has
beamed itself ever since in other words
if a spread and become popularize it has
become a part of culture itself memes
don’t necessarily just happy image
members which is the most common type of
memes like the cat memes earlier memes
can also be viral videos that are parody
like the Harlem shake or Internet
challenges like the ice bucket challenge
with a fiber video or image macro what
makes a meal on me is its behavior in
culture how a spreads like a virus and
like a virus it mutates it spreads it
latches on to different hosts to thrive
and it goes dry if it has desirable
traits like a romanian function may the
best man win
so what are these desirable traits we
looked into an array of memes and
concluded that me and succeed because of
three things
what relatability those with relatable
content were more likely to thrive to
humor it’s got to be funny witty amusing
or cute three timing it’s got to capture
the zeitgeist at the moment Benoit CEO
of the cheeseburger Network said about
why you succeed it has to do with the
cultural zeitgeist that the meat hits on
and a new way of looking at something
that’s popular entertainment we can
relate to you may know Penhall from his
memes miss I Can Has Cheezburger website
which features copies ironically Benoit
is allergic to cats
think back to the election and how many
means you saw about the candidates
obviously there is a strong correlation
between current culture and main
popularity memes feed off the zeitgeist
or cur
political climate of course except memes
during and after the Grammys Oscars and
other award shows we all know Steve
Harvey’s Miss Universe that evolved into
an infamous meet building a poem with
Danny Joe according to the co-founder of
know your meme there are three key rules
that make me successful first they are
easy to copy
almost immediately after a meme is
created and posted on a social media
website or the internet if it is
relatable or funny or intriguing it is
instantly shared by hundreds or
thousands of Internet users take for
example these memes this rendition of
the Kermit versus evil Kermit meme is
perhaps one of the most popular memes
we’ve ever come across we are able to
relate to it in almost every direction
snip you late the content slightly to
fit our own lives because of this factor
the Kermit mean fits the second criteria
for successful mean it’s possible to
appreciate the room on multiple levels
for one thing it’s funny but it also has
the ability to fit into day-to-day
situations on different levels lastly a
successful meme should seem authentic or
not fake the people who surf the web can
often detect ideas that are trying to be
displayed for something they are not
however we will return to this point
later on you saw a power to connect
people the relatable content raise your
hand if you have ever sent shared or
tagged economy alright so a lot of
people now raise your hand if you’ve
ever created your own me I see there’s a
lava flow raising your hands and no one
really makes their own memes but that’s
none of my business
what is your business only the second
piece of art yes imitation
form of flattery but why not express
yourself through original names we have
the standard day and age have the world
at our fingertips so we need to quit
being lazy and start being original make
your own name your own before we end our
talk we do want to raise awareness about
one issue that memes are unfortunately
also contributing to in terms of the
times in which we live today
memes tend to be anonymous that’s more
often than not
no one is liable for a meme since it’s
hard to trace back to its original
creator making it easier to create fake
memes with false information or even
malicious memes that target another
person or idea now we’ve all heard
plenty of banner about the prevalence of
fake news but have you ever thought
about fake means I recently got into a
political argument with someone and
rather than trying to convince me with
reliable and reliable news sources this
opposing party sent me a chain of memes
that were not only false or meant to
trash my beliefs we can’t ignore the
fact that the emergence of memes has
changed our language there’s no way to
really change that but we use TV to make
it our responsibility to put memes into
our proper place memes are for a quick
amusement not profound insight memes
have become tremendously popular over
the past few years in fact according to
Google they are now statistically more
popular than Jesus so why we tell you
all this sometimes people mean well but
now let’s help them mean well we don’t
want me to become notorious for tearing
people apart we can all continue the
spread of memes just without moving into
the
misinformation that is like the bad
apple in our society I’m not gonna lie
memes are great sometimes I’ll just
scroll through Facebook and Tad my
friends and needs that can release we
can all do this and this approach them
evening brings us closer people that are
older to project to us so next time you
see em you think about it is it false
is it demeaning is its purpose to tear
down another group of person or is it
relatable fun and enriching thank you
for listening
Amin is really worth a thousand words
[Music] [Applause]
with my possum paw Paw’s sandal story
then appeal to the paint those really
milked it search for some meaning in
something small dress the part and act
like an expert talk about how technology
define conventional wisdom if they’re
not going to let the cat out of the bag
embrace the bag so that was a TEDx talk
and cat memes and if you remember just a
few years ago tartar sauce the grumpy
cat became one of the most popular memes
that’s a screenshot from her Wikipedia
page she’s a star she became a star from
memes I don’t know about you but I want
in a way that is not just my list but
actually thoughtful so let’s break it
down with the basics what’s the mean
according to professor Li more shipment
a leading scholar on mimetics
the means simply put is a form of
digital participation this means that if
you’re digitally connected with your
phone your tablet or your computer you
can mean the term meme was coined by
Richard Dawkins and it’s a term that has
beamed itself ever since in other words
if a spread and become popularize it has
become a part of culture itself memes
don’t necessarily just happy image
members which is the most common type of
memes like the cat memes earlier memes
can also be viral videos that are parody
like the Harlem shake or Internet
challenges like the ice bucket challenge
with a fiber video or image macro what
makes a meal on me is its behavior in
culture how a spreads like a virus and
like a virus it mutates it spreads it
latches on to different hosts to thrive
and it goes dry if it has desirable
traits like a romanian function may the
best man win
so what are these desirable traits we
looked into an array of memes and
concluded that me and succeed because of
three things
what relatability those with relatable
content were more likely to thrive to
humor it’s got to be funny witty amusing
or cute three timing it’s got to capture
the zeitgeist at the moment Benoit CEO
of the cheeseburger Network said about
why you succeed it has to do with the
cultural zeitgeist that the meat hits on
and a new way of looking at something
that’s popular entertainment we can
relate to you may know Penhall from his
memes miss I Can Has Cheezburger website
which features copies ironically Benoit
is allergic to cats
think back to the election and how many
means you saw about the candidates
obviously there is a strong correlation
between current culture and main
popularity memes feed off the zeitgeist
or cur
political climate of course except memes
during and after the Grammys Oscars and
other award shows we all know Steve
Harvey’s Miss Universe that evolved into
an infamous meet building a poem with
Danny Joe according to the co-founder of
know your meme there are three key rules
that make me successful first they are
easy to copy
almost immediately after a meme is
created and posted on a social media
website or the internet if it is
relatable or funny or intriguing it is
instantly shared by hundreds or
thousands of Internet users take for
example these memes this rendition of
the Kermit versus evil Kermit meme is
perhaps one of the most popular memes
we’ve ever come across we are able to
relate to it in almost every direction
snip you late the content slightly to
fit our own lives because of this factor
the Kermit mean fits the second criteria
for successful mean it’s possible to
appreciate the room on multiple levels
for one thing it’s funny but it also has
the ability to fit into day-to-day
situations on different levels lastly a
successful meme should seem authentic or
not fake the people who surf the web can
often detect ideas that are trying to be
displayed for something they are not
however we will return to this point
later on you saw a power to connect
people the relatable content raise your
hand if you have ever sent shared or
tagged economy alright so a lot of
people now raise your hand if you’ve
ever created your own me I see there’s a
lava flow raising your hands and no one
really makes their own memes but that’s
none of my business
what is your business only the second
piece of art yes imitation
form of flattery but why not express
yourself through original names we have
the standard day and age have the world
at our fingertips so we need to quit
being lazy and start being original make
your own name your own before we end our
talk we do want to raise awareness about
one issue that memes are unfortunately
also contributing to in terms of the
times in which we live today
memes tend to be anonymous that’s more
often than not
no one is liable for a meme since it’s
hard to trace back to its original
creator making it easier to create fake
memes with false information or even
malicious memes that target another
person or idea now we’ve all heard
plenty of banner about the prevalence of
fake news but have you ever thought
about fake means I recently got into a
political argument with someone and
rather than trying to convince me with
reliable and reliable news sources this
opposing party sent me a chain of memes
that were not only false or meant to
trash my beliefs we can’t ignore the
fact that the emergence of memes has
changed our language there’s no way to
really change that but we use TV to make
it our responsibility to put memes into
our proper place memes are for a quick
amusement not profound insight memes
have become tremendously popular over
the past few years in fact according to
Google they are now statistically more
popular than Jesus so why we tell you
all this sometimes people mean well but
now let’s help them mean well we don’t
want me to become notorious for tearing
people apart we can all continue the
spread of memes just without moving into
the
misinformation that is like the bad
apple in our society I’m not gonna lie
memes are great sometimes I’ll just
scroll through Facebook and Tad my
friends and needs that can release we
can all do this and this approach them
evening brings us closer people that are
older to project to us so next time you
see em you think about it is it false
is it demeaning is its purpose to tear
down another group of person or is it
relatable fun and enriching thank you
for listening
Amin is really worth a thousand words
[Music] [Applause]
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