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Mapping society for a more meaningful world | Steve Whitla | TEDxOxford


this gentleman is probably the most

intelligent person that you’ve never

heard of he taught himself to read when

he was 18 months old he left school at

11

graduated at 14 and he got his PhD from

Harvard when he was the attained now

some of you are thinking wow who would

have thought that the Kentucky Fried

Chicken mom was so smart this is not

Colonel Sanders this man’s real name and

I kid you not this is actually his real

name Norbert Wiener which I suspect may

be part of the reason why he was so keen

to get through school anyway he was

mathematical genius and during the

Second World War the American military

approached him and asked him to solve a

mathematical problem and the problem was

this how do you shoot down an aeroplane

when the aeroplane is traveling at a

similar speed to the bullet if that’s

what was starting to happen so if you

imagine this disc is an anti-aircraft

turret and you’re in a plane and I’m

trying to shoot you down well if I just

aim towards you by the time the bullets

reached you you’re over there somewhere

so where should I aim that’s the

question and the natural way to think

about a question like that is from the

perspective of the turret because after

all I’m the one trying to shoot you down

right but of course your perspective as

the pilot is just as important because

you’re trying to avoid the bullet as

much as I’m trying to hit your plan and

what Norbert realized was that you can’t

solve that problem from either

perspective

you have to find some way of zooming out

and seeing both perspectives at the same

time and when you do that you realize

this is a feedback loop because I’m

getting information from you about the

direction that you’re traveling the

plane in and you’re getting information

from me about the direction I’m firing

in now because

Norbert was a really curious person and

he had all these contacts at MIT that he

was talking to every day he realized

that this this phenomenon of feedback

loops is universal it’s one of the most

fundamental principles of life because

if you think about it all organisms

exist in an environment and they have to

adapt to the environment to survive so

we’re constantly being influenced by and

influencing our environment that’s how

we maintain our blood pressure and our

body temperature it’s our managing to

stand upright right now but where it

gets interesting is it at a social level

all of us are one another’s environment

so if you think of what’s happening

right now in this space from your

perspective it probably feels like this

is the ultimate in one-way communication

because I’m doing all the talking you’re

doing all the listening right what do

you think from my perspective I’m trying

to glean all the information I can about

how this is going we’re trying to see am

i making eye contact is anyone yawning

did you laugh at the funny bit at the

start about Kentucky Fried Chicken and

that’s all affecting me it’s affecting

my state it’s affecting my physiology

which affects the words that I can bring

to mind which affects the words that

you’re hearing which affects how you

respond and each speaker has had a

slightly different dynamic today but

that system is the same now imagine

zooming out even further right up

through the roof and looking down at all

it’s this huge complex interweaving mesh

a feedback loop upon feedback loop as

we’re constantly bumping into each other

and working together and talking

together and using public services

society is this vast complex

interweaving system and this is the key

point Norbert wieners principle still

applies remember what it was you can’t

solve systemic problems from one

perspective it’s very simple but very

profound and you can carry on zooming up

from the town to the country to our

continent to our planet and the same

thing applies we can’t solve systemic

problems from one perspective now here’s

the problem you can’t not take a

perspective right I’m a speaker here the

audience if I have a bad back and I go

to hospital I can’t not have the

perspective of being a patient because I

have one but if one of you go to the

hospital to try and fix my bad back

you’re taking on the perspective of a

doctor or a physio or whatever

now something goes wrong in the hospital

who’s got the better perspective because

I suspect the patient and the doctor

will have very different ideas about

what’s going wrong well they’re both

both gonna be right and they’re both

gonna be wrong we need to find some way

of zooming out and seeing the overall

perspective of the system if we’re going

to be able to talk about the problems

that affect it let alone find solutions

and this question of zooming out I

believe it’s a question we’ve actually

already solved once as mankind what we

of the situation at the end of the first

day of the d-day invasion and want you

to imagine that all of us are generals

sat around a table looking at this map

just imagine the conversations that

we’re having but where we are and where

the enemy is where did we expect to be

and what are our objectives and do we

need to change your objectives and does

anyone need more support and now I want

you to try to imagine trying to have the

same conversations in an alternative

reality in which maps have never been

invented you say you need some sort of

underlying frame of reference about the

context in which you’re talking if you

want to be able to have a high-level

conversation that’s meaningful and we

don’t notice this really about maps

because maps are so mature as a

technology but nobody in 1944 was having

an argument about what Normandy looked

like right but where the beaches were

and where the forests and the hills and

the mountains after hundreds and

hundreds of years of cartography we know

what Normandy looks like so now we can

have the conversation we want to have

military positions are so that’s two

insights for you first one from Norbert

Weiner that we can’t solve systemic

problems societal problems from one

perspective and then the insight from

maps that maps give us this way of

zooming out on having a shared frame of

reference about what the thing is that

we’re talking about so that we can have

meaningful conversations about what we

want to have happen so what happens when

what do we need as a society and as a

world well I think what we need our maps

of how society works as a system we need

maps of how healthcare works and how

education works we need maps of how

central government works how central

government relates to the local

government we need maps of the electoral

system so that I understand what

actually it means when I cast a vote how

does that affect government what’s the

difference between government and

Parliament how do they relate to central

government how do policy decisions made

their effect the services that we all

consume see we all have different

perspectives on these things but we

don’t have a reference map to tell us

what’s true what can be empirically

validated so what would these maps look

like well to be honest I’m not entirely

sure what they’ll end up looking like

because we haven’t really started making

them yet but I’ve got an idea what

they’re gonna start off looking like

because we’ve had a stab at making one

okay just because it’s topical we

thought we’d start off by making a map

of the European Union your interests

laugh at that and if you think when you

go into Google Earth and you zoom right

out and see the whole of the planet this

is the equivalent view of the European

Union but just like Google Earth we can

zoom in on different parts and see what

they look like inside and see how they

work I’d love to spend five minutes

going through this and explaining to you

how the EU works but instead we put the

URL at the bottom so feel free to

explore this yourselves later on what I

really want to draw attention to is the

different quality of conversation that I

believe maps like this could make

possible so if you think of the sorts of

conversations we were trying to have

last year about the European Union yeah

is it democratic is it an invasion of

our national sovereignty is it a waste

of money is there too much bureaucracy

well with a map you can start just more

meaningful questions so is it democratic

or not well if you look at the top here

here’s the European Council the

spiritual reason may goes off with all

of her her counterpart Heads of

Government from member states and they

provide the strategic direction in to

the European Commission which drafts the

legislation which is then discussed down

here by the council that’s all of the

cabinet ministers from the different

countries they’re all elected and the

European Parliament who of course we get

to elect directly once they’ve voted the

legislation in the Commission is in

charge of enforcing it so the Commission

is the one bit in the whole system that

is not either directly or indirectly

elected by us but it does take its

strategic direction from the council

which is all of the heads of state it

has a huge amount of power it’s got more

civil servants than any of the other

groups combined so is it sufficiently

accountable I don’t know

but you can see how much more of a

meaningful question I’m asking how much

more of a meaningful conversation we

could be having than just everything

being black or white or what about the

question about the number of bureaucrats

is this a waste of money well I know

want to zoom in and start looking around

and seeing you well which ones

is anybody here looked like they’re

doing anything that might be useful and

again I don’t know the answer to that

question but once again can you see how

the conversation can become more

meaningful

now I’m only we only built this as an

example to show you what could be

possible what I want you to imagine is a

world in which this Maps like these are

just the norm where if you want to know

how Oxford City Council works you can go

into your map a map that’s visual like

this that you can understand I want you

to imagine a world in which the same

maps are being used by policymakers in

Whitehall as are being used by primary

schoolchildren to understand how the

society works that they’re growing up

into can you imagine what a difference

that would make to question time in 20

years time when those kids grow up or to

political hustings or general elections

if we all actually understood how the

systems that make up society work on

which part we play in them imagine what

it would be like if instead of me

moaning about my council tax over here

and then magically dustbin men come and

potholes are filled over here

if I could actually trace the connection

between the two and understand the

complexity of how you get from one thing

to the and up to another and I could see

I’d love to say at this point that’s it

that would change everything and walk

offstage but truth is that wouldn’t you

see there’s a deeper problem here which

is that each of us are continually

walking around with maps in our heads of

how we believe the world works

and to be honest unless we’re willing to

challenge some of those maps why would

things like this even be of interest why

renounced all of his military research

and became a pacifist

I’d like to imagine him starting off

with this simple simple I say simple

very complicated mathematical problem of

automating a gun turret trying to figure

out how to shoot down a plant and then

noticing this pattern and moving out to

these ever-expanding views of systems

until eventually saw the whole world and

realized the real question here is not

how do I shoot down the plane the real

question is why are these people trying

and that’s why I think maps like this

need to exist it’s two stimuli at that

type of curiosity about how the world

works because it’s not something that

we’re naturally designed to do very

tend to find when I sit down next to

someone and start talking to them and I

find that they’ve got a very different

view of the world to mine

I mean very different like yeah morally

repugnant ly different after a while I

stopped listening to what they’re saying

because I have my map of the world I

know they’re wrong so why would I have

to listen to them and this map of the

world starts to become like a gum turret

I’m not listening to them anymore

unlined enough all the bullets of my

arguments right and my counter arguments

are my insults of my counter insults and

I am watching the trajectory of what

they’re saying not really listening

right because I want to shoot them down

so the next time that happens to us I

thought a challenge it could be today it

could be this week could be this month

the next time that happens to us why

don’t we take the risk taking the

difficult step of grabbing that

opportunity and stepping outside of our

Maps I’m just taking a little stroll

around in other people’s it’s very

simple to do all you need to do is ask

some questions I don’t mean questions

like your why are you such an idiot

I mean questions like what do you mean

by that

when you use that word I think you mean

this but but what do you mean by that

this this way you describe the world

where does that come from

what experiences have you heard the

because I believe that we all did that

these maps will help but if we all did

that together the world wouldn’t just be

more compassionate place it would also

be a more meaningful [Applause]

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