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Manifest Millennial: Neuroeconomics & Society | Victoria Ramirez-Miller | TEDxUTK


[Laughter]

hmm it seems as though the Millennials

are engaged in a generational

mudslinging campaign no criticisms from

Gen Xers and baby boomers stem from how

almost literally anything can and

probably will offend them oh yeah I was

pretty offended aspect to how they act

as though their perspective dictates the

world around them well now I can’t speak

for all Millennials but I certainly can

say that some of us might have an idea

worth spreading some of us actually make

some of us are having technical

difficulties right now

thank you in a recent study it was

suggested that Millennials spend most of

their to billion dollar purchasing power

on smartphones energy drinks and organic

foods I mean these are pretty healthy

while we’re destroying the economy right

but then again guess what else made the

list hot chilli sauce so yeah

understandably I can see why previous

generations might be a little concerned

about the economic decision making of

Millennials but today I am here to

explain the method behind the economic

madness during these times that I

affectionately call the Millennial age

of data it is my theory that Millennials

are evolving and adapting to their

changing economic environment by

integrating the traditional physical

system of capitalism into a less

physical new digital one combining the

disciplines of neuroscience and history

we will examine the stigmatized behavior

of Millennials as a Darwin ik neural

response triggered by the current

economic environment so great right but

we have a definition of economy but how

does neuroscience and history come into

play okay great well previous

generations always say that history

repeats itself so defined in this way

one could say that people could share

the same skills and decision-making

therefore an economic environment could

be considered an indicator of what the

great majority of that society believes

is valuable at the time the study of how

we measure these decisions and why

people make these decisions

it’s called narrow economics but wait

but wait Billy how does the economy act

as a catalyst for millennial evolution

well it is my belief that Millennials

are evolving and these technical

difficulties man as a millennial I’m

very unimpressed let’s go back it is my

belief that Millennials are more

receptive to consumerism due to the

abundance of technology that allows them

to create more passive income as

producers as producers with surplus

their ability to consume is increased

creating a favorable environment for

suggestibility and an even better market

for technology now with this said I

don’t believe that Millennials are the

first generation that this has happened

to I do believe that they are more

heavily scrutinized because the media in

general these days is less sensor than

in previous generations so to make this

talk is unbiased for all parties

involved we are going to focus on a

concept that is familiar to everyone in

the room I would think American history

right with a show of hands how many

people are are familiar with this

concept manifest destiny oh cool yeah if

you’re not don’t fret don’t worry as a

matter of fact we’ll jump right in we’ll

dive right in to the concept manifest

destiny in the Millennial age of data

both have one central thing both

encouraging individual economic

opportunity and the gain of territory

manifest destiny is defined as the 19th

century doctrine or belief that the

expansion

the United States throughout the

American continents was both inevitable

and justified it is defined by two major

things the California Gold Rush of 18-49

California Gold Rush of 18-49 came to an

end

leading to a population increase that

ended up leading to the construction of

railroads and railroads rose and

steamships during this time period the

Pacific Railroad now known as the

Transcontinental Railroad was built to

connect the East and West parts of the

United States in comparison the

Millennial age of data is defined as a

period in human history characterized by

a shift from the traditional practice

based on industrialization to a shift to

a more millennial economy based on

technology and information so with a

multibillion-dollar purchasing power it

isn’t hard to see that we’ve kind of

accomplished individual Economic

Opportunity but when you look at

technological innovations such as

applications or apps for short you can

see that we have created a technology

wherein the consumer can connect with

specific people and markets of their

choice just as the Transcontinental

Railroad allow the facilitation of goods

people and services from different parts

of the country to another with that said

we also have gained territory but in a

more unconventional sense of the word

territory attempting to colonize the

ones and zeros of the internet we

Millennials have created and are

gravitating heavily towards a

self-sufficient more digital market a

defining characteristic of this market

is going viral virility in this sense is

the establishment of familiarity right

so an unknown group at a constantly

accelerating rate with the best

practices eliciting strong emotional

responses such as at those logos and

pathos

the producers used this to brand their

product and sell them to others in

addition the interconnectedness of the

internet also leads to a increased

consumer base this consumer base is

maintained by customer satisfaction

which is maintained throughout constant

communication and mass exchange of

information and once this customer

satisfaction is maintaining long-term it

becomes customer loyalty once it becomes

customer loyalty it facilitates the

mental colonization of the consumer base

by their own producer that’s why you

think about him so much now I know it

seems far-fetched but I assure you it

can be explained by a natural occurrence

in the brain that is also explained by

Hipps theory of associative learning dr.

Donald Hill the neuropsychologist said

that neurons that fire together wire

together with this said he stated that

every experience physical sensation

emotion and thought triggers thousands

of neurons which build a neural network

now thinking about this one could really

believably compare the neural network to

the social networks of the internet so

now you’re probably thinking well is

there a problem with the way things are

or or what’s the purpose of mental

colonization is there a purpose for it

okay well to answer both of those

questions yes and our current economy

the middle class is expected to shrink

have not be completely consumed by the

subsequently the traditional market is

becoming oversaturated in markets such

as the white collar market which is

projected to create a distinct line

between the two remaining socio-economic

classes causing a crude example of the

half

like so and Millennials well we like to

have we don’t like to be have nots so

well genexus and baby boomers see

self-entitlement we see unexplored

opportunity in a traditional market that

is currently projected to actually limit

the economic advancement of its people

so with this said we opted out of

developing traditional skills and we

opted into brain dumping so what is

brain dumping well brain dumping is

sacrificing one skill for another skill

that helps you be more efficient in that

same environment Millennials do this by

sacrificing traditional skills and then

improving ones that they see will

benefit their own personal economic path

so diving deeper into this concept of

the virtual economy you would think that

a skill such as evolving or learning how

to use multiple skill sets would be

favorable in an environment where the

consumer base is learning information

just as quickly as the producer so okay

freezy now that we know of that we can

now confidently

go into how the minds of Millennials

actually complement the traditional

economy and bring in or facilitate the

new era of economy brought in by

Millennials some studies argue that the

Millennial is changing they are

exchanging the comprehensive reading and

speaking for texting and web surfing in

term some studies argue that this

affects the the lobes the loves that are

heavily indicated in communication such

the cerebellum and the parietal lobe the

same study goes on to suggest that the

excessive use of technology also

atrophies or shrinks the outermost or

bark of the brain making it difficult

for Millennials to process information

and the study concludes on a on a very

depressing and sad note saying that we

are basically unfit for our environment

because we’re different and we interact

with the people and their environment

and like previous generations but is

that a bad thing I mean what if it isn’t

what if it’s actually an evolutionary

response create it by collaboration and

amassing large amounts of information

and storing them through digital

interconnectedness reinforced by newer

stronger neural ties so my continuing

point is that Millennials are actually

the the horrible decisions they make

actually is their evolutionary positives

right that facilitate an ADD and boost

to the the stability of our current

economy so with this said while neural

ties may be broken and why may be

difficult to process information alone

maybe we do it together maybe you know

maybe we can’t hold different jobs maybe

we haven’t picked a career because we

know there’s economic freedom and

flexibility maybe we don’t have a

savings account because we haven’t

figured out how far we want to set the

bar but it should be noted that as we

are being critiqued for our personal

developments we are evolving as

multitaskers consumers of complex

information and collaborators so Gen

Xers baby boomers

don’t criticize us help us help us

during these times that we are bringing

in I only ask that you are open-minded

and tolerant of our views as we arts of

yours please be a part of the new

economy that is both inevitable and

justified justified that we are all

going to live in give yourselves a round

of applause for being so open-minded

thank you [Applause]

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