[Music]
[Music]
so what calls you what calls you I know
a very strange question to begin with
but let me articulate this a little
better
what is your purpose what are you here
for what is the change you want to see
in this world so what calls you so let
me throw some data at you just to say
that if this calls you so here is some
data India 1.3 2 billion people 638
thousand villages in our country let us
go a little further seventy two point
two percent of the population live in
villages and that is going to be sixty
percent by 2030 so means people are
going to move to the cities let’s look
further there are two hundred and sixty
million farmers in India 22 percent of
the population and the farmer suicides
in the last twenty year has been three
hundred and ten thousand people ten
years back you know I was confused in my
corporate job I went to my mentor and I
said I don’t know what I’m here for
I don’t know what I want to do I was
chasing job chasing the next big
designations and I said you know I don’t
know and what am I doing here and he
just told me what calls you and he said
Manav just be available and something
will call you and this called me so I
left my corporate job and started
working on this agenda but there’s a
larger context what calls me is jobs
there are no jobs right farmers commit
suicide because the jobs are not
sufficient middlemen people migrate to
cities in search of jobs young people
take guns as jobs and what calls me is
how can we create jobs
so that we have sustainable communities
where is the uber for farmers why aren’t
any startups creating that with that
motivation I said startups create jobs
how many of you know startups create
jobs startups create jobs so I said okay
we’re going to create those startups
there are going to be really reforming
the villages of India and I started
working on the startups the cool guy who
left his job thought he could do it all
right you used to cool when you leave
your job everybody is saying Wow how is
that so cool right but it’s not cool
when you realize you haven’t got it
right and that’s what happened so I was
doing this difficult Lincoln Valley
style workshops for students all over
and in India and then I realized the
startups are not starting up there is a
huge failure rate and of course there is
a huge failure rate in startups and a
number of these startups were just not
doing it right I’m you know working with
in thousands startups and some of them
becoming successful I thought is that
you know good use of my time maybe it is
maybe it is not but you know I started
wondering and then started looking at
some additional data let’s look at the
big companies that were one startups how
many jobs that they created IBM Intel
born out of the computer revolution
right 380,000 jobs by IBM over 107
thousand by Intel so quite a number of
jobs if you’re successful if you are
successful and then let’s look at the
new companies Google we all know Google
sixty-two thousand jobs and now we are
coming to startups that are getting born
out of the digital revolution and let’s
look at Facebook twelve thousand jobs
over twelve thousand jobs and 1/7 of the
world uses Facebook right and twelve
thousand jobs and that makes me wonder
Oh startups do they create jobs
yeah they create jobs of course these
are valuable startups
but they create more wealth they create
efficiency and they charge our economy
we all know that no doubt about it but I
said you know I am NOT going to spend my
time motivating the startups to
transform rural India let’s do it
differently right and then I went home
and motivated my sister here and within
two months she left her job as well and
that’s where my father had a panic
attack why do you want me to go back
from a retirement back to doing a job
right what are you really trying to do
and something that I was really inspired
was that time in some something
something that I really wanted to do
with my sister who’s like a healthcare
expert like let’s let’s go to rural
India right I’ll do the same stuff with
the people in the villages the same
Silicon Valley big city stuff but now in
Hindi other languages and let’s do it
for for people in the villages so I
started doing that I you know went to
rock hunt went to villages of Andhra
Pradesh and you know since I speak Hindi
I was doing this workshop in Hindi in
Uttarakhand in one of the hills in Gupta
Kashi and and there was like all the
energy right you know the hackathons you
know the accelerators the way they’ve
all worked right energy let’s make
mistakes let’s make it happen everybody
is charged up and they are phenomenal
people who are who are in this workshop
and they’re building their companies and
then one day one person dropped out and
I said what happened so his colleague
says sir was called security guard job
Maliha he’s joining as a security agent
and I said but he’s a cool guy he should
start up he said no be neat job sir
you know we know need startups and again
that makes me wonder what’s what’s
really going to happen right again you
get it wrong and that’s when I started
looking what’s going wrong really and is
there something wrong but then I start
thinking about a model that has inspired
me since I was a young person or a
teenager right and this model is this
model how many
if you are from the PCO generation how
many of you seen this right this has
created 55 lakhs jobs 5.5 million jobs
right because of this right lot of
entrepreneurs local entrepreneurs could
make money people who were underserved
people with physical challenges all of
them could you know set up a PCO and
make money and PCO for those of you who
don’t know is like a public call office
which offers paper use phone service so
I used to use the PC oh drop a one rupee
coin and talk to my father or my mother
and it was great because I didn’t have a
mobile phone so that created jobs right
and I sigh wondering is there a PCO
model for rural India and then I started
going back and you know working for 17
years in various large corporations you
know you always get these corporate
intrapreneurs right who are clearing
this technology that they want to take
to the to the grassroot as we call them
right the next billion customers how do
we do market expansion in every company
I know is trying to do that but then the
budget cuts will happen and everything
will wind up right because you have to
focus on your core business right but
there is a intention there is really an
intention among large organization and
startups that um its size to really
transform and then you go down to the
bottom of the pyramid and you look at
this person and he said sir I need jobs
like yesterday can you give me a box
which I could install and start I don’t
need your workshops right I mean they
are very polite they they survived my
workshop they went through the pain but
that’s what they really wanted to tell
me right so I looked at it okay I’ve
hung at the top of the pyramid look down
people I mean both of them are wanting
something but nothing is happening can I
make it happen and then you look back
maybe they the pyramid is not inverted
maybe it’s like this can this person at
the bottom of the pyramid and this
person in the corporate sector or a
large company can they co-create
businesses that could be taken in a box
and taken to rural India or in the
villages and that’s what things started
changing I said let me do that let me
take the pain of entrepreneurship
way if you look at the large corporate
entrepreneurs or big companies they want
to go to the villages but they are 638
thousand villages so many languages so
many cultures so many beliefs how are
you going to scale right the scale is a
big issue how are you going to scale you
can’t make a box that can scale right so
you have a last mile challenge and then
you go to this person who’s at the
bottom of the pyramid so thought I
thought it’s born of the pyramid maybe
it’s not again but this person knows his
village so well knows the community and
is just waiting for innovation so I said
ok let’s take the pain of last mile away
from the corporate and let’s take the
pain of innovation away from the last
mile entrepreneur and that’s things
started happening and in fact last six
months there have been phenomenal
results that my team is producing on
this model and we have created probably
the world’s first co-creation
accelerator in a village in Modi in
Andhra Pradesh you sit on the east
godavari region and this is a co
innovation co-creation accelerator where
some of the largest companies in the
Silicon Valley some of the largest
companies of India are co-creating now
business models so it’s a business model
development exercise and taking it to
the last mile and making it happen
and let me give you three models right
now that are working phenomenally
phenomenally though we have five
entrepreneurs that will be graduating
out on the 29th of December from this
accelerator so we will have five
entrepreneurs in six months graduating
from this will village and launching
their business so let me talk to you
about the first one the first one is is
a healthcare center now we all know
telemedicine we all know it works it
doesn’t work so you know nothing great
about it but what happens here is this
is in partnership with a large hospital
now when we started co-creating the
village level entrepreneur said we don’t
need doctors you know we have our own
set right their own beliefs own set of
doctors quacks fake doctors whatever you
want to call them but there is a belief
right but they said that when there is a
struggle when we are struggling we go to
the cities and we had
wait in queues and then go there time is
up
right we never get there we never make
it because we don’t know who to meet can
this telemedicine Center do that so this
telemedicine Center is co-created with
that intent where anybody from this
large Hospital would get early diagnosis
and if there is a need he or she will
get an express lane treatment to this
hospital at a 50% or maybe lesser cost
and that is cool you know and now we are
developing this model and it would be
hosted by a village entrepreneur let me
tell you another story this story is
this model is about a noir who’s a
shrimp farmer shrimp harvest gets wiped
off if the acidic level of the water
falls drops right if the oxygen falls
drops and the whole harvest is spoiled
so there is a co-creation happening now
with a sensor company a data analytics
company and a splurt company user so you
see the solar panel there where you
could make a box go to this pond
test the water give a real-time report
to the farmer so that they can take
action and come back and this is offered
like water testing as a service as a
model as a box right as a PCO is getting
offered in this village and similar
model we are doing soil testing as a
service we all know farmers you know
they come with their soils to the labs
into the government labs when the the
crop is gone completely and here is a
third model which I am very proud of by
the way and the reason I am proud of is
that it addresses a big problem that I
didn’t know about now India is a land of
art and crafts we all know that there
are 43 lakh viwers in our country 4.3
million Weaver’s in our country and
within our generation some of them are
going to get extinct they are all gone
and andhra pradesh and telangana have
about 250,000 you know weavers and this
village where I am working has 100 about
hundred and thousand Weaver’s and these
are Weaver’s and these are pictures of
these Weaver’s who make beautiful
hand-woven sarees
they’re beautiful hand-woven saris and
they make them and they take it further
through a local entrepreneur now these
saris are not cool anymore right they’re
not cool anymore and when I was taking
my village entrepreneurship class
there’s a girl who just stood up and
said I want to change that I want to
change this and she said she wants to
get the e-commerce revolution to the
village right where her parents could
who are weavers could sell their
products so here is the difference it’s
not products coming to the village but
village becoming a producer and use
shipping products from the village to
the cities and I’m happy to tell you
that this girl her Etta is getting the
e-commerce revolution with a big
ecommerce company and reviving the ap
innovation and Weaver’s society the
society the co-operative society that
sells and is you know employs over 1,000
Weaver’s and she’s reviving that and
she’s with us today so let me invite you
harita who’s here who’s going to talk
briefly about what is she doing so
please welcome her Etta
[Applause]
[Music]
[Applause]
so harita what are you doing
I am from Beavis family my father is a
favor that’s why I know the problems
faced by a beaver he works from morning
3 a.m. to 10:00 p.m. but he get 150
rupees per day I’m an engineering
student to pay my college be my father
go into labor work he got 300 rupees per
per day that’s why not only my father
all the viewers are interested to go
labor works the main problem of waivers
is marketing so I want to get ecommerce
platform to the weavers and what’s your
dream I want two more reviewers to be
known to the world let’s give a big
round of applause photo hiya is my real
hero this is what calls me and what I
get from this is entrepreneurship is
just not for entrepreneurs right there
are entrepreneurs who are changing the
world but believe me people who are
doing other meaningful stuff can still
change the world we all can create jobs
and create haridas who are really going
to transform the villages of India so
let’s go create let’s be entrepreneurial
and get the transformation that the
villages of India are waiting for thank
you very much
[Applause]
[Music]
[Music]
you
[Music]
so what calls you what calls you I know
a very strange question to begin with
but let me articulate this a little
better
what is your purpose what are you here
for what is the change you want to see
in this world so what calls you so let
me throw some data at you just to say
that if this calls you so here is some
data India 1.3 2 billion people 638
thousand villages in our country let us
go a little further seventy two point
two percent of the population live in
villages and that is going to be sixty
percent by 2030 so means people are
going to move to the cities let’s look
further there are two hundred and sixty
million farmers in India 22 percent of
the population and the farmer suicides
in the last twenty year has been three
hundred and ten thousand people ten
years back you know I was confused in my
corporate job I went to my mentor and I
said I don’t know what I’m here for
I don’t know what I want to do I was
chasing job chasing the next big
designations and I said you know I don’t
know and what am I doing here and he
just told me what calls you and he said
Manav just be available and something
will call you and this called me so I
left my corporate job and started
working on this agenda but there’s a
larger context what calls me is jobs
there are no jobs right farmers commit
suicide because the jobs are not
sufficient middlemen people migrate to
cities in search of jobs young people
take guns as jobs and what calls me is
how can we create jobs
so that we have sustainable communities
where is the uber for farmers why aren’t
any startups creating that with that
motivation I said startups create jobs
how many of you know startups create
jobs startups create jobs so I said okay
we’re going to create those startups
there are going to be really reforming
the villages of India and I started
working on the startups the cool guy who
left his job thought he could do it all
right you used to cool when you leave
your job everybody is saying Wow how is
that so cool right but it’s not cool
when you realize you haven’t got it
right and that’s what happened so I was
doing this difficult Lincoln Valley
style workshops for students all over
and in India and then I realized the
startups are not starting up there is a
huge failure rate and of course there is
a huge failure rate in startups and a
number of these startups were just not
doing it right I’m you know working with
in thousands startups and some of them
becoming successful I thought is that
you know good use of my time maybe it is
maybe it is not but you know I started
wondering and then started looking at
some additional data let’s look at the
big companies that were one startups how
many jobs that they created IBM Intel
born out of the computer revolution
right 380,000 jobs by IBM over 107
thousand by Intel so quite a number of
jobs if you’re successful if you are
successful and then let’s look at the
new companies Google we all know Google
sixty-two thousand jobs and now we are
coming to startups that are getting born
out of the digital revolution and let’s
look at Facebook twelve thousand jobs
over twelve thousand jobs and 1/7 of the
world uses Facebook right and twelve
thousand jobs and that makes me wonder
Oh startups do they create jobs
yeah they create jobs of course these
are valuable startups
but they create more wealth they create
efficiency and they charge our economy
we all know that no doubt about it but I
said you know I am NOT going to spend my
time motivating the startups to
transform rural India let’s do it
differently right and then I went home
and motivated my sister here and within
two months she left her job as well and
that’s where my father had a panic
attack why do you want me to go back
from a retirement back to doing a job
right what are you really trying to do
and something that I was really inspired
was that time in some something
something that I really wanted to do
with my sister who’s like a healthcare
expert like let’s let’s go to rural
India right I’ll do the same stuff with
the people in the villages the same
Silicon Valley big city stuff but now in
Hindi other languages and let’s do it
for for people in the villages so I
started doing that I you know went to
rock hunt went to villages of Andhra
Pradesh and you know since I speak Hindi
I was doing this workshop in Hindi in
Uttarakhand in one of the hills in Gupta
Kashi and and there was like all the
energy right you know the hackathons you
know the accelerators the way they’ve
all worked right energy let’s make
mistakes let’s make it happen everybody
is charged up and they are phenomenal
people who are who are in this workshop
and they’re building their companies and
then one day one person dropped out and
I said what happened so his colleague
says sir was called security guard job
Maliha he’s joining as a security agent
and I said but he’s a cool guy he should
start up he said no be neat job sir
you know we know need startups and again
that makes me wonder what’s what’s
really going to happen right again you
get it wrong and that’s when I started
looking what’s going wrong really and is
there something wrong but then I start
thinking about a model that has inspired
me since I was a young person or a
teenager right and this model is this
model how many
if you are from the PCO generation how
many of you seen this right this has
created 55 lakhs jobs 5.5 million jobs
right because of this right lot of
entrepreneurs local entrepreneurs could
make money people who were underserved
people with physical challenges all of
them could you know set up a PCO and
make money and PCO for those of you who
don’t know is like a public call office
which offers paper use phone service so
I used to use the PC oh drop a one rupee
coin and talk to my father or my mother
and it was great because I didn’t have a
mobile phone so that created jobs right
and I sigh wondering is there a PCO
model for rural India and then I started
going back and you know working for 17
years in various large corporations you
know you always get these corporate
intrapreneurs right who are clearing
this technology that they want to take
to the to the grassroot as we call them
right the next billion customers how do
we do market expansion in every company
I know is trying to do that but then the
budget cuts will happen and everything
will wind up right because you have to
focus on your core business right but
there is a intention there is really an
intention among large organization and
startups that um its size to really
transform and then you go down to the
bottom of the pyramid and you look at
this person and he said sir I need jobs
like yesterday can you give me a box
which I could install and start I don’t
need your workshops right I mean they
are very polite they they survived my
workshop they went through the pain but
that’s what they really wanted to tell
me right so I looked at it okay I’ve
hung at the top of the pyramid look down
people I mean both of them are wanting
something but nothing is happening can I
make it happen and then you look back
maybe they the pyramid is not inverted
maybe it’s like this can this person at
the bottom of the pyramid and this
person in the corporate sector or a
large company can they co-create
businesses that could be taken in a box
and taken to rural India or in the
villages and that’s what things started
changing I said let me do that let me
take the pain of entrepreneurship
way if you look at the large corporate
entrepreneurs or big companies they want
to go to the villages but they are 638
thousand villages so many languages so
many cultures so many beliefs how are
you going to scale right the scale is a
big issue how are you going to scale you
can’t make a box that can scale right so
you have a last mile challenge and then
you go to this person who’s at the
bottom of the pyramid so thought I
thought it’s born of the pyramid maybe
it’s not again but this person knows his
village so well knows the community and
is just waiting for innovation so I said
ok let’s take the pain of last mile away
from the corporate and let’s take the
pain of innovation away from the last
mile entrepreneur and that’s things
started happening and in fact last six
months there have been phenomenal
results that my team is producing on
this model and we have created probably
the world’s first co-creation
accelerator in a village in Modi in
Andhra Pradesh you sit on the east
godavari region and this is a co
innovation co-creation accelerator where
some of the largest companies in the
Silicon Valley some of the largest
companies of India are co-creating now
business models so it’s a business model
development exercise and taking it to
the last mile and making it happen
and let me give you three models right
now that are working phenomenally
phenomenally though we have five
entrepreneurs that will be graduating
out on the 29th of December from this
accelerator so we will have five
entrepreneurs in six months graduating
from this will village and launching
their business so let me talk to you
about the first one the first one is is
a healthcare center now we all know
telemedicine we all know it works it
doesn’t work so you know nothing great
about it but what happens here is this
is in partnership with a large hospital
now when we started co-creating the
village level entrepreneur said we don’t
need doctors you know we have our own
set right their own beliefs own set of
doctors quacks fake doctors whatever you
want to call them but there is a belief
right but they said that when there is a
struggle when we are struggling we go to
the cities and we had
wait in queues and then go there time is
up
right we never get there we never make
it because we don’t know who to meet can
this telemedicine Center do that so this
telemedicine Center is co-created with
that intent where anybody from this
large Hospital would get early diagnosis
and if there is a need he or she will
get an express lane treatment to this
hospital at a 50% or maybe lesser cost
and that is cool you know and now we are
developing this model and it would be
hosted by a village entrepreneur let me
tell you another story this story is
this model is about a noir who’s a
shrimp farmer shrimp harvest gets wiped
off if the acidic level of the water
falls drops right if the oxygen falls
drops and the whole harvest is spoiled
so there is a co-creation happening now
with a sensor company a data analytics
company and a splurt company user so you
see the solar panel there where you
could make a box go to this pond
test the water give a real-time report
to the farmer so that they can take
action and come back and this is offered
like water testing as a service as a
model as a box right as a PCO is getting
offered in this village and similar
model we are doing soil testing as a
service we all know farmers you know
they come with their soils to the labs
into the government labs when the the
crop is gone completely and here is a
third model which I am very proud of by
the way and the reason I am proud of is
that it addresses a big problem that I
didn’t know about now India is a land of
art and crafts we all know that there
are 43 lakh viwers in our country 4.3
million Weaver’s in our country and
within our generation some of them are
going to get extinct they are all gone
and andhra pradesh and telangana have
about 250,000 you know weavers and this
village where I am working has 100 about
hundred and thousand Weaver’s and these
are Weaver’s and these are pictures of
these Weaver’s who make beautiful
hand-woven sarees
they’re beautiful hand-woven saris and
they make them and they take it further
through a local entrepreneur now these
saris are not cool anymore right they’re
not cool anymore and when I was taking
my village entrepreneurship class
there’s a girl who just stood up and
said I want to change that I want to
change this and she said she wants to
get the e-commerce revolution to the
village right where her parents could
who are weavers could sell their
products so here is the difference it’s
not products coming to the village but
village becoming a producer and use
shipping products from the village to
the cities and I’m happy to tell you
that this girl her Etta is getting the
e-commerce revolution with a big
ecommerce company and reviving the ap
innovation and Weaver’s society the
society the co-operative society that
sells and is you know employs over 1,000
Weaver’s and she’s reviving that and
she’s with us today so let me invite you
harita who’s here who’s going to talk
briefly about what is she doing so
please welcome her Etta
[Applause]
[Music]
[Applause]
so harita what are you doing
I am from Beavis family my father is a
favor that’s why I know the problems
faced by a beaver he works from morning
3 a.m. to 10:00 p.m. but he get 150
rupees per day I’m an engineering
student to pay my college be my father
go into labor work he got 300 rupees per
per day that’s why not only my father
all the viewers are interested to go
labor works the main problem of waivers
is marketing so I want to get ecommerce
platform to the weavers and what’s your
dream I want two more reviewers to be
known to the world let’s give a big
round of applause photo hiya is my real
hero this is what calls me and what I
get from this is entrepreneurship is
just not for entrepreneurs right there
are entrepreneurs who are changing the
world but believe me people who are
doing other meaningful stuff can still
change the world we all can create jobs
and create haridas who are really going
to transform the villages of India so
let’s go create let’s be entrepreneurial
and get the transformation that the
villages of India are waiting for thank
you very much
[Applause]
[Music]
[Music]
you
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