or
Good Morning
when they called me to do this
presentation they told me what
we would talk all the days about
the theme of creative freedom
I was super interested I thought
great to be able to start talking
on that subject
a few days later I started receiving the
the rules that we had to respect for
talk just about that topic so
It was like you can not sell products not
you can chat more than 18 minutes
you can not advertise or talk
of politics or religion those things well
I stayed here but there are many
limitations
there I cut my freedom a bit
think and create ideas and every query
and I start to think and then I realized
what
for any creation process
it is important to understand the rules of
game so the goal of the talk
today is really trying
and talk a little about the subject of what
can do what are the rules that
we must respect so that
the rules of the game
be useful and we can all be
creative because if we can all be
creative people
so when we talk about people
creative many times we think of
Designers designers is a
work that needs to be creative
daily we should look for ideas we should
think about how to provide new solutions
to solve problems and if we
we are interested in the origin of the
word design something something very interesting
it’s coming from a French word
I was very happy to see that as I am
since I am French this word is the
disco el de sant to the 17th century it
it was about drawings and objectives I had
this double meaning so it’s very
important to understand what the objective is
design
The purpose of the design is really
try to improve
the
thank you try to improve the quality of
life of the human being the idea is to look
ideas solve problems respond to
problematic solve problems
thanks to creativity and ideas
so later today when we talk
of design many times we think of
aesthetics on one side and there goes all the
part of art design but also in
the design for example industrial or the
design of product interfaces
environments those things interests us also
much the utility of what we are
designing so that’s a very point
important how many times have you
listened to this website does not help
nothing this app is useless
this agency never take care of me I delay
like 45 minutes before I could make a
process or happens to us daily if
also a somewhat simple microwave that
we all have at home how many
functionalities you use each one
to heat your coffee or cook something or
something I realized I used the of
30 seconds that I crushed many times
according to the time I wanted to start and
opening the door
but how many functionalities does this have
microwave
so if the designer’s objective is
like this Greek person that I love
caterina buy and their goal is to give
frustrations do users like
with this series of products that design
they are objects of daily life and the idea
to see how we can use objects from the
daily life to give frustrations to
people so we imagine we are in
the month of april there is full rain in Quito
we walk down the street we put our
beautiful yellow boots there we will be in
the street starts to rain and boots guys
with holes
much frustration because the object the
utility of a boot is the mind to have
dry feet and be warm
without getting wet that so it ‘s very very
important to focus on this criterion
useful
another other thing you have to understand that
the people who design creative people
they have a secret
something very important about this secret is
that these people are going to tell you three
stories so they understand what is the
secret of these people
for example we were in 1946 a
company was interested in
transform electrical energy
to be able to feed radars so
there was distance things and then they
was very interested and there they are going to think that
I’m super interested in
microwaves worked with microwaves
to see how they could use energy
transmit it to the radar
during an experimentation a
researcher passed by the apparatus
that was working and there came out heat
in his pocket
and chocolate bar is totally
melt
so he started thinking but it will be that
those micro waves can be used to
cook things
a little later in the USA a great
company
what wait specialized in resistance
windshield
this company was interested in improving
aircraft windshield so look
materials that could apply in the
windshield to improve the resistance
but to be useful without impacting the
vision of the pilot
then there they started to put something in
the windshield came they put apparatus
to measure it was called substance 401
this substance apply
they gave me everything went well and at the end of the
experiment they tried to withdraw the
apparatus that allowed to measure exactly the
view
Gonzalez was stuck and the
researchers to talk to our boss
to tell him that we have already lost
hundreds of thousands of dollars the device
is already attached to the windshield and not
we can do nothing and the boss instead of
scream us
he was thinking and now like but
you realize that just
they invented a super strong punch that
allows to glue metal with glass
from there the company for ros
Windshield upgrade activity changed
totally its production and with its
chemistry experts kept doing
production but of glue that is called the
super girl
last story to understand a little
what is the secret of the people
creative I’m working on a
company
I do not realize that really
total conflict with your boss is not going
ok so it stays like I’m going to see
with a company that would help me search
a similar job in another company
because I already need to continue going to visit
this company talks with them already
please help me by recruiting me for a
another company because I can no longer with this
gesture returns to his house and I have a
wife his wife is prof psychology and
is preparing his class for his
students has an open book in
this book there are reversible images
the reversible images are contained
that we use in psychology classes to
teach the processes of perception of the
vision and those images for example I do not know
if you know them but it can be
that for example one is like a point
of sight I will see a duck from another point
of sight I will see a rabbit a point of
I’m going to see an old woman from
another point of view I will see a woman
super young so I do not go back to his
home
and started to think but it will be that I am my
it’s my boss that I should change
work if we wanted the agency was to
see it and said not for me but for the
look for a position for him
the next day the boss received a
call and there he accepted the super charge
great and the rum stayed as call to the
rum directory please take charge
of his former boss because he already went like this
that not super happy then what is the
secret of all those people those
people have a flexibility are
able to see things and change
point of view ok
another another point very very important for
create useful things is to focus on
the users many times like
and technological services that have armed
to pages or designed buildings and without
realize what the end use of
is this thing so it ‘s very very
important
if they want to study something to put on
the shoes of the person if I want
study how you could improve a
parking in quito very expensive and I go
in this parking lot and I do all the
stages then another thing is to converse
with the extremes is very interesting of
know that those who are only drive expensive
and they are all well happening to them globally
ok but how about in an evil for example
of a woman with pregnant about
parents with small children
and a car of people who want to do
shopping in a mall do not have a car but
need if a taxi to return to
house so it’s very important to talk
with those extremes and thus also allows
understand the context of use
there is a lot of
there is a lot of
methodologies of design methodologies of
ideation of creation
sorry, but you can pass the following
Thank you
there are a lot of methodologies that
allow more ideas to be more
creative the first advice is really
have an idea can be on the bus that
looking on the street what is good
Have a notebook write down in the
draw and this is the first thing
because many times if I thought of something
another day but I do not remember
and you are
I love mixing methodologies
individual ideation and collective
ideation for example one that I find
great is take four people give them
to each one a notebook with the
problematic to which we must respond
with your ideas as you would like to improve such
sew each his notebook and he leaves
individually each day you must write down
minimum three ideas in your notebook during
seven days at the end of the seven days
each person we take a group of four
he exchanges his notebook and I ‘m leaving there
with your ideas I can increase the
can change can improve the
same with others that for four
Weeks exchange every week
at the end of a month of this kind of
activity
we got at least 336 ideas so
then we still have methodologies for
categorize the prioritize which we
are really interested in the impact of those
things but it’s really so that
they understand that we can all have ideas
other things that also allow
is not happening if you can help by
they also allow you thanks that allow
also improve a bit the quality and
amount of those ideas are the cards
of ideation those ideation cards
there is a lot for several things that
is the example of the cards that
someone the soul with the goal is to
push and develop the needs
fundamentals of people for example the
security like this one is this could
improve the feeling of security that
you could have and so to focus a little
to guide people in the search for
ideas and creation of ideas but with
those those criteria
you can
Thank you
but I think the most important criterion
that allows you to answer that allows you to
just being creative is first is
sit down and understand what the question is
and frederick felix who says we use
less than 15% of our capabilities
to ask questions so that
It seems incredible because if we think
when we are little
I see coming back to my house every
night I have a 3 year old son of another
4 and I spend about 30 minutes in three
minutes I will have 30 questions my
mom and mom and mom and dad and talking about
all the floor the table electricity and what
that is the other day that we go we were
eating and we just talking about molecule
while we are eating and I am like
looking at my husband for failure should
correspond
then I kept thinking about it but what
is happening because we were born so curious
we were born and we want to know more about our
environment of everything that is around
we think it’s happening in
our society many times we give ourselves
realize that when you arrive at school
it’s going a little crushing our
questions so instead of telling the
people think about what the
questions to address this issue do not we
is going to say if you give the answer you will have
a good grade so the teacher puts the
question and the student manages to do
how can you do the same from heart
exactly the same word as the
profe simone is going to punish
then to conclude that I well the
first time I taught my
students here in ecuador
they looked at me with terrified eyes like
Well I tell you that I do not come with
body jsn I do not do the class you
they are going to design it
hard teacher but how are we going to do
the control that will happen
and then I explained to them that the idea of
each class was to guide you in the search
of the content so every week they had
some questions that they put had to
look for content on various topics and
every week they returned to class and
we were building we go the content of this
class together he said no that’s a bit
far away is this way things and that during
one semester at the end of the semester I
loved it because I wanted to leave feedback of
how they felt about that and they said
but incredible and because in the end
we learned a lot without even
realizing so I think that a
really important conclusion is from
think that the educational referents that
in general, teachers and parents
of family if they should encourage that
people keep questioning everything very many
Thank you
[Applause]
Good Morning
when they called me to do this
presentation they told me what
we would talk all the days about
the theme of creative freedom
I was super interested I thought
great to be able to start talking
on that subject
a few days later I started receiving the
the rules that we had to respect for
talk just about that topic so
It was like you can not sell products not
you can chat more than 18 minutes
you can not advertise or talk
of politics or religion those things well
I stayed here but there are many
limitations
there I cut my freedom a bit
think and create ideas and every query
and I start to think and then I realized
what
for any creation process
it is important to understand the rules of
game so the goal of the talk
today is really trying
and talk a little about the subject of what
can do what are the rules that
we must respect so that
the rules of the game
be useful and we can all be
creative because if we can all be
creative people
so when we talk about people
creative many times we think of
Designers designers is a
work that needs to be creative
daily we should look for ideas we should
think about how to provide new solutions
to solve problems and if we
we are interested in the origin of the
word design something something very interesting
it’s coming from a French word
I was very happy to see that as I am
since I am French this word is the
disco el de sant to the 17th century it
it was about drawings and objectives I had
this double meaning so it’s very
important to understand what the objective is
design
The purpose of the design is really
try to improve
the
thank you try to improve the quality of
life of the human being the idea is to look
ideas solve problems respond to
problematic solve problems
thanks to creativity and ideas
so later today when we talk
of design many times we think of
aesthetics on one side and there goes all the
part of art design but also in
the design for example industrial or the
design of product interfaces
environments those things interests us also
much the utility of what we are
designing so that’s a very point
important how many times have you
listened to this website does not help
nothing this app is useless
this agency never take care of me I delay
like 45 minutes before I could make a
process or happens to us daily if
also a somewhat simple microwave that
we all have at home how many
functionalities you use each one
to heat your coffee or cook something or
something I realized I used the of
30 seconds that I crushed many times
according to the time I wanted to start and
opening the door
but how many functionalities does this have
microwave
so if the designer’s objective is
like this Greek person that I love
caterina buy and their goal is to give
frustrations do users like
with this series of products that design
they are objects of daily life and the idea
to see how we can use objects from the
daily life to give frustrations to
people so we imagine we are in
the month of april there is full rain in Quito
we walk down the street we put our
beautiful yellow boots there we will be in
the street starts to rain and boots guys
with holes
much frustration because the object the
utility of a boot is the mind to have
dry feet and be warm
without getting wet that so it ‘s very very
important to focus on this criterion
useful
another other thing you have to understand that
the people who design creative people
they have a secret
something very important about this secret is
that these people are going to tell you three
stories so they understand what is the
secret of these people
for example we were in 1946 a
company was interested in
transform electrical energy
to be able to feed radars so
there was distance things and then they
was very interested and there they are going to think that
I’m super interested in
microwaves worked with microwaves
to see how they could use energy
transmit it to the radar
during an experimentation a
researcher passed by the apparatus
that was working and there came out heat
in his pocket
and chocolate bar is totally
melt
so he started thinking but it will be that
those micro waves can be used to
cook things
a little later in the USA a great
company
what wait specialized in resistance
windshield
this company was interested in improving
aircraft windshield so look
materials that could apply in the
windshield to improve the resistance
but to be useful without impacting the
vision of the pilot
then there they started to put something in
the windshield came they put apparatus
to measure it was called substance 401
this substance apply
they gave me everything went well and at the end of the
experiment they tried to withdraw the
apparatus that allowed to measure exactly the
view
Gonzalez was stuck and the
researchers to talk to our boss
to tell him that we have already lost
hundreds of thousands of dollars the device
is already attached to the windshield and not
we can do nothing and the boss instead of
scream us
he was thinking and now like but
you realize that just
they invented a super strong punch that
allows to glue metal with glass
from there the company for ros
Windshield upgrade activity changed
totally its production and with its
chemistry experts kept doing
production but of glue that is called the
super girl
last story to understand a little
what is the secret of the people
creative I’m working on a
company
I do not realize that really
total conflict with your boss is not going
ok so it stays like I’m going to see
with a company that would help me search
a similar job in another company
because I already need to continue going to visit
this company talks with them already
please help me by recruiting me for a
another company because I can no longer with this
gesture returns to his house and I have a
wife his wife is prof psychology and
is preparing his class for his
students has an open book in
this book there are reversible images
the reversible images are contained
that we use in psychology classes to
teach the processes of perception of the
vision and those images for example I do not know
if you know them but it can be
that for example one is like a point
of sight I will see a duck from another point
of sight I will see a rabbit a point of
I’m going to see an old woman from
another point of view I will see a woman
super young so I do not go back to his
home
and started to think but it will be that I am my
it’s my boss that I should change
work if we wanted the agency was to
see it and said not for me but for the
look for a position for him
the next day the boss received a
call and there he accepted the super charge
great and the rum stayed as call to the
rum directory please take charge
of his former boss because he already went like this
that not super happy then what is the
secret of all those people those
people have a flexibility are
able to see things and change
point of view ok
another another point very very important for
create useful things is to focus on
the users many times like
and technological services that have armed
to pages or designed buildings and without
realize what the end use of
is this thing so it ‘s very very
important
if they want to study something to put on
the shoes of the person if I want
study how you could improve a
parking in quito very expensive and I go
in this parking lot and I do all the
stages then another thing is to converse
with the extremes is very interesting of
know that those who are only drive expensive
and they are all well happening to them globally
ok but how about in an evil for example
of a woman with pregnant about
parents with small children
and a car of people who want to do
shopping in a mall do not have a car but
need if a taxi to return to
house so it’s very important to talk
with those extremes and thus also allows
understand the context of use
there is a lot of
there is a lot of
methodologies of design methodologies of
ideation of creation
sorry, but you can pass the following
Thank you
there are a lot of methodologies that
allow more ideas to be more
creative the first advice is really
have an idea can be on the bus that
looking on the street what is good
Have a notebook write down in the
draw and this is the first thing
because many times if I thought of something
another day but I do not remember
and you are
I love mixing methodologies
individual ideation and collective
ideation for example one that I find
great is take four people give them
to each one a notebook with the
problematic to which we must respond
with your ideas as you would like to improve such
sew each his notebook and he leaves
individually each day you must write down
minimum three ideas in your notebook during
seven days at the end of the seven days
each person we take a group of four
he exchanges his notebook and I ‘m leaving there
with your ideas I can increase the
can change can improve the
same with others that for four
Weeks exchange every week
at the end of a month of this kind of
activity
we got at least 336 ideas so
then we still have methodologies for
categorize the prioritize which we
are really interested in the impact of those
things but it’s really so that
they understand that we can all have ideas
other things that also allow
is not happening if you can help by
they also allow you thanks that allow
also improve a bit the quality and
amount of those ideas are the cards
of ideation those ideation cards
there is a lot for several things that
is the example of the cards that
someone the soul with the goal is to
push and develop the needs
fundamentals of people for example the
security like this one is this could
improve the feeling of security that
you could have and so to focus a little
to guide people in the search for
ideas and creation of ideas but with
those those criteria
you can
Thank you
but I think the most important criterion
that allows you to answer that allows you to
just being creative is first is
sit down and understand what the question is
and frederick felix who says we use
less than 15% of our capabilities
to ask questions so that
It seems incredible because if we think
when we are little
I see coming back to my house every
night I have a 3 year old son of another
4 and I spend about 30 minutes in three
minutes I will have 30 questions my
mom and mom and mom and dad and talking about
all the floor the table electricity and what
that is the other day that we go we were
eating and we just talking about molecule
while we are eating and I am like
looking at my husband for failure should
correspond
then I kept thinking about it but what
is happening because we were born so curious
we were born and we want to know more about our
environment of everything that is around
we think it’s happening in
our society many times we give ourselves
realize that when you arrive at school
it’s going a little crushing our
questions so instead of telling the
people think about what the
questions to address this issue do not we
is going to say if you give the answer you will have
a good grade so the teacher puts the
question and the student manages to do
how can you do the same from heart
exactly the same word as the
profe simone is going to punish
then to conclude that I well the
first time I taught my
students here in ecuador
they looked at me with terrified eyes like
Well I tell you that I do not come with
body jsn I do not do the class you
they are going to design it
hard teacher but how are we going to do
the control that will happen
and then I explained to them that the idea of
each class was to guide you in the search
of the content so every week they had
some questions that they put had to
look for content on various topics and
every week they returned to class and
we were building we go the content of this
class together he said no that’s a bit
far away is this way things and that during
one semester at the end of the semester I
loved it because I wanted to leave feedback of
how they felt about that and they said
but incredible and because in the end
we learned a lot without even
realizing so I think that a
really important conclusion is from
think that the educational referents that
in general, teachers and parents
of family if they should encourage that
people keep questioning everything very many
Thank you
[Applause]
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