[Music]
the main character we look for actor
with good-natured appearance with a cloudy look
he is the perfect son-in-law but little by little
We discover how selfishness will take
to be capable of anything
the actor to prepare the test must
know that the character had a childhood
hard
we are looking for actors between 30 and 45 years old
for girl protagonist we look for a
actress who represents the ideal mother
of good obedient educated family
Discreet smile the character when you
try to defend your children
Pretty but not sexy actress is between 25
and 30 years to come little makeup and
simple converts we will see it with a
pigtail and with loose hair and this is a
normal case that I can find all
the days that the producers send me
so that I can make proposals of the
clients that you represented as you will see
an example that is pretty enough
graphic because the qualities that you
stand out from her is that she be pretty
be
concretely this character that is real
in the fiction of a 15 year old daughter and
is an actress from between
25 and 30 he had it with 12 in 811 and for him
the fork of much wider age
that is to say he is her husband but he can
having from 30 to 45 and if
crowned he does us
this story is repeated all the time
that’s why I think I ‘m going to continue I ‘m going to read a
momentarily some of others of the
profiles that received that is enough
clear actresses among the 30 these
profiles are both in Spain and in
united states actresses between 30 and 35
years to play the protagonist
a woman in full crisis 40
has missed the opportunity to be
mother and actress with a lot of comedy and with
a lot of experience
it does not matter that she is beautiful is a woman
very sure of herself that comes with
tight dress and neckline extended to 3
pretty even without makeup
the mother 50 years
we look for actresses around 40
I hope they stay well physically
girl with a geek air but has to
to be beautiful actress is between 18 and 22
Please years is that I loved
please do not send proposals of
actresses over 22 although so
physically great to three of appearance
normal but with the potential to do the
pretty has a sequence where it’s used
the protagonist ends up sleeping with
the lectern around the 20 25 years that
come well produced atriz with a little
of overweight
it does not matter if it is attractive or not but
that is very funny athletic and fibrada
It’s not good that she’s thin because of that
We need to see swimwear not
they worried because it’s going to be a team
very small and will only be the director
of casting and the director of the series and
already to finish actress between 30 and 35
important years that does not look more than subway
sixty
the protagonist is short because he is my
reality every day
as you will see in the profile that you and
first in his profile not only the
old hairpin was much older
They did not talk to me about how I had to
be physically but they also entered
of the psychology of the character and what
they justified because he was a child of his
mother is also a very childhood
difficult but there is but for her
really the only thing that matters is there is a
data that no one comes from the side of
the profiles that is thin but
thin have to be all the
protagonist does not occur to anyone
propose an actress that is not thin
this responds to the myth of beauty that
it’s youth thinness fertility and race
aria that we say is the cause because
the reason why the actress is from
the 40 not interested are invisible not
there are these cases and forgiveness
ok these are the invisible chains
they carry are not sad but
also women because the actress does not
is valued only have talent
appreciates that you have talent and you
values that are to be beautiful because
because what character to develop
them in movies and on television since
its purpose is to love seduce and
procreate super
they are always subject to the characters
masculine and and from the 40 already
I tell you
that’s why the presence of women of
actresses in the cinema before 40 is
38 percent when they turn 40
it’s reduced to 29 percent and already
the protagonists is reduced to 24 by
percent is non-existent
this not only affects the actresses in it
in his work he also affects his
day by day for example how many lists of
better dresses you know better dressed
all week the prizes months the
vogue awards prizes at the goya
everything is always the best and the worst
dressed how many photos in the magazine
that a man has his ass fallen and
you have to know and few pictures bay
that an actor has a belly is not that
there is no picture that has richer is that
if they are removed , the term has already been created
of healthy fofi that is justifying it
Chavez is fat but has its thing
Caló but is attractive
they in addition to the who the to be
Thus when exposed flock one
public act only as an actress but as
person
e at the moment they have to be spent as
500 euros in makeup artist
hairdresser everything to make you green
and in noia asked the jacket run
and and they will not ask you, you never know
listen to once alex church
I asked someone who is going
dress would be disrespectful
tremendous not but to her if it
they ask about the projects that are
developing for the work that is
presenting at that moment they have
it is not wrong that this vision is given
of women in the audiovisual but
they have a representation in
how much physical and find much more
diverse that is what we have to
try to get with the case of the
actresses
how many times do we see women leading
in the story, almost never before
the 40 then they are sexual objects objects
that can be possessed and that man
decide
the man is making decisions with
respect to it when they pass the 40 then
they are the mother and the daughter the grandmother are
victims or beneficiary of the
decisions that the characters make
male they do not seem to be
they deserve the cinematic epic
I propose an exercise to see who I
I could say right now
ten leading actors who have
made a movie in the last five
For years, I think of Paco León, I think
in javier gutiérrez I think of eduard
fernandez
I think of Javier Cámara, I think of Luis
omar I think about asia echandía I think
come many names of older actors
of 40 who is the protagonist
now let’s exercise the
Inverse I obviously am here
speaking I have already done it but I invite you
to do it when you leave here
How many actresses are you protagonist?
seen a spanish movie the last
years
4 enma suárez
maribel verdú carmen machi and belén wheel
no more and no not that we
let ‘s say it does not exist because
they do not exist because there are no female directors
because there are no writers in Spain only
There are 17 percent of women
they direct film last year
of all those that were delivered Spanish
only 17% were directed by women
and only 16 percent had a script
with a woman’s signature is obviously
affects as it also affects that
directed productions and starring
for women have a 60 percent
less than budget does not only affect the
product quality but it affects
Product promotion are invisible
even to promote the work
that is presenting this he related
culturally left there are many producers and
many managers that always when
they talk about these topics they always say
good but it is that in the end the cinema in the
what television does is give a reflection
of reality
lie is to say is a reflection
closed because he is walking or is
hiding at 50 percent of the
population and in the case of women from
40 years very much more because these happen
things
in the last report that has come out top
that the association
Spanish women filmmaker talks about
three points that I think are
fundamental
1 women within the industry
audiovisual media do not occupy positions of
responsibility
only 24 percent of the posts
managers are occupied by women
in front of the 76 that we deal with
two of the three most recognitions
important that exist in the in the
world of cinema and television that are
Goya of honor and gold medal
the national prize of cinematography
they have only taken it in a
dumped by 23% compared to them that
have led by 77 percent of the
occasions and finally that the movies
directed by women only have help
this improves explaining it from before
televisions so that a movie will
lift in Spain
The first thing you have to have is a
Spanish general television
telecinco antenna 3 that occur in
that movie is worth it because it has the
obligation by law to allocate 5% of
its benefits to production
cinematic spanish television
has an obligation of 6%
well of all these movies that
they are only benefited by this
for this help 17 percent of
films directed by women
because it is important to balance this
I tell because culture builds
our vision of the world before we said
that in the audiovisual and art in a
reflection of reality I do not know if it’s a
reflection of reality but more
important yet is that you have the ability
to create new collective imaginaries
you have the ability to create new
Realities
if we with the movies and with the
television series that we do and that
we see
we continue to project this type it
You need for obviously this will
change life and what are these
stereotypes needed by women
they are submissive beautiful fragile or sexy
Men do not talk about feelings
they are hard and violent to portray others
profiles needed for example because it ‘s
necessary because it is necessary that
women in art and in the audiovisual
begin to lead the story for what it is
so that when we meet a
woman that leads in some in some
appearance in real life
we do not distrust her
for putting an example in my world if
you ask for javier bardem there is no doubt
nobody has doubt is unanimous that player
excellent and who has is in place
that corresponds to him but if you ask for
Penelope Cruz
many people will say to me as an actress I do not
like very smart and I already knew how to do it is the
example the clear example and now I wanted
talk about this article because I tell you
I recommend
He left the country two weeks ago and
publishes beatriz martínez titular because
Spanish cinema is still installed in the
I hate women gave data like that
last year in 2016
of the five films that opted for
goya to best movie
there was only one starring women
that the board of pedro almodóvar
the rest of the movie she crossed out
of movies and for doubts and to cross it out
of film as a movie type tuda el
industry world retired in the
felt over this girl had to
Take your case to the following week in
the mobile because it was truly
embarrassed and frightened ga and criticism
that made him clear he named many
2016 movie sequences that give
shame of others and the actress herself
even that the stars were
actors who had come out with those
actresses who felt like attacked
when the article does not attack anyone
that is, if an actress in Spain works
obviously he has to do papers of
this guy because it would not work
work and doing theater in the fourth
wall and no one would go to see what is the
solution to this the solution is something that
it gives a lot of fear to most
of the people in the industry that is the
quota system
the quota system is 50 50 in
Sweden has already made the system
fee and it has been passed in 2011 there was only
28 percent of the films that are
they produced that were run by women
when the system is set quota
in 2012 until 2015 that has changed the
percentage to 50 50 and there are many who in
Spain they say good but of course I
what I care about is the quality
I do not care what a woman said or a
man lie
in this quota system has been
proved that the presence of movies
in international festivals increased
in 70 percent is to say so bad
are doing and in the goya awards and that
it is not the same what is called the poster
to the nominated and awarded films has
increased the films by 60%
directed by women why so
wrong so bad they will not
and finally I propose that you
take you to know this test is called
the Bechtel td and consists of a
any movie that you see from
now three questions
ok the first question is it ‘s very
simple but then you see how not
the first question is that if there are two
female characters with their own entity
say it’s not worth mother secretaries or
grandmother no carmen fernandez juan ruiz two
female protagonist characters
if the answer is approved is yes we pass
to the second question
these two women with their own entity
they talk to each other if the answer is yes
we went to the third
they talk about something other than a man and
now of idi but good what
barbarities that is for the most part
of the films that I see surpass this
tests are not or do not represent 20% of
the movie I encourage you that from
now there’s no reason why he does not mean
This is not a test to assess ie
if you pass the test it will be better or worse
movie has nothing to do with that
but if it serves to take a bit of
consciousness because by becoming aware and
we have 50 percent of the problem
solved
many thanks
[Applause]
[Music]
bush
[Music]
the main character we look for actor
with good-natured appearance with a cloudy look
he is the perfect son-in-law but little by little
We discover how selfishness will take
to be capable of anything
the actor to prepare the test must
know that the character had a childhood
hard
we are looking for actors between 30 and 45 years old
for girl protagonist we look for a
actress who represents the ideal mother
of good obedient educated family
Discreet smile the character when you
try to defend your children
Pretty but not sexy actress is between 25
and 30 years to come little makeup and
simple converts we will see it with a
pigtail and with loose hair and this is a
normal case that I can find all
the days that the producers send me
so that I can make proposals of the
clients that you represented as you will see
an example that is pretty enough
graphic because the qualities that you
stand out from her is that she be pretty
be
concretely this character that is real
in the fiction of a 15 year old daughter and
is an actress from between
25 and 30 he had it with 12 in 811 and for him
the fork of much wider age
that is to say he is her husband but he can
having from 30 to 45 and if
crowned he does us
this story is repeated all the time
that’s why I think I ‘m going to continue I ‘m going to read a
momentarily some of others of the
profiles that received that is enough
clear actresses among the 30 these
profiles are both in Spain and in
united states actresses between 30 and 35
years to play the protagonist
a woman in full crisis 40
has missed the opportunity to be
mother and actress with a lot of comedy and with
a lot of experience
it does not matter that she is beautiful is a woman
very sure of herself that comes with
tight dress and neckline extended to 3
pretty even without makeup
the mother 50 years
we look for actresses around 40
I hope they stay well physically
girl with a geek air but has to
to be beautiful actress is between 18 and 22
Please years is that I loved
please do not send proposals of
actresses over 22 although so
physically great to three of appearance
normal but with the potential to do the
pretty has a sequence where it’s used
the protagonist ends up sleeping with
the lectern around the 20 25 years that
come well produced atriz with a little
of overweight
it does not matter if it is attractive or not but
that is very funny athletic and fibrada
It’s not good that she’s thin because of that
We need to see swimwear not
they worried because it’s going to be a team
very small and will only be the director
of casting and the director of the series and
already to finish actress between 30 and 35
important years that does not look more than subway
sixty
the protagonist is short because he is my
reality every day
as you will see in the profile that you and
first in his profile not only the
old hairpin was much older
They did not talk to me about how I had to
be physically but they also entered
of the psychology of the character and what
they justified because he was a child of his
mother is also a very childhood
difficult but there is but for her
really the only thing that matters is there is a
data that no one comes from the side of
the profiles that is thin but
thin have to be all the
protagonist does not occur to anyone
propose an actress that is not thin
this responds to the myth of beauty that
it’s youth thinness fertility and race
aria that we say is the cause because
the reason why the actress is from
the 40 not interested are invisible not
there are these cases and forgiveness
ok these are the invisible chains
they carry are not sad but
also women because the actress does not
is valued only have talent
appreciates that you have talent and you
values that are to be beautiful because
because what character to develop
them in movies and on television since
its purpose is to love seduce and
procreate super
they are always subject to the characters
masculine and and from the 40 already
I tell you
that’s why the presence of women of
actresses in the cinema before 40 is
38 percent when they turn 40
it’s reduced to 29 percent and already
the protagonists is reduced to 24 by
percent is non-existent
this not only affects the actresses in it
in his work he also affects his
day by day for example how many lists of
better dresses you know better dressed
all week the prizes months the
vogue awards prizes at the goya
everything is always the best and the worst
dressed how many photos in the magazine
that a man has his ass fallen and
you have to know and few pictures bay
that an actor has a belly is not that
there is no picture that has richer is that
if they are removed , the term has already been created
of healthy fofi that is justifying it
Chavez is fat but has its thing
Caló but is attractive
they in addition to the who the to be
Thus when exposed flock one
public act only as an actress but as
person
e at the moment they have to be spent as
500 euros in makeup artist
hairdresser everything to make you green
and in noia asked the jacket run
and and they will not ask you, you never know
listen to once alex church
I asked someone who is going
dress would be disrespectful
tremendous not but to her if it
they ask about the projects that are
developing for the work that is
presenting at that moment they have
it is not wrong that this vision is given
of women in the audiovisual but
they have a representation in
how much physical and find much more
diverse that is what we have to
try to get with the case of the
actresses
how many times do we see women leading
in the story, almost never before
the 40 then they are sexual objects objects
that can be possessed and that man
decide
the man is making decisions with
respect to it when they pass the 40 then
they are the mother and the daughter the grandmother are
victims or beneficiary of the
decisions that the characters make
male they do not seem to be
they deserve the cinematic epic
I propose an exercise to see who I
I could say right now
ten leading actors who have
made a movie in the last five
For years, I think of Paco León, I think
in javier gutiérrez I think of eduard
fernandez
I think of Javier Cámara, I think of Luis
omar I think about asia echandía I think
come many names of older actors
of 40 who is the protagonist
now let’s exercise the
Inverse I obviously am here
speaking I have already done it but I invite you
to do it when you leave here
How many actresses are you protagonist?
seen a spanish movie the last
years
4 enma suárez
maribel verdú carmen machi and belén wheel
no more and no not that we
let ‘s say it does not exist because
they do not exist because there are no female directors
because there are no writers in Spain only
There are 17 percent of women
they direct film last year
of all those that were delivered Spanish
only 17% were directed by women
and only 16 percent had a script
with a woman’s signature is obviously
affects as it also affects that
directed productions and starring
for women have a 60 percent
less than budget does not only affect the
product quality but it affects
Product promotion are invisible
even to promote the work
that is presenting this he related
culturally left there are many producers and
many managers that always when
they talk about these topics they always say
good but it is that in the end the cinema in the
what television does is give a reflection
of reality
lie is to say is a reflection
closed because he is walking or is
hiding at 50 percent of the
population and in the case of women from
40 years very much more because these happen
things
in the last report that has come out top
that the association
Spanish women filmmaker talks about
three points that I think are
fundamental
1 women within the industry
audiovisual media do not occupy positions of
responsibility
only 24 percent of the posts
managers are occupied by women
in front of the 76 that we deal with
two of the three most recognitions
important that exist in the in the
world of cinema and television that are
Goya of honor and gold medal
the national prize of cinematography
they have only taken it in a
dumped by 23% compared to them that
have led by 77 percent of the
occasions and finally that the movies
directed by women only have help
this improves explaining it from before
televisions so that a movie will
lift in Spain
The first thing you have to have is a
Spanish general television
telecinco antenna 3 that occur in
that movie is worth it because it has the
obligation by law to allocate 5% of
its benefits to production
cinematic spanish television
has an obligation of 6%
well of all these movies that
they are only benefited by this
for this help 17 percent of
films directed by women
because it is important to balance this
I tell because culture builds
our vision of the world before we said
that in the audiovisual and art in a
reflection of reality I do not know if it’s a
reflection of reality but more
important yet is that you have the ability
to create new collective imaginaries
you have the ability to create new
Realities
if we with the movies and with the
television series that we do and that
we see
we continue to project this type it
You need for obviously this will
change life and what are these
stereotypes needed by women
they are submissive beautiful fragile or sexy
Men do not talk about feelings
they are hard and violent to portray others
profiles needed for example because it ‘s
necessary because it is necessary that
women in art and in the audiovisual
begin to lead the story for what it is
so that when we meet a
woman that leads in some in some
appearance in real life
we do not distrust her
for putting an example in my world if
you ask for javier bardem there is no doubt
nobody has doubt is unanimous that player
excellent and who has is in place
that corresponds to him but if you ask for
Penelope Cruz
many people will say to me as an actress I do not
like very smart and I already knew how to do it is the
example the clear example and now I wanted
talk about this article because I tell you
I recommend
He left the country two weeks ago and
publishes beatriz martínez titular because
Spanish cinema is still installed in the
I hate women gave data like that
last year in 2016
of the five films that opted for
goya to best movie
there was only one starring women
that the board of pedro almodóvar
the rest of the movie she crossed out
of movies and for doubts and to cross it out
of film as a movie type tuda el
industry world retired in the
felt over this girl had to
Take your case to the following week in
the mobile because it was truly
embarrassed and frightened ga and criticism
that made him clear he named many
2016 movie sequences that give
shame of others and the actress herself
even that the stars were
actors who had come out with those
actresses who felt like attacked
when the article does not attack anyone
that is, if an actress in Spain works
obviously he has to do papers of
this guy because it would not work
work and doing theater in the fourth
wall and no one would go to see what is the
solution to this the solution is something that
it gives a lot of fear to most
of the people in the industry that is the
quota system
the quota system is 50 50 in
Sweden has already made the system
fee and it has been passed in 2011 there was only
28 percent of the films that are
they produced that were run by women
when the system is set quota
in 2012 until 2015 that has changed the
percentage to 50 50 and there are many who in
Spain they say good but of course I
what I care about is the quality
I do not care what a woman said or a
man lie
in this quota system has been
proved that the presence of movies
in international festivals increased
in 70 percent is to say so bad
are doing and in the goya awards and that
it is not the same what is called the poster
to the nominated and awarded films has
increased the films by 60%
directed by women why so
wrong so bad they will not
and finally I propose that you
take you to know this test is called
the Bechtel td and consists of a
any movie that you see from
now three questions
ok the first question is it ‘s very
simple but then you see how not
the first question is that if there are two
female characters with their own entity
say it’s not worth mother secretaries or
grandmother no carmen fernandez juan ruiz two
female protagonist characters
if the answer is approved is yes we pass
to the second question
these two women with their own entity
they talk to each other if the answer is yes
we went to the third
they talk about something other than a man and
now of idi but good what
barbarities that is for the most part
of the films that I see surpass this
tests are not or do not represent 20% of
the movie I encourage you that from
now there’s no reason why he does not mean
This is not a test to assess ie
if you pass the test it will be better or worse
movie has nothing to do with that
but if it serves to take a bit of
consciousness because by becoming aware and
we have 50 percent of the problem
solved
many thanks
[Applause]
[Music]
bush
[Music]
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