[Applause]
they say that if you hold a position
of superman long enough
everything you do after that
moment is going to be achieved
I really wear and a good time like that
I hope this is worth it because
really comfortable as it has not been
after having the strength of a
warrior
I come to tell you what I really do
inspires today exactly nine months ago
wrote a post in which I wished with
all my strength
do something that really mark will mark
the difference and let whoever
gave the chance to make a talk
Today a dream is fulfilled a dream
that part of the trust that is cited
in me the confidence that I deposited
in a complex creative process and
chaotic that is called design thinking and
honestly this has been the easiest thing
that he has never been able to do because what
I offered design thinking was everything
absolutely everything
they say that there are no rules do not exist by
both this gives the possibility of flying
as high as you want, as high as
they have the desire to do it well
I ‘m not doing it right to do it
best possible everything is worth nothing is thrown to
the garbage is recycled and looks from
another perspective
when when we design
thinking was a challenge in itself or was it a
challenge in itself challenges you every step
gives go why because yes because no
because this option is correct if before
has stopped being it but here comes the
best part
listen attentively two words and if in that
moment the fireworks rise
arises the in the connection between
millions of possibilities that we had
and suddenly everything starts to connect
and you give him a lap around
and suddenly time something bright
it can come out that the magic is going to emerge
but how this process works
really creative when there are no rules at
better loses objectivity than anything that
see
in fact counted more strange be
your idea more possibilities tennis
create something spectacular and let’s see
this how we do it to build
our house we had to start with the
foundation the word empathy should
being part of ourselves that
yes it is because they are very important and
they had to enter inside they should have
solve the square our questions
about the feelings that arose when
face a situation as
important of all is to empathize and one does not
solve one situation of another if not
they put on their skin and empathize means
feel what another feels to feel that there is
a moment or a blockade before the
solution of something feel that feeling
of red and red and that feeling in
the one that suddenly you can not and you do not know
because I think it ‘s the hardest part of
all empathize with those feelings so
viscerals that are hidden even from
ourselves and how we started
first we would define the problem
this seems super easy actually
but how many times have you been giving it
returns to a situation a situation
without even reaching the real conflict
how many times have you been spinning
around and could not find solutions
why this process this point
determined implies implies mind
open mostly open mind
we define center and remember all
the things that we had captured in the
empathize phase remember that this
you should not do it just good for
at least you should not go far
you have to go accompanied
and how many more minds with more cysts
hearts have near more things
pretty will arise because when the
illusion comes when we when
when the illusion comes when
we had to really transmit it
it was just to let them go
lit all the balls all the
light bulbs around as if electricity
own it will be
and this is where all the
results we issue the user for
which we put our brains to
function
We took all the things we had
raised and the island and the sensations
what had we got from the
user
I have to admit that at this moment
our mind opened to levels
unexpected
in fact be sincerely we
we turn into sponges we absorb everything
suddenly the words and the gestures are
they became a thing totally
different with totally meaning
diverse that we had used and of
the insights suddenly appear the beginning
from where all the
roads and with all this strength we arrived
to the phase in the ideation and what better
way to get juice to this phase
to brainstorm ideas , rain
positive ideas and with by the walls
through the windows by the furniture
the more ideas the better the more
lives different and daring better because
say that human beings and
we are we and we follow patterns if something
has gone well we follow that pattern
to infinity and beyond
but what design thinking offers us
is to innovate
they inform us that they allow us to do
allow to have an alternative route
get something new something that really
have that I do not know what it is that makes you
He said skin gets so into it
your soul touches you and suddenly you do not know
how but it is part of you as
enriching this process is that
part of different from ‘mou’ of
different zones
from the safest area to the area
totally unknown from that area where
do not know if what you have under the
feet are quicksand or stone
own pérez from that area where the doubt
he is relentless
but the basic feeling arises in the
basic feeling of the human being
survive
therefore we had to raise them
why be it because we wanted to get there
him because we wanted to do it because
We wanted to solve that
problem and in this way is to these
because ‘they are going to sebbag to do that
let’s get alert during
all the way and how we fell in love
we fell in love with the problem
considered that a person can
solve something if you involve 100% and
what better way to get involved than
fell in love
we are not here so that things do not
they are worth it if you do not feel that
is your site if you do not feel that is what
it moves you if you do not feel the butterflies in
the stomach changes
I repeat change, we can not be here
to simply go through the life of
do a green check
we are here to fall in love with all
and each of the things we do
then because of this because yes because
not even because we’re just going to
let it happen once in love with
our problem there was no longer anything
that is not going to stop we put our
conscious part the unconscious part
our mix of our mind and the
we mix we get to mix a large
rational part with a large dose of
imagination
we made our mental map of ideas the
we put on paper many times when
one writes the change that there is that exists
a much more obvious way we
We enter to explore the unknown
we value what they do not see what
that we had not investigated and we created
above all we believe considered that the
culminating moment of our process
it was the degree of infatuation that
we had to express it and that we
led to catch the most rational idea
the most unexpected idea the one that most
liked and vote because the more
you have more possibilities
approaching the goal came this
moment in which we realized that
all these ideas we need
we need to shape it
we need to open a conversation with
ones with the user
in this way we would get more
information and what to do
this that prototyped the when one
prototype to get an information
of the user much beyond a
spoken language because suddenly the
words imbibe sensations
they soak up feelings and offer us
much much more
I think that in this life we have to
try
we have to try we have to win
one can not say that something is not
good if you have not approved
can not say that something is not going to
get it right if you have not tried it
how many times has it been removed from
match without even having played for
that as they say in music of the call
we do it and we already see why he tries
test wins and we are you by
first time but that was not the last
because this road was repeated so many times
times as was necessary
this step is very important but it is a
channel abc is very hard to be has double
expensive
the pretty face and prices at which you
user starts with a smile you are
illuminates the face and really likes that
prototype and the most bitter the one that does not
He likes to not understand but do not
worry this step was necessary
I needed to know if what you were
doing is useful for that user and if
it does not work, nothing happens
rebuild back to back back to
take the steps of new develops
improvement
for because when you compare when
one compares arise needs that
they were hidden and they’re just going to
undo the skein and do not worry
because you can question each and every
one of the steps that we have taken the
process and 65 king is is very powerful
he is very tied
then I do not know I do not know anything is going to
fall apart
that’s why when when something does not come together
when something is not right do not
worry do not be afraid loose tie
and hold on tight we started from
all this that I have been counting is a
guide but they say zinqin sagasta all
so this to you creates a job that
I married you was a way of working
to do with you creates a process that
work for you because that’s how
You will see that the points are joining and
as the wheel starts spinning the feed
back are not always good but they are very
necessary in the criticism is the
improvement and the feedback you have to receive
you have to always receive it because
It’s this way
like in the club that they’re going to throw at you
castle of cards a blow and it’s
better do it now and not later
when you face the real world because
that house that house that we build in the
empathy phase those foundations do not
they are well constructed and therefore you
you will notice when one falls
lift with one foot behind another and
advance with firm step
learn to remember because who does not
risk never wins absorbs everything
you can from the people who inspire you
surround yourself with people who bring you magic not
you get bored do not get bored
increasingly bigger challenges
This process
is valid for all the votes what
we can do
we are creative by nature you can already
everything you can do it simply
you have the spark
you just have to let it out
because because when you really do
dare
when you really leave you let yourself leave
let it shine begin to emerge
the good things therefore must shine
in this process it should shine in everything
what you do and challenges you challenges you from
approve this process portray to enjoy
as much as I have done with this and not
Worry that everything absolutely everything
it’s going to be fine
they say that if you hold a position
of superman long enough
everything you do after that
moment is going to be achieved
I really wear and a good time like that
I hope this is worth it because
really comfortable as it has not been
after having the strength of a
warrior
I come to tell you what I really do
inspires today exactly nine months ago
wrote a post in which I wished with
all my strength
do something that really mark will mark
the difference and let whoever
gave the chance to make a talk
Today a dream is fulfilled a dream
that part of the trust that is cited
in me the confidence that I deposited
in a complex creative process and
chaotic that is called design thinking and
honestly this has been the easiest thing
that he has never been able to do because what
I offered design thinking was everything
absolutely everything
they say that there are no rules do not exist by
both this gives the possibility of flying
as high as you want, as high as
they have the desire to do it well
I ‘m not doing it right to do it
best possible everything is worth nothing is thrown to
the garbage is recycled and looks from
another perspective
when when we design
thinking was a challenge in itself or was it a
challenge in itself challenges you every step
gives go why because yes because no
because this option is correct if before
has stopped being it but here comes the
best part
listen attentively two words and if in that
moment the fireworks rise
arises the in the connection between
millions of possibilities that we had
and suddenly everything starts to connect
and you give him a lap around
and suddenly time something bright
it can come out that the magic is going to emerge
but how this process works
really creative when there are no rules at
better loses objectivity than anything that
see
in fact counted more strange be
your idea more possibilities tennis
create something spectacular and let’s see
this how we do it to build
our house we had to start with the
foundation the word empathy should
being part of ourselves that
yes it is because they are very important and
they had to enter inside they should have
solve the square our questions
about the feelings that arose when
face a situation as
important of all is to empathize and one does not
solve one situation of another if not
they put on their skin and empathize means
feel what another feels to feel that there is
a moment or a blockade before the
solution of something feel that feeling
of red and red and that feeling in
the one that suddenly you can not and you do not know
because I think it ‘s the hardest part of
all empathize with those feelings so
viscerals that are hidden even from
ourselves and how we started
first we would define the problem
this seems super easy actually
but how many times have you been giving it
returns to a situation a situation
without even reaching the real conflict
how many times have you been spinning
around and could not find solutions
why this process this point
determined implies implies mind
open mostly open mind
we define center and remember all
the things that we had captured in the
empathize phase remember that this
you should not do it just good for
at least you should not go far
you have to go accompanied
and how many more minds with more cysts
hearts have near more things
pretty will arise because when the
illusion comes when we when
when the illusion comes when
we had to really transmit it
it was just to let them go
lit all the balls all the
light bulbs around as if electricity
own it will be
and this is where all the
results we issue the user for
which we put our brains to
function
We took all the things we had
raised and the island and the sensations
what had we got from the
user
I have to admit that at this moment
our mind opened to levels
unexpected
in fact be sincerely we
we turn into sponges we absorb everything
suddenly the words and the gestures are
they became a thing totally
different with totally meaning
diverse that we had used and of
the insights suddenly appear the beginning
from where all the
roads and with all this strength we arrived
to the phase in the ideation and what better
way to get juice to this phase
to brainstorm ideas , rain
positive ideas and with by the walls
through the windows by the furniture
the more ideas the better the more
lives different and daring better because
say that human beings and
we are we and we follow patterns if something
has gone well we follow that pattern
to infinity and beyond
but what design thinking offers us
is to innovate
they inform us that they allow us to do
allow to have an alternative route
get something new something that really
have that I do not know what it is that makes you
He said skin gets so into it
your soul touches you and suddenly you do not know
how but it is part of you as
enriching this process is that
part of different from ‘mou’ of
different zones
from the safest area to the area
totally unknown from that area where
do not know if what you have under the
feet are quicksand or stone
own pérez from that area where the doubt
he is relentless
but the basic feeling arises in the
basic feeling of the human being
survive
therefore we had to raise them
why be it because we wanted to get there
him because we wanted to do it because
We wanted to solve that
problem and in this way is to these
because ‘they are going to sebbag to do that
let’s get alert during
all the way and how we fell in love
we fell in love with the problem
considered that a person can
solve something if you involve 100% and
what better way to get involved than
fell in love
we are not here so that things do not
they are worth it if you do not feel that
is your site if you do not feel that is what
it moves you if you do not feel the butterflies in
the stomach changes
I repeat change, we can not be here
to simply go through the life of
do a green check
we are here to fall in love with all
and each of the things we do
then because of this because yes because
not even because we’re just going to
let it happen once in love with
our problem there was no longer anything
that is not going to stop we put our
conscious part the unconscious part
our mix of our mind and the
we mix we get to mix a large
rational part with a large dose of
imagination
we made our mental map of ideas the
we put on paper many times when
one writes the change that there is that exists
a much more obvious way we
We enter to explore the unknown
we value what they do not see what
that we had not investigated and we created
above all we believe considered that the
culminating moment of our process
it was the degree of infatuation that
we had to express it and that we
led to catch the most rational idea
the most unexpected idea the one that most
liked and vote because the more
you have more possibilities
approaching the goal came this
moment in which we realized that
all these ideas we need
we need to shape it
we need to open a conversation with
ones with the user
in this way we would get more
information and what to do
this that prototyped the when one
prototype to get an information
of the user much beyond a
spoken language because suddenly the
words imbibe sensations
they soak up feelings and offer us
much much more
I think that in this life we have to
try
we have to try we have to win
one can not say that something is not
good if you have not approved
can not say that something is not going to
get it right if you have not tried it
how many times has it been removed from
match without even having played for
that as they say in music of the call
we do it and we already see why he tries
test wins and we are you by
first time but that was not the last
because this road was repeated so many times
times as was necessary
this step is very important but it is a
channel abc is very hard to be has double
expensive
the pretty face and prices at which you
user starts with a smile you are
illuminates the face and really likes that
prototype and the most bitter the one that does not
He likes to not understand but do not
worry this step was necessary
I needed to know if what you were
doing is useful for that user and if
it does not work, nothing happens
rebuild back to back back to
take the steps of new develops
improvement
for because when you compare when
one compares arise needs that
they were hidden and they’re just going to
undo the skein and do not worry
because you can question each and every
one of the steps that we have taken the
process and 65 king is is very powerful
he is very tied
then I do not know I do not know anything is going to
fall apart
that’s why when when something does not come together
when something is not right do not
worry do not be afraid loose tie
and hold on tight we started from
all this that I have been counting is a
guide but they say zinqin sagasta all
so this to you creates a job that
I married you was a way of working
to do with you creates a process that
work for you because that’s how
You will see that the points are joining and
as the wheel starts spinning the feed
back are not always good but they are very
necessary in the criticism is the
improvement and the feedback you have to receive
you have to always receive it because
It’s this way
like in the club that they’re going to throw at you
castle of cards a blow and it’s
better do it now and not later
when you face the real world because
that house that house that we build in the
empathy phase those foundations do not
they are well constructed and therefore you
you will notice when one falls
lift with one foot behind another and
advance with firm step
learn to remember because who does not
risk never wins absorbs everything
you can from the people who inspire you
surround yourself with people who bring you magic not
you get bored do not get bored
increasingly bigger challenges
This process
is valid for all the votes what
we can do
we are creative by nature you can already
everything you can do it simply
you have the spark
you just have to let it out
because because when you really do
dare
when you really leave you let yourself leave
let it shine begin to emerge
the good things therefore must shine
in this process it should shine in everything
what you do and challenges you challenges you from
approve this process portray to enjoy
as much as I have done with this and not
Worry that everything absolutely everything
it’s going to be fine
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