[Music]
good afternoon thanks first of all
call for good talk today
I just find it harder than ever
paddling because they come two people
They talk about consumer problems and
I will speak otherwise
So really I’m not going to
speak otherwise the idea is a
just try to understand both sides
Marketing eventually if something
marketing has at least since
many years ago
I think fortunately this
I started when I was a little more
bigger than any of you who
They are here
I started with the advertising very
very tiny and what I learned throughout
If I learned over the years is
there are like two sides not a good face
and a bad side and you have to look at
What position is placed on this topic
it seems important
to see if I can handle this
you must first learn because the
good stone
after this poem for several reasons
first because it is a poem circulating
in many websites especially
Self – help sites sometimes comes
as a photo instant when being
It appears as if they see is a poem
pretty cute with one thing
at the end which is the name
antonio pereira
Japan is the nickname that is
Brazilian writer , poet and professor but
which unfortunately it never appears in
the versions of the poem
circulating on the Internet even some
changed
then as the poor antonio
pereira let’s say you somehow
lack marketing
first suit for a little
he asks revalue revalue
is that those who use their poem put their
name because it invented and it seems
Also very suitable to bring
Stone understand what we mean
when we talk about marketing because
Somehow the marketing is like
stone
Here the poem says someone stumbled
with them someone used it to make
damage and someone else used it to create
things or to sit and somehow
Marketing is the same either in general
You tell us who work in
marketing and bad marketing
You make your brain
I want to do things you do not want to do
and we are like the news and Dores
we do social people out
rushing to buy things will consume
things desperately breaking doors
not whether we have a bad image and
little since the marketing association
what we do is try to
people understand what we mean
when we talk about marketing and
obviously as I say here
somehow it is a stone we can
use it in a good way or we can
use it in a bad way that
worked in marketing in general it
we have is that we
We call an ethical dilemma
what it is the good ethical dilemma there are two
ways of understanding the marketing
I particularly threw me one by
I bow which is no angel
It is what that means I’m good or
much less but somehow when
we talk about marketing that
We work in marketing what we say
is that we will try to understand what
You want people who want the
consumers is really our
job is to try to understand what you
happens to people and see how we
products or services that meet the
people are in need of people
he is missing
on the other side and other side of marketing
which is the figure that diablito
raises
create the marketing needs or desires
that they are unnecessary
actually like something I found
very important one of the talks at
reality of the two things pull me
like also learn from what
She heard before those who speak with me
and there is something you said about being
It is that we are human and gregarious
It is true that we are social individuals
when we are born we are individual when
we do have needs that are
particular we are hungry we are thirsty
dream
we cry because we hurt things we are
chiquitos but as we go
grow what happens is we start
out to socialize and started having
greater interest in sharing moments
to share things with us
They surround and sometimes influences are generated
mutual
This is a product of marketing is not
marketing a product marketing
what it does is take advantage of that
we have special beings
humans have needs
individual and social and see that
We created to meet those needs
but if they get to see history made
two thousand years ago when there appeared a
person within a social group
He was dressed different inbetween
Roman was a barbarian and did not see
marketing someone said looking
how he dresses continue stones
They were barbarians was a indistinto
Social issue
Today we somehow what
We do is take advantage of marketing and
use different resources sciences
science communication
Human psychology of psycho partner
sociology of the economy
and we take what suits us
somehow strengthen network
certain behaviors and provide
alternatives to meet needs
we want to give them something that seemed to me
interesting sotols to appear before
girls fixity two images
here we have a personality that
not carried in hand the girl
he likes there is at least one
so we know that the same person
It was a famous singer who is
represented as leaves on the notice
advertising and how it really
photo is the photo that is on
right
If you look there is a certain amount of
touches throughout person and
that does this is somehow
show how many times what
We try to take advantage when working
marketing is in certain cases
importance of what the leaders are
importance of figures that are followed
by a lot of people going through these
leaders
these leaders are somehow
I also enlarged back to the story
and note that we do not really
more or less than what was a poet
Greek 2,500 years ago made the
figure of a hero and the hero
He has crossed a river transformed
by the Greek poet someone who
had skipped one either had not crossed
a mountain and ennobled and he and
what people wanted to be all
hercules wanted to be like their
heroes somehow we do
here with photoshop is exalting
Figure idol we become more
Idol still but what the topic
the issue is that what happens is that
a time is coming and there is
When I speak of ethical dilemma and
That will see that over the
talk I have my own stance on
this what happens is that we
trying to create a model that people
can not replicate it in this
presentation because it was very fast
I’ll do but I hurt a lot
a campaign that lives a national brand
in which two girls go very chiquitas
extremely thin
I turned my role as a communicator and
I spread on the net
from which I am for people
raise awareness of that and we
trying to create an image
Rickety practically a person
and think that the big problem that if I
I consider the wrong side dark side
our profession is when we only
We were in the model and do not give rise to
another option to stay only
model on the idea of what is the ideal
person leaves us out of something we
It comes only socially but makes us
lose focus individually and when
we lose focus on what the individual
It can happen is that beyond our
social relationship beyond wanting
feel comfortable with each other
then we are in one place and
there we do something we do not like it
but were not we be
to feel bad because integrated
be part of something sometimes we lose that
personality and it has happened to everyone
you have to be careful it is when if
it impacts on the individual as beings
each has a human metabolism and
To some degree
we have been marketing
guilty of many diseases
social such as bulimia and anorexia
ie can come to harm
physical people if you do not talk to
responsibility and that when I think
you have to understand that
we are working with professionals
of marketing
We are very poor one hand we are very
insistent with careful what
careful what we express
for the consequences thereof
fortunately you are watching a little
I end up this change is similar but
yes pay attention is not the same if
Australian rapper is what it says is
before and after but she
complain
She says I prefer my photo
This raises the natural and poses a
It raises consciousness shift change
that is occurring in society
we are looking to start
express more for ourselves and
not what we impose a model
obviously careful because actually
often there is also a job
behind which is also investigated
It is also scheduled then many
Sometimes I wonder and
we believe we eat what we like
we believe it is easy to be independent
it’s easy to do what we want and I
I mean for example would use the same
shoes wearing your dad makes 20
years
They would use the old passed on facebook
my daughter who is present tells me Dad
facebook died and directly 17
18 years down down there
facebook naps there exists
instagram luckily my daughters give me
kinds of social networks that
learn and you can continue working on it
that work is digital but
obviously would not use that no less
and now they were sounding discentes
then he retook something great
It has 20 25 30 years old
I give a turn and now as
Iridescent and sounds spectacular
I return to fashion something that does
I used my parents 30 years ago
so
Note that you must be careful
this’m not independent of soy
different in handling the way
I want
you have to be a bit conscious about
he also what the
responsibility
There is a movement now that is the
consumerist movement is a
movement that defends
consumers
So how do I promote what I promote
spreading the consumerist movement
through social networks the
dead by instagram
and I say I’ll put all support
consumerist movement then
consumption of everything to make consumerist
I have my bad my cup of’m with
anti anti marketing I have my illness
marketing and sold everything without me
consume everything that had to consume
to be anti – consumerist ie there
much of this there is much that
we make has to do with understanding
people and reinforce behaviors of people or
make you believe that you are being a
direction or another direction
it is difficult to explain to you just a
young audience and the idea some
both cones call for this type
and events such idea our
of these partnerships is to create
awareness about all the work
professional is impossible to say that will
be a change in strategies
marketing because they will continue to exist
but it is also our responsibility
to understand that marketing is a
tool and as a tool
if one is handled with responsibility
to work these things properly
because for example we are all hungry
thirst and there are companies that actually say
I products to meet this and
There are companies that work with
creating responsible products
real needs
we all have to eat drink dress
so there is a competition between
different offers to be number
one who gives us such a thing
also I want to show another face
face one believes that marketing is not
and so is I want to show that
other side because there are actually quite a
that fascinating area marketing
It is systematically applied more
which necessarily professionally
consumption but it is a public good or
which they are non-profit organizations
profit such as what can be
that you see here it is doctors without
doctors without borders makes
Doctors Without Borders borders is
a duty and applying tools
marketing communication to convene
support people for them to
continue their project is addressing
people who have no resources or means
to address health along the
world could be simply being
as it is done in many cases not to be
a corner handing a flyer but
It is much more attractive
for example work and show
campaign as doctors without borders
It has a pad against another’s pain
we are helping someone else we are
putting together a doctors who do not have guns
they do not have breaks that are in
conflict zones and working for
something that used to spread
marketing tools
there are things that you have seen
also I have the pride of knowing
who made this move
This movement caused a lot
our area and has almost
eradicated traction blood
Cavazos is released from cases
rosary and a means of soothing horse shelters
rest of the world and I can proudly
say that a person happened in
Sometime for our classroom and
now leads this sort of thing from
Spain and has made a move to them
would almost overall at least
many aspects not only on the
cavazos issue but on dogs
certain places elephants
Africa bullfights in Spain and
all this is based often on
marketing strategies designed
thinking we’re going to tell who and
what arguments will be found to
explain to someone because you need
make a change or defend or attend such
or that
If you look you how it is
changing marketing work one
little consequence is what they have
who preceded him and spoken
We are thinking much more does not want
say that we are acting but
much more present in
head by an activity often
planned her think actually if
something is missing out there in what
It is the ecological awareness and change
It is a little more work
marketing not afraid of not having him
afraid to say no but marketing
for evil is not evil actions
is a tool then all that
is recycled all they are the
the adoption of renewable energy
protection of nature as
Kazakstan numbers bedroom home
home here is alive laugh
care a lot about the protection of
nature and try to collaborate with
actions to improve this not
groups involved in campaigning
the average that I can
the eating more naturally it
organic if there is a return to
organic one finds more
organic things often a
supermarket and a little to
Finish to put a closure
I would go back to
beginning and show another unknown today
I wanted to do marketing people
it is not unknown unknown
but obviously could have put the
Michelangelo ‘s David is much more
famous and it appears everywhere and
I preferred to choose to see or see your
david because here I have the dichotomy
I have here the David who is throwing the
stone and at the same time have the
sculpture
then what I raise is that this
dichotomy is that we must have
marketing professionals and
They must also have those who are not
marketing professionals you here
as consumers
think be between shed
stone statue or create depends on
each of us then what I
I propose is to decide which side
rather be particularly
I’d rather be on the side of the statue
that the stone as a souvenir if
thank you very much
[Music]
to
good afternoon thanks first of all
call for good talk today
I just find it harder than ever
paddling because they come two people
They talk about consumer problems and
I will speak otherwise
So really I’m not going to
speak otherwise the idea is a
just try to understand both sides
Marketing eventually if something
marketing has at least since
many years ago
I think fortunately this
I started when I was a little more
bigger than any of you who
They are here
I started with the advertising very
very tiny and what I learned throughout
If I learned over the years is
there are like two sides not a good face
and a bad side and you have to look at
What position is placed on this topic
it seems important
to see if I can handle this
you must first learn because the
good stone
after this poem for several reasons
first because it is a poem circulating
in many websites especially
Self – help sites sometimes comes
as a photo instant when being
It appears as if they see is a poem
pretty cute with one thing
at the end which is the name
antonio pereira
Japan is the nickname that is
Brazilian writer , poet and professor but
which unfortunately it never appears in
the versions of the poem
circulating on the Internet even some
changed
then as the poor antonio
pereira let’s say you somehow
lack marketing
first suit for a little
he asks revalue revalue
is that those who use their poem put their
name because it invented and it seems
Also very suitable to bring
Stone understand what we mean
when we talk about marketing because
Somehow the marketing is like
stone
Here the poem says someone stumbled
with them someone used it to make
damage and someone else used it to create
things or to sit and somehow
Marketing is the same either in general
You tell us who work in
marketing and bad marketing
You make your brain
I want to do things you do not want to do
and we are like the news and Dores
we do social people out
rushing to buy things will consume
things desperately breaking doors
not whether we have a bad image and
little since the marketing association
what we do is try to
people understand what we mean
when we talk about marketing and
obviously as I say here
somehow it is a stone we can
use it in a good way or we can
use it in a bad way that
worked in marketing in general it
we have is that we
We call an ethical dilemma
what it is the good ethical dilemma there are two
ways of understanding the marketing
I particularly threw me one by
I bow which is no angel
It is what that means I’m good or
much less but somehow when
we talk about marketing that
We work in marketing what we say
is that we will try to understand what
You want people who want the
consumers is really our
job is to try to understand what you
happens to people and see how we
products or services that meet the
people are in need of people
he is missing
on the other side and other side of marketing
which is the figure that diablito
raises
create the marketing needs or desires
that they are unnecessary
actually like something I found
very important one of the talks at
reality of the two things pull me
like also learn from what
She heard before those who speak with me
and there is something you said about being
It is that we are human and gregarious
It is true that we are social individuals
when we are born we are individual when
we do have needs that are
particular we are hungry we are thirsty
dream
we cry because we hurt things we are
chiquitos but as we go
grow what happens is we start
out to socialize and started having
greater interest in sharing moments
to share things with us
They surround and sometimes influences are generated
mutual
This is a product of marketing is not
marketing a product marketing
what it does is take advantage of that
we have special beings
humans have needs
individual and social and see that
We created to meet those needs
but if they get to see history made
two thousand years ago when there appeared a
person within a social group
He was dressed different inbetween
Roman was a barbarian and did not see
marketing someone said looking
how he dresses continue stones
They were barbarians was a indistinto
Social issue
Today we somehow what
We do is take advantage of marketing and
use different resources sciences
science communication
Human psychology of psycho partner
sociology of the economy
and we take what suits us
somehow strengthen network
certain behaviors and provide
alternatives to meet needs
we want to give them something that seemed to me
interesting sotols to appear before
girls fixity two images
here we have a personality that
not carried in hand the girl
he likes there is at least one
so we know that the same person
It was a famous singer who is
represented as leaves on the notice
advertising and how it really
photo is the photo that is on
right
If you look there is a certain amount of
touches throughout person and
that does this is somehow
show how many times what
We try to take advantage when working
marketing is in certain cases
importance of what the leaders are
importance of figures that are followed
by a lot of people going through these
leaders
these leaders are somehow
I also enlarged back to the story
and note that we do not really
more or less than what was a poet
Greek 2,500 years ago made the
figure of a hero and the hero
He has crossed a river transformed
by the Greek poet someone who
had skipped one either had not crossed
a mountain and ennobled and he and
what people wanted to be all
hercules wanted to be like their
heroes somehow we do
here with photoshop is exalting
Figure idol we become more
Idol still but what the topic
the issue is that what happens is that
a time is coming and there is
When I speak of ethical dilemma and
That will see that over the
talk I have my own stance on
this what happens is that we
trying to create a model that people
can not replicate it in this
presentation because it was very fast
I’ll do but I hurt a lot
a campaign that lives a national brand
in which two girls go very chiquitas
extremely thin
I turned my role as a communicator and
I spread on the net
from which I am for people
raise awareness of that and we
trying to create an image
Rickety practically a person
and think that the big problem that if I
I consider the wrong side dark side
our profession is when we only
We were in the model and do not give rise to
another option to stay only
model on the idea of what is the ideal
person leaves us out of something we
It comes only socially but makes us
lose focus individually and when
we lose focus on what the individual
It can happen is that beyond our
social relationship beyond wanting
feel comfortable with each other
then we are in one place and
there we do something we do not like it
but were not we be
to feel bad because integrated
be part of something sometimes we lose that
personality and it has happened to everyone
you have to be careful it is when if
it impacts on the individual as beings
each has a human metabolism and
To some degree
we have been marketing
guilty of many diseases
social such as bulimia and anorexia
ie can come to harm
physical people if you do not talk to
responsibility and that when I think
you have to understand that
we are working with professionals
of marketing
We are very poor one hand we are very
insistent with careful what
careful what we express
for the consequences thereof
fortunately you are watching a little
I end up this change is similar but
yes pay attention is not the same if
Australian rapper is what it says is
before and after but she
complain
She says I prefer my photo
This raises the natural and poses a
It raises consciousness shift change
that is occurring in society
we are looking to start
express more for ourselves and
not what we impose a model
obviously careful because actually
often there is also a job
behind which is also investigated
It is also scheduled then many
Sometimes I wonder and
we believe we eat what we like
we believe it is easy to be independent
it’s easy to do what we want and I
I mean for example would use the same
shoes wearing your dad makes 20
years
They would use the old passed on facebook
my daughter who is present tells me Dad
facebook died and directly 17
18 years down down there
facebook naps there exists
instagram luckily my daughters give me
kinds of social networks that
learn and you can continue working on it
that work is digital but
obviously would not use that no less
and now they were sounding discentes
then he retook something great
It has 20 25 30 years old
I give a turn and now as
Iridescent and sounds spectacular
I return to fashion something that does
I used my parents 30 years ago
so
Note that you must be careful
this’m not independent of soy
different in handling the way
I want
you have to be a bit conscious about
he also what the
responsibility
There is a movement now that is the
consumerist movement is a
movement that defends
consumers
So how do I promote what I promote
spreading the consumerist movement
through social networks the
dead by instagram
and I say I’ll put all support
consumerist movement then
consumption of everything to make consumerist
I have my bad my cup of’m with
anti anti marketing I have my illness
marketing and sold everything without me
consume everything that had to consume
to be anti – consumerist ie there
much of this there is much that
we make has to do with understanding
people and reinforce behaviors of people or
make you believe that you are being a
direction or another direction
it is difficult to explain to you just a
young audience and the idea some
both cones call for this type
and events such idea our
of these partnerships is to create
awareness about all the work
professional is impossible to say that will
be a change in strategies
marketing because they will continue to exist
but it is also our responsibility
to understand that marketing is a
tool and as a tool
if one is handled with responsibility
to work these things properly
because for example we are all hungry
thirst and there are companies that actually say
I products to meet this and
There are companies that work with
creating responsible products
real needs
we all have to eat drink dress
so there is a competition between
different offers to be number
one who gives us such a thing
also I want to show another face
face one believes that marketing is not
and so is I want to show that
other side because there are actually quite a
that fascinating area marketing
It is systematically applied more
which necessarily professionally
consumption but it is a public good or
which they are non-profit organizations
profit such as what can be
that you see here it is doctors without
doctors without borders makes
Doctors Without Borders borders is
a duty and applying tools
marketing communication to convene
support people for them to
continue their project is addressing
people who have no resources or means
to address health along the
world could be simply being
as it is done in many cases not to be
a corner handing a flyer but
It is much more attractive
for example work and show
campaign as doctors without borders
It has a pad against another’s pain
we are helping someone else we are
putting together a doctors who do not have guns
they do not have breaks that are in
conflict zones and working for
something that used to spread
marketing tools
there are things that you have seen
also I have the pride of knowing
who made this move
This movement caused a lot
our area and has almost
eradicated traction blood
Cavazos is released from cases
rosary and a means of soothing horse shelters
rest of the world and I can proudly
say that a person happened in
Sometime for our classroom and
now leads this sort of thing from
Spain and has made a move to them
would almost overall at least
many aspects not only on the
cavazos issue but on dogs
certain places elephants
Africa bullfights in Spain and
all this is based often on
marketing strategies designed
thinking we’re going to tell who and
what arguments will be found to
explain to someone because you need
make a change or defend or attend such
or that
If you look you how it is
changing marketing work one
little consequence is what they have
who preceded him and spoken
We are thinking much more does not want
say that we are acting but
much more present in
head by an activity often
planned her think actually if
something is missing out there in what
It is the ecological awareness and change
It is a little more work
marketing not afraid of not having him
afraid to say no but marketing
for evil is not evil actions
is a tool then all that
is recycled all they are the
the adoption of renewable energy
protection of nature as
Kazakstan numbers bedroom home
home here is alive laugh
care a lot about the protection of
nature and try to collaborate with
actions to improve this not
groups involved in campaigning
the average that I can
the eating more naturally it
organic if there is a return to
organic one finds more
organic things often a
supermarket and a little to
Finish to put a closure
I would go back to
beginning and show another unknown today
I wanted to do marketing people
it is not unknown unknown
but obviously could have put the
Michelangelo ‘s David is much more
famous and it appears everywhere and
I preferred to choose to see or see your
david because here I have the dichotomy
I have here the David who is throwing the
stone and at the same time have the
sculpture
then what I raise is that this
dichotomy is that we must have
marketing professionals and
They must also have those who are not
marketing professionals you here
as consumers
think be between shed
stone statue or create depends on
each of us then what I
I propose is to decide which side
rather be particularly
I’d rather be on the side of the statue
that the stone as a souvenir if
thank you very much
[Music]
to
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