[Music]
good evening I’m checking it out you’re
still awake tonight talking about them
ouch good so tonight talking about
rebirth tonight I was talking to you about
revival of the book industry
revival of local bookstores
renaissance of the printer bookseller with
revival gutenberg in fact links
and social contacts in
city centers and close contacts
so the story begins a few months ago
years where I chained jobs
I was project director in
major IT projects and all
2-3 years the defined projects and I had
the question stop or because I
continues the same company is what
I redo what I did what I
were already doing in a society in
another company so on
here I chained
but I had a fundamental problem that
was there is something missing it’s hyper
interesting is intellectually
stimulants it was great they were
huge IT projects
but it was not very comfortable I did not
did not find it very useful or not very
centered on others the click I
between two jobs in 2012 during a
dinner party that was held at
viroflay where my wife was next
was sitting next to a person
she did not know and who
is called alexis and who speaks to him about
printing on demand to the states
United
print on demand
sounded for my wife because in
did she had a diploma job
the book sounded to me because
in fact it was something we
could rearrange a model
societal we could organize full
a lot of things around that so I
am told there is something that can
to be done I’ll be able to and at the
tension hang on fight the
solitude
so here I will explain a
little bit of how the library goes
and loneliness because it’s not
necessarily hyper obvious like that in
did I told myself that the bookstore a
place of exchanged place to contact a
place 2 to 2 2 1 having a link while
simply in a city center
a link that actually allows through this
little media to be able to say I liked
i hated i loved it
I should read I dreamed it was me
woke up but lose fear it’s all
that actually wanted after reading a
book one is different so in fact one
want to talk about it so it’s a media
exchange
so for me it was a place where in
done in a probe in the city center
it allows to have a weapon in the
downtown the soul is good but in
done today when you wanted the
internet competition you look at the
online sales you look at some
many things in fact it’s hard
the free and near can
may not last, so I have
took my pilgrim’s staff and then I
told me who knows nothing about the sector
because I came from the world of
so no computer at all good
editing and I told myself we’re going
to see them in a little bit what is
then go on frankly do not know if you
know there are 700 thousand references 700
thousand references to give you a
little comparison the golden age of cd
when we went when we were a little
Younger we will say the golden age of cd
we were going to buy our CDs there are
had about 100 120 miles and
yet it was felt that in
rays in well- known stores
whose name I will not mention but we had
the impression that there was everywhere so
there we are in a market that is this
times bigger there are about 70
thousand new products a day 70 78
novelties a year not quite
nearly 200 new products a day 200
novelties so that ‘s something that
colossal and who goes with what will
very quickly then
second finding that was
frightening overproduction
it’s the edition is based on the
overproduction in 2012 and 890 million
books that were printed for nothing
for 430 million so that means that
you have 43% of the sales that will go
mashed at 990 million euros from
two books what do you do if you
stack like that is what
I put like that it’s five thousand
kilometers of shelves and its its share
every year in the trash
so in fact I told myself there is
something to do last point
you have I do not want you flabbergasted but
you have 40% of the flows that goes into
a bookshop about unsold products
who are coming in and coming out 40% of that
that they go in and out that’s a
average over France are related to
unsold so that’s 117 million
beds
actually going to be delivered to the
booksellers they are unsold so they
actually leave the distributor there one
adds that 40 to 60% of the books are
printed abroad ok you
add even more millions of
kilometers of home delivery the
the carbon footprint of the
book even if it’s something that
recycles it’s less bad than others
argue okay but we could do
better so we come to a logic in
do we have a lot of mess we have
a lot of problems with the
main problem
no booksellers can have all the
books in stock this is not possible
look at it the hybrid viroflay she did
not all hard in stock 700 thousand
references
hello to my wife by the way that’s it
is not possible so what is it
the equation the equation actually tell itself
that we reproduce is an economy of
waste is actually the customer it is
not super satisfied because in fact they
go back to the bookstore and there is
many times he does not have what he wants
so in fact what is going to happen
it’s who comes once twice three
times in bookstores then these bookstores
are nice all is well and he will come back
there may be other times he’ll go
to say I’m going to go on the internet because
that in fact like that I am sure of
find what I have but when you have
on the internet actually it’s going to reduce the
margins of booksellers the more you reduce
the booksellers’ marches the less they have
of profit more in fact they risk to
going bankrupt
if they go bankrupt in fact it’s okay
will desertify the city centers have
desertifies the inner cities you
will have bookstore and after you will have
more soul in the bookseller in the
in the city center so on we
can end up with
desertification of city center
so in fact in 2012 thanks to alexis
that I thank because I have not seen
for three years but he’s in the
room so me if I told myself the
simpler is the print at most
near the customer and closer to the
client is in the free and so he has
took about five years to make
the operational solution
we will not have created a technical solution
we convinced publishers of
distributors of booksellers
we built an economic model
who stands on the road we have concluded
partnerships with major manufacturers
we set up the first partnership
the first chords and we are polite
first machine
so when we come up with something
a big machine like that in fact that
allows printing to link books
in ten minutes completely
automatic so you can do some
books of this size but it’s
also this size there that I knew of
this size there is infinity
enough shapes you’ll play show them
just now what is important
it was necessary to change
completely the mentalities of
people why because actually
when we print locally it’s
necessarily more expensive than print in
huge series but the interest
it is precisely to say oneself one avoids
all the overproduction that I have you
spoken we avoid the most useless we
avoids all his blows in fact that they
are interruptions of charges and
wage costs elbows space of
elbows
logistics destruction costs
discover so we are more expensive in
production but how do we save
a lot of shots right and
left
in fact we become much more
profitable which is fun and more
it’s actually from the moment
we do it all the actors win
you have the editor what loses
happy because he finds himself with
more books that are going to be able is
available in bookstores
so he’s sure not to miss a
sale we have distributors the
distributors it’s these are
intermediaries so between publishers
and booksellers who carry the books
and that he has won
we could say no problem
for them they are paid when the book
happen they are looted that a book
come a little kings of oil between
quotation marks except when in fact you
go get a book for a
bookstore at the end of sales warehouse
it costs you a lot more than
what you earn so in fact it was
it’s from these are deficit stocks
for them out of series they tell us
take as much revenue as
you want on small volumes
because anyway it’s
revenue from fissy land and
so in fact we are going to increase our
margin so they are happy to
publishers content distributors
happy and the booksellers we want
raise their net margins in
saving them unnecessary costs and
stocks useless so rather happy
after actually there is something that fun
from the moment you have more
from stock
you have endless possibilities
you will be able to make albums
photos we will be able to auto edition
domestic
we’re going to be able to personalize
the customization otherwise I add a
dedication in the book I wish you
happy Birthday
we will be able to have books in language
foreign we will have to be able to
books of editors we will be able to do
comics I bring you books in
party for you to see because
that in general when we say we do
immediate printing in bookstores
the first answer is where there he
must make spiral handouts
pretty much it’s the first and then
after the second one makes the color
this way or the color that we
we are in 16 million colors
I show you after that is
something that is pretty bluffing enough so
we can play and knock
or customized to it is not done but we
can do so comics on
can make lists of different
sizes
we can make books because and if you
prefer books because and we will
able to make books for example there
it’s a book in English on
London and we will be able to also make
beds
enlarged for reading comfort so
we take the same book
it has been enlarged by homothety is in
does this so that for some
people in the evening who do not want to
put on their glasses
that’s the way it’s
opens up a lot of possibilities the
last possibility is dyslexia
today actually there are studies
which are made in the united states where we
is actually testing some of
fonts for dyslexic people
and that’s pretty bluffing we’re trying
to work on it too in there for
actually see if it works
but that would allow people
dyslexic to read better from the
when you have no stock
in fact it’s possible to do all
these impressions and tomorrow the dream we
in our society it is to say to oneself
a customer comes in and he says your book
how do you want it where the stands has
expanded foreign language you want
dyslexic and actually it gets
possible so the myriad of titles that
you’re looking for becomes accessible near
from home so we have all the
elements today for a new
revival of the book trade was
created a new economic model
we have the possibility for the free and
of proximity to play its role
societal animation city center
we have the librarian who returns bookseller
printer on the guitar baer but it’s
much easier with less ink
on the fingers anyway and we also
the possibility of linking links and
contacts in the city centers 1
so it’s great we did four
births actually when I share you
its the rebirth that seems to me the most
the most fun is mine
why am I going to explain to you because
that I know why I get up the
morning
in fact what interests me is
to ensure that in
maybe deep in the hollow and
can have their bookstore that
endures with actually a myriad
of titles and that we are better than the
sale on the internet with
personalization
so today I have a lot of luck
because I know why I’m rising
in the morning then like any innovation
serudin there are times of desert
we take slaps
there are storms it is necessary it
must row hard bitter
but I mean like these here we have
all this in our hands and it’s us
who can do it
thank you
[Applause]
good evening I’m checking it out you’re
still awake tonight talking about them
ouch good so tonight talking about
rebirth tonight I was talking to you about
revival of the book industry
revival of local bookstores
renaissance of the printer bookseller with
revival gutenberg in fact links
and social contacts in
city centers and close contacts
so the story begins a few months ago
years where I chained jobs
I was project director in
major IT projects and all
2-3 years the defined projects and I had
the question stop or because I
continues the same company is what
I redo what I did what I
were already doing in a society in
another company so on
here I chained
but I had a fundamental problem that
was there is something missing it’s hyper
interesting is intellectually
stimulants it was great they were
huge IT projects
but it was not very comfortable I did not
did not find it very useful or not very
centered on others the click I
between two jobs in 2012 during a
dinner party that was held at
viroflay where my wife was next
was sitting next to a person
she did not know and who
is called alexis and who speaks to him about
printing on demand to the states
United
print on demand
sounded for my wife because in
did she had a diploma job
the book sounded to me because
in fact it was something we
could rearrange a model
societal we could organize full
a lot of things around that so I
am told there is something that can
to be done I’ll be able to and at the
tension hang on fight the
solitude
so here I will explain a
little bit of how the library goes
and loneliness because it’s not
necessarily hyper obvious like that in
did I told myself that the bookstore a
place of exchanged place to contact a
place 2 to 2 2 1 having a link while
simply in a city center
a link that actually allows through this
little media to be able to say I liked
i hated i loved it
I should read I dreamed it was me
woke up but lose fear it’s all
that actually wanted after reading a
book one is different so in fact one
want to talk about it so it’s a media
exchange
so for me it was a place where in
done in a probe in the city center
it allows to have a weapon in the
downtown the soul is good but in
done today when you wanted the
internet competition you look at the
online sales you look at some
many things in fact it’s hard
the free and near can
may not last, so I have
took my pilgrim’s staff and then I
told me who knows nothing about the sector
because I came from the world of
so no computer at all good
editing and I told myself we’re going
to see them in a little bit what is
then go on frankly do not know if you
know there are 700 thousand references 700
thousand references to give you a
little comparison the golden age of cd
when we went when we were a little
Younger we will say the golden age of cd
we were going to buy our CDs there are
had about 100 120 miles and
yet it was felt that in
rays in well- known stores
whose name I will not mention but we had
the impression that there was everywhere so
there we are in a market that is this
times bigger there are about 70
thousand new products a day 70 78
novelties a year not quite
nearly 200 new products a day 200
novelties so that ‘s something that
colossal and who goes with what will
very quickly then
second finding that was
frightening overproduction
it’s the edition is based on the
overproduction in 2012 and 890 million
books that were printed for nothing
for 430 million so that means that
you have 43% of the sales that will go
mashed at 990 million euros from
two books what do you do if you
stack like that is what
I put like that it’s five thousand
kilometers of shelves and its its share
every year in the trash
so in fact I told myself there is
something to do last point
you have I do not want you flabbergasted but
you have 40% of the flows that goes into
a bookshop about unsold products
who are coming in and coming out 40% of that
that they go in and out that’s a
average over France are related to
unsold so that’s 117 million
beds
actually going to be delivered to the
booksellers they are unsold so they
actually leave the distributor there one
adds that 40 to 60% of the books are
printed abroad ok you
add even more millions of
kilometers of home delivery the
the carbon footprint of the
book even if it’s something that
recycles it’s less bad than others
argue okay but we could do
better so we come to a logic in
do we have a lot of mess we have
a lot of problems with the
main problem
no booksellers can have all the
books in stock this is not possible
look at it the hybrid viroflay she did
not all hard in stock 700 thousand
references
hello to my wife by the way that’s it
is not possible so what is it
the equation the equation actually tell itself
that we reproduce is an economy of
waste is actually the customer it is
not super satisfied because in fact they
go back to the bookstore and there is
many times he does not have what he wants
so in fact what is going to happen
it’s who comes once twice three
times in bookstores then these bookstores
are nice all is well and he will come back
there may be other times he’ll go
to say I’m going to go on the internet because
that in fact like that I am sure of
find what I have but when you have
on the internet actually it’s going to reduce the
margins of booksellers the more you reduce
the booksellers’ marches the less they have
of profit more in fact they risk to
going bankrupt
if they go bankrupt in fact it’s okay
will desertify the city centers have
desertifies the inner cities you
will have bookstore and after you will have
more soul in the bookseller in the
in the city center so on we
can end up with
desertification of city center
so in fact in 2012 thanks to alexis
that I thank because I have not seen
for three years but he’s in the
room so me if I told myself the
simpler is the print at most
near the customer and closer to the
client is in the free and so he has
took about five years to make
the operational solution
we will not have created a technical solution
we convinced publishers of
distributors of booksellers
we built an economic model
who stands on the road we have concluded
partnerships with major manufacturers
we set up the first partnership
the first chords and we are polite
first machine
so when we come up with something
a big machine like that in fact that
allows printing to link books
in ten minutes completely
automatic so you can do some
books of this size but it’s
also this size there that I knew of
this size there is infinity
enough shapes you’ll play show them
just now what is important
it was necessary to change
completely the mentalities of
people why because actually
when we print locally it’s
necessarily more expensive than print in
huge series but the interest
it is precisely to say oneself one avoids
all the overproduction that I have you
spoken we avoid the most useless we
avoids all his blows in fact that they
are interruptions of charges and
wage costs elbows space of
elbows
logistics destruction costs
discover so we are more expensive in
production but how do we save
a lot of shots right and
left
in fact we become much more
profitable which is fun and more
it’s actually from the moment
we do it all the actors win
you have the editor what loses
happy because he finds himself with
more books that are going to be able is
available in bookstores
so he’s sure not to miss a
sale we have distributors the
distributors it’s these are
intermediaries so between publishers
and booksellers who carry the books
and that he has won
we could say no problem
for them they are paid when the book
happen they are looted that a book
come a little kings of oil between
quotation marks except when in fact you
go get a book for a
bookstore at the end of sales warehouse
it costs you a lot more than
what you earn so in fact it was
it’s from these are deficit stocks
for them out of series they tell us
take as much revenue as
you want on small volumes
because anyway it’s
revenue from fissy land and
so in fact we are going to increase our
margin so they are happy to
publishers content distributors
happy and the booksellers we want
raise their net margins in
saving them unnecessary costs and
stocks useless so rather happy
after actually there is something that fun
from the moment you have more
from stock
you have endless possibilities
you will be able to make albums
photos we will be able to auto edition
domestic
we’re going to be able to personalize
the customization otherwise I add a
dedication in the book I wish you
happy Birthday
we will be able to have books in language
foreign we will have to be able to
books of editors we will be able to do
comics I bring you books in
party for you to see because
that in general when we say we do
immediate printing in bookstores
the first answer is where there he
must make spiral handouts
pretty much it’s the first and then
after the second one makes the color
this way or the color that we
we are in 16 million colors
I show you after that is
something that is pretty bluffing enough so
we can play and knock
or customized to it is not done but we
can do so comics on
can make lists of different
sizes
we can make books because and if you
prefer books because and we will
able to make books for example there
it’s a book in English on
London and we will be able to also make
beds
enlarged for reading comfort so
we take the same book
it has been enlarged by homothety is in
does this so that for some
people in the evening who do not want to
put on their glasses
that’s the way it’s
opens up a lot of possibilities the
last possibility is dyslexia
today actually there are studies
which are made in the united states where we
is actually testing some of
fonts for dyslexic people
and that’s pretty bluffing we’re trying
to work on it too in there for
actually see if it works
but that would allow people
dyslexic to read better from the
when you have no stock
in fact it’s possible to do all
these impressions and tomorrow the dream we
in our society it is to say to oneself
a customer comes in and he says your book
how do you want it where the stands has
expanded foreign language you want
dyslexic and actually it gets
possible so the myriad of titles that
you’re looking for becomes accessible near
from home so we have all the
elements today for a new
revival of the book trade was
created a new economic model
we have the possibility for the free and
of proximity to play its role
societal animation city center
we have the librarian who returns bookseller
printer on the guitar baer but it’s
much easier with less ink
on the fingers anyway and we also
the possibility of linking links and
contacts in the city centers 1
so it’s great we did four
births actually when I share you
its the rebirth that seems to me the most
the most fun is mine
why am I going to explain to you because
that I know why I get up the
morning
in fact what interests me is
to ensure that in
maybe deep in the hollow and
can have their bookstore that
endures with actually a myriad
of titles and that we are better than the
sale on the internet with
personalization
so today I have a lot of luck
because I know why I’m rising
in the morning then like any innovation
serudin there are times of desert
we take slaps
there are storms it is necessary it
must row hard bitter
but I mean like these here we have
all this in our hands and it’s us
who can do it
thank you
[Applause]
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