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Liberté, égalité, ubérité | PASCAL LORNE | TEDxCanebière


Translator: Elisabeth Buffard Reviewer: eric vautier
I ask you all your authenticity,
your sincerity.
No filter.
Close your eyes, concentrate,
and if you feel the slightest fear – do not close your eyes –
when I say a word, raise your hand.
Are you ready ?
Uberisation!
Hou la la, there are hands raised!
It will sweeten our jobs!
Uberization is like robots,
it will turn us into a Matrix!
It’s shameful to have people work 70 hours a week!
But yes it is clear !
That’s right, it’s scary!
But I am deeply convinced that uberisation is perhaps,
in some aspects,
a real opportunity towards a world of peace.
I will explain to you
The spark occurred one day when I was leaving a very stressed appointment.
I climbed into a VTC
and there, I arrive, Slimane, handsome man, handsome guy, beautiful beard, all smiles,
opens the door, invites me to enter his taxi nickel,
give me a bottle of water, tell me not to worry,
and there, my stress falls.
I want to smile at him.
My eyes on him change and he begins to explain his life.
How this taxi job has changed its existence.
He who had never been given the opportunity to have a job before.
He who works 60 hours a day,
(the guy who works 60 hours a day …
per week)
(Laughter)
There are some who follow!
And he has a sense of service.
And Slimane, he’s grateful for that.
The fact of giving him an opportunity to work.
Now, he wants to be grateful to others
and it feels like when you’re in your car.
After spending ten years in the United States,
built and sold several internet technology companies,
at 40, I sold my last business, I went back to Europe,
I left San Francisco, I came back to Europe,
and I remembered that little spark, telling myself,
if this Slimane can change the eyes of people in his car,
through a VTC experience,
and if we did the same thing, but for all the job?
If we managed to uberise all the job?
Would not that be a way to give back to everyone
the chance to find a job and maybe to know more people?
But I would like to make a small update.
What is uberisation?
It often sounds precarious, tax evasion,
modern slavery!
These are terms we often hear.
I think that, like any change in the economic paradigm,
we saw it in the 1930s, the industrial revolution,
you need regulation
and often states are slow to legislate
and take time to follow the industrial revolutions.
There we are witnessing a real industrial revolution
and it’ll take a little bit of time.
But I will come back to these three concepts, precariousness.
Admittedly, these jobs are not jobs on permanent contracts.
But do you know that the Vetecists in France, for five years,
have created 10,000 jobs, 10,000 people at work,
and you have to know that among those 10,000 people,
there is more than 80%
who had no job before, this is their first job,
and the other majority for whom it is a second job.
Are we really talking about casualization?
Knowing that at the same time,
I do not believe that one of the French taxis
was unemployed, at least not 10,000
in the last 5 years.
We are not destroying jobs to create others,
to precarious jobs,
we are just creating new opportunities
for people who never had access.
Tax evasion: it’s the same, I think things will regulate
Yes, there are abuses, that’s for sure.
I will take you the example of this platform
real estate rental,
until very recently, did not collect housing taxes.
The government asked them to regularize, after a few years,
and now they are collecting housing taxes on behalf of the state.
It regulates itself.
It is not that these companies are there to break the tax codes,
it’s only to go fast,
given the time States have to legislate,
they are early,
but systematically, behind, they regularize.
Do not be afraid of that.
Third point: modern slavery.
Again, let’s be careful.
We must know that in the 30s,
the workers have come together in unions to fight and be stronger
facing the big industrialists; it’s exactly the same thing!
All providers vetecists or a platform that ubérise
the real estate rentals meet regularly.
Just recently, we had examples in Paris
drivers who meet together, they create a kind of syndicate 2.0,
and who manage to put pressure
to get to reduce their schedules,
to increase their wages.
So it’s organized too.
What I mean by this is that casualization, tax evasion,
and slavery,
yes, that’s for sure, we can see it like that.
But if we try to look
all the good things that are happening elsewhere,
and the regulation that happens is not that bad.
What I would like to be interested in now,
it’s the good part of uberisation.
Uberisation is giving everyone, whatever their age
whatever his profession, whatever his experience,
whatever its origin, the ability to create your own job
without necessarily having a diploma.
I give you an example :
I have my driving license, I am dynamic,
I have a little time and I do not have a job.
I can take a taxi job overnight.
Another example :
I am born well, I have money, I live in New York,
I have an apartment available, unoccupied, I can rent it.
But also, I’m a poor guy on the banks of the Nile,
who just has internet access,
and similarly, I can, thanks to these platforms,
provide the rental of my little hut
to a Japanese tourist,
probably at the same price or more expensive
New York apartment, whereas before, it was just impossible.
Even better :
I am a designer, super talented.
I live in a slum, a slum, in New Delhi.
I have an internet connection at the cybercafe next to my house.
I can now offer my services
at the same price as any international designer
to European or American companies.
Is not this a real opportunity, to give to everyone, wherever he is,
the possibility of being able to find a job,
and through insertion into work, a real social existence?
Because you have to know that
it’s not just for that kind of service,
but you can also be a hairdresser,
being a teacher, tax advisor, accountant, handyman, convenience store, and even a doctor,
thanks to this kind of platform.
So far, it required a diploma,
imagine yourself to set up a hair salon, you need a hairdressing CAP.
On the other hand, with a platform uberizing the hairstyle, it is possible.
In the same way, I take the example of the taxi today,
you still have to pay 50,000 to 200,000 euros
to buy your plate.
So obviously, if you want,
on the one hand, you have to have money and a lot of energy
to get to create your own business in the traditional world,
you have to “resign yourself” to trying to find a job.
And there, in many countries, especially France,
to find a job,
it’s better to be born well, the right color,
come from the right place, and have a little piston.
And that’s it, uberisation.
Whatever your age, whatever your origin,
whatever your place of birth,
whatever your skin color,
whatever the beauty of your face, ugly, beautiful,
whatever your religion, you have the same opportunity
to be able to work remotely and have a job.
How it works ?
In fact, it works essentially to trust.
The particularity of these platforms,
they create an environment of trust,
essentially through three tools: the first is the recommendation;
the second is the certainty of being paid,
a safe, secure, payment environment.
And the third is personal progression.
I will come back to the recommendation.
On all these platforms,
providers are often referred by others.
Over the water, each provider will build his own reputation,
will expand its network and goes on its own
to build an environment of trust
of people who trusted him.
So the further he goes, the more he gives confidence
through the network.
The certainty of being paid: all these platforms
have secure payment solutions
with repayment solutions if it does not work,
and do you figure that I often discuss with taxis
who are not Vetecist taxis, uberized taxis, old-fashioned taxis,
and one of the reasons why often they are not always very pleasant,
it is because they are so scared that the customer gets stuck without paying.
Actually between the case where you are in a car
in which the solution is secure, the person has been recommended,
we know she was checked, five stars at the end,
the transaction will be paid,
he drives, the guy can leave, anyway, he will be paid.
The other solution, we do not know who we are dealing with,
we get in a car, it smells good or not,
the guy does not know if he’ll be paid, he’s scared that the client is leaving,
it’s more tense.
And the progression:
progression,
it is the most important.
It’s more for your employer than you bouse, it’s for you.
It’s more dynamic,
it’s your own progress that you master.
The more you work, the more it sends you back, the more it expands your network.
And that’s important.
That’s what’s revolutionary, it’s that now,
you take your life in hand
and you do not work for an employer either
but to create your own personal progression.
Every investment you put into your work,
it develops your network.
And that, I think it’s really revolutionary.
So, certainly, I was a bit provocative
because indeed, it is not so simple.
The uberization makes the titles of the newspapers,
there are strikes, there are people who are stranded,
but what I wanted to illustrate here,
that is, coming back to my experience with Slimane,
Slimane that I would never have had the opportunity to meet,
because Slimane lives in cities like 90% of these VTC drivers,
he has a beard, I’m beardless,
I let a little hair grow,
but it makes me scared,
the guys who have beards in the cities,
I would never have met him; and yet, Slimane,
he offered me a unique opportunity:
for twenty minutes, we stayed in camera,
we spoke, we were confident.
I went out and said, “He’s great, this guy. “
I wanted to meet his friends,
and I came out of there, the first thing I did,
I talked to other people about it:
“Look, that changed my view of what’s going on in the cities,
on this species of …
of amalgam that can be read in the media about what is happening in the cities.
And I think that maybe that too, uberisation:
the ability to meet people who had never
the opportunity to cross
in a closed vase, of confidence, in an environment
that allows them to interact, to know each other better,
secure, and exchange.
I did not fall in love with Slimane
leaving the car, but I liked it.
Is not that the beginning of peace?
Start loving each other?
Yes, I will be a little provocative,
but I think that uberization and these platforms,
if they have mastered well, within a framework of trust,
it can truly be a path to peace.
(Applause)
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