[Applause]
but what do you think if I tell you good in the
concrete can refer to good things
then as delicious as a dish of
well seasoned pasta a real mozzarella of
bufala bell craft or good like
a profitable investment is advantageous
a result achieved with dedication or
it can clearly refer to ethics one
good soul make a good donation
friend
in short, good as the antithesis of the bad
It’s easy we all can
judge when something is good
more difficult is to see the good that
it’s still not there
the good in shapes still little ideas
explore or the good in situations
daily, but not for granted
year ago at age 32 I found the good
in my birthplace you have
understood and the campania
I say rediscovered because I decided to come back
on my steps that previously me
they had seen elsewhere looking for one
professional statement returned with
the awareness of being able to find a
distance of years the right stimuli for
to combine my civic sense with necessity
of a job
honest rewarding and potentially
determinant for the fate of mine
territory and until a few years ago
believe me it was not possible to find del
good in my land because in Campania
as in many other parts of Italy i
our territories have been for too much
time violated and defaced by the
its own beauty and its own civilization
the mafias are the mafias have
bosses have made him unhappy
in some of us they have provoked anger
and indignation in others only passive
resignation or worse still
indifference in many parts of Italy
so the mafias in indifference e
in fear with violence and corruption
have accumulated wealth at the expense of the
collectivity and at the expense of our land
acquiring power to expand the
their national and national traffic
even international and clear
now that no one can and must feel
excluded from these arguments is ours is
your duty to fully understand the
power of the mafias and its modalities of
consent because who has thought and
I keep thinking about mafias and systems
corruptive like problems that do not
they concern everyone who does not invest all
we continue to be
accidentally
complicit in Italy took us a
to realize it
imagine that until 1982 despite
we talked about the mafia for many years
up to 82 there was no law that
foresaw the offense of association a
mafia-style crime, nor the
possibility of seizing and confiscating
assets accumulated illegally by
mafiosi and until 1996 there was not one
law that provides for social reuse
of assets seized and confiscated
mafiosi that for the most part remained a state
of the very sad abandonment of the law 109
approved in parliament in March of
1996 is a law of popular initiative
promoted by free associations names and
numbers against the mafias whose support
more than a million were collected
signatures and from this intuition from this
positive vision from this desire to
redemption that in 2001 was born in Sicily
the project frees up land by initiative
of the free association and that today
groups various social cooperatives born
thanks to the selection of members through
public tender that operate as well as in
sicilia from where everything was born also in
apulia in calabria and campania in
territories therefore difficult complicated but
of rare beauty
I am proudly the president of
one of these cooperatives the lands of
don peppe diana free land
don peppino diana was a priest of
prince’s house that was killed
inside his church on March 19th
of 1994 punished to death for his
commitment that we could summarize from
title of a document in his hand that
he spread in the territory a few years
first for the love of my people not
I will be silent
then with the free land project
we want to show what value is
importance they can have for a
territory routes of reuse
social security of confiscated and free assets
land and also the brand you find on
products from the work of members
and employees of social cooperatives that
they work on land and facilities
confiscated from exponents of the underworld
organized
the main objective is therefore
so essential to weaken
criminal organizations reducing the
their borders
subtracting their assets e
by refurbishing our work comes
after the performance of the duty by
of the judiciary and forces institutions
order and therefore now the goods that
they represented strength and domination
criminal can become occasions for
development and growth of systems
economic and social sharply
discontinuity with the mafia systems
to guide us on our journey
we have three fundamental quality values
sustainability and memory quality understood
in concrete and ethical terms because the
our activity
and productive agricultural food i
Our workplaces are the land
farms confiscated and converted e
organic production methods for
get high quality products that
are respectful of the environment and of the
dignity of the people involved everything
obligatorily must be taken care of with
maximum attention
we manage state assets
every step of our supply chains
productive constantly monitored for
ensure products that jointly
to their social ethical value they have one
recognizable quality that curtains
to excellence for this we carry out the
our work with maximum transparency
to make concrete visible
access and understand our
daily commitment
then we want the good we create to be
sustainable from the point of view
cheap but also from the point of view
environmental
we think the right convenient way
and winning to make economy today either
the one animated by living
business ethics with integrity and
co-responsibility for the fate of ours
territories and our entire country
in sharp contrast then with
the criminal economy and his
systematic disregard for the rules
we want to create an impact
positive proposing an economic system
based on legality
social justice and the market we want
generate chains of fair productions and a
participatory economy system
involving other entrepreneurs who
our own fields of action act
a model that supports itself with the
own legs
we do good not charity from
environmental point of view
we think that the protection of their own
habitat should be normal
as normal it should be synonymous with
legal because compliance with the laws in
a civilized country this should always be
to represent the defense of the environment e
therefore a priority in absolute terms
in the care and preservation of the
common good because the assets confiscated
the idea of marrying is common
methods of sustainable agriculture is
inherent in the same free mission
earth respect for the environment we could
to say that our first form of
legality possible and finally to guide us
there is memory, it is our responsibility
remember all the innocent victims that
the mafias have provoked in ours
almost a thousand are our country
cooperatives our products are
therefore often dedicated to the memory of
innocent dead because of the mafia
a memory that we have a duty to
keep food names and stories that
we are bound to remember
and to honor because unfortunately still today
they still ask for truth and justice
someone said we are not the memory that
we have remembered that
we have the responsibility that there
we assume without memory we do not exist and
without responsibility we do not deserve
to exist
and then the value of memory for
how we feel about him as he is
we live turns directly into
commitment assiduous commitment
to the affirmation of our businesses
with activities that are the means for the
achieving our social goals
that the true purpose of our mission
job placement of people
disadvantaged with small disabilities that
they do not prevent him from being active
operating within our own
production chains and more in general
creating new opportunities for
all those in our territories
They were born and want to continue to
live there to make yourself available for
redemption paths like those that we
we try to represent and just for
quality, sustainability and memory
if today we are many to have
recovered the trust towards the
possibility of building a future
free from the mafias free land in 17
years of activity has now created many
professional opportunities for many
especially young people who see
finally a concrete perspective of
development and entrepreneurial success
without being forced to abandon the
own land or compromise
with their ethical principles and I am
one of them
today with my work together with
other members of the cooperative that
I represent contributing to food
the hope that it is possible for i
southern young people
a real alternative we do not like being
defined as the heroes of the people
we are particularly brave
absolutely normal
we take on business risks
especially putting your face
carrying out co-responsibility every day
in our duty as cooperators we are
people who work therefore with pride
passionately enthusiastically for
take care of the goods that come to us
assigned by the institutions with the
will to realize ours
professional potential and together
help consolidate a new one
collective consciousness through a way
new to doing business than before
it existed because ours are businesses a
all effects are not occasional
fundraisers
we do not want anyone to choose e
buy our products to give us
assistance we want the brand
free land on our pasta on
our buffalo mozzarelle indicate
clearly that they are good products
good not only because of tools
redemption and redefinition
of the identity of our lands
but good because of quality and of
excellence
a quality is an excellence that we want
are equal to the ethical value of which these
products are carriers in many parts
of Italy so we said for too much
time mafias have lorded
on our lands trampling the good
that these contained in Italy there
We have spent too much time realizing
bill
but today in the confiscated lands at
mafias
an entire community of people works
because these lands produce something
good we have put a bit but now
we can no longer prevaricate no
we can postpone the moment when
we could say aloud that we are
turned page that mafias and systems
Corruptive represent the past are
the past is the duty of all of us
fully understand the today
potential power of social anti-mafia
and its methods of participation
civil
one day we hope all the mafias do not
more will exist
but they will have to continue to exist
the products resulting from good work
clean and right
products that come from the assets
that they were mafias but above all that
they are thankful thanks to a system
ethical and cooperative business un
system that does good that promotes the
social revival that creates quality
excellence and economic value a system
good that you will support
and we will continue to prosper we are
convinced even when the mafias will be
just a distant memory
[Applause]
but what do you think if I tell you good in the
concrete can refer to good things
then as delicious as a dish of
well seasoned pasta a real mozzarella of
bufala bell craft or good like
a profitable investment is advantageous
a result achieved with dedication or
it can clearly refer to ethics one
good soul make a good donation
friend
in short, good as the antithesis of the bad
It’s easy we all can
judge when something is good
more difficult is to see the good that
it’s still not there
the good in shapes still little ideas
explore or the good in situations
daily, but not for granted
year ago at age 32 I found the good
in my birthplace you have
understood and the campania
I say rediscovered because I decided to come back
on my steps that previously me
they had seen elsewhere looking for one
professional statement returned with
the awareness of being able to find a
distance of years the right stimuli for
to combine my civic sense with necessity
of a job
honest rewarding and potentially
determinant for the fate of mine
territory and until a few years ago
believe me it was not possible to find del
good in my land because in Campania
as in many other parts of Italy i
our territories have been for too much
time violated and defaced by the
its own beauty and its own civilization
the mafias are the mafias have
bosses have made him unhappy
in some of us they have provoked anger
and indignation in others only passive
resignation or worse still
indifference in many parts of Italy
so the mafias in indifference e
in fear with violence and corruption
have accumulated wealth at the expense of the
collectivity and at the expense of our land
acquiring power to expand the
their national and national traffic
even international and clear
now that no one can and must feel
excluded from these arguments is ours is
your duty to fully understand the
power of the mafias and its modalities of
consent because who has thought and
I keep thinking about mafias and systems
corruptive like problems that do not
they concern everyone who does not invest all
we continue to be
accidentally
complicit in Italy took us a
to realize it
imagine that until 1982 despite
we talked about the mafia for many years
up to 82 there was no law that
foresaw the offense of association a
mafia-style crime, nor the
possibility of seizing and confiscating
assets accumulated illegally by
mafiosi and until 1996 there was not one
law that provides for social reuse
of assets seized and confiscated
mafiosi that for the most part remained a state
of the very sad abandonment of the law 109
approved in parliament in March of
1996 is a law of popular initiative
promoted by free associations names and
numbers against the mafias whose support
more than a million were collected
signatures and from this intuition from this
positive vision from this desire to
redemption that in 2001 was born in Sicily
the project frees up land by initiative
of the free association and that today
groups various social cooperatives born
thanks to the selection of members through
public tender that operate as well as in
sicilia from where everything was born also in
apulia in calabria and campania in
territories therefore difficult complicated but
of rare beauty
I am proudly the president of
one of these cooperatives the lands of
don peppe diana free land
don peppino diana was a priest of
prince’s house that was killed
inside his church on March 19th
of 1994 punished to death for his
commitment that we could summarize from
title of a document in his hand that
he spread in the territory a few years
first for the love of my people not
I will be silent
then with the free land project
we want to show what value is
importance they can have for a
territory routes of reuse
social security of confiscated and free assets
land and also the brand you find on
products from the work of members
and employees of social cooperatives that
they work on land and facilities
confiscated from exponents of the underworld
organized
the main objective is therefore
so essential to weaken
criminal organizations reducing the
their borders
subtracting their assets e
by refurbishing our work comes
after the performance of the duty by
of the judiciary and forces institutions
order and therefore now the goods that
they represented strength and domination
criminal can become occasions for
development and growth of systems
economic and social sharply
discontinuity with the mafia systems
to guide us on our journey
we have three fundamental quality values
sustainability and memory quality understood
in concrete and ethical terms because the
our activity
and productive agricultural food i
Our workplaces are the land
farms confiscated and converted e
organic production methods for
get high quality products that
are respectful of the environment and of the
dignity of the people involved everything
obligatorily must be taken care of with
maximum attention
we manage state assets
every step of our supply chains
productive constantly monitored for
ensure products that jointly
to their social ethical value they have one
recognizable quality that curtains
to excellence for this we carry out the
our work with maximum transparency
to make concrete visible
access and understand our
daily commitment
then we want the good we create to be
sustainable from the point of view
cheap but also from the point of view
environmental
we think the right convenient way
and winning to make economy today either
the one animated by living
business ethics with integrity and
co-responsibility for the fate of ours
territories and our entire country
in sharp contrast then with
the criminal economy and his
systematic disregard for the rules
we want to create an impact
positive proposing an economic system
based on legality
social justice and the market we want
generate chains of fair productions and a
participatory economy system
involving other entrepreneurs who
our own fields of action act
a model that supports itself with the
own legs
we do good not charity from
environmental point of view
we think that the protection of their own
habitat should be normal
as normal it should be synonymous with
legal because compliance with the laws in
a civilized country this should always be
to represent the defense of the environment e
therefore a priority in absolute terms
in the care and preservation of the
common good because the assets confiscated
the idea of marrying is common
methods of sustainable agriculture is
inherent in the same free mission
earth respect for the environment we could
to say that our first form of
legality possible and finally to guide us
there is memory, it is our responsibility
remember all the innocent victims that
the mafias have provoked in ours
almost a thousand are our country
cooperatives our products are
therefore often dedicated to the memory of
innocent dead because of the mafia
a memory that we have a duty to
keep food names and stories that
we are bound to remember
and to honor because unfortunately still today
they still ask for truth and justice
someone said we are not the memory that
we have remembered that
we have the responsibility that there
we assume without memory we do not exist and
without responsibility we do not deserve
to exist
and then the value of memory for
how we feel about him as he is
we live turns directly into
commitment assiduous commitment
to the affirmation of our businesses
with activities that are the means for the
achieving our social goals
that the true purpose of our mission
job placement of people
disadvantaged with small disabilities that
they do not prevent him from being active
operating within our own
production chains and more in general
creating new opportunities for
all those in our territories
They were born and want to continue to
live there to make yourself available for
redemption paths like those that we
we try to represent and just for
quality, sustainability and memory
if today we are many to have
recovered the trust towards the
possibility of building a future
free from the mafias free land in 17
years of activity has now created many
professional opportunities for many
especially young people who see
finally a concrete perspective of
development and entrepreneurial success
without being forced to abandon the
own land or compromise
with their ethical principles and I am
one of them
today with my work together with
other members of the cooperative that
I represent contributing to food
the hope that it is possible for i
southern young people
a real alternative we do not like being
defined as the heroes of the people
we are particularly brave
absolutely normal
we take on business risks
especially putting your face
carrying out co-responsibility every day
in our duty as cooperators we are
people who work therefore with pride
passionately enthusiastically for
take care of the goods that come to us
assigned by the institutions with the
will to realize ours
professional potential and together
help consolidate a new one
collective consciousness through a way
new to doing business than before
it existed because ours are businesses a
all effects are not occasional
fundraisers
we do not want anyone to choose e
buy our products to give us
assistance we want the brand
free land on our pasta on
our buffalo mozzarelle indicate
clearly that they are good products
good not only because of tools
redemption and redefinition
of the identity of our lands
but good because of quality and of
excellence
a quality is an excellence that we want
are equal to the ethical value of which these
products are carriers in many parts
of Italy so we said for too much
time mafias have lorded
on our lands trampling the good
that these contained in Italy there
We have spent too much time realizing
bill
but today in the confiscated lands at
mafias
an entire community of people works
because these lands produce something
good we have put a bit but now
we can no longer prevaricate no
we can postpone the moment when
we could say aloud that we are
turned page that mafias and systems
Corruptive represent the past are
the past is the duty of all of us
fully understand the today
potential power of social anti-mafia
and its methods of participation
civil
one day we hope all the mafias do not
more will exist
but they will have to continue to exist
the products resulting from good work
clean and right
products that come from the assets
that they were mafias but above all that
they are thankful thanks to a system
ethical and cooperative business un
system that does good that promotes the
social revival that creates quality
excellence and economic value a system
good that you will support
and we will continue to prosper we are
convinced even when the mafias will be
just a distant memory
[Applause]
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