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Le financement positif | Joël Gayet | TEDxAvignon


[Music]
for a long time I
worked as an entrepreneur and then
for businesses and then since
now 20 years old I work for them
territories communities
territorial I help them in the
development attractiveness
it’s probably I think because of these
two experiences that I had a dream
I imagined that altruism then
altruism you know what is wrong
caring for others so
disinterested
without seeking counterparty against
here they are on it you understood me
so that’s philanthropy
it’s charity it’s the gift doing everything
that then imagine that altruism
allow to develop business
imagine that the gift make it possible to render
the territories the companies more
competitive imagine the whole world in
to mobilize towards altruism
because it creates pure and hard business
you imagine that but it would be crazy
everyone would go trump poutine over
anyone would go because
that it creates business so it’s true
that if I say it like that it seems very
utopian I propose to enter
my realistic utopia because I believe
that she is very realistic
so first there is good news
you have behind the foundation
we are in France and the foundations are
more 78%
how many foundations in europe 148 1148
1148 permanent growth the gift is
is developing constantly but why the
gift is growing
why today in our societies
the gift is growing it’s because of
the economy that is going better yes a little when
she was not doing as well
and me it even drop a little bit
United States
it is because of them of the laws the law tepa
10 2002 2007 the tax exemption yes a
it plays a little bit because of the bill
and melinda gates
remember warren buffett who launches
the giving pledge and who say the very
rich in the world must give half
of their fortune
there are 170 ultra rich who gives and we
sees the investment on health
especially in Africa, which is leaping
so yes it played but finally by
report at the global level this is a
partial explanation
is it the digital that allows
crowdfunding, including a
part is disinterested is this
all that is what is the generation
millenium what is it
to arrive and that gives a lot more than
my generation and they’re trying
explode in numbers because
he considers that giving is natural
that’s why the
document
that’s not the reason it plays well on
the real reason is because it creates
from sov wiston churchill he said we
let’s earn our living with what we
receive but we give meaning to
our life is what we give but
you – everyone
when, of course, it is
meaning of course that’s meaning
it is to be even a little more than a lot
this a kind of very Swiss army knife
effective when we start from the gift
what you do with the gift we give a
vision when you’re in a business
and give the vision when we give
the meaning of what is happening
immediately immediately releases the
legend energies are mobilizing the meaning
and mobilization
and then it federates when we put everything
on a common cause for a good
we do something
remember when you did it on
is all federated there is more than
cleavage we are all together but he
is not that the gift if I question a
Marketing expert meaning no
of sense that’s what makes buying good ah
blood is what makes you buy
yes if I buy a yacht and in addition
I am offered to do something
well who values ​​me who says to my
entourage I am a good guy because
I do this more and I reverse your I
do that is what it does buy yes
it makes buying all the studies the
show vision mobilize and federate
buy you imagine it’s not all that
does it raise funds
do you know how many ladies and gentlemen
there are two cash available in cash
at the moment I speak in the
european american foundations i
do not even talk about asia how much 1600
billion billion billion at the moment
I speak to you are available in cash
if it does not raise funds but
so I look at all that I say to myself but
it’s extraordinary
the gift the meaning it does all that but what
is the business problem
mobilized today give a vision
federate help to sell and problems
territories and elected officials explained I
has been working for 20 years
problems they have no vision
we can not mobilize the actors
are trying officials sometimes who
do the strategies and the actors of the
territory are not mobilized that’s it
the problem of territories and you
same citizens remember your
attitude
there is no sense you want meaning
but consumers want the blood
employees want blood everyone
want that but then why the
companies do not use it because that
does all this why territories do not
does not address altruism to find
the cash they no longer have there is more
money in the communities
we can not finance we have the whole
television all day that tells us
the hospitals the restaurants do not have enough
the explosion there is no money
why do not we use to create
the value
ar the word is dropped but because you
and me
when you are told altruistic about charity
you say it’s a human value but
it’s not economic value
what is the economic value but me
entrepreneur I decrease in
altruistic and well maybe we’ll do
an operation to weld the staff
but we are going
not create value with that there is a
great american guru michael wear it
is called who worked on him on the
value chain there says if you so in
a territory for example created
of avalleur you gather business
you put innovation and create this
that we call clusters or poles
of competitiveness if you want that it’s
create value and in a
business that the state is going we know this
that it’s making a price more by it has
saying that is creating value
make a new service innovation
we create value but altruism
washer sacred but my poor
altruism will never be an advantage
competitive
how do you want the tourist to have a
competitive advantage never he will be
much less I think they are wrong
altruism is not only about
Value creation is a benefit
competitive
I feel that you have doubts and
well I propose to leave with me
in a little trip i’m in london
I am in New York in Paris and I want
leave weekend as we say a weekend
romantic with my wife so I’m leaving
sneering at ancient ones because we
shrieked because I have some stuff
to make me finally forgive no matter
the region I leave what is certain it is
we want to go on a weekend in hand
so everything is what am I doing
do as you I go on the internet I
see hotels
I select I know the map
blue is going to heat up because I have
a lot of things to make me forgive
so I take some luxury hotels
there I found it right next to there
because obviously provence one is
in Provence is great to leave
so I go there to the island on the Sorgue
you know this village with the
antique wheels and all that is
so I go there for my weekend I
am in front of my two hostesses I look
my men psg look in and said
there’s something curious about it so I support I
tell me but what is this little macaroon
which is left and there all of a sudden there
there’s a trick I spend his mouse on a
thing that opens up is there written what
we are proud to have joined the
club companies positive
partners of the island foundation
on the sorgue
by implementing a process
citizen and sustainable development
territories it’s the hotelier who
speaks and building a tourist
positive that promotes altruism and
meeting between visitors and
inhabitants
we participate in the success of our
collective dream of building to make
our city the ideal city model
tomorrow’s wow
so I do not think that’s what will
to make me finally buy I finally
tell them in this city them in addition
I’m a tourist I want to go there
down there is no promise to meet
inhabitants to share etc
I see myself it’s nice supported this
positive duras city
Nice picture but here it is
do not change my element of it
funny they are all engaged in this
element and I say good then it must
I select my room
so what do I do I watch
my room I do like you I’m going
on it then said here is 540 euros ha
yes the blue card will heat for two
days actually it’s not cheap but
Anyway
again I will settle some
problems so it’ll be flawless
confirm my reservation
what I do is confirmed and there
I’m told, thank you for having
reserved and then a new window that
opens there there is writing what companies
positive
we are happy thanks to you
speak to me I’m in front of my screen
thanks to you we are happy to
to pay back 3 euros to support
innovative tourism projects and
of general interest says we want you
in these three projects that are there in
below that your money then I
look at these three projects they propose to me
what do you realize I was coming from
book his 40th red fm transfer
of money and that of a combi letellier I
take three euros and I finance and where
you want to ask me my opinion
to me hajime 3 euros was waiting since
you take my 3 euros I am offered
provide electricity for the wheels
they’re going to plug electricity on
groups to provide free
electricity that’s the first show
propose to put free internet this
which is called the ifi you know it’s
the bulbs all the bulbs of the
city ​​provide free of charge
the internet where grew in the city
you do not pay it is free it goes
by electricity
great it’s a very innovative thing
or third solution there is a small
electric tourist train me I am
tories I come to this city on
could have done well to support projects
tourist that improves your stay
or that they will improve tomorrow I say to myself
it’s super nice but less but 3
euros I would like them to go to the
electric wheel
I would like that I find it
really nice to do
electricity for free and cléroux
who turned the water ok me I would like
that my ears there but 3 euros then
I click on yes and at the moment I
clique
thank you for supporting this project we say
say yes if you want to follow this project
the advancement in time they will hold
which will be funded through you between
other what am I doing I say to myself
it’s nice I do yes obviously
probably maybe clean and yes
what have I done here I
came to a territory and I
actually wanted to book and there
the image I have of this territory
the moment I speak to you I am
always in front of my computer in paris to
London or elsewhere
what image is I tell myself first it’s
people the isle on the citizens sorgue
sustainable tourist positive we call it
the positive economy know whoever
transmission durability and
altruism precisely that’s called
the positive economy of 10 seasons there they
do a wonderful thing second element
for me the outcome rassov it was a
very traditional village tourism and
all of a sudden he proposes to me to finance
that innovative stuff
my image of high schools in saint pons does
change it a little bit that holds it
finances stuff that advances a
laboratory that thing they are very in
point these people there while I had
the picture of classic things and then
thirdly they have just raised
funds concretely imagine all the
hotels in front of all the restaurants that that
roll to that will raise a lot of money
it’s exactly
and the hotelkeeper is worthy of his hotel
what has he already done less
the hotelier I tell myself this type leap rank
but 3 euros it reverse and all altruy
nice it’s a positive hotel it’s when
even nice something else the picture that I
have innovation that’s the same
reflects on the hotelier
folding me I tell myself this hotelier he
is nice and he offered me a
experience marketing people talk
of experience yale I just lived a
experience I thought I’d pay 547 is
all of a sudden we offer to help
people do a good thing with my
540 euros all of a sudden that was just
my weekend to reconcile me hop
all of a sudden I’m doing something good
obviously the hotelier is valued
and in addition he proposes another finally
says when you come you go
meet locals when you
go somewhere and you go to
buddies what are you
do not bring me into something
tourist me i want to go in the
restaurants where the locals that’s it
that we propose to me so that actually
it’s very positive
and then finally he offered me a link or
there but that’s gold people of
marketing says what is the future
the future is a personalized link
between a customer and a brand between a
territory between a hotelier
gold what am I doing to your
notice when I arrive at the hotel
what am I going to talk to at the reception and
yes I will arrive I will say good
then the wheel is where the
funding because my 3 euros
obviously I’m going to talk about that I’m coming
to create a link between a hotelier month
we do not talk about business there we speak
else you realize a
value but it’s crazy I left
of 3 euros you know how much that makes
out of 540 0 6% 0 6%
I just created values ​​in all
the corners for the territory for
the hotelier obviously has for me and we
will finish on it obviously less
it is enormous
I made sense in my purchase I had
540 euros all of a sudden I do something
well and more we put grateful
remember what my life is in the
text thanks to you thanks sir
thanks to you we finance things
great awesome thing
and in addition I was offered
the experience obviously there too and we
let me choose at any time to you
constraints
it’s all about creating value for
accounts I changed the image of a
territory
I created value I have an advantage
competitive
do aix hotels offer me
that’s not an advantage
competition
I just showed you that
altruism can create
competitive advantages and if we were
completely crazy we will continue to
saying and why we do not do everything
the world
and why do not we do when we buy
I arrive at the east allison I go home
a trade why he does not propose
to reverse 0.50 cents 1 euro that
that’s what the Caumont Hotel does in
aix en provence but the hotel understand
in Lille he can do the same thing and
to be offered that and why not
all shops will propose it calm
you no no I do not want I do not
am not at all calm
I want all the shops to be done I
will go to see all the traders I
will tell them you do it you go
see how it’s going to cost you and I
I’ll do a montage like
just saw him on the hotelier watching
what are you going to have and I can
continue and if I put all the
rounded you know these companies that
propose to give the rounding by
example your payroll in our
country ” we tell you here you win
2542 this month 57
do you accept every month
that the penny there you the craft in the
foundation that we support and with my
providers I tell them here there are some
bills i’m ready to pay you your
bill but I see you accepting
from the upset centimes to the
foundation sir the provider and I
do it with my clients the same thing
and imagine that I do with the
baker I go to the bakery I
say sir baker you do it
well with the yellow coins every year
and for that you would not do any
the year we put you a box because
there is no computer and why
generalized bank statement holds the
bankers that’s good and why
I do not tell them your bank statements
bank rounding for payment
where you do not get a rating
why do not I find bankers
that they agree to do what he has
agreed to do this banker there that is
what he did with auvergne tt
open new world a map of
payment
every transaction of the trade abbots
do not bring or 3 cents was leaving
directly to finance the
development in this case schools
what is preventing banks from
do that
nothing at all and if I have my
positive business foundation that is
there in the middle that we created and if
I tell the bankers every time you
do it will value
thank you for the so positive foundation
because they need it’s going to be
awesome it’s madness what I’m in
currently doing
I am transforming all
the economy of the isle on sorgue you
imagine the whole economy
go we only take 20% that accepts
I have a crazy dream found myself a
territory that axel to do that a little
10 gone to pilot’s home does it well they
come start this territory this is at
the isle on the sorgue just next
have left on it
by agreeing to transform iron
altruism 30 rock the whole economy
in what is called the economy
positive but you are in this
room you will see your territories
you will see your elected officials you will see
your companies and you tell them done
we’re going to create business, I ‘m going to help you
demonstrate that the business is more
profitable
it’s a crazy dream but you’re going to do
with me and if we refuse that you
do so come help us we will do to
lille thank you for your
very positive attention
[Applause]
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