good afternoon everyone
and I think that Caesar has said part
of the arrived art history I am
tourism consultant and consultants
you know that we love doing surveys
studies and test then I’m going to do a
small study quickie please
raise your hand those who have gone
of travel does little on the bridge in
summer
everyone
here’s an ear this summer now
raise your hand please those who
you plan to continue going on a trip doing
tourism
everyone also does not
and there is no please never been
gone on a trip or somebody has not
gone never there is an attempt but I do not
shame then good as you see the
tourism is a global manifestation
we are all tourists at the moment now
I want you to think about choosing one of
your last trips are worth and think what
that you did on that trip worth
surely if he went to the mountain to breathe
be deep you enjoy the views without
you went to a rural destination surely
you will enjoy a rural house you tried
gastronomy or maybe you have gone
winery to try a bit of wine tourism
os overlooking the beach to relax but
always with an attitude of knowing
when we travel we want to live a
experience knowing a culture knowing
to different people or grow in the field
staff we agree with that not
I think it’s worth going now
when I say the word tourist and the
circumscribes the city of valencia or
the city of Barcelona six sincere that
connotations come to you that comes to you in
the head or connotations come out a
bit negative is true then very bad
because I say this because honestly
I think it ‘s a little unfair
it seems that is when we are
those who travel everything is great
we are a traveler in a tourist comments
before the distinction I travel I know what
then I took him retain what I tell
I have done share clear experiences
you will see when you visit me people
it seems a little bit wrong to really share
my space, well, yes, it is a
bit unfair
this but I would tell you that it is not is not fault
your this is totally related
with
well, well, it is intrinsic to
tourism is this double standard that
we have in fact notice when people
he asks me what do I do?
I always tell them tourism and they tell me
I define defend what you do as
you see it’s tourism and I always give them
I say, I say, I dedicate myself to this and I work
with this and people tell me in juan that
materialist with money and I say if the
tourism is a source of wealth but I
I always tell them about tourism I see it as
a coin like a coin that has two
faces a face and a cross a face and a
face b is then worth the line that
separates one face from another that the coin
we have the air and fall from one side of
another is largely a thing of chance is
a very close line that’s why I’m going to
I ‘m going to tell you about these two
faces
I’m going to start with the friendly face so
that would be part of the currency of the
face tourism we all know that it is a
element of brutal development even at
side of popping identifies it as a
economic sector for the development of
most disadvantaged communities
we have a very clear example Spain is
a country that leaves postwar
badly damaged economically unemployment
etcetera recession and you know that Spain
60 bet for development
based on tourism and take off it gets
at the level of europe we are the beach europe
a tremendous volume of employment is generated
etcetera etcetera set that spain
Tourism accounts for 14% of the GDP, which is
a true brutality 2.5 million
jobs generates tourism directly
plus those generated indirectly and
also note that between 2016 2006 and
2018 practically all sectors
all jobs in the sectors
economic Spaniards grew in the
tourism went up 13% that is to say we are a
country in tourism has not returned to
save us save in the postwar period and I do not know
has saved now
nearest example the city of
valencia the city of valencia in the
90s we did not find it in the
national tourist circuits or in
the international circuits we were a
with a fair that came
merchants etcetera but it was not a
city was not a tourist icon of
Spain suddenly the city takes
conscience and is committed to introduce
this different tourist activity
milestones go with the canda valencia in the
map the city of science the cup
america the restoration of carmen
some with greater or with less success
but they get valencia to become
in what is today a city with a lot
data very simple data set that
in the year 2000 valencia had just 99
hotels generated 1.5 million
overnight stays say people who lasted
minus 3 hotels and that’s you
generated 1,300 direct jobs
we go to last year
2017 and we have almost 150 hotels 4
million overnights versus 1.5
merchants and all with 2,200
people are employed
but the impact is clear truth
that you have directly at the economic level
of social welfare employment tourism
in an English territory develops
but
what about the cross what happens with the
Cara sees what tourism told you that
very complex sector and its complexity and
his face b is concerned about being present
in its own management, to establish that it is a
sector that is conducive to developmental
to speculation because it’s a sector
very profitable to all the actors that
are involved in the administration
society entrepreneurs when they see it
they want to bet on him to botepronto
because it will provide a series of
benefits this sector
and also note that it is a sector between
globalized quotes all countries
developed they travel is to say all the
that we live in a country moderately
developed we travel the whole world is
traveling the world witness this is that
he gets him last year he logged 1300
millions of international arrivals in
the world or it is incredible to see that
In addition, 20% of these arrivals are
produces in europe europe we are still
the great tourist destination of the world
a closer example spain what happens
in Spain Spain is submitted now
same to an incredible tourist pressure
is part of that face of Spain in the year
2008 records our so to speak
our standard level of standard
tourist between forty and long and
fifty and a few million arrivals
of international tourists and the year
past that you have seen everything in the
means we made 80.4 wonderful record
we hit each other on the chest but
note that there are 30 million tourists
more in just 10 years almost what it does
a destination like britain in that
little span of time we have
with that on tourism that’s the face time
of tourism that happens that if not
we got to plan that we can have
Problems problems as if I tell you
center and fixation or sounds to many of
yeah if I tell you tourism phobia I
I think it also sounds like you
good consultant that I am to set you tourism
painted phobia we live it summer
Last past nothing please note that
I like to define the impact
negative that has a tris monterreal me
like to define it with five affirmations
one of them is becoming increasingly dependent
of tourism by the receiving community
that is when tourism develops
too much in one place is abandoned others
sectors to the best and developed only
this second consequence division
social in that between that they benefit or
In the case of Barcelona , tourism
concentrate in the center and what are the
outskirts of Barcelona complain they say
jolin is worth having a lot of tourism but it
they always wear the same 30
Soil speculation does not have to be
nothing is explained
fourth inflation of prices also
us the consequences that it has to
times the excessive tourist development or
territorial expropriation of zones
autochthonous is to say for that development
tourism linked to the tertiary sector is
own in some areas that were
dedicated to other things
someone does not sound like this I saw people who
raise your hand again or it sounds valid
truth sounds today you know who
determined these factors the teacher
emmanuel de kant you know him anthropologist
Belgian who wrote mobile speculation already
I lack a factor forgives
He wrote the teacher sang a
Belgian anthropologist who wrote a book
that I recommend that is called tourism
pass contribution for the development it
question and he writes it in the year 1979 is
to say what I just told you sounded like
totally valid in valence partly
we are seeing it will appear a stockade
with what is living venice is
living then the singing teacher in the
year 1969 nails it further saying what
about indigenous communities
indigenous communities in front of cities of the
21st century, that is, this makes you think
what would you think of any question
forty-odd years later we are
like you do not have that we are equal with
the same problems I would say that
we’re worse and because I say we’re
worse and I feel so pessimistic in this
point of the talk because in the year 79
we did not have all the information that
we have tourism is a new sector
that we want to develop too much
there is neither the career nor the studies of
tourism we do not have the sources of
information and technology that we have
nowadays and well we could afford
in quotation marks plan badly but
arrive today at the limits that
we arrive you know the effect venice not
sounds is baptized like that when a
destination is developed so much a tourism
that is unpacked that is a theater is a
figuration the barcelona effect also
is very present in the minds of the
Spanish and we are afraid that we
spend our lives as can be the
valencia case well all those
problems have a solution
apparently simple but very
complicated than what
and a line say until when if you
you want to call establish the capacity of
load the balance the threshold of
profitability and this is one thing that does not
is new in any first year course
of tourism is studied we have to be
brave and above all draw this
line when we are in success there
it makes no sense that this line of
let’s draw when we are downhill and
no brakes is okay after putting me so
negative now we’re going to a little bit of
positivity what recipes are there for
get to do this I have brought
three fingers I’m going to spend a little bit
above and one I’m going to I’m going to
extend a little but then there will be a
rapporteur who can extend them further
fix shared leadership for me the
key as a consultant and professional that
I go through Spain working, I say it
please the public part that has a lot
involvement and tourism development and
the private part they have to put on
agreement to be brave in marking those
limits
in balancing in taking stock
this is profitable we can not continue
breaking records day by day at the expense of
numbers we have to see profitability
at all social levels
cultural and economic
and second crucial point to execute
strategic execution we have thousands of
plans that say all this but never
they take to term because we are not able
to make things happen execution
and execution execution more than
execution planning and the third one is
intelligence governance today
We have a new paradigm in the
tourist destinations that are the destinations
smart tourists we have a
huge amount of technology I understand
with the big data sounds
disposition of tourism managers
so that we are able to read with
anticipation what can happen in a
destination when they can come when not
can come what they are going to spend what
who want to see what they do not want to see in
where are the provenance of the
people for the money they get for the
money that pulls out the squares from a cashier
Free parking by video mapping
that is, we can make a large amount
of things we must learn to take
smart decisions that’s the
knowledge management get data
Carlos and make intelligent decisions
only then will we be able to throw the
currency to the air and to fall face to face as
we want to thank you very much to all
and I hope you liked it
and I think that Caesar has said part
of the arrived art history I am
tourism consultant and consultants
you know that we love doing surveys
studies and test then I’m going to do a
small study quickie please
raise your hand those who have gone
of travel does little on the bridge in
summer
everyone
here’s an ear this summer now
raise your hand please those who
you plan to continue going on a trip doing
tourism
everyone also does not
and there is no please never been
gone on a trip or somebody has not
gone never there is an attempt but I do not
shame then good as you see the
tourism is a global manifestation
we are all tourists at the moment now
I want you to think about choosing one of
your last trips are worth and think what
that you did on that trip worth
surely if he went to the mountain to breathe
be deep you enjoy the views without
you went to a rural destination surely
you will enjoy a rural house you tried
gastronomy or maybe you have gone
winery to try a bit of wine tourism
os overlooking the beach to relax but
always with an attitude of knowing
when we travel we want to live a
experience knowing a culture knowing
to different people or grow in the field
staff we agree with that not
I think it’s worth going now
when I say the word tourist and the
circumscribes the city of valencia or
the city of Barcelona six sincere that
connotations come to you that comes to you in
the head or connotations come out a
bit negative is true then very bad
because I say this because honestly
I think it ‘s a little unfair
it seems that is when we are
those who travel everything is great
we are a traveler in a tourist comments
before the distinction I travel I know what
then I took him retain what I tell
I have done share clear experiences
you will see when you visit me people
it seems a little bit wrong to really share
my space, well, yes, it is a
bit unfair
this but I would tell you that it is not is not fault
your this is totally related
with
well, well, it is intrinsic to
tourism is this double standard that
we have in fact notice when people
he asks me what do I do?
I always tell them tourism and they tell me
I define defend what you do as
you see it’s tourism and I always give them
I say, I say, I dedicate myself to this and I work
with this and people tell me in juan that
materialist with money and I say if the
tourism is a source of wealth but I
I always tell them about tourism I see it as
a coin like a coin that has two
faces a face and a cross a face and a
face b is then worth the line that
separates one face from another that the coin
we have the air and fall from one side of
another is largely a thing of chance is
a very close line that’s why I’m going to
I ‘m going to tell you about these two
faces
I’m going to start with the friendly face so
that would be part of the currency of the
face tourism we all know that it is a
element of brutal development even at
side of popping identifies it as a
economic sector for the development of
most disadvantaged communities
we have a very clear example Spain is
a country that leaves postwar
badly damaged economically unemployment
etcetera recession and you know that Spain
60 bet for development
based on tourism and take off it gets
at the level of europe we are the beach europe
a tremendous volume of employment is generated
etcetera etcetera set that spain
Tourism accounts for 14% of the GDP, which is
a true brutality 2.5 million
jobs generates tourism directly
plus those generated indirectly and
also note that between 2016 2006 and
2018 practically all sectors
all jobs in the sectors
economic Spaniards grew in the
tourism went up 13% that is to say we are a
country in tourism has not returned to
save us save in the postwar period and I do not know
has saved now
nearest example the city of
valencia the city of valencia in the
90s we did not find it in the
national tourist circuits or in
the international circuits we were a
with a fair that came
merchants etcetera but it was not a
city was not a tourist icon of
Spain suddenly the city takes
conscience and is committed to introduce
this different tourist activity
milestones go with the canda valencia in the
map the city of science the cup
america the restoration of carmen
some with greater or with less success
but they get valencia to become
in what is today a city with a lot
data very simple data set that
in the year 2000 valencia had just 99
hotels generated 1.5 million
overnight stays say people who lasted
minus 3 hotels and that’s you
generated 1,300 direct jobs
we go to last year
2017 and we have almost 150 hotels 4
million overnights versus 1.5
merchants and all with 2,200
people are employed
but the impact is clear truth
that you have directly at the economic level
of social welfare employment tourism
in an English territory develops
but
what about the cross what happens with the
Cara sees what tourism told you that
very complex sector and its complexity and
his face b is concerned about being present
in its own management, to establish that it is a
sector that is conducive to developmental
to speculation because it’s a sector
very profitable to all the actors that
are involved in the administration
society entrepreneurs when they see it
they want to bet on him to botepronto
because it will provide a series of
benefits this sector
and also note that it is a sector between
globalized quotes all countries
developed they travel is to say all the
that we live in a country moderately
developed we travel the whole world is
traveling the world witness this is that
he gets him last year he logged 1300
millions of international arrivals in
the world or it is incredible to see that
In addition, 20% of these arrivals are
produces in europe europe we are still
the great tourist destination of the world
a closer example spain what happens
in Spain Spain is submitted now
same to an incredible tourist pressure
is part of that face of Spain in the year
2008 records our so to speak
our standard level of standard
tourist between forty and long and
fifty and a few million arrivals
of international tourists and the year
past that you have seen everything in the
means we made 80.4 wonderful record
we hit each other on the chest but
note that there are 30 million tourists
more in just 10 years almost what it does
a destination like britain in that
little span of time we have
with that on tourism that’s the face time
of tourism that happens that if not
we got to plan that we can have
Problems problems as if I tell you
center and fixation or sounds to many of
yeah if I tell you tourism phobia I
I think it also sounds like you
good consultant that I am to set you tourism
painted phobia we live it summer
Last past nothing please note that
I like to define the impact
negative that has a tris monterreal me
like to define it with five affirmations
one of them is becoming increasingly dependent
of tourism by the receiving community
that is when tourism develops
too much in one place is abandoned others
sectors to the best and developed only
this second consequence division
social in that between that they benefit or
In the case of Barcelona , tourism
concentrate in the center and what are the
outskirts of Barcelona complain they say
jolin is worth having a lot of tourism but it
they always wear the same 30
Soil speculation does not have to be
nothing is explained
fourth inflation of prices also
us the consequences that it has to
times the excessive tourist development or
territorial expropriation of zones
autochthonous is to say for that development
tourism linked to the tertiary sector is
own in some areas that were
dedicated to other things
someone does not sound like this I saw people who
raise your hand again or it sounds valid
truth sounds today you know who
determined these factors the teacher
emmanuel de kant you know him anthropologist
Belgian who wrote mobile speculation already
I lack a factor forgives
He wrote the teacher sang a
Belgian anthropologist who wrote a book
that I recommend that is called tourism
pass contribution for the development it
question and he writes it in the year 1979 is
to say what I just told you sounded like
totally valid in valence partly
we are seeing it will appear a stockade
with what is living venice is
living then the singing teacher in the
year 1969 nails it further saying what
about indigenous communities
indigenous communities in front of cities of the
21st century, that is, this makes you think
what would you think of any question
forty-odd years later we are
like you do not have that we are equal with
the same problems I would say that
we’re worse and because I say we’re
worse and I feel so pessimistic in this
point of the talk because in the year 79
we did not have all the information that
we have tourism is a new sector
that we want to develop too much
there is neither the career nor the studies of
tourism we do not have the sources of
information and technology that we have
nowadays and well we could afford
in quotation marks plan badly but
arrive today at the limits that
we arrive you know the effect venice not
sounds is baptized like that when a
destination is developed so much a tourism
that is unpacked that is a theater is a
figuration the barcelona effect also
is very present in the minds of the
Spanish and we are afraid that we
spend our lives as can be the
valencia case well all those
problems have a solution
apparently simple but very
complicated than what
and a line say until when if you
you want to call establish the capacity of
load the balance the threshold of
profitability and this is one thing that does not
is new in any first year course
of tourism is studied we have to be
brave and above all draw this
line when we are in success there
it makes no sense that this line of
let’s draw when we are downhill and
no brakes is okay after putting me so
negative now we’re going to a little bit of
positivity what recipes are there for
get to do this I have brought
three fingers I’m going to spend a little bit
above and one I’m going to I’m going to
extend a little but then there will be a
rapporteur who can extend them further
fix shared leadership for me the
key as a consultant and professional that
I go through Spain working, I say it
please the public part that has a lot
involvement and tourism development and
the private part they have to put on
agreement to be brave in marking those
limits
in balancing in taking stock
this is profitable we can not continue
breaking records day by day at the expense of
numbers we have to see profitability
at all social levels
cultural and economic
and second crucial point to execute
strategic execution we have thousands of
plans that say all this but never
they take to term because we are not able
to make things happen execution
and execution execution more than
execution planning and the third one is
intelligence governance today
We have a new paradigm in the
tourist destinations that are the destinations
smart tourists we have a
huge amount of technology I understand
with the big data sounds
disposition of tourism managers
so that we are able to read with
anticipation what can happen in a
destination when they can come when not
can come what they are going to spend what
who want to see what they do not want to see in
where are the provenance of the
people for the money they get for the
money that pulls out the squares from a cashier
Free parking by video mapping
that is, we can make a large amount
of things we must learn to take
smart decisions that’s the
knowledge management get data
Carlos and make intelligent decisions
only then will we be able to throw the
currency to the air and to fall face to face as
we want to thank you very much to all
and I hope you liked it
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