[Applause]
Goodnight
It is great to be here with
you
to talk about the things that I like
of the things that I’m passionate about and
love to talk about entrepreneurship
and entrepreneurs and
social entrepreneurs usually we
they ask how we did it and this is
when I talk about entrepreneurship what
first thing I like with is that
undertaking is not just about doing
business or making companies undertake
it’s basically about taking
life decisions and assume with
responsibility what those
decisions
look to undertake is also to take the
decision to have a family to undertake
is to consciously decide that we want
have a child and that we will form
what that means to undertake means
decide what you want to study a career
who wants to be a good student and
undertake of course also has to
see with starting projects and when one
decided to undertake the first thing that
they have to know is that it’s not glamorous
that it’s not a pink success story in
the one that people get to face
say it’s super smart and super
talented and then he made it to the
first and you hit that is not real
to undertake is to work hard when
I ask the young people my students
why do they want to undertake most of
the answers have to do with no
I want to have a boss
or I want to be the owner of my time
I want to be famous I want to have a lot
money
and those we have undertaken know that
start first, try to enter
with everything to work hard that you do not have
a boss you have many you have your
clients your collaborators the
suppliers the payment of taxes all
they are your bosses
if you own your calendar because
you work 24/7 and the entrepreneurs
we usually dream of our company
and with the other day and with what we have not
could do and ideas come to mind
3 in the morning and hopefully to
now we have a notebook to aim
because in the morning when we’re
bathing we say that was what I got
happened yesterday was a good idea with that what
solved so to undertake it is about
truth of surrendering with love with
enthusiasm with energy to that
we decided to do
undertaking is also about making
team because nobody does it alone
come and stand here in front and say that
he could or she could because it ‘s very
able and because he is very brave and because
he understood and because he understood the secret
of the black thread the net is that I do not know
same and if who knows
but I have learned that never undertake
it’s just done with a team
with your partners or with your collaborators
with people who start to believe in you and
that is absolutely necessary so that
then little by little with many years with
much effort you can write a
success story
and to build teams I have also
learned something that I want to share
build teams is about looking
people who believe in what you believe
and to find people who believe what
you believe it is necessary to be clear and
honest in declaring the things in which
one believes and then the other has the
possibility of genuinely deciding whether
he wants to join that which we
we want to do
start and make team also
try to become a leader
congruent because it is very complicated
stand on the stage to give a
speech when the speech that happens
at work is another there are many
companies that have beautiful paintings to
the entrance of their offices those that
they talk about the mission of the vision of the
values but that inside inside they live
other realities so to do
equipment it is absolutely necessary to be
congruent but undertaking has a
component that maybe makes it more
special than everything else and undertake
it’s really about finding your
passion
and passion is nothing other than that
we have tattooed on the skin what
we could do even if they do not pay us is
more that we could do even though we
touch pay
and if we can find that which we
passionate what excites us then
They know devote the rest of his life
I did not invent it, do not look for another
thing because when you really do
dedicate to this that excites him to what
makes him feel alive things flow
things happen differently and I have to
presume that I found very early in the
what I was passionate about and then the
rest has only been letting it flow
dedicate myself with the heart with the soul to
that I decided that my life had as
mission and they know that I have also
discovered that there are missions that are
superior to your will there are missions
which are your destiny and when you define
devote with emotion and with love
life to this destination then the
things work better and then
I discovered I told them that my passion is
Health
and the health sector because we still have
a health that is really a right
limited and it is a right that is
limited to the type of employment relationship that
they have the people because I have the right
to a health service if I am an employee and
a right to a health service if I am
unemployed and I have the right to a
health service better if I have a
better socioeconomic level and I have
right to what I have if I have a low
socioeconomic level and the most complicated
is not that the most complicated thing is to tell them
that only 5% of the population in
the world has real access to
that is to say, it has real access to
everything you need to keep your
life or to treat an illness all
others more than 90% of the population in
the world become patients of
second third of fourth or fifth
and in the fifth patients are all
those people with complex diseases
whose only option is to wait for the day of
his death and it sounds very dramatic what
I’m telling you but while of the
stories do I come up with patients with
certain types of cancer that are not yet
covered by the health system and
then before a diagnosis seriously what
only they are waiting for is the day of
his death and then it seemed to me
that my life could be dedicated to that
my day and my life could be dedicated
to find solutions for people
can have better access and better right
to health and also because we have a
very complicated problem is this one
global epidemiological trend that is
that we are getting sick of things
more complicated
I heard him say to someone the other day
that we are in a row from which
none can escape and that row is
flame aging
a few more forward a few more but
we are all in that row
irremediably and with
aging more than 65% of this
population has a disease
chronic-degenerative
today we see how we have a diagnosis of
complex diseases such as cancer
breast in really very young patients
patients aged 25 or 27 years old today have to
face these ailments and the
Diagnosis is growing
almost everyone today we have a story
personal or very very close with one of
these diseases I have learned that the
diagnosis is not only received by the
patient so it’s not just about
medicines and surgeries the diagnosis what
your partner receives your children your economy
his work and of course the system of
health then the impact that you are
diseases they have in society is
much larger
there is a more serious problem
and we do not think about health until
we need a hospital until
we are sick we do not think about health
until we have a problem that we
He says
and if I had been more careful
we do not think about health until
we have the need to face one of
these challenges and then with all this in
mind
we created a company that developed a
model that defends that all these
patients with complex diseases with
serious diseases
they need personalized medicine and the
personalized medicine is nothing else
to understand that a patient is not a
record number that a patient
it is not a diagnosis a patient is a
be human like any of us
that in addition to all the challenges of all
the frustrations of all
needs also have to face
the pain of a disease such as
cancer or like multiple sclerosis or
like rheumatoid arthritis or like
chronic kidney failure many of
these diseases do not even have
cure but the patient can live many
years with her
as the disease progresses they leave
deteriorating its conditions and its
quality of life and then it will require
even more attention to take care of yourself and
then nine years ago I founded in Mexico
a company called psoe and that
dedicate to accompany those patients not
we are self-styled the guardian angel and
what we do is accompany manage
advise take care to help the family
and give relevant information to the
treating doctors who among other things
have to do for example with the
genetic expression of tumors of the
patients that allows doctors
to identify treatments
individualized and then improve the
probability of success of those same
treatments that are also
extremely expensive but for
explain what the impact is
this service let me tell you a
history is the story of dona anna un
day I was going into the center of
telephone service where they are all
the concerts talking to the
patients and then one of our
concerts susana was explaining to
a patient how to make a lemon pie
and it takes a long time I think it was a
half hour call clearly not
we are a call center
when I finish I said hey susana no
I knew we had a cooking show
on a leave this let me tell you
Dona Anna is a patient who has
metastatic lung cancer cancer
advanced and she has been two weeks without
getting up from your bed is very depressed
it feels bad then I call you all
the mornings and I talk with her a while
of skill how it feels we talk
of anything and this morning I called her
and he told me that he dreamed last night
making a country of lemon and that today yes
I wanted to get up so I
I said very well you are going to get up
is going to bathe is going to get pretty and I
Meanwhile, I’m going to investigate how
the lemon country is made because doñana
I had no idea
help you order the ingredients that
they were missing to be taken home
and so at this moment that already
they came I was explaining how to do
the lemon doñana pie died three months
after
When a patient dies, we talk to
the family and we offer you some
additional sessions to face this
grieving process so one of the
psychologists the psychologist who attended
Doñana spoke with his children to
present condolences and offer
this support the children who lived outside
from the country
doñana bible alone explained that it was not
necessary that they were prepared because
they knew that his mother’s illness was
very serious but they had a question
then your son tells you to see you is
my mom’s psychologist if I know if she
I can ask a question my aunts said
that my mom was starting to have
senile dementia because he had a friend
imaginary one such susana and spoke everything
the time in fact I’m the psychologist
she says no no no she was an imaginary friend
it was his concert the children went to the
office to meet susana to be taken
photos with her and tell her that she
had made the last months of
lifetime
they were different he had a story
new had a person who was talking to him
that he was interested in helping him and
He had become her best friend
that is what we do to accompany
to tell people that it’s worth it
to be passionate about life, look at the beings
humans are so complex that
we only value life when
we face the imminence of the
death there we remember there we
we agreed that the most important thing is to be
alive and I leave you a sentence of a
patient who greet the other day in the
my office broker said hello how
these
Ivan Ivan Nice to see you have a
complicated lung cancer and the
chemotherapy caused him to lose
fine motor movement of your hands
this would not be so serious if in addition Ivan
I was not a musician and then the
Chemotherapy prevented him from touching
your instrument
and Ivan answers me how I’m alive
which is very good news so I’m
very alive and very happy how are you and
I ask you how they are
you because we are alive with desire and
with the opportunity to undertake and
make this world a better place to
tell others that when they leave
because we are all going to die
footprint was worth doing a
difference they want to undertake do it in
something that change the reality they want
undertake in health you feel in a
public hospital one morning they are going to
many ideas in education occur
get off a public school that
want to high school elementary or to a
university in transportation use the
public transport will happen to you
many ideas we live in countries where
there are many problems and many
needs convert them into
opportunities
which can be transformation engines
social believe it’s worth it
to be passionate about life and if today we are
alive and surely tomorrow also that
worth getting up and that when
go back home to look in the mirror
or the crystal or the one of their beings
dear ones can be absolutely
proud because they left on that day what
best of you, thank you very much
[Applause]
Goodnight
It is great to be here with
you
to talk about the things that I like
of the things that I’m passionate about and
love to talk about entrepreneurship
and entrepreneurs and
social entrepreneurs usually we
they ask how we did it and this is
when I talk about entrepreneurship what
first thing I like with is that
undertaking is not just about doing
business or making companies undertake
it’s basically about taking
life decisions and assume with
responsibility what those
decisions
look to undertake is also to take the
decision to have a family to undertake
is to consciously decide that we want
have a child and that we will form
what that means to undertake means
decide what you want to study a career
who wants to be a good student and
undertake of course also has to
see with starting projects and when one
decided to undertake the first thing that
they have to know is that it’s not glamorous
that it’s not a pink success story in
the one that people get to face
say it’s super smart and super
talented and then he made it to the
first and you hit that is not real
to undertake is to work hard when
I ask the young people my students
why do they want to undertake most of
the answers have to do with no
I want to have a boss
or I want to be the owner of my time
I want to be famous I want to have a lot
money
and those we have undertaken know that
start first, try to enter
with everything to work hard that you do not have
a boss you have many you have your
clients your collaborators the
suppliers the payment of taxes all
they are your bosses
if you own your calendar because
you work 24/7 and the entrepreneurs
we usually dream of our company
and with the other day and with what we have not
could do and ideas come to mind
3 in the morning and hopefully to
now we have a notebook to aim
because in the morning when we’re
bathing we say that was what I got
happened yesterday was a good idea with that what
solved so to undertake it is about
truth of surrendering with love with
enthusiasm with energy to that
we decided to do
undertaking is also about making
team because nobody does it alone
come and stand here in front and say that
he could or she could because it ‘s very
able and because he is very brave and because
he understood and because he understood the secret
of the black thread the net is that I do not know
same and if who knows
but I have learned that never undertake
it’s just done with a team
with your partners or with your collaborators
with people who start to believe in you and
that is absolutely necessary so that
then little by little with many years with
much effort you can write a
success story
and to build teams I have also
learned something that I want to share
build teams is about looking
people who believe in what you believe
and to find people who believe what
you believe it is necessary to be clear and
honest in declaring the things in which
one believes and then the other has the
possibility of genuinely deciding whether
he wants to join that which we
we want to do
start and make team also
try to become a leader
congruent because it is very complicated
stand on the stage to give a
speech when the speech that happens
at work is another there are many
companies that have beautiful paintings to
the entrance of their offices those that
they talk about the mission of the vision of the
values but that inside inside they live
other realities so to do
equipment it is absolutely necessary to be
congruent but undertaking has a
component that maybe makes it more
special than everything else and undertake
it’s really about finding your
passion
and passion is nothing other than that
we have tattooed on the skin what
we could do even if they do not pay us is
more that we could do even though we
touch pay
and if we can find that which we
passionate what excites us then
They know devote the rest of his life
I did not invent it, do not look for another
thing because when you really do
dedicate to this that excites him to what
makes him feel alive things flow
things happen differently and I have to
presume that I found very early in the
what I was passionate about and then the
rest has only been letting it flow
dedicate myself with the heart with the soul to
that I decided that my life had as
mission and they know that I have also
discovered that there are missions that are
superior to your will there are missions
which are your destiny and when you define
devote with emotion and with love
life to this destination then the
things work better and then
I discovered I told them that my passion is
Health
and the health sector because we still have
a health that is really a right
limited and it is a right that is
limited to the type of employment relationship that
they have the people because I have the right
to a health service if I am an employee and
a right to a health service if I am
unemployed and I have the right to a
health service better if I have a
better socioeconomic level and I have
right to what I have if I have a low
socioeconomic level and the most complicated
is not that the most complicated thing is to tell them
that only 5% of the population in
the world has real access to
that is to say, it has real access to
everything you need to keep your
life or to treat an illness all
others more than 90% of the population in
the world become patients of
second third of fourth or fifth
and in the fifth patients are all
those people with complex diseases
whose only option is to wait for the day of
his death and it sounds very dramatic what
I’m telling you but while of the
stories do I come up with patients with
certain types of cancer that are not yet
covered by the health system and
then before a diagnosis seriously what
only they are waiting for is the day of
his death and then it seemed to me
that my life could be dedicated to that
my day and my life could be dedicated
to find solutions for people
can have better access and better right
to health and also because we have a
very complicated problem is this one
global epidemiological trend that is
that we are getting sick of things
more complicated
I heard him say to someone the other day
that we are in a row from which
none can escape and that row is
flame aging
a few more forward a few more but
we are all in that row
irremediably and with
aging more than 65% of this
population has a disease
chronic-degenerative
today we see how we have a diagnosis of
complex diseases such as cancer
breast in really very young patients
patients aged 25 or 27 years old today have to
face these ailments and the
Diagnosis is growing
almost everyone today we have a story
personal or very very close with one of
these diseases I have learned that the
diagnosis is not only received by the
patient so it’s not just about
medicines and surgeries the diagnosis what
your partner receives your children your economy
his work and of course the system of
health then the impact that you are
diseases they have in society is
much larger
there is a more serious problem
and we do not think about health until
we need a hospital until
we are sick we do not think about health
until we have a problem that we
He says
and if I had been more careful
we do not think about health until
we have the need to face one of
these challenges and then with all this in
mind
we created a company that developed a
model that defends that all these
patients with complex diseases with
serious diseases
they need personalized medicine and the
personalized medicine is nothing else
to understand that a patient is not a
record number that a patient
it is not a diagnosis a patient is a
be human like any of us
that in addition to all the challenges of all
the frustrations of all
needs also have to face
the pain of a disease such as
cancer or like multiple sclerosis or
like rheumatoid arthritis or like
chronic kidney failure many of
these diseases do not even have
cure but the patient can live many
years with her
as the disease progresses they leave
deteriorating its conditions and its
quality of life and then it will require
even more attention to take care of yourself and
then nine years ago I founded in Mexico
a company called psoe and that
dedicate to accompany those patients not
we are self-styled the guardian angel and
what we do is accompany manage
advise take care to help the family
and give relevant information to the
treating doctors who among other things
have to do for example with the
genetic expression of tumors of the
patients that allows doctors
to identify treatments
individualized and then improve the
probability of success of those same
treatments that are also
extremely expensive but for
explain what the impact is
this service let me tell you a
history is the story of dona anna un
day I was going into the center of
telephone service where they are all
the concerts talking to the
patients and then one of our
concerts susana was explaining to
a patient how to make a lemon pie
and it takes a long time I think it was a
half hour call clearly not
we are a call center
when I finish I said hey susana no
I knew we had a cooking show
on a leave this let me tell you
Dona Anna is a patient who has
metastatic lung cancer cancer
advanced and she has been two weeks without
getting up from your bed is very depressed
it feels bad then I call you all
the mornings and I talk with her a while
of skill how it feels we talk
of anything and this morning I called her
and he told me that he dreamed last night
making a country of lemon and that today yes
I wanted to get up so I
I said very well you are going to get up
is going to bathe is going to get pretty and I
Meanwhile, I’m going to investigate how
the lemon country is made because doñana
I had no idea
help you order the ingredients that
they were missing to be taken home
and so at this moment that already
they came I was explaining how to do
the lemon doñana pie died three months
after
When a patient dies, we talk to
the family and we offer you some
additional sessions to face this
grieving process so one of the
psychologists the psychologist who attended
Doñana spoke with his children to
present condolences and offer
this support the children who lived outside
from the country
doñana bible alone explained that it was not
necessary that they were prepared because
they knew that his mother’s illness was
very serious but they had a question
then your son tells you to see you is
my mom’s psychologist if I know if she
I can ask a question my aunts said
that my mom was starting to have
senile dementia because he had a friend
imaginary one such susana and spoke everything
the time in fact I’m the psychologist
she says no no no she was an imaginary friend
it was his concert the children went to the
office to meet susana to be taken
photos with her and tell her that she
had made the last months of
lifetime
they were different he had a story
new had a person who was talking to him
that he was interested in helping him and
He had become her best friend
that is what we do to accompany
to tell people that it’s worth it
to be passionate about life, look at the beings
humans are so complex that
we only value life when
we face the imminence of the
death there we remember there we
we agreed that the most important thing is to be
alive and I leave you a sentence of a
patient who greet the other day in the
my office broker said hello how
these
Ivan Ivan Nice to see you have a
complicated lung cancer and the
chemotherapy caused him to lose
fine motor movement of your hands
this would not be so serious if in addition Ivan
I was not a musician and then the
Chemotherapy prevented him from touching
your instrument
and Ivan answers me how I’m alive
which is very good news so I’m
very alive and very happy how are you and
I ask you how they are
you because we are alive with desire and
with the opportunity to undertake and
make this world a better place to
tell others that when they leave
because we are all going to die
footprint was worth doing a
difference they want to undertake do it in
something that change the reality they want
undertake in health you feel in a
public hospital one morning they are going to
many ideas in education occur
get off a public school that
want to high school elementary or to a
university in transportation use the
public transport will happen to you
many ideas we live in countries where
there are many problems and many
needs convert them into
opportunities
which can be transformation engines
social believe it’s worth it
to be passionate about life and if today we are
alive and surely tomorrow also that
worth getting up and that when
go back home to look in the mirror
or the crystal or the one of their beings
dear ones can be absolutely
proud because they left on that day what
best of you, thank you very much
[Applause]
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