for usa
[Applause]
good
I am 32 years old and I come to tell you
what my experience working with
youtube will be urged withered those
famous that new generation of celebrities
for teenagers based on my
experience I’m sure that youth
is lost and that’s why I’m going to
founding it in 2010 will be
responsible for the department of
marketing of a travel agency
students worked with boys between
13 and 18 years to which I had to go
to my greatest responsibility to direct them
campaigns do actions that call your
Attention
I had to get those guys to choose
to our agency
to travel to Bariloche to Florianópolis
I made it very difficult to disney
because because I felt like an old woman with
26 years old I felt an old woman will continue
26 years old and the old ones she leaves for me
say some and the reality is that if
I really felt old because I
it cost a lot to understand them and know
what was it that motivated them to do things
they expected
what things made us feel good and
obviously that makes it very difficult
can generate those campaigns actions and
I felt old
They spent the years just as they will see it was
a super enjoyable job was traveling a
heap media arts and very many
I really loved my job and I gave myself
mind that what had to happen was
adapt to these young people
I realized that I had to live in his
world start to know the even more
know what they did to where
they went as they talked as they dressed and that
that way if I achieved that I was going to be able to
doing my job well which I loved the
which made me happy
I enjoyed it very much for many
years and in 2011
comes a girl who works with us
would be about 14 years old, a promoter and
He says euphoric lety comes julián
serrano uruguay
julián that youtube to the year 2011 was the
the first time in my life I listened to the
word youtuber and I really felt
very bad because I said but with all the
effort that I do to keep myself
updated with your likes as I
I lost this and I remember that night
I had an outing with my friends and the
suspension and to be able to go to the matinee
where Julian was going to go and see who
it was this guy that so much euphoria
it caused what I experienced that night
that I felt older than this
via is now I felt much more
old girl and boy crying from
emotion boys and girls asking
autographs and photos as if I do not know
in my time to brad pitt and the kid not
I did nothing but nothing and I did not sing
danced not to touch any instrument
the thin one stood like that on a stage and
for hours
the only thing he did and there I said but
of something I missed what is happening
it happened to me that I’m not understanding
this since then I worked with Julian
serrano I went to Argentina
I spoke with his mother with his father
he sat at his table the table the house and
finally he ends up working with him and
the best thing he did was taken to
bariloche as a passenger with those with
this agency for which he worked and was
the best marketing campaign that
we did in years
the guy sold everything we do not
we had sold throughout the year
job
really for me it was an experience
unique in 2012
I kept investigating what things
mobilized those teenagers in the
2012 I met five guys who in one
platform or on a web called fm
they were famous for answering questions
anonymous
they could not leave the house either
ask for autograph photos and so on
5 today directs one directed the
first specialized agency in
influencers marketing in uruguay
He worked with two ropes 2 bros
gonzalo fonseca youtubers more
recognized Uruguayans who are now
settled in Argentina for the success that
have had and worked with every project
which handle from youtubers urge mark
tuitert euros and so on
celebrities who can influence
teenagers and not so teenagers
here in some of the photos of those
celebrities who are hanging around
but there is a reality and that is that the cars
we are not prepared for youth
the cars are not prepared for
understand that youth happens and that
we have to be adapting
permanently to them because the only
way we have to understand the
young and to be able to guide them and to know
what things do we have to adults
to
pretend that they do what we
we want them to be done and have a
happy way is that we have to adapt
more we have to adapt to their ways
to the methodology that they use
to talk
we have to understand even more than
that we believe we understand them
young people are lost but they are
lost to the lack of memory of the
Adults
the adults that we have trouble going to
back and remember that we were once
young people who also smoked judged
because society and we the
adults systematically generation
after generation we are dedicated to
criticize the youth
youth is lost is a phrase
that has been heard for years
adults who are in this room do not
they heard that phrase motor teens
generations managing these phrases
the next generations and so
successively
it costs us a lot to look back
it costs us a lot to return to our
memories
the youth is clearly lost
is lost and we who are the
adults today we have to have the
ability to return to our
memories and learn to accompany them
because youth must be accompanied
the young man is not rebellious the young man does the
that today the environment and society
they force to do today the young are
hostages of our adulthood are hostages
of that world that we have created
in a time that is very different from the
what we are going through today
today we are in an era that is digital to
difference from previous ones to the era
digital passes with a speed
tremendous a year ago we had
technologies that today healthy we have
permanently is advancing and if
us the adults that we believe their
bitch an awesome experience that
we are the one in the world if we do not
we adapt to that we’re going to miss the day
in the morning
this is my son is called matheos i has
seven years matteo uses the cell phone in the
table is much better than the one the
that what my father uses it my father
Until a few months ago I had a Nokia
1100 Matteo goes out to pokemon the
weekends with me or we go out together
an activity that we enjoy doing
videos will install next to this one
is more successful the one that I have are the
videos with him is more successful than
that I myself
we filmed also saw action in attack
among other things more than we do
together I have been mateo for four weeks
is being once a week a
psychopedagogue to make him a
sent analysis sent by your
teachers because it costs to lend
attention to the class costs until the
Maths tasks and languages
it costs to sit still scattered
however, what was the curricular
card when I say what comes
is good person good friend is related
very good with colleagues is leader
in his group and respectful and matteo is a
child who has grown up with a mother who
accompanies him from childhood to
now to see what things you like
what things catches your attention with
what things uncle is created and that no
so much for him for me because I need
that when Mateo is an adult when
mateos adolescent and start with your
teen things
I need to know what I’m talking about
I need to know what things are what
They interest Matteo and how they are used
those things like today we use networks
social
I need to use them in Dallas from
now because later on I will have
gone from the bike I will not be able to
grab these technologies to these
new cellular devices to those
new social networks and it just starts
now to see how it works is nacha
will have my chat snap account
tell me instagram where I have more than
10,000 followers in mind that I have
more than 20,000 visits per day and what
I do for him and for me for both
because I need to know what dangers
will face tomorrow and
how will I do to pass it
from a perspective where you do not
I say what can or can not
do
I do not tell you what you should and should not do
without knowing what we are talking about
I know him I see what the dangers are
and then what advice is this is it is a
very peculiar image of our system
educational
there is a phrase that says if you judge a
fish the way a tree scales
thinking all his life that does not work
Not at all
teaching of kissing the only profession
the only one that starts a project very
important because the education of a
very important child begins it out
one year is passed on by another person to
another teacher and then a year later he loses
the trail does not know how to finish
projects and it went well it went wrong
if he did things well if not what things
he has to correct he knows
some of you received now adult
a call from the school of one of your
teachers a conference with all the
teachers that happened in his life
asking them what is your life a
good boy are good adult winston by
ninja
you had problems with drugs with the
alcohol
what were the consequences of
put you in a corner what were the
consequences of exhibiting received before
your companions none of us
we receive the call who evaluates the
teachers learn if we learned all
but we learned from life lots of
more things
I do not know how to be a mother of a child who
was born in the middle of digital era not only not
I have no idea we do not know anyone from
we know it but nevertheless
love and love and I know that I owe
accompany because that was what
I learned I always learned from my work
and that’s why it’s in the introduction that
I did
channels what was my experience
professional because really that
experience made me put on a
chip to the head say if I judge
the teenagers
if I am I tell them the youth is
ago lost that girl who came to
tell me lety comes julián serrano
I would have thought how you saw thought
many cars and as surely as
they thought they made the room error a youtube
see if I had thought about that head not
I could have understood in the way that
today I understand those teenagers
my child my son really me
It surprises how they surprise him
surely your children to you the guy
bar a cell phone and it does rubber one
tablet the ce rubber all device what
oma makes social networks and
you know, you know, you know, you know, they will urge
twitter facebook has social networks
it does not have to be a good mother
but neither are nova seven years old
m
but when I have them I’m not going to
prohibit having them because all their
friends are going to want to have and they are going to
have as you had
however I will know what those are
dangers that will be faced in
those social networks
I will know how to sit down to discuss with
he if something is well done if something
It’s badly done
if you can put your profile public or not
today there are many adults who choose or
that is to say, they educate their children
setting the rules that not even
they know what these are about
rules
parents are not prepared to
understand that children do not look alike
their parents look like their time and
there are very few adults who are the ones
they realize that in their childhood in their
adolescence
they were also tried and also
they had to fight those beliefs of
their parents and adults that
they were lost in the world they were from
almost anything
there are very few adults who are counting or
rather, the years go by and that
they long for how many of you
like to be children again
to when you would be again
teenagers but let’s not think about this
return
a while ago we did not think
to be a teenager to enjoy a child
era when that income was a girl
we all think that we would love
go back to being children or teenagers to the
era now when we would enjoy
this time must accompany
our children because the digital age is not
it is silly teenagers 2.0 centuries
your 2.0 children need parents who
accompany in this way they need
parents that do not give them buts but they
put rules you do not know in a
was in which they are living
and we were far behind
I choose I choose every day
go forward and learn from the
technology
every day are social networks
that’s what I’m trying to
transmit to you that still
they are on time because the digital era
started very recently it seems like
it seems like it’s been installed since
long ago and actually in time of
days months years is actually a
but it goes very fast and if not
we make that click now we do not get to
think that we really need
adapt today tomorrow does not go
to be impossible my father bought the
nokia 1100 and he had it up to five
months and has many problems for
can handle your samsung can not
piru not know how to ask to see or
idea is hard for you to adapt because in this
course of the guy said no I why
I want cell phone just used to call it
more send messages
that’s what many of us do and that’s what
I think that
we must change this is an image that
always used at the end at the end
my presentations the chameleon is a
animal that are permanently adapted to
your environment changes the color
according to the place where it is as it says
the song
we have to be and learn to be
more chameleons every day the
childhood passes adolescence
adulthood and old age just ends
with us
life is something that we all know that is
it happens very fast but the time
today we talked about the weather
fly and for our children too
fly
Thank you
[Applause]
good
I am 32 years old and I come to tell you
what my experience working with
youtube will be urged withered those
famous that new generation of celebrities
for teenagers based on my
experience I’m sure that youth
is lost and that’s why I’m going to
founding it in 2010 will be
responsible for the department of
marketing of a travel agency
students worked with boys between
13 and 18 years to which I had to go
to my greatest responsibility to direct them
campaigns do actions that call your
Attention
I had to get those guys to choose
to our agency
to travel to Bariloche to Florianópolis
I made it very difficult to disney
because because I felt like an old woman with
26 years old I felt an old woman will continue
26 years old and the old ones she leaves for me
say some and the reality is that if
I really felt old because I
it cost a lot to understand them and know
what was it that motivated them to do things
they expected
what things made us feel good and
obviously that makes it very difficult
can generate those campaigns actions and
I felt old
They spent the years just as they will see it was
a super enjoyable job was traveling a
heap media arts and very many
I really loved my job and I gave myself
mind that what had to happen was
adapt to these young people
I realized that I had to live in his
world start to know the even more
know what they did to where
they went as they talked as they dressed and that
that way if I achieved that I was going to be able to
doing my job well which I loved the
which made me happy
I enjoyed it very much for many
years and in 2011
comes a girl who works with us
would be about 14 years old, a promoter and
He says euphoric lety comes julián
serrano uruguay
julián that youtube to the year 2011 was the
the first time in my life I listened to the
word youtuber and I really felt
very bad because I said but with all the
effort that I do to keep myself
updated with your likes as I
I lost this and I remember that night
I had an outing with my friends and the
suspension and to be able to go to the matinee
where Julian was going to go and see who
it was this guy that so much euphoria
it caused what I experienced that night
that I felt older than this
via is now I felt much more
old girl and boy crying from
emotion boys and girls asking
autographs and photos as if I do not know
in my time to brad pitt and the kid not
I did nothing but nothing and I did not sing
danced not to touch any instrument
the thin one stood like that on a stage and
for hours
the only thing he did and there I said but
of something I missed what is happening
it happened to me that I’m not understanding
this since then I worked with Julian
serrano I went to Argentina
I spoke with his mother with his father
he sat at his table the table the house and
finally he ends up working with him and
the best thing he did was taken to
bariloche as a passenger with those with
this agency for which he worked and was
the best marketing campaign that
we did in years
the guy sold everything we do not
we had sold throughout the year
job
really for me it was an experience
unique in 2012
I kept investigating what things
mobilized those teenagers in the
2012 I met five guys who in one
platform or on a web called fm
they were famous for answering questions
anonymous
they could not leave the house either
ask for autograph photos and so on
5 today directs one directed the
first specialized agency in
influencers marketing in uruguay
He worked with two ropes 2 bros
gonzalo fonseca youtubers more
recognized Uruguayans who are now
settled in Argentina for the success that
have had and worked with every project
which handle from youtubers urge mark
tuitert euros and so on
celebrities who can influence
teenagers and not so teenagers
here in some of the photos of those
celebrities who are hanging around
but there is a reality and that is that the cars
we are not prepared for youth
the cars are not prepared for
understand that youth happens and that
we have to be adapting
permanently to them because the only
way we have to understand the
young and to be able to guide them and to know
what things do we have to adults
to
pretend that they do what we
we want them to be done and have a
happy way is that we have to adapt
more we have to adapt to their ways
to the methodology that they use
to talk
we have to understand even more than
that we believe we understand them
young people are lost but they are
lost to the lack of memory of the
Adults
the adults that we have trouble going to
back and remember that we were once
young people who also smoked judged
because society and we the
adults systematically generation
after generation we are dedicated to
criticize the youth
youth is lost is a phrase
that has been heard for years
adults who are in this room do not
they heard that phrase motor teens
generations managing these phrases
the next generations and so
successively
it costs us a lot to look back
it costs us a lot to return to our
memories
the youth is clearly lost
is lost and we who are the
adults today we have to have the
ability to return to our
memories and learn to accompany them
because youth must be accompanied
the young man is not rebellious the young man does the
that today the environment and society
they force to do today the young are
hostages of our adulthood are hostages
of that world that we have created
in a time that is very different from the
what we are going through today
today we are in an era that is digital to
difference from previous ones to the era
digital passes with a speed
tremendous a year ago we had
technologies that today healthy we have
permanently is advancing and if
us the adults that we believe their
bitch an awesome experience that
we are the one in the world if we do not
we adapt to that we’re going to miss the day
in the morning
this is my son is called matheos i has
seven years matteo uses the cell phone in the
table is much better than the one the
that what my father uses it my father
Until a few months ago I had a Nokia
1100 Matteo goes out to pokemon the
weekends with me or we go out together
an activity that we enjoy doing
videos will install next to this one
is more successful the one that I have are the
videos with him is more successful than
that I myself
we filmed also saw action in attack
among other things more than we do
together I have been mateo for four weeks
is being once a week a
psychopedagogue to make him a
sent analysis sent by your
teachers because it costs to lend
attention to the class costs until the
Maths tasks and languages
it costs to sit still scattered
however, what was the curricular
card when I say what comes
is good person good friend is related
very good with colleagues is leader
in his group and respectful and matteo is a
child who has grown up with a mother who
accompanies him from childhood to
now to see what things you like
what things catches your attention with
what things uncle is created and that no
so much for him for me because I need
that when Mateo is an adult when
mateos adolescent and start with your
teen things
I need to know what I’m talking about
I need to know what things are what
They interest Matteo and how they are used
those things like today we use networks
social
I need to use them in Dallas from
now because later on I will have
gone from the bike I will not be able to
grab these technologies to these
new cellular devices to those
new social networks and it just starts
now to see how it works is nacha
will have my chat snap account
tell me instagram where I have more than
10,000 followers in mind that I have
more than 20,000 visits per day and what
I do for him and for me for both
because I need to know what dangers
will face tomorrow and
how will I do to pass it
from a perspective where you do not
I say what can or can not
do
I do not tell you what you should and should not do
without knowing what we are talking about
I know him I see what the dangers are
and then what advice is this is it is a
very peculiar image of our system
educational
there is a phrase that says if you judge a
fish the way a tree scales
thinking all his life that does not work
Not at all
teaching of kissing the only profession
the only one that starts a project very
important because the education of a
very important child begins it out
one year is passed on by another person to
another teacher and then a year later he loses
the trail does not know how to finish
projects and it went well it went wrong
if he did things well if not what things
he has to correct he knows
some of you received now adult
a call from the school of one of your
teachers a conference with all the
teachers that happened in his life
asking them what is your life a
good boy are good adult winston by
ninja
you had problems with drugs with the
alcohol
what were the consequences of
put you in a corner what were the
consequences of exhibiting received before
your companions none of us
we receive the call who evaluates the
teachers learn if we learned all
but we learned from life lots of
more things
I do not know how to be a mother of a child who
was born in the middle of digital era not only not
I have no idea we do not know anyone from
we know it but nevertheless
love and love and I know that I owe
accompany because that was what
I learned I always learned from my work
and that’s why it’s in the introduction that
I did
channels what was my experience
professional because really that
experience made me put on a
chip to the head say if I judge
the teenagers
if I am I tell them the youth is
ago lost that girl who came to
tell me lety comes julián serrano
I would have thought how you saw thought
many cars and as surely as
they thought they made the room error a youtube
see if I had thought about that head not
I could have understood in the way that
today I understand those teenagers
my child my son really me
It surprises how they surprise him
surely your children to you the guy
bar a cell phone and it does rubber one
tablet the ce rubber all device what
oma makes social networks and
you know, you know, you know, you know, they will urge
twitter facebook has social networks
it does not have to be a good mother
but neither are nova seven years old
m
but when I have them I’m not going to
prohibit having them because all their
friends are going to want to have and they are going to
have as you had
however I will know what those are
dangers that will be faced in
those social networks
I will know how to sit down to discuss with
he if something is well done if something
It’s badly done
if you can put your profile public or not
today there are many adults who choose or
that is to say, they educate their children
setting the rules that not even
they know what these are about
rules
parents are not prepared to
understand that children do not look alike
their parents look like their time and
there are very few adults who are the ones
they realize that in their childhood in their
adolescence
they were also tried and also
they had to fight those beliefs of
their parents and adults that
they were lost in the world they were from
almost anything
there are very few adults who are counting or
rather, the years go by and that
they long for how many of you
like to be children again
to when you would be again
teenagers but let’s not think about this
return
a while ago we did not think
to be a teenager to enjoy a child
era when that income was a girl
we all think that we would love
go back to being children or teenagers to the
era now when we would enjoy
this time must accompany
our children because the digital age is not
it is silly teenagers 2.0 centuries
your 2.0 children need parents who
accompany in this way they need
parents that do not give them buts but they
put rules you do not know in a
was in which they are living
and we were far behind
I choose I choose every day
go forward and learn from the
technology
every day are social networks
that’s what I’m trying to
transmit to you that still
they are on time because the digital era
started very recently it seems like
it seems like it’s been installed since
long ago and actually in time of
days months years is actually a
but it goes very fast and if not
we make that click now we do not get to
think that we really need
adapt today tomorrow does not go
to be impossible my father bought the
nokia 1100 and he had it up to five
months and has many problems for
can handle your samsung can not
piru not know how to ask to see or
idea is hard for you to adapt because in this
course of the guy said no I why
I want cell phone just used to call it
more send messages
that’s what many of us do and that’s what
I think that
we must change this is an image that
always used at the end at the end
my presentations the chameleon is a
animal that are permanently adapted to
your environment changes the color
according to the place where it is as it says
the song
we have to be and learn to be
more chameleons every day the
childhood passes adolescence
adulthood and old age just ends
with us
life is something that we all know that is
it happens very fast but the time
today we talked about the weather
fly and for our children too
fly
Thank you
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