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Kindred Spirits: Weaving, Creating, Beading, Connecting | Lubna Saif Abbas Dehrab | TEDxGUST


[Music]
full house tonight how are you all good
my name is davina safe a boss and this
is a little part of my story I’d like to
ask all of you this evening to explore
what is the idea of having a successful
life and having a successful life does
it mean that we are doing the things
that fulfill us or does it mean a little
bit more money in the bank account my
argument today is that the concept of a
fulfilling and successful life can mean
different things for different people I
come from a family of avid storytellers
and storytelling has always been a very
very important narrative in my journey
we as a family would tell stories in
cars going to appointments and it was a
very very strong and imperative need to
go and move forward with the
storytelling and one of the concepts
that I have and I would like to share
today about the idea that it is
important for humanity to engage and to
embrace and to make and to create and
daily simple and complex tasks and that
it is very important for Humanity to be
sustainable in fact I believe that
working in this fashion is actually key
to our survival and the first time that
I experienced this when I first came
back to Kuwait as a young child was this
thing or this concept that I
call marking space or space marking and
basically what happened was as a young
child I walked into the first courtyard
space that I had ever experienced and
this was as a child and for some strange
reason all I can tell you was is that I
felt really comfortable moving and
engaging in that space and then when I
came back to Kuwait in the 90s it was
very very hard for us to find spaces in
our urban landscapes that gave us that
feeling of enclosure and freedom in a
simultaneous manner and so basically
what I wanted to talk about is something
that I call authentic space marking and
what basically happened in the 90s is we
lost those markings there was this huge
disconnect between where we worked where
we lived and how we engaged with Sabre
going to school or whether we were going
to different places there was a very
very important issue that was happening
and that led to this disconnect that we
had with how we lived and how we worked
and how we played and so basically what
we had happening was one key eradication
of public space that I believe has
changed the way that we behave from the
moment that we walk out of our front
doors and that is sidewalks there’s been
a complete eradication of sidewalks how
many of you walk on sidewalks in
Kuwait’s today the moment we leave our
apartment building or a building or our
homes the minute we get into the car
there is that disconnect this is action
a photograph I took about just two weeks
ago so ah Bert is one of my favorite
places one of my dreams and maybe we
should talk with the folks at napot that
this will become an artistic and
creative industry colony so Auburn has a
lot of history and it’s a it’s a vital
area and this is my I’m proud to say
that this was a photograph that I took
so what I try to do daily in spite of
the heat is take walks in my
neighborhood this was a neighborhood in
Romania and this was the neighbors of a
friend’s house and this was a rooster
and I thought it was the most beautiful
thing I had seen in a street in a suburb
in Kuwait and so basically what had
happened is is that because of the fact
that we don’t have sidewalks well after
the advent of oil we lost the sense of
neighborhood and before you have
community you need to have neighborhoods
so where we are living in today where we
are is we’re actually living in blocks
and those blocks are all disconnected
and as the late Hal Doonan apibe said in
the 70s that we are slowly moving
towards living in a concrete jungle so
basically what happened is as a result
as an entrepreneur we had had an office
in in in an area where no one could
reach and no one was able to park at and
due to the fact that we had been looking
for ideal commercial space ideal place
to run workshops and to run our vision
for yellowy
it was extremely cost prohibitive to do
so and what we needed to do was was to
find something that was welcoming and
comforting and thanks to my late mother
lady Z and the rest of my family it was
her idea
and she said take ya Joey downstairs to
the basement and that’s where yeah Joey
was basically born and when it started
it was basically me walking out my
kitchen on our first floor of our family
home after my cup of coffee and my yoga
opening the door going 13 steps down and
that’s where I worked
that was my daily commute and it changed
everything so basically what happened
originally is is that that was where I
started doing my work and my beading and
then what ventually happened is is that
we were as yet we were starting we were
focusing basically on jewelry making
techniques and having people engage in
REE experiencing what it means to use
your hands and if we look at literacy
and problem-solving today if you are
using your hands in a much more active
manner the outputs and the outcome and
let’s say as a designer
you’re always sketching you’re always
doodling no matter how much technology
we have today without using your
techniques it doesn’t matter how much
you’re going to be using the digital
technology your mind changes how it
actually problem solves and creates
solutions with this type of approach
that the students did after four hours
and this is called an underbelly
technique which is basically from South
Africa it’s called the herringbone weave
and as a result of this we ended up
having the the basement became this hub
and the Center for so many other things
we were basically running close to 400
workshops in the last 12 years that yeah
OE home was in that basement in job riah
it became home
activists and advocacy groups it also
became home to open houses and other
people asking to use the space in a
neighborhood in a quiet street in job
Riya so it was quite surprising to see
what was happening and the delight that
we would have when guests would come and
say where is this place and they would
walk into the side basement and then
they would be welcomed with objects that
were handmade patterns and colors and a
welcoming environment that wasn’t
judging it just asked people to come in
and experience the space as it was and
this meet and what we ended up having is
a monthly event that started in 2008 and
it’s called meet and beed and so every
first Friday of the month people would
come they didn’t have to beat they
didn’t have to have taken a workshop but
they would come and they would craft
they would sketch they would journal
they would be able to peruse the library
of resources that we had they were
connecting sharing showing each other
their work getting support from the
people that already knew things and it
was a very inspiring situation that
would happen every first Friday a lot of
Fridays we might have one guest and
another Friday we’d have 25 it didn’t
matter if it was one person or if it was
25 because it mattered to them and
that’s really what created the synergy
and this momentum because this group of
ladies eventually 24 meat and beads
later two years later we were floored
because what we ended up seeing is two
long tables of incredible artistry
creativity and work on these tables as a
result of these two years of these
meetin beads and so this group of ladies
were saying to me well what are we going
to do now
frankly as designers or jewelry
designers or artisans and makers it is
really hard market entry was very hard
for us to compete with world-class
brands or trendy designers with huge
advertising and marketing budgets for us
or for me for example to showcase my
works work solo so what we did is as we
consolidated our resources on our
talents and that was when yeda we
collective was born so we ended up
having a pool of artisans who were able
to showcase their work and what
Yetta we collective a show that we had
one of our artisans the Laettner
jettison had this brilliant idea that we
would actually set up a beading station
and jewelry making stations so that as
people saw the finished pieces they
could actually see the process of what
was happening and they had a better
appreciation of what it meant to have
something that was handcrafted and
designed with love so then eventually
what happened is as so many other people
would visit our open houses and say that
they would want us to have our open
houses in their homes and what was very
interesting is is when we exhibited in
commercial exhibitions our sales were so
weak the minute
we moved our exhibitions in to welcoming
authentic abodes the sales tripled and
so we ended up moving it – Naja –
staines courtyard home in bayon for the
remaining
open houses and the project began to
flourish and lo and behold we came for
circle because this was a contemporary
courtyard house built in Bayon and Nijat
bless her soul painted all the walls
herself in this courtyard home and it
was the center and the showcase for all
of the yellowy
open house and community generated
activities so basically what started
happening is as we started having our
space marks shift to places but at the
end of the day I would say the one main
key theme was authenticity and
creativity and so basically what was
happening was a lot of these designers
and these there were designers and
makers and I would say they were makers
more than they were designers for
example we had people like Nejad who was
had a PhD in economics we had
pharmacists we had surgeons we had
professional homemakers and along the
way with this sisterhood we had a few
brothers hop on board every now and then
but what also M ended up happening is is
is that they started creating their own
identities and their own brands and many
of the artisans that started with Yayoi
started their own projects and their own
businesses and began to do something
that was also very interesting and that
was to teach and it was also surprising
because we started this in 2005 and we
started it supplying the market for
beads now beads are one of the oldest
abstract forms that mankind has created
and it was very interesting because in
the beginning when we said we were going
to supply beads to the community we
actually had many naysayers and they’re
like your business is built on supplying
beads
beats really and why are you teaching
people all of your knowledge and your
secrets in Arabic they’d say this guy is
machine mo a bitch why are you doing
this keep your secrets to yourself and I
said well really the whole idea of Yayoi
is to pass on knowledge and to allow
them to innovate and create things that
I may not be able to do in my own
lifetime and what’s wrong with that so
this is one of the pieces that that I
have worked on and it’s called celestial
dance okay and so another thing happened
which was quite interesting is a lot of
the participants who took workshops had
talents they ended up becoming the
educators and the teachers helping other
SMEs and small businesses so for example
how many of you folks know solo tacos
this is not an advertisement okay
clàudia Ledesma is a tailor and her
father was a tailor as well and that’s
Astrid Hadid II from soap box and they
were teaching each other how to well
Claudia was assisting Astrid in her
product development and packaging and so
we were empowering other SMEs through
the Adobe platform so when Claudia came
to me and said so as I was saying so
when Claudia said that she wanted to
teach sewing we ended up going and
buying six sewing machines and setting
it up and in Ramadan we had a sold-out
series of workshops and ladies came in
and they made capsule wardrobes and then
it kept on going so what was really
really exciting at that point is is that
we ended up having people coming to us
and saying we want to teach in the Adobe
and as well as showcasing the work of
many of the artisans in our retail
platform we were also able to showcase
other local artists and the kind of
creativity that they were working in and
because calligraphy was such a big part
of what we were doing we were able to
also do something similar at our in our
retail location now the thing that I
that ended up happening is is that we
felt at the time that the way people
were consuming had changed the shopping
experience of shopping malls and buying
things the way that people have been is
changing and we’re not saying this
randomly we can see it we can see that
people were searching for authenticity
they were searching for things that had
meaning and they necessarily have to pay
an arm and a leg for something that was
well made and so what ended up happening
with the space marking is is that we
ended up building through the processes
connections with other movements that
were happening and I give you a really
good example so for example Shakshouka
market and then the urban space marking
became connected so when Bay closed on
was under duress we created a walk and
an activity from shaquiesha from The
Secret Garden to Beit Lausanne and it
was those kind of urban connections that
we felt were creating a sense of
identity and community that transcended
economics nationality beliefs and
aspirations
it actually United us in ways that
created lines that were much more blurry
but that allowed people to express their
identity in a way that was not
constructed
that was not based on market research
but that was based from the ground up by
the people for the people I’m not a
socialist okay community experiences
started evolving and we ended up having
this ability to become magnets for
different community partners many of
them are here this evening and so what
ended up happening was we started
sharing our knowledge and we started
co-teaching and Co experiencing and
consulting and seeking mentoring and
support from these other community
partners so for example art studio
Kuwait had a mono printing workshop over
the summer and another thing that was
very interesting that we saw happening
is is that you know how everybody says
in the summer in Kuwait no one’s in town
don’t plan your events in the summer
because no one’s here we are the busiest
in the summer
we’ve been running workshops and
activities every summer this was in in
the summer season and a lot more people
are staying in Kuwait and we should be
thinking about designing creatively in
Kuwait in the summer because you can get
a lot done and this is what’s basically
been happening and that’s one of the
trends that we saw another another
direction that we saw happening is and
this is a global phenomenon how many of
you have stopped using a pen to write
raise your hand yes what came the bowl
okay you’re brave so you all use your
your pen and paper let me ask you a
second question do you think that your
handwriting today is as good as it was
when you were in grade school no why do
you think so it’s getting better okay so
all right you should come teach with us
yes we run a series of workshops to
improve penmanship in English and in
Arabic but if you look at it and thanks
to social media we now have this
reverence for ink on paper slowly moving
and gliding on the surface and this kind
of this kind of you know reverence for
what is happening and what we saw was is
that people were gravitating for us so
basically what going back so we found
that calligraphy and penmanship was very
important in this journey and that we
have children and adults alike seeking
to if not improve their handwriting that
they would start doodling and journaling
and writing their ideas out in ways that
they hadn’t before and we actually had a
group via the Reading Room another one
of our community partners and people
actually created their own monogram
within four hours they were able to
create their own monogram and then we
created their own stamps based on what
they learned also be thinking about
repurposing and recycling and this is
also a vital part of the Adobe program
so all of these items have been recycled
and repurposed as well so moving on with
all of the programs that we had been
working as a little child visiting glass
studios in Murano I became mesmerised
with beads and glass there was just
something about it and it had been a
fascination of mine ever since I was a
child and a very very strong part of my
narrative and so the dream started in
2000 tried something in 2005 built the
first Glass Studio in a house in 2005
fell on my face a few times got up
fell on my face a few other times with
my team we
and then we had wonderful people all
coming together and supporting the first
glass making studio of its kind in the
region and this now is the new home of
Yoda we we got bigger we had to become
more accessible and that’s what we did
and so basically glass making from for
us became the component that could tie
in all of these elements together so
what I’d like to ask of you folks today
is if you want to bake a loaf of bread
saw nail something down tear something
apart go gardening allow your hands to
touch the moist soil go back into the
kitchen wash some dishes sweep the floor
bead write a letter doodle scribble make
a mess but make your mark and only
your’s I’m looking to see if I pass and
this is my story [Applause]
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