I was in great doubt of the spoken
after Brazil, football is the first
time I heard after the data was
the goal soon said that in soccer the
that today is true tomorrow is a lie and
so with this stand up note is me
I intend to ask one of the objectives
in any communication
to enter nor the second great
The goal is to win there and we’ll see if
I get more here a good few minutes.
but delivered this game for saulo
much fact after the tornado which is a
concept that apparently will not have
scenes so the word of the year 2010 is only
that
unite the emotional appeals and the
beliefs more than the facts in the
creation of public opinion
apparently we have to believe that
this could happen and was discovered
Visits Team Victory Make Believe
more in the league makes emotional appeals
convictions can use in terms
public opinion does not believe that
the facts even but we world of networks
more social contemplated – what
we were on the list as I was old
giving priority to
moreover social networks we think
there is more information I son and grandson
however I suggest the exercise does
many times I’ve just tried
realize how much when luiza
some clay information on a network or
from a social network 11 in any
No twitter on facebook
op was in the morning and
news came out I’m completely
invented was not written in a
but it is only to try to protect the
hands in a moment was in the square
manara said and news came that the
allows you to be voted yet I do not have
sure but I’m not sure what
we apparently gave this news of
that Christian Ronaldo was going to donate 3
million euros to the families of
victims of the Brazilian air disaster
what is the obligation of the
journalist is free is one of our
principles is the verification of
news the first check that
I did it is the one that many of us do
see a dirty news
but on Facebook namely what
let there see the source to source a block
It must be a year thing too.
related portugal this has nothing
against the name even fun can be
made by very very serious people and
competent and now we want to economize
it may be I do not know the truth is
which I do not know are not valid
same way and usually we have
a type of news of these and below
the source is imagine the New York Times
if it wins the sp
cycle ii but we believe more
in what goes in common stamp that we
have accustomed it to be the way of truth
I want to prove something, pass some
I do not want to
more provisional is the stamp of the
average traditional toco almocei ituanos
happen and that’s why we can not
disregard this dimension while the
São Paulo that we have in the eyes of
public and we were creating launcher
information and when there is
information is multiplied so much ee
correcting so many sources is our
ability of our authority to
being a vehicle of canonization obliges
us to an even more
effort discourse in the sense of
to do well what is our great
mission our mission has several
Principles
have recently been stimulated at
the world has been reformulated.
principles of Taoism we are going to leave
with this we since nobody wants
but take a course but I will speak in
coming back here the football because
famous intervention never said
Coach with 36 is not it
before that I used three cars
But I always taught and did some
ways spoke to my students what
that the champion 36 helped us a lot and
knowledge is competence and
creativity was his own name and
you want for any of our
activities
the basis of everything is the knowledge
no one is comfortable approaching the
subject I speak here for example if
had not ever thought
spiritualizes
and all our comfort comes from some
knowledge that we have of the subjects
and we are also I’m more
comfortable we’re not so much as
before when we addressed issues that
we like and that we master
this is fundamental for doing the
our work nobody is good to do
something you do not like
the first is not very good time to
can be effective but it has been
particularly good they did not
likes or does not master the first
effort we have I think a lot
In this in my world the news must
to grow is to know a world many
times interns arrive in the room together
with the meeting that the first to the first
advantage of a spirit from afar
to show them that she was in so many
companies in our lives is the ability to
to do this job better than
any other person and nationalism
is in an obvious dimension that the
Discover the world
use is a journalistic hope that
knows the world did not know where the
mania you are the chronology of the philippines
Saturday left training
Do you know that Brazil accompanies at least
to spend anything from Syria is
more empowering or who knows that the
constitutional court is more
able to do a journalism than
a kid who does not feel alone at
knowledge of what knowledge
want in the broadest sense to
how much match knowledge only up
of knowledge, we apply our
competence
if our technician happens
tools
Nobody is public is a tool.
of management of a company if it has not
knowledge of prints follow and
then the question of creativity is the
that we have achieved because of our
in a given non- work training is
that what causes work to be
different from any of any other and
therefore eucalyptus which is the basis of our
ability to do goes in any
circumstance are you to know
first the most solid be competent
technically enable it and in the end have
something deaf in pv areas
I do not want do not want to be pretentious
talk then I remember seeing with some
artistic dimension that does not
stretch if you want to go back to football
artistic dimension in some
activities in some areas that the
which streets
generally all areas of the
Communication
Journalism is also a year and here I can
I want to go back to football because I think
who writes a book this year has
pretension to write a book ever
I had written a serious book written
a book calls in need of serious football
and is serious and has a further 300
pages for those who were eating
because it was to sell more the goal of
sales more or less reach who
will be with him because it will be worth session
He’ll be able to think of anything.
It’s all learning something else.
the question of knowledge and by far
which I think we like, let’s go
that will be enough to realize
anything
once again the question of knowledge
everybody working for me there I went
I see a series of games I already had
seen seeing some ancient in the mind that
I had never seen and read much
particularly in times when neither
it was even possible to see why
tell if something were not even filming
and this quest for a little more
knowledge in Rome to discover or
rediscover the first tactical system
It was something that was new both
saves networks a defense and then new
players lined up in midfield
started to occur when the team had
the ball and came back when here
to 1 and the evolution of tactics and
want a statue that is a thought
about the game always made so from the front
back were inspiring the players
from front to back and statuettes were
increasingly unbalanced and
less inclined forward because it is
funny because we ended up being
for example a very famous system
is the father of the game systems I
I explain this in a simple way to
everyone understood that there is a week of
April is in the background is the design of a gift
Luis 1 and 2332 in the field but the
goalkeeper
the three most defensive players
have become one day 4 once more
but the defense
then we particularly already
we got to hear talk in the room did the
fourth child is precisely this
it was more a central defender were the fourth
element or for defense because there is a
extraordinary story also that the
Hungarians is a justice that should be
do
were also determinants in the
evolution of football has been
domain was total of the village but
England in a great team at the end
years of the last century since the
Austrians have a genius man called
more is the first great thinker of the
game in terms of
at the end of the game also in the 1930s a
extraordinary person and then one of the
few years 50 is actually able to
pick up the game and give it a dimension
antalya for example are zombies lead a
Never , ever, system is called 424
see beyond the four times
for more than two months it had been
more care takes the problems because
until bringing to portugal with the man
we were the last vice he left the
crossing from brazil to portugal
to train little wise for the first time
time on top of the body
in the first champion ring in the port and
just for being Portuguese champion behind
Finally, let’s go back to benfica and
becomes vice champion of the two european
big guys that two do the best
moment of the history of the
It’s benign and only better when it arrived.
to Portugal
the teams were still with five in the
front and it’s you who have me there
also in this case the tea plus one to
behind Benfica was called Mario
column when I was advanced and passed
to be the center’s most influential
benfica and the portuguese soccer brand
go there study this we brought
here an example to believe that the
even it is not and it stops to think more
also this is evolution of the game did
very often the knowledge that the
coaches in progress wanted to go
having of the game and the game ended up having a
one as technical apogee ie the
the world’s best teams in the mid
last century were the real madrid
because it brought together a number of players
which were extraordinary for those who know
the external movement with grapevine in beautiful
it ‘s 90 deep I do not think I was
but we had players as well
At the apogee of the technique the benfica was also
long time ago this generation
extraordinary in Brazil saw the fire
saints who also earned everything and
this technical support and goes until 1970
when a great team from brazil place
in the mexico world with the players
of the royal saints
she is the front of the others but the
jairzinho rivelino gérson penny and I did
goals that are part of the great story
of football as true artists
then comes the apogee of the dimension
physics in the game only started to import
is the knowledge of other modalities
namely athletics but also
the last row was going to know a lot
developed west of major schools
physical education and then the
the west and the teams from
north
bet heavily on the condition
also because in some cases
people naturally more athletes more
and I had a position of the
physical is that the English teams
region but even when it comes to finding
programs with the minute English
then we get to a stage going from the
the late 1980s since the 1970s.
past century in which the tactic
to be very highly valued
there was a great confrontation and italia
between another marking places
man to man who are the zone the zone
won today but you can see the great
World teams to score more zone
that the man
after contacts in the minute I only managed
tell this story at least 30
five left to say he still wants
say so
the man used a great coach and
Argentinean named César Luis Menotti
was world champion in 1978 in one day
explained to people the
difference between the zone and the man I am
cash holder present and the
knights who do not like football
I’m going to tell a story of the child because
op menotti called the player was not
very voted problem at least one
fundamental point
they will explain so you have a
security dog
then frost two thieves want
house robbery
the dog attacked after the thieves
I spoke to the robbers fleeing the dogs
thief the other meanwhile proceeds to
The door remained open and will exalt the house.
made another field is not so fierce and
so whenever the player is
next is only a thief does not support
no but also comes into the house
first marks the man the second
marker area
the player has fallen in love and tells the legend
who never played in the metal team again
Our story is great for
we realize that the fact all the great
heels and I used the soccer example
because it’s something that pleases me
particularly they are always
ability to stop thinking
It’s because I have to run behind
Has anyone ever seen a truck called
victory but note in football that said
that this is humiliating for the player
make calls to the man wants to
say it’s not me it’s my mission
field and run after the other
I’m a mother in the tone and how I can
play any and so when was it
fading away
and suddenly now I will stay here
My house increases car because I want
say a number of names here
do you think josé mourinho andré?
good villas talking about blood
jorge jesus pereira rui victoria
paulo fonseca marco silva 0 in the spirit
santo paulo sousa wants to evaluate paulo
bento carlos queiroz before me too
only earned is an example
these people all the defense and win in the
world
the world goes in portugal the guys bring
to be champions in such
good as earth the mexico egypt
Switzerland and the great careers in
spain and such, and because more inattentive
sir of the phenomenon here says a hole
positive ozone in portugal and then
think that workers are all
fantastic and cool moments
precisely because a
knowledge in portugal very
specific that caused the judge here
one a series a generation of people
more qualified than most
prices in other countries there is a
Knowledge cross empirical knowledge in the
play with academic knowledge is
first developed
game calls to collaborate with this side
human and later in college port
port
none has a developed a theory
training associated with the idea of
game and this was a great emotion in the
football will not go was very
detail books only who never heard
talk of tactical privatization still
have much to learn about the current
tactical prohibition is precisely the
concept developed from the
Port college because I studied in
doctoral thesis worldwide
with students on the side there would be
to understand how, after all,
Portuguese train does not train everyone
tactical standstill
probably the mentor of the presence of
prevention that is a professional together
the sentence to date that most
God, do not train things that do not have
nothing to do with what I wanted but the
In fact, there was a deep
reflection on joint self-dissolution
but at the same time extraordinary and yes
worldwide and I was made
practice of portugal and that has
moment the thought about the game and the
way of acting on the game
right from the training is more
once the question of knowledge that
gives us tools for competence
and then the fernando creativity
Santos had to be very creative to
win the european championship is not
that also sometime we
we think that only with a miracle in the
a lot of creative threats and
luisão the 23 players 21 sun and
that gave no chance to the
two goalkeepers alternate the other
all played here was the same floor there
is to create electorally game solutions
and always looking for a function
of creativity many times more
fundamentally worked on knowledge
and a lot of competence to manage a group
of people and to train this group of
important people in my background.
virtual trip was also for us
bring back here the most
important because when I talk about
knowledge and competence and
Maybe I’m talking about the
background dimensions never done more
Philosophy as an Ethics of Knowledge
allow us to be strict we were us
we perform better than the
our obligations to the round
eliminated the spectacle with the others
to others
this is ethics is pure disconnected from
journalist’s work
if we are competent to do
we master the technique and should only be
creative plays until we have to
the province that is ours has the
our signature is our brand is
Of course there are others that do not forget
and I can already say that it is
absolutely certain technicians
three months to the fourth and the
4th c is that which makes many
times the other three were worth it and
not exist may not be worth it
none of the others has more to do with
our option and given the character ee
absolutely vital that we have and be of
courage discouraged to use for us
we crossed prass carlos to think
different to pass the total
national because not because I do not think
other way
possibly competence knowledge
creativity just does not
my challenge is that we have this more
whenever it took courage
vote
thank you
[Applause]
after Brazil, football is the first
time I heard after the data was
the goal soon said that in soccer the
that today is true tomorrow is a lie and
so with this stand up note is me
I intend to ask one of the objectives
in any communication
to enter nor the second great
The goal is to win there and we’ll see if
I get more here a good few minutes.
but delivered this game for saulo
much fact after the tornado which is a
concept that apparently will not have
scenes so the word of the year 2010 is only
that
unite the emotional appeals and the
beliefs more than the facts in the
creation of public opinion
apparently we have to believe that
this could happen and was discovered
Visits Team Victory Make Believe
more in the league makes emotional appeals
convictions can use in terms
public opinion does not believe that
the facts even but we world of networks
more social contemplated – what
we were on the list as I was old
giving priority to
moreover social networks we think
there is more information I son and grandson
however I suggest the exercise does
many times I’ve just tried
realize how much when luiza
some clay information on a network or
from a social network 11 in any
No twitter on facebook
op was in the morning and
news came out I’m completely
invented was not written in a
but it is only to try to protect the
hands in a moment was in the square
manara said and news came that the
allows you to be voted yet I do not have
sure but I’m not sure what
we apparently gave this news of
that Christian Ronaldo was going to donate 3
million euros to the families of
victims of the Brazilian air disaster
what is the obligation of the
journalist is free is one of our
principles is the verification of
news the first check that
I did it is the one that many of us do
see a dirty news
but on Facebook namely what
let there see the source to source a block
It must be a year thing too.
related portugal this has nothing
against the name even fun can be
made by very very serious people and
competent and now we want to economize
it may be I do not know the truth is
which I do not know are not valid
same way and usually we have
a type of news of these and below
the source is imagine the New York Times
if it wins the sp
cycle ii but we believe more
in what goes in common stamp that we
have accustomed it to be the way of truth
I want to prove something, pass some
I do not want to
more provisional is the stamp of the
average traditional toco almocei ituanos
happen and that’s why we can not
disregard this dimension while the
São Paulo that we have in the eyes of
public and we were creating launcher
information and when there is
information is multiplied so much ee
correcting so many sources is our
ability of our authority to
being a vehicle of canonization obliges
us to an even more
effort discourse in the sense of
to do well what is our great
mission our mission has several
Principles
have recently been stimulated at
the world has been reformulated.
principles of Taoism we are going to leave
with this we since nobody wants
but take a course but I will speak in
coming back here the football because
famous intervention never said
Coach with 36 is not it
before that I used three cars
But I always taught and did some
ways spoke to my students what
that the champion 36 helped us a lot and
knowledge is competence and
creativity was his own name and
you want for any of our
activities
the basis of everything is the knowledge
no one is comfortable approaching the
subject I speak here for example if
had not ever thought
spiritualizes
and all our comfort comes from some
knowledge that we have of the subjects
and we are also I’m more
comfortable we’re not so much as
before when we addressed issues that
we like and that we master
this is fundamental for doing the
our work nobody is good to do
something you do not like
the first is not very good time to
can be effective but it has been
particularly good they did not
likes or does not master the first
effort we have I think a lot
In this in my world the news must
to grow is to know a world many
times interns arrive in the room together
with the meeting that the first to the first
advantage of a spirit from afar
to show them that she was in so many
companies in our lives is the ability to
to do this job better than
any other person and nationalism
is in an obvious dimension that the
Discover the world
use is a journalistic hope that
knows the world did not know where the
mania you are the chronology of the philippines
Saturday left training
Do you know that Brazil accompanies at least
to spend anything from Syria is
more empowering or who knows that the
constitutional court is more
able to do a journalism than
a kid who does not feel alone at
knowledge of what knowledge
want in the broadest sense to
how much match knowledge only up
of knowledge, we apply our
competence
if our technician happens
tools
Nobody is public is a tool.
of management of a company if it has not
knowledge of prints follow and
then the question of creativity is the
that we have achieved because of our
in a given non- work training is
that what causes work to be
different from any of any other and
therefore eucalyptus which is the basis of our
ability to do goes in any
circumstance are you to know
first the most solid be competent
technically enable it and in the end have
something deaf in pv areas
I do not want do not want to be pretentious
talk then I remember seeing with some
artistic dimension that does not
stretch if you want to go back to football
artistic dimension in some
activities in some areas that the
which streets
generally all areas of the
Communication
Journalism is also a year and here I can
I want to go back to football because I think
who writes a book this year has
pretension to write a book ever
I had written a serious book written
a book calls in need of serious football
and is serious and has a further 300
pages for those who were eating
because it was to sell more the goal of
sales more or less reach who
will be with him because it will be worth session
He’ll be able to think of anything.
It’s all learning something else.
the question of knowledge and by far
which I think we like, let’s go
that will be enough to realize
anything
once again the question of knowledge
everybody working for me there I went
I see a series of games I already had
seen seeing some ancient in the mind that
I had never seen and read much
particularly in times when neither
it was even possible to see why
tell if something were not even filming
and this quest for a little more
knowledge in Rome to discover or
rediscover the first tactical system
It was something that was new both
saves networks a defense and then new
players lined up in midfield
started to occur when the team had
the ball and came back when here
to 1 and the evolution of tactics and
want a statue that is a thought
about the game always made so from the front
back were inspiring the players
from front to back and statuettes were
increasingly unbalanced and
less inclined forward because it is
funny because we ended up being
for example a very famous system
is the father of the game systems I
I explain this in a simple way to
everyone understood that there is a week of
April is in the background is the design of a gift
Luis 1 and 2332 in the field but the
goalkeeper
the three most defensive players
have become one day 4 once more
but the defense
then we particularly already
we got to hear talk in the room did the
fourth child is precisely this
it was more a central defender were the fourth
element or for defense because there is a
extraordinary story also that the
Hungarians is a justice that should be
do
were also determinants in the
evolution of football has been
domain was total of the village but
England in a great team at the end
years of the last century since the
Austrians have a genius man called
more is the first great thinker of the
game in terms of
at the end of the game also in the 1930s a
extraordinary person and then one of the
few years 50 is actually able to
pick up the game and give it a dimension
antalya for example are zombies lead a
Never , ever, system is called 424
see beyond the four times
for more than two months it had been
more care takes the problems because
until bringing to portugal with the man
we were the last vice he left the
crossing from brazil to portugal
to train little wise for the first time
time on top of the body
in the first champion ring in the port and
just for being Portuguese champion behind
Finally, let’s go back to benfica and
becomes vice champion of the two european
big guys that two do the best
moment of the history of the
It’s benign and only better when it arrived.
to Portugal
the teams were still with five in the
front and it’s you who have me there
also in this case the tea plus one to
behind Benfica was called Mario
column when I was advanced and passed
to be the center’s most influential
benfica and the portuguese soccer brand
go there study this we brought
here an example to believe that the
even it is not and it stops to think more
also this is evolution of the game did
very often the knowledge that the
coaches in progress wanted to go
having of the game and the game ended up having a
one as technical apogee ie the
the world’s best teams in the mid
last century were the real madrid
because it brought together a number of players
which were extraordinary for those who know
the external movement with grapevine in beautiful
it ‘s 90 deep I do not think I was
but we had players as well
At the apogee of the technique the benfica was also
long time ago this generation
extraordinary in Brazil saw the fire
saints who also earned everything and
this technical support and goes until 1970
when a great team from brazil place
in the mexico world with the players
of the royal saints
she is the front of the others but the
jairzinho rivelino gérson penny and I did
goals that are part of the great story
of football as true artists
then comes the apogee of the dimension
physics in the game only started to import
is the knowledge of other modalities
namely athletics but also
the last row was going to know a lot
developed west of major schools
physical education and then the
the west and the teams from
north
bet heavily on the condition
also because in some cases
people naturally more athletes more
and I had a position of the
physical is that the English teams
region but even when it comes to finding
programs with the minute English
then we get to a stage going from the
the late 1980s since the 1970s.
past century in which the tactic
to be very highly valued
there was a great confrontation and italia
between another marking places
man to man who are the zone the zone
won today but you can see the great
World teams to score more zone
that the man
after contacts in the minute I only managed
tell this story at least 30
five left to say he still wants
say so
the man used a great coach and
Argentinean named César Luis Menotti
was world champion in 1978 in one day
explained to people the
difference between the zone and the man I am
cash holder present and the
knights who do not like football
I’m going to tell a story of the child because
op menotti called the player was not
very voted problem at least one
fundamental point
they will explain so you have a
security dog
then frost two thieves want
house robbery
the dog attacked after the thieves
I spoke to the robbers fleeing the dogs
thief the other meanwhile proceeds to
The door remained open and will exalt the house.
made another field is not so fierce and
so whenever the player is
next is only a thief does not support
no but also comes into the house
first marks the man the second
marker area
the player has fallen in love and tells the legend
who never played in the metal team again
Our story is great for
we realize that the fact all the great
heels and I used the soccer example
because it’s something that pleases me
particularly they are always
ability to stop thinking
It’s because I have to run behind
Has anyone ever seen a truck called
victory but note in football that said
that this is humiliating for the player
make calls to the man wants to
say it’s not me it’s my mission
field and run after the other
I’m a mother in the tone and how I can
play any and so when was it
fading away
and suddenly now I will stay here
My house increases car because I want
say a number of names here
do you think josé mourinho andré?
good villas talking about blood
jorge jesus pereira rui victoria
paulo fonseca marco silva 0 in the spirit
santo paulo sousa wants to evaluate paulo
bento carlos queiroz before me too
only earned is an example
these people all the defense and win in the
world
the world goes in portugal the guys bring
to be champions in such
good as earth the mexico egypt
Switzerland and the great careers in
spain and such, and because more inattentive
sir of the phenomenon here says a hole
positive ozone in portugal and then
think that workers are all
fantastic and cool moments
precisely because a
knowledge in portugal very
specific that caused the judge here
one a series a generation of people
more qualified than most
prices in other countries there is a
Knowledge cross empirical knowledge in the
play with academic knowledge is
first developed
game calls to collaborate with this side
human and later in college port
port
none has a developed a theory
training associated with the idea of
game and this was a great emotion in the
football will not go was very
detail books only who never heard
talk of tactical privatization still
have much to learn about the current
tactical prohibition is precisely the
concept developed from the
Port college because I studied in
doctoral thesis worldwide
with students on the side there would be
to understand how, after all,
Portuguese train does not train everyone
tactical standstill
probably the mentor of the presence of
prevention that is a professional together
the sentence to date that most
God, do not train things that do not have
nothing to do with what I wanted but the
In fact, there was a deep
reflection on joint self-dissolution
but at the same time extraordinary and yes
worldwide and I was made
practice of portugal and that has
moment the thought about the game and the
way of acting on the game
right from the training is more
once the question of knowledge that
gives us tools for competence
and then the fernando creativity
Santos had to be very creative to
win the european championship is not
that also sometime we
we think that only with a miracle in the
a lot of creative threats and
luisão the 23 players 21 sun and
that gave no chance to the
two goalkeepers alternate the other
all played here was the same floor there
is to create electorally game solutions
and always looking for a function
of creativity many times more
fundamentally worked on knowledge
and a lot of competence to manage a group
of people and to train this group of
important people in my background.
virtual trip was also for us
bring back here the most
important because when I talk about
knowledge and competence and
Maybe I’m talking about the
background dimensions never done more
Philosophy as an Ethics of Knowledge
allow us to be strict we were us
we perform better than the
our obligations to the round
eliminated the spectacle with the others
to others
this is ethics is pure disconnected from
journalist’s work
if we are competent to do
we master the technique and should only be
creative plays until we have to
the province that is ours has the
our signature is our brand is
Of course there are others that do not forget
and I can already say that it is
absolutely certain technicians
three months to the fourth and the
4th c is that which makes many
times the other three were worth it and
not exist may not be worth it
none of the others has more to do with
our option and given the character ee
absolutely vital that we have and be of
courage discouraged to use for us
we crossed prass carlos to think
different to pass the total
national because not because I do not think
other way
possibly competence knowledge
creativity just does not
my challenge is that we have this more
whenever it took courage
vote
thank you
[Applause]
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