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the Internet that’s what many of us
think first when we hear the word
technology but why have these two words
become so synonymous with one another
whether you like it or not
the Internet is now powering our
everyday lives created just 50 years ago
no other invention in history has
changed the way we live more than this
global network of connected computers it
is this unfettered access to the sum of
human knowledge something so valuable so
important that the United Nations has
declared access to the Internet a human
right in the same way you have a right
to equality your right to freedom and
your right to own property today being
connected is no longer a luxury but our
right as human beings and the way we use
the Internet is constantly evolving and
changing and new exciting and oftentimes
unpredictable ways but this evolution
presents a new set of challenges how is
this data being used and to you the user
feel like your life and your data are
becoming over compartmentalised having
to use a specific app for each function
in your life can be complicated and
overwhelming and with mobile app fatigue
now common discussion and users asking
to eliminate the clutter having to use
one app for your car another one for
your fitness tracker your thermostat
your sprinkler system they need to start
working together and working for us but
getting a global network of connected
computers to work for us requires that
we
feed it data a complex collection of
zeros and ones and we’re generating data
and feeding the Internet at an
absolutely alarming rate since the early
90s the tech industry has been calling
this phenomenon big data referring to
the massive collection and storage of
all of our combined zeros and ones but
in 1999 a more consumer-friendly term
arose with the all-knowing and
mysterious cloud right it’s a global
network of connected data warehouses
where photos of your child’s birthday
may be stored next to photos of Kim
Kardashian or worse Kim Kardashian’s big
but what is all of this information and
where is it coming from well that’s not
a clear-cut answer but a majority of
this data is coming from us
and our devices this new world we live
in is being powered by what the tech
industry is calling the Internet of
Things but really isn’t it the internet
of everything everything we do
throughout our day is generating data of
some type and we as a population are
generating data to the tune of 2.5
quintillion bytes of data every day now
that’s enough data to fill over 10
million blu-ray discs that have stacked
on top of one another would equal the
height of 4 4 Eiffel Towers there’s so
much with this new concept of the
internet of everything that the internet
of everything is on track to have over
40 billion connected devices by 2020 and
that’s 5 times larger than our global
population today and there is so much
data being generated but 90% of all data
that exists today has been created in
just the past 2 years
that’s right 90% of all data that exists
today has been created in just the past
2 years and a majority of this data is
now coming from our connected devices
this is referring to the internet
enabled sensors you find all around you
everything today appears to be connected
from your bathroom scales your fitness
trackers your refrigerators your cars
even entire cities electrical grids an
advanced smart manufacturing have all
taken part in this connected revolution
so through this new concept of the
internet of everything life today
requires that you generate data on a
daily if not hourly or minute-by-minute
basis easy example to get started with
is by show of hands how many of you here
today are wearing a fitness tracker like
a jawbone a Fitbit a Garmin or some type
of SmartWatch right a majority of you as
you raise your hands thank you well this
new category of wearable technologies
relies heavily on sensor data collection
but did you know that that device is
generating over 20 bytes of data per
second all to keep you informed with
your number of steps calories burned and
in some instances even your heart rate
which is probably why you’re wearing
that device in the first place another
quick example is that in 2014 nearly
100% of all cars on the market are
recording and transmitting driving
histories back to car manufacturers and
in some instances the recording and
transmitting up to 25 gigabytes per hour
per car and this is whether or not you
they’re collecting all kinds of
information from the number of times you
use that automatic window switch number
of times your windshield wipers rotate
even the number of times you press that
preset button on your car radio and
they’re using this information to
predict failure rates facilitate recalls
and improve quality and features and new
models but there’s also sensors in that
car that are benefitting you the driver
with rearview backup cameras curb
detection and road condition sensors all
working to improve your driving
experience your safety and the
confidence you have in traveling with
that vehicle with your loved ones now in
those two simple examples you start to
see just how much data is being
generated
by you on a daily basis it’s surprising
isn’t it
we put a man on the moon with the
equivalent of you streaming less than
one second
streaming less than one second of your
favorite song
it’s a measly 65 kilobytes and
manufacturers are using your data in all
kinds of ways they’re capitalizing on it
by selling it to insurance companies
research firms and engineers and they’re
using that data to evaluate overall
population health and shift the market
accordingly now this is starting to
affect everything from our insurance
premiums to the cost of goods we buy at
the store every day and our global data
volume is growing at four times the
growth of the global economy so with all
of this new technology our manufacturers
allowed to collect this information well
you opted into supplying it to them just
by setting up that device remember those
terms a condition page you just clicked
agree on right you didn’t read it let’s
be honest or that new car you just
purchased well that’s all they needed
from a legal perspective but you as
users are benefiting from this data as
well with 60% of Americans now tracking
their fitness with wearable technologies
we yearn to know how many steps we’ve
taken how many calories we’ve burned and
we most certainly need that digital
assistant to remind us to get up and
move around but as a whole fitness
trackers are not making us healthier
they’re not they’re simply making us
aware this is the same way all sensor
devices operate they can only inform us
of the information in the data they’re
collecting and it’s up to us the user to
make that change it is now a time that
we need to get all of this data and all
of these devices working for us today
there is no common language there is no
common
structure to the data coming off of all
of these devices meaning there’s no easy
way for these devices to talk and share
information with one another they’re all
still tied to proprietary manufacturer
systems now is the time we need to come
together as users as human beings to
demand that device manufacturers create
these unified languages create these
unified systems allowing us to
centralize our data and D
compartmentalize our lives imagine a
world where you no longer have to use
your fitness app for fitness your
thermostat app for temperature control
your car at to turn on your car instead
one central unified app and honestly
maybe it’s not even an app where all of
your data across all of these devices
can be centralized allowing you to
easily manage schedule and positively
impact your life it is time that we get
technology working for us to empower and
enhance the human experience not
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