[Music]
I was born and lived in a town in the east of
China to 12 years I came with my
Sevilla parents when in the early
the 90s without knowing a word of
Spanish sure you can not imagine which
were the first two words that
I learned or the crazy
That’s how the cook greeted me
I worked in my uncle’s restaurant
with a big smile that yes now it was not
only the count entered a store of
hello in hello dude my hello gun
sweetie
people who did not even know me
I was very surprised and we did not talk anymore
from my neighbor that when I the
they presented me grabbed me and gave me two kisses
leaving me mouth open
never in China had I seen those samples
of affection
and from there how overwhelmed I was
Of course I suppose that’s what one
he realizes when he leaves his country
when it comes into contact with a culture
new
he realizes that people behave
in a different way and culture is the
that marks us
that way of greeting with so much
expressivity or marc is chaired
book with other people and that way
to delimit the personal space with the
that we feel more or less uncomfortable
It’s been more than 25 years since then
and that only oriental girl at school
in the institute and in the faculty to the
who often asked if he knew
with fu has ceased to be exotic today
I’m just one more of many movements
migratory that are happening in the
world
as we see in this graph published by
united nations for not leaving us much of
europe there are 41 million Europeans who
they live in a country outside their country of
birth there are 20 million Asians
9 million Africans living in
europe and there are also 7 million
Europeans living in Asia the
globalization has made people leave
from your country to go to another site entering
in contact with another culture
and that’s what has made this
people go out to get in that contact
but it seems to me something very enriching that
is the subject that I would like to deal with
today and I would like to talk about evolution
of culture and cultural identity
since I think it’s something that changes
in this context of globalization so
important and I would like to speak it from
the point of view of interculturality
as defined by wikipedia
interculturality describes the relationship
the interaction between two or more cultures
synergistically and horizontally that
means that in no society or
one social set is superior to another
leaving room for a coexistence between
all the individuals of society and I
I would like to speak from my perspective
from that experience of that evolution
I remember that I went to the angels
a long time ago, to go deeper into
my language skills and
I had not realized that in
United States had we say so many
Asians and so many people from
latin america we go site I chose to
improve the language
in the classroom of our
teacher there was an American teacher
white there was a Korean teacher born
uuuu there was a chinese teacher of third
generation that did not know Chinese and had
an African woman who immigrated to the US to
8 years old
I knew that there was a lot of diversity in the USA
cultural but I did not know
that in a single university there could be
so much concentration
and that’s what made me see that
enrichment of getting in touch
with people from so many cultures
different because take advantage of apart from
strengthen my language can also
take the opportunity to learn about how it is
the reality and how people think of
those cultures
the language is a very tool
important to know the cultures of
other countries in my case the management of
languages has allowed me to read the big
literary works without having to resort
to the translation how can those be
works of a hundred years of loneliness what the
wind took ‘ because sometimes there’s
things that do not translate as
example the jokes
and that ‘s the reason also why I
I realized that the language also
allows us to communicate with all
people directly on those trips
I’ve done to the close to 50 countries
that I’ve visited that direct contact and
that knowledge of knowing how they think
the rest of the people
but the language even though it is
important is not enough if you do not
know the other cultural elements
own of a country
for example a Spanish client came to me
one day and told me lisa I think I’m going to
sign in with nothing with a client
Chinese as a Chinese partner
and I think I’m going to need to hire
inside nothing to a person because the
Chinese market is very important for
us and I asked him but why
you are so sure that you are going to sign already
what he answered me because in the
last negotiation meeting told me
yes to everything that I proposed and
I had to explain that in a context of
formal meeting when an entrepreneur
nod or say yes
it may mean any of the
four options that we see below
it can be a yes
I understand you
A yes
keep talking
yes but I do not agree with you
or finally sign a yes such as
here is understood the word well
and that’s what I wanted to say with
understand the cultural elements
own of a country
because without them we would not know
interpret what he really wants
say the other person and what really
We need valid information to
make an appropriate business decision
with respect to the Chinese market
as the culture said it influences our
worldview influences how we
we behave and how we relate to
the rest of the people
and it’s a matter of perspective all
we come with some mental schemes
predetermined
and which prevent us and not us
let see things differently
it is said that the perspective with which you
brain sees reality in the world
conform your reality that’s why the
experiment that there are when there are two
people one in front of the other
in a number 6 or a number 9 the two
Proposals may be valid
however it is a matter of perspective
in the same reality
We usually make judgments according to
our conception a conception a
preconceived vision of reality if
we are able to see from another
perspective
and recognize that there are other
equally valid interpretations of
the reality we can expand that
reality
and that’s very enriching a study of
McKinsey demonstrates
and 2015 it was made that a composite council
by people from different countries
different
differences cultures with different
cultures behind yields 35% better than
a council composed of people from the
same culture and that is very powerful
because that cultural diversity implies
a diversity of
perspectives and that ability to see the
things from different angles is the
that what helps us solve better
the complex problems to which we are more
creative even more innovative
personally I have also benefited
quite from that different perspective of
see the same thing I remember I had
an identity crisis when after
of many years in Spain ‘many people
I asked if I looked more Chinese or more
Spanish
and I think
what should be the criteria that
I would use to decide
my personal cultural identity are that
is what is given to us as
birth or are the customs that
we have been acquiring such as
food that we like
the music that I hear
the language with which I dream
or the values that I have assimilated
with which I feel more identified
I had no answer because I had
to have recourse to external consultations I spoke
and I asked my Spanish Chinese friends
expatriates to know your opinion
and finally a Chinese friend too
Spanish as I said lisa I think that
We are not 100% Chinese or 100% Spanish
but the sum of the two identities is
more than one hundred percent
and I said
how powerful to see the same reality a
through another perspective
Of course we do not have to limit ourselves
with the idea that we have to be of
a cultural identity or another an atom
you do not have to exclude the other
and that ‘s the reason why I share
here with you that the idea that
I think cultural identity is not
something fixed but it is fed according to
external stimuli according to the influence
outside and I think the roots of a
person who are very important is a
legacy necessary for us to have that
sense of belonging
they are important but the place where they are born
one does not define all cultural identity
of the person but also the countries
where the people with whom he has lived
entered and interaction and that has
contributed something profound and also the
values that we have assimilated as valid
according to our criteria
mature are also an integral part of
that cultural identity of the person
according to studies
the societies of the future are classified
in two basic classes on the one hand the
people who have behavior
intercultural and secondly the
people who do not have that ability
intercultural behavior if we are
able to see things from another
perspective if we are able to learn
to assess knowledge and
experiences of other cultures apart
to also value our own
we will be able to solve many of
the problems in the society of the future
presents us and I am sure that all
We can be more than 100% thanks
[Applause]
I was born and lived in a town in the east of
China to 12 years I came with my
Sevilla parents when in the early
the 90s without knowing a word of
Spanish sure you can not imagine which
were the first two words that
I learned or the crazy
That’s how the cook greeted me
I worked in my uncle’s restaurant
with a big smile that yes now it was not
only the count entered a store of
hello in hello dude my hello gun
sweetie
people who did not even know me
I was very surprised and we did not talk anymore
from my neighbor that when I the
they presented me grabbed me and gave me two kisses
leaving me mouth open
never in China had I seen those samples
of affection
and from there how overwhelmed I was
Of course I suppose that’s what one
he realizes when he leaves his country
when it comes into contact with a culture
new
he realizes that people behave
in a different way and culture is the
that marks us
that way of greeting with so much
expressivity or marc is chaired
book with other people and that way
to delimit the personal space with the
that we feel more or less uncomfortable
It’s been more than 25 years since then
and that only oriental girl at school
in the institute and in the faculty to the
who often asked if he knew
with fu has ceased to be exotic today
I’m just one more of many movements
migratory that are happening in the
world
as we see in this graph published by
united nations for not leaving us much of
europe there are 41 million Europeans who
they live in a country outside their country of
birth there are 20 million Asians
9 million Africans living in
europe and there are also 7 million
Europeans living in Asia the
globalization has made people leave
from your country to go to another site entering
in contact with another culture
and that’s what has made this
people go out to get in that contact
but it seems to me something very enriching that
is the subject that I would like to deal with
today and I would like to talk about evolution
of culture and cultural identity
since I think it’s something that changes
in this context of globalization so
important and I would like to speak it from
the point of view of interculturality
as defined by wikipedia
interculturality describes the relationship
the interaction between two or more cultures
synergistically and horizontally that
means that in no society or
one social set is superior to another
leaving room for a coexistence between
all the individuals of society and I
I would like to speak from my perspective
from that experience of that evolution
I remember that I went to the angels
a long time ago, to go deeper into
my language skills and
I had not realized that in
United States had we say so many
Asians and so many people from
latin america we go site I chose to
improve the language
in the classroom of our
teacher there was an American teacher
white there was a Korean teacher born
uuuu there was a chinese teacher of third
generation that did not know Chinese and had
an African woman who immigrated to the US to
8 years old
I knew that there was a lot of diversity in the USA
cultural but I did not know
that in a single university there could be
so much concentration
and that’s what made me see that
enrichment of getting in touch
with people from so many cultures
different because take advantage of apart from
strengthen my language can also
take the opportunity to learn about how it is
the reality and how people think of
those cultures
the language is a very tool
important to know the cultures of
other countries in my case the management of
languages has allowed me to read the big
literary works without having to resort
to the translation how can those be
works of a hundred years of loneliness what the
wind took ‘ because sometimes there’s
things that do not translate as
example the jokes
and that ‘s the reason also why I
I realized that the language also
allows us to communicate with all
people directly on those trips
I’ve done to the close to 50 countries
that I’ve visited that direct contact and
that knowledge of knowing how they think
the rest of the people
but the language even though it is
important is not enough if you do not
know the other cultural elements
own of a country
for example a Spanish client came to me
one day and told me lisa I think I’m going to
sign in with nothing with a client
Chinese as a Chinese partner
and I think I’m going to need to hire
inside nothing to a person because the
Chinese market is very important for
us and I asked him but why
you are so sure that you are going to sign already
what he answered me because in the
last negotiation meeting told me
yes to everything that I proposed and
I had to explain that in a context of
formal meeting when an entrepreneur
nod or say yes
it may mean any of the
four options that we see below
it can be a yes
I understand you
A yes
keep talking
yes but I do not agree with you
or finally sign a yes such as
here is understood the word well
and that’s what I wanted to say with
understand the cultural elements
own of a country
because without them we would not know
interpret what he really wants
say the other person and what really
We need valid information to
make an appropriate business decision
with respect to the Chinese market
as the culture said it influences our
worldview influences how we
we behave and how we relate to
the rest of the people
and it’s a matter of perspective all
we come with some mental schemes
predetermined
and which prevent us and not us
let see things differently
it is said that the perspective with which you
brain sees reality in the world
conform your reality that’s why the
experiment that there are when there are two
people one in front of the other
in a number 6 or a number 9 the two
Proposals may be valid
however it is a matter of perspective
in the same reality
We usually make judgments according to
our conception a conception a
preconceived vision of reality if
we are able to see from another
perspective
and recognize that there are other
equally valid interpretations of
the reality we can expand that
reality
and that’s very enriching a study of
McKinsey demonstrates
and 2015 it was made that a composite council
by people from different countries
different
differences cultures with different
cultures behind yields 35% better than
a council composed of people from the
same culture and that is very powerful
because that cultural diversity implies
a diversity of
perspectives and that ability to see the
things from different angles is the
that what helps us solve better
the complex problems to which we are more
creative even more innovative
personally I have also benefited
quite from that different perspective of
see the same thing I remember I had
an identity crisis when after
of many years in Spain ‘many people
I asked if I looked more Chinese or more
Spanish
and I think
what should be the criteria that
I would use to decide
my personal cultural identity are that
is what is given to us as
birth or are the customs that
we have been acquiring such as
food that we like
the music that I hear
the language with which I dream
or the values that I have assimilated
with which I feel more identified
I had no answer because I had
to have recourse to external consultations I spoke
and I asked my Spanish Chinese friends
expatriates to know your opinion
and finally a Chinese friend too
Spanish as I said lisa I think that
We are not 100% Chinese or 100% Spanish
but the sum of the two identities is
more than one hundred percent
and I said
how powerful to see the same reality a
through another perspective
Of course we do not have to limit ourselves
with the idea that we have to be of
a cultural identity or another an atom
you do not have to exclude the other
and that ‘s the reason why I share
here with you that the idea that
I think cultural identity is not
something fixed but it is fed according to
external stimuli according to the influence
outside and I think the roots of a
person who are very important is a
legacy necessary for us to have that
sense of belonging
they are important but the place where they are born
one does not define all cultural identity
of the person but also the countries
where the people with whom he has lived
entered and interaction and that has
contributed something profound and also the
values that we have assimilated as valid
according to our criteria
mature are also an integral part of
that cultural identity of the person
according to studies
the societies of the future are classified
in two basic classes on the one hand the
people who have behavior
intercultural and secondly the
people who do not have that ability
intercultural behavior if we are
able to see things from another
perspective if we are able to learn
to assess knowledge and
experiences of other cultures apart
to also value our own
we will be able to solve many of
the problems in the society of the future
presents us and I am sure that all
We can be more than 100% thanks
[Applause]
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