Press "Enter" to skip to content

Innovation Fetish: Time to Move On? | Claudia Meng | TEDxPhillipsAcademyAndover


[Music]

[Applause]

for the past two summers I interned at

an investment firm based in Silicon

Valley and during my time there I

realized that everyone around me was

obsessed with newness I however wasn’t

so convinced I spent the better part of

each eight-hour workday doing market

research on every potential investment

one such company was a startup that

streamlined the invoicing process an

allowed freelancers to access and

organize pay on an online platform now

as someone who struggles with even just

operating my Mac this idea sounded super

cool to me innovative even but research

soon made me realize just how crowded

the market already was one competitor

called itself a cashflow optimization

tool while another can’t claim to be a

free advanced online payment platform

whatever the title within half an hour I

had already compiled a list of twenty

main competitors and I’m sure there

would have been many more if I just kept

going after a certain point I couldn’t

tell any of them apart and all of these

startups were founded just in the space

of the past four years and so throughout

the entire research process two things

repeatedly surprised me the most

first the sheer number of competitors no

matter how niche the market was I mean

who knew there were so many companies

that made self rotating beds and second

the frequent lack of distinction the

entrepreneurs that I was interacting

with were all extremely bright creative

and passion people yet many of their

ideas while claiming to be innovative

and the next big thing didn’t have much

value beyond what was already out there

the thing is today to be the next Elon

Musk or Steve Jobs is a widely shared

dream and I’ll admit I indulge in it too

after all hunting for the next unicorn

has become incredibly sexy but often

what people are bringing to the table

just isn’t that unique and besides if

you

horns are by definition rarer than how

can everyone hope to create and find the

next one today innovation seems to be

defined as that shiny new thing that

everyone wants to reach for but it needs

to be more than that instead of praising

the idea of innovation and change in and

of itself we should be looking at

successful startups that are both truly

disruptive and generating true positive

impact one such example is a company

that is working in underserved

communities to revolutionize the sphere

of child education in the home its goal

is to minimize the education gap that

occurs before many children even enter

kindergarten and its novelty lies in its

simplicity through partnering with

telecom companies parents who sign up

for the service receive step-by-step

instructions for a 15 minute activity

each day intended to boost their child’s

creative learning and emotional

capabilities and this partnership makes

it such a game-changer because it’s

addressing the fact that in many parts

of the world especially developing

countries cell phones are commonplace

but access to quality information and

education remains a rarity and so it’s

filling a void by addressing the major

pain points that parents in these

communities often face inconvenience

lack of time and feeling overwhelmed and

their ability to accurately address and

solve these issues is what makes them a

true innovator and so from these

examples we see that there are both

examples of superficial innovation and

genuine worthwhile innovation the

question is how can we as a community as

a generation move and progress towards

having more of the latter ultimately

there needs to be a criterion for

innovation to bounce a few thoughts the

proposed innovation should never have a

motivation behind it that is purely a

pursuit of novelty the net impact should

obviously be positive the proposed

positive impact should be long-term and

it shouldn’t be outweighed by signal

an opportunity cost for example if we’re

proposing an innovative policy change

then it shouldn’t come with the drawback

of significant lash back or potential

lack of progress in other areas more

than an amalgamation of important

factors however perhaps we can start to

combine social impact with innovation

not only does this introduce a new angle

it also allows us to create inherent

positive impact if an app is created

that streamlines the invoicing process

why not use it to increase access to

banking and underserved communities if

we have models out there why don’t more

startups use them so that every dollar

earned has a direct correlation to

positive impact made if innovation is

about cultivating and creating the best

ideas of tomorrow why have we made

entrepreneurship such a cutthroat space

where less than 0.1 percent of startups

even survive instead of having 10

geniuses and 10 rooms making 10 versions

of the next big thing shouldn’t we have

them collaborating and working together

so that we can all benefit from the best

product possible in the same way the TED

slogan is ideas worth spreading we as a

generation should consider innovation

worth pursuing for us to have a slogan

and a mission statement there’s the

implication that we as a generation

should be moving towards some kind of

progressive future and so we should but

if we’re implementing change just for

the sake of implementing change then

we’ve lost sight of the ultimate goal

improvement and advancement as opposed

to innovation in and of itself let’s

stay away from the trap of innovation

fetish and let’s keep in mind that it’s

not just about changing the world but

about changing it for the better

thank you [Applause]

Please follow and like us: