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In House or Outsourced Business Model. The Future Is? | Idriss Al Rifai | TEDxAmityUniversityDubai


you

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what you’ve seen in the past few years

is that the model completely shifted

from these guys you know like the UPS

the FedEx all the guys that have assets

all the guys that I’ve like massive

fleet of drivers massive fleet of of

course to a model that is completely

different right and I mean considering

our young you are lucky you probably

have used a lot of these services you

know whether it’s like services or

parcel delivery that is based on

on-demand

you know that is based on you know I

want like immediate gratification in 30

minutes all that type of stuff so there

is a whole hordes of companies that

started in Silicon Valley but also in

Europe and year that came into more the

outsource model okay if you’re if you’re

if you look slightly deeper into what it

means by also by in-house versus

outsource you realize that so when we

talk about in-house model we talk about

ownership of assets you own the trucks

you own the cars you own the bike –

we’re talking about milk run bases milk

one means that you’re go to a single

point of you go to one where us to one

place okay and then you pick multiple

tasks whether it’s packages whether it’s

people carpooling think about packages

and people at the same time it’s a milk

run basis and then three is like

end-to-end control of operations it’s

your own stuff it’s your own assets we

are full control on the other hand you

have the completely outsourced model

that goes with no ownership of assets

think about the uber off right think

about you ever think about Karim

right so no ownership of assets

point-to-point delivery network and rely

on some third party to be able to do the

job okay and I would say the the fourth

one is like immediate gratification

right you want a car now okay or you

want your grocery now all this stuff is

based on mostly based on app and

obviously like this this trend has been

as happen because there is lots of

challenges associated with having a big

fleet you remember like these guys on

the on the left on the left side of the

after of the chart and your

this is why all this on-demand logistics

have been appearing is because one you

have a legacy IT system right a lot of

this a lot of this logistics company are

being built on a different model right

I’ve been built on you know like 40 50

some of them like hundred years ago

under 20 years ago on a system that is

completely different so that’s one two

they focused on return on assets most of

this company are really big okay talking

about IPO and I can ascertain there they

will be trading return on assets versus

customer satisfaction and that’s

critical to understand as you’ll

understand later on and then three is

based again on the central warehouse

system okay good basically a feed off

drivers going to one place picking

undred thousand ten thousand packages

and then doing the deliveries but the

problem is that this model again as

which is limits okay and that’s why you

can see you know there was like this

flourishing honestly like ten hundreds

of e-commerce company hundreds of

logistics companies that have been built

in the past in the past I would say

twenty years especially in the u.s. to

try to go completely on the opposite but

now and you know like if you remember

like the statistic that was in 2014 all

the logistics this that has been

financed and funded by Silicon Valley

investors 70% add on the title the uber

off okay so it just gives you an idea on

how big and how it became obvious to go

to the completely on demand model but

the problem is that now we’ve seen I

mean in the past 20 years now we know

how this model behaves okay and we’ve

seen the pitfalls of this model okay so

the first one is is legal right and you

know I mean if you follow a little bit

about what’s going on in the last mile

on the last mile industry one is legal

it doesn’t matter whether you don’t

consider that this driver performing

that task for you is not an employee the

judge decide otherwise okay and the key

here is that in the US the way they

think about it is that if that driver

makes a fair amount of money and fair

amount is being defined at the state

level if they make a fair amount of

money through your device that consider

they are being considered whether you

want it or not as an employee

and therefore you have liabilities

associated with it so it was one of the

key advantage of the outsourced model

that made that is now gone the second

one is is definitely low stickiness

right you guys are aware of you know the

gig economy and like there is now you

can see you can see a lot of drivers

again in the US the year that there are

multiple apps and are literally deciding

I’ll be charging almost like traders to

see how they’re going to spend that time

on what platform what paths they’re

going to take which basically allows to

have I mean triggers high attrition

between drivers and requires like

triggers very low loyalty between the

driver level and at the end of the day

all three of these or two of these

issues triggers the low consistency of

customer experience okay like you don’t

know and I mean you’ve seen what’s

happening with uber in India and so on

there is tons of problem with about with

you being able to vet the people that

are going to do the job okay and you can

do and I think it’s not it’s just it’s

just a problem that’s going to be

never-ending you know when you grind

that fast it’s very difficult for

companies to be able to vet their supply

and to have to look the same type of

consistency of service across so we took

the example of our joy and how they

actually went down because of the lack

of quality assurance and platform

leakage okay so this is this is this is

this is audience right and then you so

because a lot of these companies have

been aware of these problems that

they’re trying to to find solutions

right so if you look at ship which is

one of the largest on-demand

company in the u.s. they really try to

tackle one two and three right in the

problems that I just mentioned so one

they move all the careers they didn’t

wait for that they didn’t wait for the

Jersey tell them take back state on how

to behave with the drivers the Moodle

most of it or all of their careers all

of their drivers into an in-house model

I basically becoming you know the factor

employees hi and then they really they

they put a lot of intention with the gas

to varying the workforce with regards to

training and again retention so this

this is you know like we’re you know

again like I think this companies have

done a great job to be

or to tackle these issues it’s

never-ending but I think that there is

quite a lot of a lot of things that has

been done but ultimately and you know

and this is what this is what I want to

address they fail all these models fail

to fail to to be lean and and this is

relax elect bear with me on the macro

level macroeconomic level model the

maximize efficiency will win no matter

what

and just think just think about a

scenario okay you’re in Tower one okay

whatever you wherever it is and you want

to send a package to your friend in

tower be say ten kilometres away okay

and then at the one minute later another

person in tower a wants to send another

package to tower B the on-demand economy

will treat that as two separate requests

I and I know that right so hundred

hundred people live in a concert you got

a hundred Bieber cars calm okay so they

all come to the same point and then

obviously goes to all the delivery

points on all the destination right

while the consolidation model and we’re

you know like if you look at the the

traditional logistics will consider this

as batching orders and being able to do

either carpooling for people or or

regular regular deliveries which means

that which means three things okay which

means that one the on-demand economy

thinks about local optimum okay for you

as a consumer the only thing that

matters is that how fast you’re gonna

get the car but at the macro level this

is horrible you can have like ten cars

that are being idle that are just

running around to make sure that you

have that you have the better customer

experience okay so that’s one – it’s

extremely inefficient okay if you look

at resources and don’t think only about

resources as as as Natural Resources

even though I mean is going to become

one of the challenge in the next I mean

if for sure for the next generation is

that it’s not only resources it’s about

time it’s about people all right it’s

time it’s extremely suboptimal you know

like for example if you take the example

that I just took you know these two

tasks could have been work completed by

one driver waiting for one minute to get

the other packages and being able to

perform the same level of tasks

with like 50% of the resources both time

and gas and then three at the end of the

day what we thought was scalable okay

because we always thought that the

on-demand economy was completely

scalable what we thought was capable

becomes completely and scalable like you

cannot have tank drivers going to one

tower let alone 100 drivers go into one

where else each of them picking one

package is just it just does not make

sense at scale so I mean just and that’s

my last point I think at the end of the

day we need to take the best of both

words right and the companies that are

you know that are working whether

they’re coming from the in-house

perspective or from the outsource we

need an hour regime moving to somewhere

in the middle right we talked about ship

for example we talked about some some

other companies but I believe that even

so like the next model and this is a

little bit what we were trying to work

on and believe me this is just extremely

complicated is try to see whether we can

find something around here right

something the batch is what you and what

our generation wants with the guts to

on-demand economy and predictability and

still matching what makes their in-house

model great which is you know like low

cost for delivery and and being able to

have like a scalable operations for businesses so that’s it thank you and

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