[Music]
7.5 million people in Germany
can not read and write properly
Every seventh adult is in the country
in Germany of illiteracy
affected
but how does that feel when you are
can not read and write properly
how does that feel when you just
there is a barrier everywhere
and we get in contact with it every day
as obvious as you read
and can write but yes
Shopping on streets then sets
you also smartphone looks you come
always in contact with writing or giving
it even continues to others and if
it looks like this one
if it looks like here then come across
We pretty much represent our borders and
are overwhelmed or even
in a fix
We are two designers in the spring
2017 completion work on the dual
college in Baden württemberg started
have and have deepened us with that
busy and illiteracy topic
the theme will be chosen so that we
make mistakes and install for presentation
Of course I can not know if that
theme chosen because we when we one us
have read that in the whole topic
were totally affected by the if
All facts about the numbers pay us
we have arrived
probably even highways even
shocked
exactly this topic deals
also a recent study of
University of Hamburg and the
Federal Ministry of Education and
Research the exact one and read
literacy levels from 18 to 64
examined in Germany and year
The result is really easy
shocking number these are just these
said 7 5 million people the
functional analphabets are and even
58 percent of them speak mother tongue
German and these seven and a half
Millions of people are just about life
marginalized and can not be right
to participate in it
you can get those seven and a half million
people in different alpha level
split so-called alpha level and man
speaks of alpha level 3 when the
text level is fallen below and if
no related texts read
become
Of these, 5.2 people are affected
From alfa level 2 you say the sentence level
is not achieved and it can only
single words are read
and yes, the very strong level
is alpha level 1 here are 300,000
People who do not read and are concerned
so you can not write
to read and write words
it has also been remarkable for us
that 57 percent of those affected despite
their weakness in the profession and
are gainfully employed and one wonders
Of course, how come they are right
you can master everyday life and we can
have talked to many people and
have heard that many techniques
and strategies are evolving around this
deal and also use excuse how
i forgot my glasses or
even go so far as to get one
Do not build removable plaster around
to have to write so they are there
very creative and cover up her
weaken and often it is so that the
superiors do not know or
even several known or
relatives because they just so full
are charms and then we have
asked how can it happen that one
attended a school and still at the end
can not read and write properly
and that’s why we face each other now
a person in front of the person is called andreas
Andreas often sit in school
but it has still managed
to obtain a high school diploma
because the teachers just said yes
we help you with the graduation
because otherwise he will end up completely
everything is there and he became something
a bit pushed through and has it
but still managed in the
education to landscape gardener too
There had to be little reading and
Write and if he often has easy
These also said avoidance
applied techniques and after work
then he runs the television
as that one looks the book because it
easy
very difficult for such persons
and you can imagine it that way
you how if you take school in the
has learned French and then
just not practicing that is easy
Go away again and just go away
is and today is 54 years old andreas
and would like to learn to read and write
and just has a lot of negative ones
had experiences in his life and
This is how a job develops young
opposite letters and it is
despite still not possible to read and
to be able to write although one
has become part of the school graduation
is of course pretty difficult
that people are doing very well in the
to get along with society and to deal with it
to deal with the problem very well
by doing so strategies and excuses
invent and there was the question how
we get to such people as
we can also reach people
and said okay we want to go
We do the search together with you
can write them and
can help them there by
to cope with problems too and so on
we have the project liter purely in
called life
by we, the target was the fear
to take regulation and at the same time
the motivation for learning of the illiterate
increase and also your own
borders and also one
to give new access to the writing
As I said that was very difficult to the
That’s why we have people to turn to
Turned to us an institution like that
volkshochschule in stuttgart and the
technical academy in schwäbisch gmünd
learning analphabets to find and are
then contact them directly
come and at the two institutions
who have just named them
it is usually like that in the
teach normal frontal lessons
that means there is the classic
School situation there are strict
rules and curriculum as it is also in
the school works that way and the
fundamentally read and write naturally
is mediated and then when said there
Let’s start with it first thing
want to do workshops in which we
together with the
you learn a new learning situation
We want to create a space for
framing creative and free
allow and also allow that
mistakes happen and therefore have us
decided for station in which the
sparingly, they could be free
shape
There was only one rule that
should arise later if
They also look after their own aesthetic
could be designed and so then
attend our workshop and
a forbidden paint cut hammer
paint brush stick everything that way
was possible and material that we
they could use and use
somehow use and is like that though
in our workshop participants at
all actually that always only negative
have made experiences with writing
so if we are in situations or in the
everyday and that’s why it was only with us
fail and failures directly
linked and that this new country
situation we wanted this new space
create
and during the making and during the
playfully shape the hurdles
overcome
the barrier between writing and
simply overcome the learner
and yes, that’s just new experiences
create positive experiences with
Letters and letters which one
Here are results from ours
Workshops from four hours workshop and
we were just completely surprised how
the people are open to us
have how they approached us
and how you also share your experiences
shared us and not least
Of course we also want to be enthusiastic about
the very different results
that came out and the
Participants are very proud of us
but also made yourself so
are simply noticed that they are in
the course just very open
and also for us as a designer
Just sit at the desk and often
make new thoughts about designs
what a great experience because you
just different approach address
and the designs that were created here
are probably going to be like that
also did not come and thus became us
just opened new horizons and
the borders have also been widened again
Now we had many
Designs have asked us what will it be
should do so and have us
then we think that we are writing
want to design it and that too
Return the course participants
can and therefore we have ourselves
we developed a method as we do
First of all, analyze the letters
as we measure the letters out and around
then write and write
characteristic features again
included
So that was the font style
and in the end everyone has
participants get their own writing
that is christian hassa lieselotte and
molly petronell stefan and uwe have
all in all eight font families with
cut a total of 18 letters
get back
than we do this then than we do then
We had all these results
how do we get the whole topic
now we say we manage the
design and basic education again
bringing together so that what a
Work shops have also experienced again
somehow tie and have together
We decided on a book
do where we all content again
documenting style again were you from
just this bridge of basic education and
design to beat and therefore have
Also with additional interviews
Our experts continue to support us
have supported the project
led and interviewed them too
once design experts we interviewed
have to a photography and design the
So the topic of a policy must be
illuminate the direction and at the same time
but also experts from basic education
asking us as to ask again
have answered and to which the
book at the end not only as
inspiration not only as a platform
artistic platform for the whole
work but also as
be the source of inspiration for being around
educators and in the center completely
important of course our participants the
right in the middle the biggest role
have played who have a workshop
Some analphabets tell us as we do
have told him
that we want to make later in the book
they were incredibly filled with pride
and we have not even once so
but we have them
Of course it’s one
unattainable medium is the book
logically and then we said
okay then of course you also
Something make my book for the illiterate
Of course, it’s pretty difficult at first
and we said okay we all want
content again digitally
to summarize and have a website too
and really designed them all
content online again were the
interviews were conducted live and
we all had them on audio
Traces have been put online with everyone
fonts from the workshops were
then everything is easily accessible and then
We thought about how can we
make the topic even bigger now and
have the writings out in the world
sent and have designers worldwide
asked for us posters with it
shape
which we then again ours
and we can return
were totally surprised how good it is
arrive and then have a total of 34
Designers from eleven countries
from Germany via France to
russia usa get back 56 posters
who worked with our writings
[Applause]
and the course participants had easy
all very strong wishes and some or
a designer has such a desire then
directly picked up again and this
person of this designer has one here
such a request taken up directly and
then to this person directly
motivate and here as you can see here
he has evening directly in a poster
motivated and the posters that have in the
then simply the place in the book
found and should the writings the
interviews and all still results times
summarize the posters so stretch
the bow between poster designer and
course participants between the
basic education and design what we also in
treat our book and from the beginning
elite right up to the end of our project
the beginning as we are at the very beginning
stood then as I said okay we
want cool new fonts with the
and we have to say okay
We have definitely made it
probably even better than us
had and at the beginning but then
determined okay that was not what
we actually pulled out of it
The project actually was the big one
entire whole that is the whole
process together with the whole people
who worked with it on the one hand
of course our illiterate the
actually played the biggest role
and the cooperation very closely in the
workshops with those but also with the
Experts from education and design and
we also design the poster
then could reach again and
social participatory are project
emerged in which every single one
Participants here is a very important one
role plays without that without the
Individuals do not share it like that
and yes if we were now
say overcome with the limits
We believe that we did it
in our project
we tried it or we have it
Potential is trying on people too
recognize
in the people who probably am
furthest away from typography are and
that is why still very reason
yes the most beautiful designs for us
actually designed and we have
try to give them courage and they
have to take the hand right down to
motivate and playfully to the
introduced limits
where they are right now and yes and there
then there are the limits
overcome they have new unexpected
then designed they have newest
allowed to explore
and yes, that’s just great
Drafts later emerged it is
potential there it can be made and courage
then it will apply the borders
overcome
[Applause]
So we had a lot to do with it
to accompany many people and also
to learn a lot from them and for that
We are also very grateful and a participant
hassan has dared to take the step and
attends basic education courses today
steadily a student
Molly told us that she is still ahead
three years completely lost
when she went shopping
when she left the store because she was
just could not read then she has
but still started to learn that
and it was already the most important step
and a year ago in our workshops
she told us that she already knows
arrived at 93 percent of the language
and today she is her own
to write a book
Thank you very much
[Applause]
[Music]
7.5 million people in Germany
can not read and write properly
Every seventh adult is in the country
in Germany of illiteracy
affected
but how does that feel when you are
can not read and write properly
how does that feel when you just
there is a barrier everywhere
and we get in contact with it every day
as obvious as you read
and can write but yes
Shopping on streets then sets
you also smartphone looks you come
always in contact with writing or giving
it even continues to others and if
it looks like this one
if it looks like here then come across
We pretty much represent our borders and
are overwhelmed or even
in a fix
We are two designers in the spring
2017 completion work on the dual
college in Baden württemberg started
have and have deepened us with that
busy and illiteracy topic
the theme will be chosen so that we
make mistakes and install for presentation
Of course I can not know if that
theme chosen because we when we one us
have read that in the whole topic
were totally affected by the if
All facts about the numbers pay us
we have arrived
probably even highways even
shocked
exactly this topic deals
also a recent study of
University of Hamburg and the
Federal Ministry of Education and
Research the exact one and read
literacy levels from 18 to 64
examined in Germany and year
The result is really easy
shocking number these are just these
said 7 5 million people the
functional analphabets are and even
58 percent of them speak mother tongue
German and these seven and a half
Millions of people are just about life
marginalized and can not be right
to participate in it
you can get those seven and a half million
people in different alpha level
split so-called alpha level and man
speaks of alpha level 3 when the
text level is fallen below and if
no related texts read
become
Of these, 5.2 people are affected
From alfa level 2 you say the sentence level
is not achieved and it can only
single words are read
and yes, the very strong level
is alpha level 1 here are 300,000
People who do not read and are concerned
so you can not write
to read and write words
it has also been remarkable for us
that 57 percent of those affected despite
their weakness in the profession and
are gainfully employed and one wonders
Of course, how come they are right
you can master everyday life and we can
have talked to many people and
have heard that many techniques
and strategies are evolving around this
deal and also use excuse how
i forgot my glasses or
even go so far as to get one
Do not build removable plaster around
to have to write so they are there
very creative and cover up her
weaken and often it is so that the
superiors do not know or
even several known or
relatives because they just so full
are charms and then we have
asked how can it happen that one
attended a school and still at the end
can not read and write properly
and that’s why we face each other now
a person in front of the person is called andreas
Andreas often sit in school
but it has still managed
to obtain a high school diploma
because the teachers just said yes
we help you with the graduation
because otherwise he will end up completely
everything is there and he became something
a bit pushed through and has it
but still managed in the
education to landscape gardener too
There had to be little reading and
Write and if he often has easy
These also said avoidance
applied techniques and after work
then he runs the television
as that one looks the book because it
easy
very difficult for such persons
and you can imagine it that way
you how if you take school in the
has learned French and then
just not practicing that is easy
Go away again and just go away
is and today is 54 years old andreas
and would like to learn to read and write
and just has a lot of negative ones
had experiences in his life and
This is how a job develops young
opposite letters and it is
despite still not possible to read and
to be able to write although one
has become part of the school graduation
is of course pretty difficult
that people are doing very well in the
to get along with society and to deal with it
to deal with the problem very well
by doing so strategies and excuses
invent and there was the question how
we get to such people as
we can also reach people
and said okay we want to go
We do the search together with you
can write them and
can help them there by
to cope with problems too and so on
we have the project liter purely in
called life
by we, the target was the fear
to take regulation and at the same time
the motivation for learning of the illiterate
increase and also your own
borders and also one
to give new access to the writing
As I said that was very difficult to the
That’s why we have people to turn to
Turned to us an institution like that
volkshochschule in stuttgart and the
technical academy in schwäbisch gmünd
learning analphabets to find and are
then contact them directly
come and at the two institutions
who have just named them
it is usually like that in the
teach normal frontal lessons
that means there is the classic
School situation there are strict
rules and curriculum as it is also in
the school works that way and the
fundamentally read and write naturally
is mediated and then when said there
Let’s start with it first thing
want to do workshops in which we
together with the
you learn a new learning situation
We want to create a space for
framing creative and free
allow and also allow that
mistakes happen and therefore have us
decided for station in which the
sparingly, they could be free
shape
There was only one rule that
should arise later if
They also look after their own aesthetic
could be designed and so then
attend our workshop and
a forbidden paint cut hammer
paint brush stick everything that way
was possible and material that we
they could use and use
somehow use and is like that though
in our workshop participants at
all actually that always only negative
have made experiences with writing
so if we are in situations or in the
everyday and that’s why it was only with us
fail and failures directly
linked and that this new country
situation we wanted this new space
create
and during the making and during the
playfully shape the hurdles
overcome
the barrier between writing and
simply overcome the learner
and yes, that’s just new experiences
create positive experiences with
Letters and letters which one
Here are results from ours
Workshops from four hours workshop and
we were just completely surprised how
the people are open to us
have how they approached us
and how you also share your experiences
shared us and not least
Of course we also want to be enthusiastic about
the very different results
that came out and the
Participants are very proud of us
but also made yourself so
are simply noticed that they are in
the course just very open
and also for us as a designer
Just sit at the desk and often
make new thoughts about designs
what a great experience because you
just different approach address
and the designs that were created here
are probably going to be like that
also did not come and thus became us
just opened new horizons and
the borders have also been widened again
Now we had many
Designs have asked us what will it be
should do so and have us
then we think that we are writing
want to design it and that too
Return the course participants
can and therefore we have ourselves
we developed a method as we do
First of all, analyze the letters
as we measure the letters out and around
then write and write
characteristic features again
included
So that was the font style
and in the end everyone has
participants get their own writing
that is christian hassa lieselotte and
molly petronell stefan and uwe have
all in all eight font families with
cut a total of 18 letters
get back
than we do this then than we do then
We had all these results
how do we get the whole topic
now we say we manage the
design and basic education again
bringing together so that what a
Work shops have also experienced again
somehow tie and have together
We decided on a book
do where we all content again
documenting style again were you from
just this bridge of basic education and
design to beat and therefore have
Also with additional interviews
Our experts continue to support us
have supported the project
led and interviewed them too
once design experts we interviewed
have to a photography and design the
So the topic of a policy must be
illuminate the direction and at the same time
but also experts from basic education
asking us as to ask again
have answered and to which the
book at the end not only as
inspiration not only as a platform
artistic platform for the whole
work but also as
be the source of inspiration for being around
educators and in the center completely
important of course our participants the
right in the middle the biggest role
have played who have a workshop
Some analphabets tell us as we do
have told him
that we want to make later in the book
they were incredibly filled with pride
and we have not even once so
but we have them
Of course it’s one
unattainable medium is the book
logically and then we said
okay then of course you also
Something make my book for the illiterate
Of course, it’s pretty difficult at first
and we said okay we all want
content again digitally
to summarize and have a website too
and really designed them all
content online again were the
interviews were conducted live and
we all had them on audio
Traces have been put online with everyone
fonts from the workshops were
then everything is easily accessible and then
We thought about how can we
make the topic even bigger now and
have the writings out in the world
sent and have designers worldwide
asked for us posters with it
shape
which we then again ours
and we can return
were totally surprised how good it is
arrive and then have a total of 34
Designers from eleven countries
from Germany via France to
russia usa get back 56 posters
who worked with our writings
[Applause]
and the course participants had easy
all very strong wishes and some or
a designer has such a desire then
directly picked up again and this
person of this designer has one here
such a request taken up directly and
then to this person directly
motivate and here as you can see here
he has evening directly in a poster
motivated and the posters that have in the
then simply the place in the book
found and should the writings the
interviews and all still results times
summarize the posters so stretch
the bow between poster designer and
course participants between the
basic education and design what we also in
treat our book and from the beginning
elite right up to the end of our project
the beginning as we are at the very beginning
stood then as I said okay we
want cool new fonts with the
and we have to say okay
We have definitely made it
probably even better than us
had and at the beginning but then
determined okay that was not what
we actually pulled out of it
The project actually was the big one
entire whole that is the whole
process together with the whole people
who worked with it on the one hand
of course our illiterate the
actually played the biggest role
and the cooperation very closely in the
workshops with those but also with the
Experts from education and design and
we also design the poster
then could reach again and
social participatory are project
emerged in which every single one
Participants here is a very important one
role plays without that without the
Individuals do not share it like that
and yes if we were now
say overcome with the limits
We believe that we did it
in our project
we tried it or we have it
Potential is trying on people too
recognize
in the people who probably am
furthest away from typography are and
that is why still very reason
yes the most beautiful designs for us
actually designed and we have
try to give them courage and they
have to take the hand right down to
motivate and playfully to the
introduced limits
where they are right now and yes and there
then there are the limits
overcome they have new unexpected
then designed they have newest
allowed to explore
and yes, that’s just great
Drafts later emerged it is
potential there it can be made and courage
then it will apply the borders
overcome
[Applause]
So we had a lot to do with it
to accompany many people and also
to learn a lot from them and for that
We are also very grateful and a participant
hassan has dared to take the step and
attends basic education courses today
steadily a student
Molly told us that she is still ahead
three years completely lost
when she went shopping
when she left the store because she was
just could not read then she has
but still started to learn that
and it was already the most important step
and a year ago in our workshops
she told us that she already knows
arrived at 93 percent of the language
and today she is her own
to write a book
Thank you very much
[Applause]
[Music]
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