what is reality, I ask why
we talked and we are talking
a lot of change of
transformation, but perhaps we must also
in starting to reflect on the fact that
It is changing our perception of the
our relationship with reality
we talked about change of
transformation and maybe it is changing
our perception of reality
challenge that we face is not
only digital transformation is not
only social transformation is not
only the tec transformation that I am
all the transformations and changes
important but it is human transformation
because it is true that man remains but not
it can remain so in the millennium in which
we entered we
talking about change we are
forgetting the fact that change is
difficult both culturally and
organizationally and there are many
scholars of science of the narration of
communication sciences today that yes
they are asking how to change for
handle all the great challenges that
we are facing
I tried to identify three monsters
that we carry with us as three
great truths of the last century that are
within our cultures and that
they are also inside ours
life behaviors
these three monsters are basically
those you see written here
knowledge and objective that then brings the
quite simplified behavior of
each of us when he turns on the TV
when you look at the newspapers when you are
connects online on the web or on their own
social profiles to think of perceiving
that everything you know if
automatically true being objective
the second great truth the facts matter
here
nothing to say or to comment
third great truth of the last century
that we are still living today and that
determines a large part of our choices
life and social consensus and that is us
we can become what we have
decided to become a level of
personal or professional careers
if the target group is the community
reference allows us gives us a
consent a dissent in this right
here’s how many we do a little test
and in those who recognize themselves in at least one
of these great truths of behavior
raise your hand, please come almost
unanimity I would say very well
here these are today a bit of truth
problems for us because we are
entering we have now entered a world
very very different not only on the level
technology not only at the social level
but also on a cultural level
these three truths lead us to perceive
reality as something constant
certain and eternal and therefore produces one
strong resistance to change and there
leads to eliminating all that
fantastic imaginary dimension
creative passionate narrative that
of course we have a little relegated o
like saying loss of time o
at most as entertainment
literary filmic literary no read
a book if you’re tired and have fun and
distracts t actually the two things yes
they are melting more and more and I want to
make you reflect on some issues that
in my opinion they are extremely important
that is to say the fact that we today
we live in more and more communities
imaginary where the fantastic the
story telling the story in a broad sense
they become formats of life and of
reference become true mediums of
connection that I have brought some
among the social profiles obviously more
famous and interesting though if there
think about it that most
of these profiles are imagined and
imagined what you told the
your profiles told only to the
truth of the facts I told a series
of imaginary situations that they do
part of your life
think you eat a good dish maybe
in fact, tonight you put a picture
filter a nice the astag and this thing but
immediately online
that photo with the tax with the filter and with
the star is no longer the truth is no longer the
fact of departure
this is a very important thing
because within these communities
that we live in and that we live this is
fantastic and no one I ‘m not
criticizing her by praising this kind of
community
but the communities we inhabit are
more and more fantastic this is a
a resounding example we came to
knowledge in Italy in recent months
the community of mothers pancin and you know
What are
you know who they are wonderful because they are
took to the field defending motherhood
respect for example to an advertisement
where there is a mother who is killed by
a meteorite
here it is interesting to see how the
story becomes a new form of
expression of oneself and how the narration
today to the fantastic dimension then
help us to represent us in a way
also different in a counterfactual way
as we’ll see in a moment
this is a real photo I took from
the page from one of the facebook pages
of these communities
many to many members vi
I advise you to take a look at it because there
There are a lot of things to learn
another thing that is happening and that
I find it extraordinary that inside
of our narrative communities always
more fantastic more and more distant from
made by concrete facts I mean those
on which we have been educated
formatally the narration is no longer
only entertainment a docu
fiction with a film a book but it is
becoming a form of experimentation
in contrast, this is a case that is
extraordinary is a docufiction produced
from animal planet which is a biel channel
group discovery went on the air between
2011 and 2012 in two two-hour episodes
each
this docu fiction demonstrates existence
of the sirens
the first episode is called sirene
mystery revealed a second episode yes
entitled the body found by sirens
this is the most followed docu-fiction
in the life story of the animal channel
planet is 17 years old and is absolutely the
fiction more followed so much is true that there
they have even built lately
a whole series of pages of contents
in their social networks
but beyond this what it is
interesting was this after that
this fiction has been broadcast in the
united states first and then the year after
arrived in europe and in italy
a lot of American people have
He called noah you are put in
contact with the noah that is the agency
American government for control
of the atmosphere of the oceans to ask
if the sirens exist
the new did not say no he did not say
no
we deny it does not exist this is the
official declaration page of the
noah who said they are not there
quite obvious scientific for
deny the existence of the sirens understood
so we are living in a moment
really very strange very special
in which the fiction always mixes with
more with reality and therefore size
fantastic that was previously relegated to
literature and entertainment today
becomes a very important format of
production of political social value
and cheap
this thing you believe it is because
we must make a reflection we are
so immersed in fiction that not
we are even more aware that it is
same money today is more fiction
great attention to fiction I do not say
lie does not mean lies or
something fake means something that
It is constructed narratively the thing
interesting of the b coin and that
even the so-called
founder is a mysterious character
you know that you do not know exactly who
has created the bitcoins it seems to be a
of course satoshi nakamoto, however, is not there
safety
so we are not only living one
fiction but even in a fiction
specifies a sort of spy story and if
notice all the great stories in which
we are immersed today more and more
based on suspense and how to say
this dimension of mystery and of
mystery in our narrative age
we said it a little while ago and in our era
more and more fantastic are jumping i
Factual paradigms do facts matter
always less
today we have heard that the earth is
round by evident colleagues e
scientists and the problem is that there are
more and more people in the world not only
who believe in sirens to aliens
etcetera etcetera but also from the fact that
the earth is flat and norton to and from
opting scientists researchers scholars
to show the world that the earth is
flat and the thing to someone takes it
seriously because elon musk dialogue
constantly with the flat sos haiti
the American society of the flat earth
this is a real tweet of a couple of
weeks ago where they have an exchange
between fun and friendly
the interesting thing in this era
fantastic and counterfactual are a bit
of research that are emerging because
it’s a theme like you can understand a lot
new very open and on which we must
discuss batting to beat e
search a lot then there is
an interesting search for stanford that
he did between 2015 2016 on a panel of
over 7,000 young students number
exactly 7,804 people between 13 and 19 years
and incredible things have emerged
many unexpected but confirm
what we are discussing ie
eighty percent of people
on average at age 13, not
he could distinguish a content
normal from an advertisement 70 per
one hundredth of the whole sample
evaluated the reliability of the
contents from the point of view of numbers
basically it is the more like economy
the laic the more you count what you are
saying
40 c 40 percent of the boys
involved transversely judged
potentially positive and reliable
of judgments or comments based on the
narration that the article reported e
therefore it does not have the authority of the source
compared to the fact that what was coming
recounted was significant exciting
not that I was you doing it there
we could say okay they are young oh well
they must learn
oh well which leave Americans with the
others are Chinese, they are not gullible
i’m gullible the problem is that it is a lot
the theme we are about is more complex
dealing with it is the fact that we mix
together it’s called blending this
psychological mechanism the real facts with
the fantastic narratives around
facts this is a very good example
interesting that can help us to understand it
recognize that I am for those who
have a certain age was said to
that ‘s a little younger and less
net yes these are players
americans de l’isle and paul glazier che
in the seventies they recited the
formula the famous starsky hutch TV series
now because I’ll show you this
photo that has been sworn recently turned
in March 2017 in the world in Italy
because almost all press agencies
so not the underground sites
conspiracy theorists etc. have resumed
this news saying st crushes
friends forever and this as you see
the loop now where is the catch here?
it’s the fact
and what is the knapp and perhaps the narrative
precedes the fact the catch lies in the
question that we do not know what
It has happened in the last 40 years since
two of them do not know if they are true friends
you know no, no, not unless
we are investigative journalists
we know and only know that they are there
two people a little ahead with age that
you are giving your hand one then
accompanies the other in wheelchairs but
we know we remember we lived
the significant story of two young people
policemen who wanted to redeem the
rich blonde scion of family that does
the policeman to redeem himself and the poor man
dark – haired man who is a policeman for
redeem themselves and together they build
to eternal friendship these facts are
more and more on the agenda this
mix between made in storytelling and for this
I started by saying we are from Vistia
facing not only big changes
technological changes to major social changes
political and economic but also to large ones
cultural changes because the relationship
with the reality that is changing
we must learn to do it is not a thing
simple because we no longer live in the
reality the reality of the twentieth century
lasting true we are living in
realistic that the fantastic story
of the real where I can take two
people an American actor is one
American sportsman I can photograph them
I can
contextualize them and I can build
one against the political narrative above
you know them are not michael jordan e
samuel jackson who on vacation to fort
of the marbles this summer in August are
been photographed and this thing went
go ahead for a long time you will tell me ok
what’s the problem with these things?
decide the geopolitical destinies yes
decide the destinies geo cultural si
they decide the law or leadership yes
decide I read the company shaun suits
brackets maybe you do not know the xbox
He kills the young teenagers in america
coca cola proxy lights because there is one
bottle of coke that seems to drink
of proxy life etcetera etcetera
all fantastic sizes here
declined in the negative that they are
turning in our social knowledge
then the great theme for us today that
we are talking about change is this
move from those truths with which we are
been educated with whom we grew up
that remain valid because it is a wall
that I have in front of a wall that del
facing a fact, however, has a
enrichment with respect to the possibility
to start developing skills
narratives because the narration is due
learning is also a set of skills
that can allow us to recognize
the stories that are made to us and
understand them and maybe have a laugh on it
fact that someone tells us that the sirens
there is another very important thing
always check the facts but understand that
the facts are very often above all
today more and more mixed together with the
narratives that bring them with them for which
there are not two old people who are
help there are crushers that
they represent eternal friendship
finally, remembering this is perhaps the thing
more difficult for us men and women of the
nine hundred
because it is not true that we are still there
accustomed to the new and third millennium that
today we are living in a time of
consensual subjectivity for which a mine
photo
put online at the right time with
a whole series also then of
certainly technological devices
etcetera etc. can move the
consent much more than a square
politics in Rome or Milan
then the big question becomes
get used to perceiving reality as one
great simulation in which we are
living that is certainly made of
old great truths with which we are
grown up but also with a new one
component of imaginary that is no longer
relegable as entertainment or
portion so accessory but becomes
strategic asset
I close giving you some what you can
be a very simplified synthesis
of the possibility of dealing with that
that we are telling ourselves and that is to develop
what the scenes science of the
narration is called the mind
narrative that we naturally have
because we think narratively but
we must realize this
and then try to see how i
contents of our reality more and more
fantastic the contexts with which this
these contents are profuse and le
connections work if we succeed
to do this thing
we become more aware because
the other big theme today is the
awareness of living in one
dimension that is no longer the same as before
thank you very much
[Music]
[Applause]
we talked and we are talking
a lot of change of
transformation, but perhaps we must also
in starting to reflect on the fact that
It is changing our perception of the
our relationship with reality
we talked about change of
transformation and maybe it is changing
our perception of reality
challenge that we face is not
only digital transformation is not
only social transformation is not
only the tec transformation that I am
all the transformations and changes
important but it is human transformation
because it is true that man remains but not
it can remain so in the millennium in which
we entered we
talking about change we are
forgetting the fact that change is
difficult both culturally and
organizationally and there are many
scholars of science of the narration of
communication sciences today that yes
they are asking how to change for
handle all the great challenges that
we are facing
I tried to identify three monsters
that we carry with us as three
great truths of the last century that are
within our cultures and that
they are also inside ours
life behaviors
these three monsters are basically
those you see written here
knowledge and objective that then brings the
quite simplified behavior of
each of us when he turns on the TV
when you look at the newspapers when you are
connects online on the web or on their own
social profiles to think of perceiving
that everything you know if
automatically true being objective
the second great truth the facts matter
here
nothing to say or to comment
third great truth of the last century
that we are still living today and that
determines a large part of our choices
life and social consensus and that is us
we can become what we have
decided to become a level of
personal or professional careers
if the target group is the community
reference allows us gives us a
consent a dissent in this right
here’s how many we do a little test
and in those who recognize themselves in at least one
of these great truths of behavior
raise your hand, please come almost
unanimity I would say very well
here these are today a bit of truth
problems for us because we are
entering we have now entered a world
very very different not only on the level
technology not only at the social level
but also on a cultural level
these three truths lead us to perceive
reality as something constant
certain and eternal and therefore produces one
strong resistance to change and there
leads to eliminating all that
fantastic imaginary dimension
creative passionate narrative that
of course we have a little relegated o
like saying loss of time o
at most as entertainment
literary filmic literary no read
a book if you’re tired and have fun and
distracts t actually the two things yes
they are melting more and more and I want to
make you reflect on some issues that
in my opinion they are extremely important
that is to say the fact that we today
we live in more and more communities
imaginary where the fantastic the
story telling the story in a broad sense
they become formats of life and of
reference become true mediums of
connection that I have brought some
among the social profiles obviously more
famous and interesting though if there
think about it that most
of these profiles are imagined and
imagined what you told the
your profiles told only to the
truth of the facts I told a series
of imaginary situations that they do
part of your life
think you eat a good dish maybe
in fact, tonight you put a picture
filter a nice the astag and this thing but
immediately online
that photo with the tax with the filter and with
the star is no longer the truth is no longer the
fact of departure
this is a very important thing
because within these communities
that we live in and that we live this is
fantastic and no one I ‘m not
criticizing her by praising this kind of
community
but the communities we inhabit are
more and more fantastic this is a
a resounding example we came to
knowledge in Italy in recent months
the community of mothers pancin and you know
What are
you know who they are wonderful because they are
took to the field defending motherhood
respect for example to an advertisement
where there is a mother who is killed by
a meteorite
here it is interesting to see how the
story becomes a new form of
expression of oneself and how the narration
today to the fantastic dimension then
help us to represent us in a way
also different in a counterfactual way
as we’ll see in a moment
this is a real photo I took from
the page from one of the facebook pages
of these communities
many to many members vi
I advise you to take a look at it because there
There are a lot of things to learn
another thing that is happening and that
I find it extraordinary that inside
of our narrative communities always
more fantastic more and more distant from
made by concrete facts I mean those
on which we have been educated
formatally the narration is no longer
only entertainment a docu
fiction with a film a book but it is
becoming a form of experimentation
in contrast, this is a case that is
extraordinary is a docufiction produced
from animal planet which is a biel channel
group discovery went on the air between
2011 and 2012 in two two-hour episodes
each
this docu fiction demonstrates existence
of the sirens
the first episode is called sirene
mystery revealed a second episode yes
entitled the body found by sirens
this is the most followed docu-fiction
in the life story of the animal channel
planet is 17 years old and is absolutely the
fiction more followed so much is true that there
they have even built lately
a whole series of pages of contents
in their social networks
but beyond this what it is
interesting was this after that
this fiction has been broadcast in the
united states first and then the year after
arrived in europe and in italy
a lot of American people have
He called noah you are put in
contact with the noah that is the agency
American government for control
of the atmosphere of the oceans to ask
if the sirens exist
the new did not say no he did not say
no
we deny it does not exist this is the
official declaration page of the
noah who said they are not there
quite obvious scientific for
deny the existence of the sirens understood
so we are living in a moment
really very strange very special
in which the fiction always mixes with
more with reality and therefore size
fantastic that was previously relegated to
literature and entertainment today
becomes a very important format of
production of political social value
and cheap
this thing you believe it is because
we must make a reflection we are
so immersed in fiction that not
we are even more aware that it is
same money today is more fiction
great attention to fiction I do not say
lie does not mean lies or
something fake means something that
It is constructed narratively the thing
interesting of the b coin and that
even the so-called
founder is a mysterious character
you know that you do not know exactly who
has created the bitcoins it seems to be a
of course satoshi nakamoto, however, is not there
safety
so we are not only living one
fiction but even in a fiction
specifies a sort of spy story and if
notice all the great stories in which
we are immersed today more and more
based on suspense and how to say
this dimension of mystery and of
mystery in our narrative age
we said it a little while ago and in our era
more and more fantastic are jumping i
Factual paradigms do facts matter
always less
today we have heard that the earth is
round by evident colleagues e
scientists and the problem is that there are
more and more people in the world not only
who believe in sirens to aliens
etcetera etcetera but also from the fact that
the earth is flat and norton to and from
opting scientists researchers scholars
to show the world that the earth is
flat and the thing to someone takes it
seriously because elon musk dialogue
constantly with the flat sos haiti
the American society of the flat earth
this is a real tweet of a couple of
weeks ago where they have an exchange
between fun and friendly
the interesting thing in this era
fantastic and counterfactual are a bit
of research that are emerging because
it’s a theme like you can understand a lot
new very open and on which we must
discuss batting to beat e
search a lot then there is
an interesting search for stanford that
he did between 2015 2016 on a panel of
over 7,000 young students number
exactly 7,804 people between 13 and 19 years
and incredible things have emerged
many unexpected but confirm
what we are discussing ie
eighty percent of people
on average at age 13, not
he could distinguish a content
normal from an advertisement 70 per
one hundredth of the whole sample
evaluated the reliability of the
contents from the point of view of numbers
basically it is the more like economy
the laic the more you count what you are
saying
40 c 40 percent of the boys
involved transversely judged
potentially positive and reliable
of judgments or comments based on the
narration that the article reported e
therefore it does not have the authority of the source
compared to the fact that what was coming
recounted was significant exciting
not that I was you doing it there
we could say okay they are young oh well
they must learn
oh well which leave Americans with the
others are Chinese, they are not gullible
i’m gullible the problem is that it is a lot
the theme we are about is more complex
dealing with it is the fact that we mix
together it’s called blending this
psychological mechanism the real facts with
the fantastic narratives around
facts this is a very good example
interesting that can help us to understand it
recognize that I am for those who
have a certain age was said to
that ‘s a little younger and less
net yes these are players
americans de l’isle and paul glazier che
in the seventies they recited the
formula the famous starsky hutch TV series
now because I’ll show you this
photo that has been sworn recently turned
in March 2017 in the world in Italy
because almost all press agencies
so not the underground sites
conspiracy theorists etc. have resumed
this news saying st crushes
friends forever and this as you see
the loop now where is the catch here?
it’s the fact
and what is the knapp and perhaps the narrative
precedes the fact the catch lies in the
question that we do not know what
It has happened in the last 40 years since
two of them do not know if they are true friends
you know no, no, not unless
we are investigative journalists
we know and only know that they are there
two people a little ahead with age that
you are giving your hand one then
accompanies the other in wheelchairs but
we know we remember we lived
the significant story of two young people
policemen who wanted to redeem the
rich blonde scion of family that does
the policeman to redeem himself and the poor man
dark – haired man who is a policeman for
redeem themselves and together they build
to eternal friendship these facts are
more and more on the agenda this
mix between made in storytelling and for this
I started by saying we are from Vistia
facing not only big changes
technological changes to major social changes
political and economic but also to large ones
cultural changes because the relationship
with the reality that is changing
we must learn to do it is not a thing
simple because we no longer live in the
reality the reality of the twentieth century
lasting true we are living in
realistic that the fantastic story
of the real where I can take two
people an American actor is one
American sportsman I can photograph them
I can
contextualize them and I can build
one against the political narrative above
you know them are not michael jordan e
samuel jackson who on vacation to fort
of the marbles this summer in August are
been photographed and this thing went
go ahead for a long time you will tell me ok
what’s the problem with these things?
decide the geopolitical destinies yes
decide the destinies geo cultural si
they decide the law or leadership yes
decide I read the company shaun suits
brackets maybe you do not know the xbox
He kills the young teenagers in america
coca cola proxy lights because there is one
bottle of coke that seems to drink
of proxy life etcetera etcetera
all fantastic sizes here
declined in the negative that they are
turning in our social knowledge
then the great theme for us today that
we are talking about change is this
move from those truths with which we are
been educated with whom we grew up
that remain valid because it is a wall
that I have in front of a wall that del
facing a fact, however, has a
enrichment with respect to the possibility
to start developing skills
narratives because the narration is due
learning is also a set of skills
that can allow us to recognize
the stories that are made to us and
understand them and maybe have a laugh on it
fact that someone tells us that the sirens
there is another very important thing
always check the facts but understand that
the facts are very often above all
today more and more mixed together with the
narratives that bring them with them for which
there are not two old people who are
help there are crushers that
they represent eternal friendship
finally, remembering this is perhaps the thing
more difficult for us men and women of the
nine hundred
because it is not true that we are still there
accustomed to the new and third millennium that
today we are living in a time of
consensual subjectivity for which a mine
photo
put online at the right time with
a whole series also then of
certainly technological devices
etcetera etc. can move the
consent much more than a square
politics in Rome or Milan
then the big question becomes
get used to perceiving reality as one
great simulation in which we are
living that is certainly made of
old great truths with which we are
grown up but also with a new one
component of imaginary that is no longer
relegable as entertainment or
portion so accessory but becomes
strategic asset
I close giving you some what you can
be a very simplified synthesis
of the possibility of dealing with that
that we are telling ourselves and that is to develop
what the scenes science of the
narration is called the mind
narrative that we naturally have
because we think narratively but
we must realize this
and then try to see how i
contents of our reality more and more
fantastic the contexts with which this
these contents are profuse and le
connections work if we succeed
to do this thing
we become more aware because
the other big theme today is the
awareness of living in one
dimension that is no longer the same as before
thank you very much
[Music]
[Applause]
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