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I am a futurist | Adam Cook | TEDxPlymouthUniversity


I would like to talk to you about the

future a future I feel we could have

with a lot of help you see at the start

of my career I like most people and if

I’m honest probably all of us in this

room I had no idea where to start

and that really frustrated me because I

thought after graduating from this

university I would just go into my job

and I’d be fine and it would be great

and didn’t happen so about a year went

by and I kept thinking what’s going on

here so after that frustration I thought

let’s stop this let’s think about things

slightly differently and I chose to

think about things from a point of view

of instead of what do I want to do let’s

think about things from a different

point of view why do I want to do

whatever it is I’ll end up doing and

importantly for me who do I want to be

I’m very aware that a picture of Ironman

has just appeared on the screen I of

course want to be Ironman he’s the

coolest superhero but I’m 5 foot 5 and I

looked like this not Robert Downey jr.

thank you for laughing I appreciate that

but what you have there in Ironman is

someone with a purpose and that’s what I

really wanted to be so instead of

thinking about what is this that I want

to do I thought let’s not worry about

that let’s concentrate on why I’m doing

it and who I want to be and I was an

emerging environmental scientist at the

time so I was obviously into

environmentalism and conservation and

animals as a giant hippie inside and I

wanted to go around the world saving all

the animals that’s the job I wanted

I remember saying just before I

graduated to a friend and they asked me

what do you want to do next and I said

so if there’s an oil spill and

everything gets oily because I was that

good a student at the time oily I would

I want to fly there and save it that’s

the job I wanted that is not really a

real job but that’s what I wanted to do

so I thought ok let’s just open my mind

and just talk to people under these

ethics

I have says environmentalism

sustainability just ethics doing good

and that is the best thing I have ever

ever done because since then over those

years so much good has happened now we

do have conservation projects all around

the world and four different continents

ethical products a sustainable coffee

range and the future is looking really

big and bright we’ve got documentaries

coming in urban sustainable farms loads

of great stuff just by talking to people

instead of having that idea of I’m doing

this it doesn’t matter what you do if

you have those core ethics that all

culminated to me at the start of this

year thanks to a nomination by this

University actually and eventually the

u.s. embassy

I got nominated to go to America for

three weeks I ended up going for four at

the start this year on a trip and I did

I had to fight my biggest fear on day

one which was no fun at all and that is

flying I don’t know how you all deal

with flying but I do not do well at all

but I did it I did it with the help of

two beautiful wonderful just really

really amazing bottles of wine next

thing I know I’m in Washington DC with a

hangover and that’s it I’m in America

and I’m meeting these wonderful people

people from all over the world and were

the same ethics and beliefs as me

environmentalism sustainability Urban

Development things like that and we

traveled across America for three weeks

with the US State Department and a

wonderful company called Meridian and

the whole point of the tour was to let

us meet other people who thought like us

that is such a great opportunity to be

in amongst people like you meeting other

people like you it is the most inspiring

time because the discussions that come

out of it

are just amazing especially when you

have the same ideas about life but the

trip was more than that to me personally

because I went at quite a turbulent time

for America I arrived in Washington DC

with that giant hangar

just a few hours after the exchange of

power in the White House so which I’m

sure you’ve all heard of in one way or

another so America was not quite America

it was quite different and I got a

front-row seat to all of that so I spent

three weeks traveling America meeting

people who in to be honest were really

inspiring I know lots of I could be very

bad things are happening at the moment

in the world when it comes to this

situation but what I saw for three weeks

were literally tens of thousands of

futurists I saw people who genuinely

cared about their future and were trying

to do something about it whether it was

just talking to be bullish as I say I

feel is the most important thing there

is or they were doing something about it

and that was the best thing I could have

ever seen because I’d a front-row seat

from Washington DC to New York all the

way to California and I saw thousands

upon thousands of people who cared about

their future and many of which were

putting their personal touch about in it

like this guy here so I came back quite

recently as a few weeks ago with the

help of more wine and I’ve decided to

make my biggest project even bigger

you see I’m designing a city a whole

city

everything from the recreation space the

waste waste is not fun but it’s

important the architecture the office

space absolutely everything with a group

of well a very large group who are

growing every day of architects

designers environmentalist s– artists

just the the group is growing every

single day and its really great to see

so why would I design a city why would I

do something which is arguably going to

fail

chances are you this city will not be

built what I noticed a few years ago was

if you talk about a concept you talk

openly issues I always had with trying

to get people to be honest was they

would put their framework on it so if I

was talking about a building which was

right next to me and I said well what

we changed the slope it here the person

I was talking to would often go oh well

you know this fits already here or

that’s gonna cost money which is fine

that’s what we do but that’s not what I

was thinking of because I have the goal

of changing things for the better I

don’t necessarily mind how much it’s

going to cost so if I’m putting a

concept there what I found is the people

I’m talking to get really excited they

get really happy to talk about what they

think should be there and the

discussions are amazing and therefore we

make change so lots of discussions come

into place that I never thought would

happen a good example is if you live in

a city chances are your air is not what

it should be which isn’t a good thing

but it’s something we need to talk about

and often people don’t

how dare your air not be good for you

how dare your water be dirty how dare

you be sold products that aren’t good

for you and arguably shorten your life

that is not what life should be but it

gets even deeper than that when you get

people talking in such an honest way the

40-hour workweek for example is

something I’m very interested in

research so is it’s not good for you but

in the UK most of us do Monday to Friday

9:00 to 5:00

but is it really just 40 hours when you

look at it properly let’s face it the

average commuter time I think is about

half an hour now which that’s an extra

hour a day so that’s 45 hours a week but

then on a Sunday you might get asked to

do something that you really want to do

but you’ve got to prepare for Monday

whether doing it or just thinking about

it it actually is about a 60 to 70 hour

work week and that is not good you

should be able to do more than that so

designing the city has enabled us to

open openly discuss and that is great so

even if all that happens is one day in

2050 I’m sat outside a restaurant on a

beautiful spring day with my intelligent

caring gorgeous wife

because I’m still holding on to hope

that I will have a wife thank you and I

see something in that city that is

slightly different because of the way my

group has managed to sway that city and

that’s it

I’ve won but I don’t think that’s all

that’s going to happen I think if enough

of us have those frameworks and those

ethics and instead of thinking about

what you’re doing you think more about

why you’re doing it or who you are in my

case

Iron Man Robert Downey jr. then I think

that entire city will change for the

better too

you see the biggest lie in the entire

world I believe is that our opinion

doesn’t make a difference and I think in

the future everything we plan everything

we do everything we should we think of

it should be designed to do no harm to

this planet but should also do something

good for us as humans why would you

design something otherwise so that’s why

I’m a futurist and you can be too thank

you

[Applause] you

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