[Applause]
imagine a world where things talk to
listen to and observe all of us wear
biometric data about us as compiled
real-time as we eat sleep and go about
our daily lives and wear devices talk to
other devices about our data at speeds
beyond human comprehension that world is
today and our challenge is to reap the
benefits of that connected world while
ensuring the security of every
connection we make 200 billion 200
billion is the number of devices
predicted to be digitally connected by
the year 2020 that’s more than 20
devices for every single one of us will
be on planet earth by then what would
these 200 billion devices be doing they
will be sharing information and
controlling critical operations across
the spectrum we couldn’t even fathom a
decade ago but they’ll also be enabling
a digital world a connected world with
remarkable potential for each and every
one of us that can propel us into an
exciting future a future that promises
increased efficiency productivity and
speed and less mundane work and more
time to ponder innovate and share joy
but in this promising future we will be
challenged
after all the more we connect the more
we’re allowing third parties to observe
and possibly control us here’s the
hidden and often overlooked reality as
we digitize we’re expanding the
ecosystem of third parties who will
inevitably impact us
for better or for worse to thrive in
that connected world we really have to
be aware of something relatively basic
the risks of connection and we need to
use those risks to make prudent security
choices you know a Cisco’s chief
security officer for its global value
chain I focus every day on ensuring the
integrity of our over 1 million products
and I coordinate with about a hundred
thousand third party partners who are
touching those products physically or
virtually remember there going to be 200
billion connected devices out there just
who or what is touching our stuff what I
mean by stuff things like personal
information your habits your
communications devices
and the things we rely on in everyday
life things like clothing medication and
vehicles let me share with you some of
what goes through my mind as I lie awake
at night and as you can imagine I lie
counterfeit fake products that look like
or act like something they are not what
all those fake products do when they’re
connected will they spy on folks will
they actually redirect critical business
operations I also worry about malicious
failure
well device’s failed to operate because
someone is messing with our stuff on
purpose you know what that means
in the business called world we call it
a business attack or a denial of service
attack you call it I need to communicate
my laptop my tablet my cell phone won’t
work the power grid just went down or
worse yet the connected services of a
smart city cease to operate have any of
you ever been in an airport when the
my mind also wanders to the how how
could somebody who wants to mess with my
stuff actually do it could they altered
the chip when it’s being fabricated long
before it even gets embedded in my
credit card could they access my
personal information through a trusted
third party or worse yet did I
inadvertently give my information to an
impostor who appeared to be a trusted
third party what about you
what do you worry about in the digital
world
I reckon many of you may not be sleeping
well tonight do you ever think about the
risks of those custom applications that
allow you to use your mobile device and
allow somebody you don’t know who you
don’t control to use a mobile device to
start or stop your vehicle when you get
in a rental car and you immediately sync
your cell phone because we all need to
talk while we’re driving do you ever
wonder if it’s actually downloading the
entire contents of your contact
directory and you know we put more in
there than just being phone and address
we have birthdays because we forget the
names of people spouses and some of us
even put passwords social security
numbers or bank account numbers do you
ever ponder if smart thieves hackers are
leveraging your digital personal
assistant in your home to listen now
remember your voice is a key to your
identity
just like your finger fingerprint what
might they be listening for listen to
you talk about passwords listen to you
talk about security codes you’re getting
a picture now about the exciting
conversation in my house or they might
listen to you sharing the location of a
jewelry safe that you have hidden in
your home might the manufacturer in the
course of trying to give you a better
experience act
we be downloading your voice saving it
and applying machine learning so that
they can’t learn your unique accent and
your voice tones that could be good it
could be bad we all saw the news last
week where one of those devices actually
captured a conversation and then
graciously sent it to someone in the
contacts directory none of which was
intended by the user of the device
perhaps if it knew the voice tones that
wouldn’t have happened you know one of
my colleagues in South Africa gets all
the credit for this story her name is
momoka Khanna she has a great way of
talking about she’s a non-security
person but it’s a great salesperson
selling our security capabilities it’s
just a great way of talking about what
we call bad software or security folks
call malware and how it invades our
connected devices she likens it to a
cockroach imagine you return home one
day it’s a long workday and you’re
hungry and you’re weary and as you’re
putting your groceries away you’re
repulsed to see a giant cockroach on
your kitchen floor you immediately start
to ask yourself some questions because
you’re gonna develop a plan but your
goal is clear get rid of that cockroach
in the kitchen and make sure your entire
home is cockroach free this same
approach applies to the heartbeat of the
connected world the software that allows
the functionality of our connected
devices back in your kitchen you ask
yourself how did this cockroach actually
end up in my kitchen when did it get
here how did it get in the same is true
for malware how and when did the malware
get on or in your connected device who
did something or fail to do something
that allowed you to be infected now that
you’re over the initial reaction of
having a cockroach come live with you
you’re really thinking a little bit more
broadly I see one cockroach but I bet
that’s
brooch babies and family members living
in the cracks right just like malware
you might see the impact of a portion of
the malware on one device but you may
not see the entire picture yet just as
you want to know how many cockroaches
have come to live with you you’ll want
to figure out where else the malware is
in your network once you’ve established
where the cockroaches are you’re gonna
start to wonder a couple of things what
are they doing other eating your food
are they reproducing is the malware
spreading in your network a seminal
similar analogy right it all started
perhaps in your connected thermostat but
now it’s in your home network router
which connects everything will stop some
or all of your mobile connected devices
from functioning after all the final
episode of The Voice is on tonight and
you have to watch it well guess what
maybe not if you recorded it on an
infected connected device perhaps the
malware has actually changed your home
monitoring settings and now your
personal morning routine is available
for viewing by the public on the world
wide web I’m guessing that right about
now you’re questioning that wonderful
exciting future that I just talked about
a couple of moments ago
please don’t instead let’s explore an
essential survival tip for the digital
age balancing and evaluating the risks
and benefits of digital devices let me
share with you something that I found
really interesting it was an
advertisement for a digital device that
I read the other day here’s what it said
the device could do it will integrate
family members schedules excellent it
will share photographs even better and
if you have a message that you want sent
to everyone you send it once and it will
propagate through the entire family
community fantastic productivity want to
guess what that device is
it’s a refrigerator have you seen the
refrigerator of the future oh my god it
has the combined allure of caffeine and
chocolate not only is it bright and
shiny and it Out’s variable temperature
compartments it’s actually connected to
the Internet but like chocolate and
caffeine
it will require a measured and
thoughtful approach one that only humans
can undertake my foodie friends and I
have a lot of them they talk
relentlessly about they’re connected
refrigerators they’re enhanced with
sensors and cameras cameras that let you
know who’s opening it and closing it
what they’re putting in and what they’re
taking out more importantly how long the
food has been inside in my house we call
those things the chilled science
experiments in the back of the
refrigerator in a Tupperware container
it’s been there about six months you
open it it has a fantastic array of
rainbow-colored mold you know all this
insight into your fridge here’s what
they tell me
Edna it can be gleaned right from my
mobile device while I’m walking through
my local grocery store now let me be
honest I love digital devices and I like
food as much as the next guy well look
at me maybe even more would real-time
information add productivity to my
weekly what I call food shopping drawer
of course it would especially since the
nine it i neva tably find myself on the
checkout line you know what I’m talking
about
there’s 18 people behind me there’s two
people in front I’m sandwiched in I look
down in the cart I need three items for
dinner tonight and they’re not there but
living in a connected world makes us
step back and say wait a minute there’s
a new approach let me think
not judgment but let me think about the
risk and reward analysis can I accept
the inconvenience of not having milk or
eggs for a day or two when I balanced
them against connecting refrigerator to
my network
I might ask myself where are those
photos of all of the people who are
opening and closing my refrigerator
being stored who has access to them
better yet if you have connected
medicine inside your refrigerator are
you prepared for that to be the
information that a nice hacker is gonna
hold for ransomware or this happened in
my neighborhood
are you prepared for the pesky 11 year
old whiz kid who lives next door to me
who tried her hacker skills out on a
neighbor who lives across the street
from me and shut down her freezer for
three days
let’s remember she’s a great hacker I’m
trying to hire she’s only 11 my mother
says I have to wait the fridge is
connected to my network and my mobile
devices do I want to do a cost-benefit
analysis on risk and reward each of us
should be doing that with every single
connected device you know securely
thriving in a connected world clearly as
a pressing global challenge but I’m
actually here to encourage you I think
we can tackle it we can tackle it
together as humans here’s how apply with
artificial intelligence and quantum
encryption and virtual reality and
machine learning which were all
fantastic technologies can’t do apply
your human common-sense understand the
digital device before you use it how are
you gonna use the device a refrigerators
job after all is to keep something cold
and maybe keep a portion of things
frozen do you really need to access
Facebook while you’re standing at the
door collecting your fridge water
it’s considerate you might say yes yes I
do Edna
where are you gonna use the device is it
in a controlled environment do lots of
people have access to it do you know who
they are do you need all the features it
provides and this is the ticket to
common sense almost every digital device
manufacturer puts in controls do you
know the controls how many of you know
all of the control features in your
settings on your mobile phone anybody
want to raise the hand I mean all of
them hmm that’s what I thought
use them if you had a control on the
read on the connected fridge that said I
want to shut off the camera maybe your
risk reward analysis all of a sudden be
like no camera I’m good with that
no missing three items in my cart I’m
excellent with that finally think about
how you’re managing the devices access
to you your environment and the
information it gathers you can control
that as well the last thing I want to
encourage you to think about with
connected devices and will still use the
refrigerator if you want or any
connected device
virtually every manufacturer not only
gives you controls but they have a
methodology where they’ll allow you to
update your software remember that’s the
heartbeat of the connected device so
when there’s a security vulnerability
and they fixed it they can upload a
patch to you understanding that
manufacturer warranty and security
commitment is as important as luck
knowing where your local cockroach
exterminator is I think we have an
extraordinary opportunity ahead of us
it’s an opportunity to reap the
life-altering benefits of the connected
world safely and securely you know
connected technology is here for one
reason it’s here to serve us humanity it
doesn’t live on its own to use it wisely
we must think through when how and where
we use it and then balance the security
risks in connecting it so the next time
you’re chasing that shiny new connected
object or you’re thinking about the quad
play offer that you’re
service provider has just sent you I
don’t know tons of notices I get and it
has a new feature a feature that’s even
more extended home monitoring use your
common sense way with your human
advantage the benefits versus the risks
take control of your digital path weigh
the risks and benefits to your privacy
your safety your health and your
well-being and then join me in
innovating and revel with wild abandon
in the positive potential of our
increasingly connected world [Applause]
imagine a world where things talk to
listen to and observe all of us wear
biometric data about us as compiled
real-time as we eat sleep and go about
our daily lives and wear devices talk to
other devices about our data at speeds
beyond human comprehension that world is
today and our challenge is to reap the
benefits of that connected world while
ensuring the security of every
connection we make 200 billion 200
billion is the number of devices
predicted to be digitally connected by
the year 2020 that’s more than 20
devices for every single one of us will
be on planet earth by then what would
these 200 billion devices be doing they
will be sharing information and
controlling critical operations across
the spectrum we couldn’t even fathom a
decade ago but they’ll also be enabling
a digital world a connected world with
remarkable potential for each and every
one of us that can propel us into an
exciting future a future that promises
increased efficiency productivity and
speed and less mundane work and more
time to ponder innovate and share joy
but in this promising future we will be
challenged
after all the more we connect the more
we’re allowing third parties to observe
and possibly control us here’s the
hidden and often overlooked reality as
we digitize we’re expanding the
ecosystem of third parties who will
inevitably impact us
for better or for worse to thrive in
that connected world we really have to
be aware of something relatively basic
the risks of connection and we need to
use those risks to make prudent security
choices you know a Cisco’s chief
security officer for its global value
chain I focus every day on ensuring the
integrity of our over 1 million products
and I coordinate with about a hundred
thousand third party partners who are
touching those products physically or
virtually remember there going to be 200
billion connected devices out there just
who or what is touching our stuff what I
mean by stuff things like personal
information your habits your
communications devices
and the things we rely on in everyday
life things like clothing medication and
vehicles let me share with you some of
what goes through my mind as I lie awake
at night and as you can imagine I lie
counterfeit fake products that look like
or act like something they are not what
all those fake products do when they’re
connected will they spy on folks will
they actually redirect critical business
operations I also worry about malicious
failure
well device’s failed to operate because
someone is messing with our stuff on
purpose you know what that means
in the business called world we call it
a business attack or a denial of service
attack you call it I need to communicate
my laptop my tablet my cell phone won’t
work the power grid just went down or
worse yet the connected services of a
smart city cease to operate have any of
you ever been in an airport when the
my mind also wanders to the how how
could somebody who wants to mess with my
stuff actually do it could they altered
the chip when it’s being fabricated long
before it even gets embedded in my
credit card could they access my
personal information through a trusted
third party or worse yet did I
inadvertently give my information to an
impostor who appeared to be a trusted
third party what about you
what do you worry about in the digital
world
I reckon many of you may not be sleeping
well tonight do you ever think about the
risks of those custom applications that
allow you to use your mobile device and
allow somebody you don’t know who you
don’t control to use a mobile device to
start or stop your vehicle when you get
in a rental car and you immediately sync
your cell phone because we all need to
talk while we’re driving do you ever
wonder if it’s actually downloading the
entire contents of your contact
directory and you know we put more in
there than just being phone and address
we have birthdays because we forget the
names of people spouses and some of us
even put passwords social security
numbers or bank account numbers do you
ever ponder if smart thieves hackers are
leveraging your digital personal
assistant in your home to listen now
remember your voice is a key to your
identity
just like your finger fingerprint what
might they be listening for listen to
you talk about passwords listen to you
talk about security codes you’re getting
a picture now about the exciting
conversation in my house or they might
listen to you sharing the location of a
jewelry safe that you have hidden in
your home might the manufacturer in the
course of trying to give you a better
experience act
we be downloading your voice saving it
and applying machine learning so that
they can’t learn your unique accent and
your voice tones that could be good it
could be bad we all saw the news last
week where one of those devices actually
captured a conversation and then
graciously sent it to someone in the
contacts directory none of which was
intended by the user of the device
perhaps if it knew the voice tones that
wouldn’t have happened you know one of
my colleagues in South Africa gets all
the credit for this story her name is
momoka Khanna she has a great way of
talking about she’s a non-security
person but it’s a great salesperson
selling our security capabilities it’s
just a great way of talking about what
we call bad software or security folks
call malware and how it invades our
connected devices she likens it to a
cockroach imagine you return home one
day it’s a long workday and you’re
hungry and you’re weary and as you’re
putting your groceries away you’re
repulsed to see a giant cockroach on
your kitchen floor you immediately start
to ask yourself some questions because
you’re gonna develop a plan but your
goal is clear get rid of that cockroach
in the kitchen and make sure your entire
home is cockroach free this same
approach applies to the heartbeat of the
connected world the software that allows
the functionality of our connected
devices back in your kitchen you ask
yourself how did this cockroach actually
end up in my kitchen when did it get
here how did it get in the same is true
for malware how and when did the malware
get on or in your connected device who
did something or fail to do something
that allowed you to be infected now that
you’re over the initial reaction of
having a cockroach come live with you
you’re really thinking a little bit more
broadly I see one cockroach but I bet
that’s
brooch babies and family members living
in the cracks right just like malware
you might see the impact of a portion of
the malware on one device but you may
not see the entire picture yet just as
you want to know how many cockroaches
have come to live with you you’ll want
to figure out where else the malware is
in your network once you’ve established
where the cockroaches are you’re gonna
start to wonder a couple of things what
are they doing other eating your food
are they reproducing is the malware
spreading in your network a seminal
similar analogy right it all started
perhaps in your connected thermostat but
now it’s in your home network router
which connects everything will stop some
or all of your mobile connected devices
from functioning after all the final
episode of The Voice is on tonight and
you have to watch it well guess what
maybe not if you recorded it on an
infected connected device perhaps the
malware has actually changed your home
monitoring settings and now your
personal morning routine is available
for viewing by the public on the world
wide web I’m guessing that right about
now you’re questioning that wonderful
exciting future that I just talked about
a couple of moments ago
please don’t instead let’s explore an
essential survival tip for the digital
age balancing and evaluating the risks
and benefits of digital devices let me
share with you something that I found
really interesting it was an
advertisement for a digital device that
I read the other day here’s what it said
the device could do it will integrate
family members schedules excellent it
will share photographs even better and
if you have a message that you want sent
to everyone you send it once and it will
propagate through the entire family
community fantastic productivity want to
guess what that device is
it’s a refrigerator have you seen the
refrigerator of the future oh my god it
has the combined allure of caffeine and
chocolate not only is it bright and
shiny and it Out’s variable temperature
compartments it’s actually connected to
the Internet but like chocolate and
caffeine
it will require a measured and
thoughtful approach one that only humans
can undertake my foodie friends and I
have a lot of them they talk
relentlessly about they’re connected
refrigerators they’re enhanced with
sensors and cameras cameras that let you
know who’s opening it and closing it
what they’re putting in and what they’re
taking out more importantly how long the
food has been inside in my house we call
those things the chilled science
experiments in the back of the
refrigerator in a Tupperware container
it’s been there about six months you
open it it has a fantastic array of
rainbow-colored mold you know all this
insight into your fridge here’s what
they tell me
Edna it can be gleaned right from my
mobile device while I’m walking through
my local grocery store now let me be
honest I love digital devices and I like
food as much as the next guy well look
at me maybe even more would real-time
information add productivity to my
weekly what I call food shopping drawer
of course it would especially since the
nine it i neva tably find myself on the
checkout line you know what I’m talking
about
there’s 18 people behind me there’s two
people in front I’m sandwiched in I look
down in the cart I need three items for
dinner tonight and they’re not there but
living in a connected world makes us
step back and say wait a minute there’s
a new approach let me think
not judgment but let me think about the
risk and reward analysis can I accept
the inconvenience of not having milk or
eggs for a day or two when I balanced
them against connecting refrigerator to
my network
I might ask myself where are those
photos of all of the people who are
opening and closing my refrigerator
being stored who has access to them
better yet if you have connected
medicine inside your refrigerator are
you prepared for that to be the
information that a nice hacker is gonna
hold for ransomware or this happened in
my neighborhood
are you prepared for the pesky 11 year
old whiz kid who lives next door to me
who tried her hacker skills out on a
neighbor who lives across the street
from me and shut down her freezer for
three days
let’s remember she’s a great hacker I’m
trying to hire she’s only 11 my mother
says I have to wait the fridge is
connected to my network and my mobile
devices do I want to do a cost-benefit
analysis on risk and reward each of us
should be doing that with every single
connected device you know securely
thriving in a connected world clearly as
a pressing global challenge but I’m
actually here to encourage you I think
we can tackle it we can tackle it
together as humans here’s how apply with
artificial intelligence and quantum
encryption and virtual reality and
machine learning which were all
fantastic technologies can’t do apply
your human common-sense understand the
digital device before you use it how are
you gonna use the device a refrigerators
job after all is to keep something cold
and maybe keep a portion of things
frozen do you really need to access
Facebook while you’re standing at the
door collecting your fridge water
it’s considerate you might say yes yes I
do Edna
where are you gonna use the device is it
in a controlled environment do lots of
people have access to it do you know who
they are do you need all the features it
provides and this is the ticket to
common sense almost every digital device
manufacturer puts in controls do you
know the controls how many of you know
all of the control features in your
settings on your mobile phone anybody
want to raise the hand I mean all of
them hmm that’s what I thought
use them if you had a control on the
read on the connected fridge that said I
want to shut off the camera maybe your
risk reward analysis all of a sudden be
like no camera I’m good with that
no missing three items in my cart I’m
excellent with that finally think about
how you’re managing the devices access
to you your environment and the
information it gathers you can control
that as well the last thing I want to
encourage you to think about with
connected devices and will still use the
refrigerator if you want or any
connected device
virtually every manufacturer not only
gives you controls but they have a
methodology where they’ll allow you to
update your software remember that’s the
heartbeat of the connected device so
when there’s a security vulnerability
and they fixed it they can upload a
patch to you understanding that
manufacturer warranty and security
commitment is as important as luck
knowing where your local cockroach
exterminator is I think we have an
extraordinary opportunity ahead of us
it’s an opportunity to reap the
life-altering benefits of the connected
world safely and securely you know
connected technology is here for one
reason it’s here to serve us humanity it
doesn’t live on its own to use it wisely
we must think through when how and where
we use it and then balance the security
risks in connecting it so the next time
you’re chasing that shiny new connected
object or you’re thinking about the quad
play offer that you’re
service provider has just sent you I
don’t know tons of notices I get and it
has a new feature a feature that’s even
more extended home monitoring use your
common sense way with your human
advantage the benefits versus the risks
take control of your digital path weigh
the risks and benefits to your privacy
your safety your health and your
well-being and then join me in
innovating and revel with wild abandon
in the positive potential of our
increasingly connected world [Applause]
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