[Music]
[Music] [Applause]
who wants to get high yeah you up for
who wants to get high yeah you up for some shall we really get this party
some shall we really get this party
some shall we really get this party started shall we
started shall we
started shall we you’re in the mood excellent I’ve got
you’re in the mood excellent I’ve got
you’re in the mood excellent I’ve got tons you’re up for it and there’s loads
tons you’re up for it and there’s loads
tons you’re up for it and there’s loads there look at this
there look at this
there look at this I’ve got cocaine ecstasy speed yeah but
I’ve got cocaine ecstasy speed yeah but
I’ve got cocaine ecstasy speed yeah but mine are all Fairtrade organic and 100%
mine are all Fairtrade organic and 100%
mine are all Fairtrade organic and 100% legal ted approves I checked so don’t
legal ted approves I checked so don’t
legal ted approves I checked so don’t worry today I’m going to talk about how
worry today I’m going to talk about how
worry today I’m going to talk about how to start a speech and that is how every
to start a speech and that is how every
to start a speech and that is how every speaker should start their speech by
speaker should start their speech by
speaker should start their speech by getting the audience high because let’s
getting the audience high because let’s
getting the audience high because let’s face it when most speeches starts
face it when most speeches starts
face it when most speeches starts delighted to be here ahead groups our
delighted to be here ahead groups our
delighted to be here ahead groups our heart sings of God’s sake studies of
heart sings of God’s sake studies of
heart sings of God’s sake studies of students at universities show their
students at universities show their
students at universities show their brain activity levels during lectures
brain activity levels during lectures
brain activity levels during lectures are actually lower than they are when
are actually lower than they are when
are actually lower than they are when they’re asleep actually lower not the
they’re asleep actually lower not the
they’re asleep actually lower not the same as or a bit higher actually lower
same as or a bit higher actually lower
same as or a bit higher actually lower and no speaker wants that we want a
and no speaker wants that we want a
and no speaker wants that we want a speaker’s high not low right from the
speaker’s high not low right from the
speaker’s high not low right from the get-go and we want to lift their heart
get-go and we want to lift their heart
get-go and we want to lift their heart right from the start so today I am going
right from the start so today I am going
right from the start so today I am going to set out three ways that you can start
to set out three ways that you can start
to set out three ways that you can start your speech three different drugs that
your speech three different drugs that
your speech three different drugs that you can deal depending on how you want
you can deal depending on how you want
you can deal depending on how you want your audience to feel the first drug
your audience to feel the first drug
your audience to feel the first drug that we can deal is dopamine this is the
that we can deal is dopamine this is the
that we can deal is dopamine this is the one that we want to go for if we want
one that we want to go for if we want
one that we want to go for if we want our audience to feel like that dope
our audience to feel like that dope
our audience to feel like that dope dopamine is the pleasure drug it makes
dopamine is the pleasure drug it makes
dopamine is the pleasure drug it makes us feel strong satisfied wonderful it’s
us feel strong satisfied wonderful it’s
us feel strong satisfied wonderful it’s the drug that’s released naturally when
the drug that’s released naturally when
the drug that’s released naturally when we finish a Sudoku or start taking
we finish a Sudoku or start taking
we finish a Sudoku or start taking things off a list so how do we get that
things off a list so how do we get that
things off a list so how do we get that going in a speech simple we start with a
going in a speech simple we start with a
going in a speech simple we start with a joke there are heaps of websites and
joke there are heaps of websites and
joke there are heaps of websites and books full of one-liners and anecdotes
books full of one-liners and anecdotes
books full of one-liners and anecdotes just waiting to be reused and recycled
just waiting to be reused and recycled
just waiting to be reused and recycled most speakers have one or two of these
most speakers have one or two of these
most speakers have one or two of these up their sleeve that they’re just ready
up their sleeve that they’re just ready
up their sleeve that they’re just ready to shove allows anytime that they want
to shove allows anytime that they want
to shove allows anytime that they want to and it doesn’t matter whether it’s an
to and it doesn’t matter whether it’s an
to and it doesn’t matter whether it’s an old shaggy-dog story or a Churchill
old shaggy-dog story or a Churchill
old shaggy-dog story or a Churchill anecdote or a Seinfeld one-liner as long
anecdote or a Seinfeld one-liner as long
anecdote or a Seinfeld one-liner as long as it makes people laugh that’s all that
as it makes people laugh that’s all that
as it makes people laugh that’s all that matters
matters
matters so my own go-to gag if I can try it on
so my own go-to gag if I can try it on
so my own go-to gag if I can try it on you is is is is one about Einstein so
you is is is is one about Einstein so
you is is is is one about Einstein so Einstein during the 1920s he was going
Einstein during the 1920s he was going
Einstein during the 1920s he was going basically all over Europe making the
basically all over Europe making the
basically all over Europe making the same speech over and over again about
same speech over and over again about
same speech over and over again about the theory of relativity
the theory of relativity
the theory of relativity on one of these occasions it’s driver
on one of these occasions it’s driver
on one of these occasions it’s driver was taking him there and his driver said
was taking him there and his driver said
was taking him there and his driver said Oh God’s sake you doing that same bloody
Oh God’s sake you doing that same bloody
Oh God’s sake you doing that same bloody speech again today I swear over to do
speech again today I swear over to do
speech again today I swear over to do this so many times now I could deliver
this so many times now I could deliver
this so many times now I could deliver it myself word-for-word and Einstein who
it myself word-for-word and Einstein who
it myself word-for-word and Einstein who had a mischievous sense of humor said
had a mischievous sense of humor said
had a mischievous sense of humor said okay then I’ve got an idea
okay then I’ve got an idea
okay then I’ve got an idea why don’t I dress like the driver and
why don’t I dress like the driver and
why don’t I dress like the driver and I’ll stand at the back of the room and
I’ll stand at the back of the room and
I’ll stand at the back of the room and you go you deliver my lecture and we’ll
you go you deliver my lecture and we’ll
you go you deliver my lecture and we’ll see how your door rights drivers law
see how your door rights drivers law
see how your door rights drivers law would give it a go give it a go
would give it a go give it a go
would give it a go give it a go and Einstein stood at the back of the
and Einstein stood at the back of the
and Einstein stood at the back of the room and he watched with Wonder as his
room and he watched with Wonder as his
room and he watched with Wonder as his driver delivered this incredibly
driver delivered this incredibly
driver delivered this incredibly complicated lecture absolutely
complicated lecture absolutely
complicated lecture absolutely WordPerfect but then someone in the
WordPerfect but then someone in the
WordPerfect but then someone in the audience asked this humdinger of a
audience asked this humdinger of a
audience asked this humdinger of a question so complicated no layman could
question so complicated no layman could
question so complicated no layman could have dared to understand it but the
have dared to understand it but the
have dared to understand it but the driver he did not miss a beat
driver he did not miss a beat
driver he did not miss a beat he said very good question and of course
he said very good question and of course
he said very good question and of course it sounds very complicated but the
it sounds very complicated but the
it sounds very complicated but the answer to it is so simple even my driver
answer to it is so simple even my driver
answer to it is so simple even my driver can tell you so anyone can learn a gag
can tell you so anyone can learn a gag
can tell you so anyone can learn a gag like that but it’s also worth having a
like that but it’s also worth having a
like that but it’s also worth having a few one-liners up your sleeve just for
few one-liners up your sleeve just for
few one-liners up your sleeve just for in case anything goes wrong at the
in case anything goes wrong at the
in case anything goes wrong at the beginning as it invariably does so
beginning as it invariably does so
beginning as it invariably does so someone laughs it will Cheers
someone laughs it will Cheers
someone laughs it will Cheers embarrassingly loudly so glad you came
embarrassingly loudly so glad you came
embarrassingly loudly so glad you came mum a phone rings halfway through your
mum a phone rings halfway through your
mum a phone rings halfway through your speech can you tell Barak I’m busy right
speech can you tell Barak I’m busy right
speech can you tell Barak I’m busy right now but I’ll call him straight back
now but I’ll call him straight back
now but I’ll call him straight back there’s a crash at the back of the room
there’s a crash at the back of the room
there’s a crash at the back of the room look I don’t mind people checking their
look I don’t mind people checking their
look I don’t mind people checking their watch when I get up to speak I do
watch when I get up to speak I do
watch when I get up to speak I do objects when they collapsed to the floor
objects when they collapsed to the floor
objects when they collapsed to the floor or
or
or the technology fails as he variably
the technology fails as he variably
the technology fails as he variably happens and you can always use every
happens and you can always use every
happens and you can always use every blokes ultimate fallback line I’m so
blokes ultimate fallback line I’m so
blokes ultimate fallback line I’m so sorry this has never happened to me
sorry this has never happened to me
sorry this has never happened to me before
before
before the power of self-deprecating humor is
the power of self-deprecating humor is
the power of self-deprecating humor is immense it reduces even the most pompous
immense it reduces even the most pompous
immense it reduces even the most pompous speaker and elevates the audience making
speaker and elevates the audience making
speaker and elevates the audience making them feel superior which is why of
them feel superior which is why of
them feel superior which is why of course they love it
course they love it
course they love it it’s also a sign of supreme confidence
it’s also a sign of supreme confidence
it’s also a sign of supreme confidence on the part of the speaker and so the
on the part of the speaker and so the
on the part of the speaker and so the the late comedian the late great Bob
the late comedian the late great Bob
the late comedian the late great Bob Monkhouse was a master of this everybody
Monkhouse was a master of this everybody
Monkhouse was a master of this everybody laughed when I said I wanted to be a
laughed when I said I wanted to be a
laughed when I said I wanted to be a comedian ha they’re not laughing anymore
comedian ha they’re not laughing anymore
comedian ha they’re not laughing anymore are they or I saw a businessman start
are they or I saw a businessman start
are they or I saw a businessman start his speech the other day where he opened
his speech the other day where he opened
his speech the other day where he opened up remember in this conversation that
up remember in this conversation that
up remember in this conversation that had had with his wife at the breakfast
had had with his wife at the breakfast
had had with his wife at the breakfast table this morning where he turned her
table this morning where he turned her
table this morning where he turned her and said did you ever in your wildest
and said did you ever in your wildest
and said did you ever in your wildest dreams imagined that one day I would be
dreams imagined that one day I would be
dreams imagined that one day I would be running one of the largest companies on
running one of the largest companies on
running one of the largest companies on the planet to which she replied darling
the planet to which she replied darling
the planet to which she replied darling you never featured in any of my wildest
you never featured in any of my wildest
you never featured in any of my wildest dreams or the politician I saw given his
dreams or the politician I saw given his
dreams or the politician I saw given his speech the other day where he opened up
speech the other day where he opened up
speech the other day where he opened up sin last week I dreamt I was given a
sin last week I dreamt I was given a
sin last week I dreamt I was given a speech to the House of Lords and then I
speech to the House of Lords and then I
speech to the House of Lords and then I woke up discovered I actually was given
woke up discovered I actually was given
woke up discovered I actually was given a speech to the House of Lords so these
a speech to the House of Lords so these
a speech to the House of Lords so these are the kind of ways we want to open if
are the kind of ways we want to open if
are the kind of ways we want to open if we want our audience looking like that
we want our audience looking like that
we want our audience looking like that but we don’t always want our audience
but we don’t always want our audience
but we don’t always want our audience looking like that
looking like that
looking like that sometimes we want our audience looking a
sometimes we want our audience looking a
sometimes we want our audience looking a little bit like this if that’s the case
little bit like this if that’s the case
little bit like this if that’s the case the drug we deal is oxytocin oxytocin is
the drug we deal is oxytocin oxytocin is
the drug we deal is oxytocin oxytocin is the empathy drug the love drug it makes
the empathy drug the love drug it makes
the empathy drug the love drug it makes us feel all warm fuzzy and gooey it’s
us feel all warm fuzzy and gooey it’s
us feel all warm fuzzy and gooey it’s the same hormone that’s released
the same hormone that’s released
the same hormone that’s released naturally when mothers are breastfeeding
naturally when mothers are breastfeeding
naturally when mothers are breastfeeding when we’re holding
when we’re holding
when we’re holding hands cuddling making love or when we’re
hands cuddling making love or when we’re
hands cuddling making love or when we’re listening to a great speech because
listening to a great speech because
listening to a great speech because great speeches always include stories
great speeches always include stories
great speeches always include stories you think about any of the great
you think about any of the great
you think about any of the great speeches that you’ve seen over the last
speeches that you’ve seen over the last
speeches that you’ve seen over the last year and I’m thinking what / Winfrey
year and I’m thinking what / Winfrey
year and I’m thinking what / Winfrey pink Michelle Obama Emma Watson people
pink Michelle Obama Emma Watson people
pink Michelle Obama Emma Watson people like this they’re all telling stories
like this they’re all telling stories
like this they’re all telling stories and you see this is the thing there’s a
and you see this is the thing there’s a
and you see this is the thing there’s a myth about speech making that you tell
myth about speech making that you tell
myth about speech making that you tell them what you’re gonna tell them then
them what you’re gonna tell them then
them what you’re gonna tell them then you tell him it and then you tell them
you tell him it and then you tell them
you tell him it and then you tell them what you’ve just told him and that is
what you’ve just told him and that is
what you’ve just told him and that is like tell your audience you’re gonna be
like tell your audience you’re gonna be
like tell your audience you’re gonna be boring then be boring and then tell your
boring then be boring and then tell your
boring then be boring and then tell your audience you have just been boring you
audience you have just been boring you
audience you have just been boring you can’t stamp a point into someone’s head
can’t stamp a point into someone’s head
can’t stamp a point into someone’s head and in fact the only reaction that that
and in fact the only reaction that that
and in fact the only reaction that that is likely to get is it’s gonna make them
is likely to get is it’s gonna make them
is likely to get is it’s gonna make them want to stamp you on the hitch in return
want to stamp you on the hitch in return
want to stamp you on the hitch in return simply a certain to an audience
simply a certain to an audience
simply a certain to an audience something like our values matter our
something like our values matter our
something like our values matter our corporate values matter has zero
corporate values matter has zero
corporate values matter has zero persuasive value so what you find the
persuasive value so what you find the
persuasive value so what you find the best speakers will do is they’ll make
best speakers will do is they’ll make
best speakers will do is they’ll make their points but they’ll be wrapped up
their points but they’ll be wrapped up
their points but they’ll be wrapped up in a story and I’m in a good story like
in a story and I’m in a good story like
in a story and I’m in a good story like a movie or a novel where you have a
a movie or a novel where you have a
a movie or a novel where you have a strong hero scary antagonists and a big
strong hero scary antagonists and a big
strong hero scary antagonists and a big big goal the story might be metaphorical
big goal the story might be metaphorical
big goal the story might be metaphorical like Churchill’s Iron Curtain or Hillary
like Churchill’s Iron Curtain or Hillary
like Churchill’s Iron Curtain or Hillary Clinton’s smashing through the glass
Clinton’s smashing through the glass
Clinton’s smashing through the glass ceiling or Donald Trump draining the
ceiling or Donald Trump draining the
ceiling or Donald Trump draining the swamp the story might be historical from
swamp the story might be historical from
swamp the story might be historical from someone we admire like Cleopatra to
someone we admire like Cleopatra to
someone we admire like Cleopatra to Confucius Malala to Mandela Jane Austen
Confucius Malala to Mandela Jane Austen
Confucius Malala to Mandela Jane Austen to John Lennon but for me the best
to John Lennon but for me the best
to John Lennon but for me the best stories are the personal ones so I’m
stories are the personal ones so I’m
stories are the personal ones so I’m gonna tell you got on its truth as I was
gonna tell you got on its truth as I was
gonna tell you got on its truth as I was coming here today I had a call with my
coming here today I had a call with my
coming here today I had a call with my wife where my wife was in tears because
wife where my wife was in tears because
wife where my wife was in tears because this afternoon her sister had a baby boy
this afternoon her sister had a baby boy
this afternoon her sister had a baby boy and this is absolutely food so can we
and this is absolutely food so can we
and this is absolutely food so can we please have a round of applause for my
please have a round of applause for my
please have a round of applause for my sister-in-law Zoey
sister-in-law Zoey
sister-in-law Zoey and she’s in truth Brie at the moment
and she’s in truth Brie at the moment
and she’s in truth Brie at the moment and a bit of my heart is there now
and a bit of my heart is there now
and a bit of my heart is there now because I’ve got two daughters I’ve got
because I’ve got two daughters I’ve got
because I’ve got two daughters I’ve got Charlotte who’s nine and Alice who six
Charlotte who’s nine and Alice who six
Charlotte who’s nine and Alice who six and and Zoe was with us when both of
and and Zoe was with us when both of
and and Zoe was with us when both of those little girls were born and I tell
those little girls were born and I tell
those little girls were born and I tell you I remember when Alice was born
you I remember when Alice was born
you I remember when Alice was born Charlotte was born and it was a doddle
Charlotte was born and it was a doddle
Charlotte was born and it was a doddle when Alice was born it was very very
when Alice was born it was very very
when Alice was born it was very very difficult the maternity ward was
difficult the maternity ward was
difficult the maternity ward was understaffed and she ended up being born
understaffed and she ended up being born
understaffed and she ended up being born very very quickly and as a result when
very very quickly and as a result when
very very quickly and as a result when she was born she was struggling to
she was born she was struggling to
she was born she was struggling to breathe and so she went into the special
breathe and so she went into the special
breathe and so she went into the special care unit for the first nine days of her
care unit for the first nine days of her
care unit for the first nine days of her life and she’s absolutely fine now
life and she’s absolutely fine now
life and she’s absolutely fine now before anyone worries back at school
before anyone worries back at school
before anyone worries back at school today but the thing was was that this
today but the thing was was that this
today but the thing was was that this was the worst time of my life
was the worst time of my life
was the worst time of my life because we didn’t know whether she was
because we didn’t know whether she was
because we didn’t know whether she was going to make it through or not me and
going to make it through or not me and
going to make it through or not me and my wife will literally go into the
my wife will literally go into the
my wife will literally go into the hospital every waking hour and checking
hospital every waking hour and checking
hospital every waking hour and checking on her I was drawing pictures of her
on her I was drawing pictures of her
on her I was drawing pictures of her because we thought that that was all
because we thought that that was all
because we thought that that was all that we might have you know my
that we might have you know my
that we might have you know my mother-in-law came down to stay to look
mother-in-law came down to stay to look
mother-in-law came down to stay to look after our eldest daughter so as if
after our eldest daughter so as if
after our eldest daughter so as if things weren’t hard enough but the thing
things weren’t hard enough but the thing
things weren’t hard enough but the thing that I really remember about this is
that I really remember about this is
that I really remember about this is that all of the time when I was going in
that all of the time when I was going in
that all of the time when I was going in there to see Alice in the incubator next
there to see Alice in the incubator next
there to see Alice in the incubator next to her there were two twins and they
to her there were two twins and they
to her there were two twins and they were the tiniest babies that I have ever
were the tiniest babies that I have ever
were the tiniest babies that I have ever seen before in my whole life and they
seen before in my whole life and they
seen before in my whole life and they were so small you could hold them in the
were so small you could hold them in the
were so small you could hold them in the palm of your hand like that it was a
palm of your hand like that it was a
palm of your hand like that it was a miracle they were alive and all the time
miracle they were alive and all the time
miracle they were alive and all the time me and my wife were going in to see
me and my wife were going in to see
me and my wife were going in to see Alice no one came in to see these twins
Alice no one came in to see these twins
Alice no one came in to see these twins no one not once
no one not once
no one not once and whereas Alice had her name on her
and whereas Alice had her name on her
and whereas Alice had her name on her incubator Alice Elizabeth Lancaster
incubator Alice Elizabeth Lancaster
incubator Alice Elizabeth Lancaster these twins the charts marking their
these twins the charts marking their
these twins the charts marking their progress were simply marked a and B I
asked the doctor who ran the ward what
asked the doctor who ran the ward what the story was and she said oh they were
the story was and she said oh they were
the story was and she said oh they were born to a teenage girl from the valleys
born to a teenage girl from the valleys
born to a teenage girl from the valleys had given them up for adoption
had given them up for adoption
had given them up for adoption and so you see I think back to that and
and so you see I think back to that and
and so you see I think back to that and I think about how Alice we had
I think about how Alice we had
I think about how Alice we had everything ready for her her cot was
everything ready for her her cot was
everything ready for her her cot was ready her room was ready her sister
ready her room was ready her sister
ready her room was ready her sister couldn’t wait to play with her Auntie
couldn’t wait to play with her Auntie
couldn’t wait to play with her Auntie Zoey couldn’t wait to play with her
Zoey couldn’t wait to play with her
Zoey couldn’t wait to play with her grandparents couldn’t wait to take her
grandparents couldn’t wait to take her
grandparents couldn’t wait to take her out to the park you know we knew what
out to the park you know we knew what
out to the park you know we knew what school she was going to everything was
school she was going to everything was
school she was going to everything was sorted out and for these two little
sorted out and for these two little
sorted out and for these two little twins what did they have
twins what did they have
twins what did they have what future lies ahead for them so if
what future lies ahead for them so if
what future lies ahead for them so if there’s one thing I think we should all
there’s one thing I think we should all
there’s one thing I think we should all be trying to do it’s trying to make sure
be trying to do it’s trying to make sure
be trying to do it’s trying to make sure that kids like that have the same
that kids like that have the same
that kids like that have the same opportunities we would wish for our own
opportunities we would wish for our own
opportunities we would wish for our own children don’t you
so was that more persuasive forgive me
so was that more persuasive forgive me share in the story but you kind of do
share in the story but you kind of do
share in the story but you kind of do have to do it to demonstrate what’s
have to do it to demonstrate what’s
have to do it to demonstrate what’s happened and the thing is is that if we
happened and the thing is is that if we
happened and the thing is is that if we went round now and we checked all of
went round now and we checked all of
went round now and we checked all of your blood levels what we would find for
your blood levels what we would find for
your blood levels what we would find for most of you would be higher levels of
most of you would be higher levels of
most of you would be higher levels of oxytocin because we’ve connected your
oxytocin because we’ve connected your
oxytocin because we’ve connected your shared my story you’ve seen the world
shared my story you’ve seen the world
shared my story you’ve seen the world through my eyes not for all of you on
through my eyes not for all of you on
through my eyes not for all of you on the balance of probability at least six
the balance of probability at least six
the balance of probability at least six of the people in this room are actually
of the people in this room are actually
of the people in this room are actually psychopathic and incapable of empathy
psychopathic and incapable of empathy
psychopathic and incapable of empathy and by the way I think I’ve got you I’ve
and by the way I think I’ve got you I’ve
and by the way I think I’ve got you I’ve got you I know which ones you are but
got you I know which ones you are but
got you I know which ones you are but for the rest of you you would have
for the rest of you you would have
for the rest of you you would have higher levels of oxytocin and this is
higher levels of oxytocin and this is
higher levels of oxytocin and this is critical the neuroscientist Paul Zak has
critical the neuroscientist Paul Zak has
critical the neuroscientist Paul Zak has shown there’s a direct correlation
shown there’s a direct correlation
shown there’s a direct correlation between our oxytocin levels and our
between our oxytocin levels and our
between our oxytocin levels and our susceptibility to persuasion and he’s
susceptibility to persuasion and he’s
susceptibility to persuasion and he’s carried out a series of fascinating
carried out a series of fascinating
carried out a series of fascinating experiments in this including one where
experiments in this including one where
experiments in this including one where people were asked to lend money to a
people were asked to lend money to a
people were asked to lend money to a stranger and he found that not only
stranger and he found that not only
stranger and he found that not only could you predict who would give money
could you predict who would give money
could you predict who would give money to strangers based on nothing more than
to strangers based on nothing more than
to strangers based on nothing more than their oxytocin levels you could even
their oxytocin levels you could even
their oxytocin levels you could even predict how much money they would give
predict how much money they would give
predict how much money they would give them absolutely extraordinary so there’s
them absolutely extraordinary so there’s
them absolutely extraordinary so there’s the real clinch you know stories
the real clinch you know stories
the real clinch you know stories entertain stories persuade but stories
entertain stories persuade but stories
entertain stories persuade but stories get people to
get people to
get people to you money you know and this of course is
you money you know and this of course is
you money you know and this of course is why children in need is so successful
why children in need is so successful
why children in need is so successful it’s why stories feature so prominently
it’s why stories feature so prominently
it’s why stories feature so prominently within advertising campaigns and it’s
within advertising campaigns and it’s
within advertising campaigns and it’s why stories are a great way for you to
why stories are a great way for you to
why stories are a great way for you to start your speech if you want your
start your speech if you want your
start your speech if you want your audience to look a little bit like that
audience to look a little bit like that
audience to look a little bit like that but we don’t always want our audience
but we don’t always want our audience
but we don’t always want our audience looking like that sometimes we want our
looking like that sometimes we want our
looking like that sometimes we want our audience looking a little bit like this
audience looking a little bit like this
audience looking a little bit like this so how do we do that how do we do that
so how do we do that how do we do that
so how do we do that how do we do that how do we make them look like that
how do we make them look like that
how do we make them look like that what’s the answer how do we do it come
what’s the answer how do we do it come
what’s the answer how do we do it come on how do we do it for goodness sake
on how do we do it for goodness sake
on how do we do it for goodness sake well just like that we ask a question
well just like that we ask a question
well just like that we ask a question all of your faces absolutely right like
all of your faces absolutely right like
all of your faces absolutely right like that this is that this is the the
that this is that this is the the
that this is that this is the the University lecture how to wake up your
University lecture how to wake up your
University lecture how to wake up your audience and the thing is is that when
audience and the thing is is that when
audience and the thing is is that when you ask an audience a question like that
you ask an audience a question like that
you ask an audience a question like that they have increased levels of cortisol
they have increased levels of cortisol
they have increased levels of cortisol cortisol is the stress drug the fear
cortisol is the stress drug the fear
cortisol is the stress drug the fear drug it raises our heartbeat focuses our
drug it raises our heartbeat focuses our
drug it raises our heartbeat focuses our attention increases our energy levels it
attention increases our energy levels it
attention increases our energy levels it gets us ready for fight or flight very
gets us ready for fight or flight very
gets us ready for fight or flight very very instinctive and you get it by
very instinctive and you get it by
very instinctive and you get it by asking questions and so this is why
asking questions and so this is why
asking questions and so this is why asking questions is something you’ll see
asking questions is something you’ll see
asking questions is something you’ll see real high-pressure speakers do like
real high-pressure speakers do like
real high-pressure speakers do like we’re you know evangelists or salesman
we’re you know evangelists or salesman
we’re you know evangelists or salesman or stand-up comedians if they want to
or stand-up comedians if they want to
or stand-up comedians if they want to shut up the audience they’ll just flip
shut up the audience they’ll just flip
shut up the audience they’ll just flip it back on them and you see very
it back on them and you see very
it back on them and you see very powerful speakers doing it as well so it
powerful speakers doing it as well so it
powerful speakers doing it as well so it might be an emotional question you could
might be an emotional question you could
might be an emotional question you could ask an emotional question how many of
ask an emotional question how many of
ask an emotional question how many of you have lost someone that you really
you have lost someone that you really
you have lost someone that you really loved
it could be a factual question did you
it could be a factual question did you know that the rural richest 46 people on
know that the rural richest 46 people on
know that the rural richest 46 people on the planet have the same wealth as the
the planet have the same wealth as the
the planet have the same wealth as the poorest 50% of people on the planet you
poorest 50% of people on the planet you
poorest 50% of people on the planet you could fit the richest people on a
could fit the richest people on a
could fit the richest people on a double-decker bus it could be a kind of
double-decker bus it could be a kind of
double-decker bus it could be a kind of philosophical question why are we all
philosophical question why are we all
philosophical question why are we all here today while we meet in today nor
here today while we meet in today nor
here today while we meet in today nor yesterday not tomorrow but here and now
yesterday not tomorrow but here and now
yesterday not tomorrow but here and now what is it that’s brought us together
what is it that’s brought us together
what is it that’s brought us together what magical force is it that’s brought
what magical force is it that’s brought
what magical force is it that’s brought us together are we just here to swap
us together are we just here to swap
us together are we just here to swap business cards or are we here because
business cards or are we here because
business cards or are we here because we’ve got something deeper in common the
we’ve got something deeper in common the
we’ve got something deeper in common the best speakers though the best speakers
best speakers though the best speakers
best speakers though the best speakers were last kind of prolonged questions
were last kind of prolonged questions
were last kind of prolonged questions which present like a moral dilemma and
which present like a moral dilemma and
which present like a moral dilemma and there’s one guy I saw do this absolutely
there’s one guy I saw do this absolutely
there’s one guy I saw do this absolutely amazingly not so long ago and so he
amazingly not so long ago and so he
amazingly not so long ago and so he opened up like this he said right it’s
opened up like this he said right it’s
opened up like this he said right it’s 1935 India and you’re Mahatma Gandhi you
1935 India and you’re Mahatma Gandhi you
1935 India and you’re Mahatma Gandhi you are running to catch a train just as the
are running to catch a train just as the
are running to catch a train just as the train is leaving the station and as you
train is leaving the station and as you
train is leaving the station and as you board the train one of your sandals
board the train one of your sandals
board the train one of your sandals comes off and falls under the train onto
comes off and falls under the train onto
comes off and falls under the train onto the track what do you do do you board
the track what do you do do you board
the track what do you do do you board the train
the train
the train carry on getting on the train or do you
carry on getting on the train or do you
carry on getting on the train or do you go back to the platform so you can
go back to the platform so you can
go back to the platform so you can retrieve your sandal I’d like you just
retrieve your sandal I’d like you just
retrieve your sandal I’d like you just to think about that we’ll come back to
to think about that we’ll come back to
to think about that we’ll come back to that at the end what completely threw us
that at the end what completely threw us
that at the end what completely threw us and then he went into the body of his
and then he went into the body of his
and then he went into the body of his speech where he started talking about
speech where he started talking about
speech where he started talking about leadership his theories on leadership
leadership his theories on leadership
leadership his theories on leadership and it was all stories and questions and
and it was all stories and questions and
and it was all stories and questions and jokes and all the time I couldn’t get
jokes and all the time I couldn’t get
jokes and all the time I couldn’t get this image of Gandhi out of my mind it
this image of Gandhi out of my mind it
this image of Gandhi out of my mind it is just absolutely it was wedged in my
is just absolutely it was wedged in my
is just absolutely it was wedged in my mind and then it got to the end of his
mind and then it got to the end of his
mind and then it got to the end of his speech and almost as an afterthought he
speech and almost as an afterthought he
speech and almost as an afterthought he said oh yes
said oh yes
said oh yes Gandy the station he asked for a show of
Gandy the station he asked for a show of
Gandy the station he asked for a show of hands so how many people would have got
hands so how many people would have got
hands so how many people would have got on the train just for show of hands how
on the train just for show of hands how
on the train just for show of hands how many of you would have gone back to
many of you would have gone back to
many of you would have gone back to retrieve your sandal fantastic well let
retrieve your sandal fantastic well let
retrieve your sandal fantastic well let me tell you what Gandhi actually did
me tell you what Gandhi actually did
me tell you what Gandhi actually did what he did was he took off his
what he did was he took off his
what he did was he took off his remaining sandal and he threw it onto
remaining sandal and he threw it onto
remaining sandal and he threw it onto the track under the Train and when his
the track under the Train and when his
the track under the Train and when his companion said why did you do that
companion said why did you do that
companion said why did you do that Gandhi replied well so whoever finds
Gandhi replied well so whoever finds
Gandhi replied well so whoever finds them has a complete wear pair of sandals
them has a complete wear pair of sandals
them has a complete wear pair of sandals for them to wear genius a question and a
for them to wear genius a question and a
for them to wear genius a question and a story and it makes so many points
story and it makes so many points
story and it makes so many points doesn’t it like about values about
doesn’t it like about values about
doesn’t it like about values about compassion thinking rationally under
compassion thinking rationally under
compassion thinking rationally under pressure you know about showing there’s
pressure you know about showing there’s
pressure you know about showing there’s always an alternative to fight all or
always an alternative to fight all or
always an alternative to fight all or flight’s but critically it creates
flight’s but critically it creates
flight’s but critically it creates feelings and that’s what all of this is
feelings and that’s what all of this is
feelings and that’s what all of this is about questions stories jokes they
about questions stories jokes they
about questions stories jokes they create feelings as mayor Angelou wrote
create feelings as mayor Angelou wrote
create feelings as mayor Angelou wrote people will forget what you said they’ll
people will forget what you said they’ll
people will forget what you said they’ll forget what you did but they will never
forget what you did but they will never
forget what you did but they will never ever forget how you made them feel and
ever forget how you made them feel and
ever forget how you made them feel and this guy he made us feel amazing we felt
this guy he made us feel amazing we felt
this guy he made us feel amazing we felt connected we felt as one and this is
connected we felt as one and this is
connected we felt as one and this is what great speakers do and it’s how they
what great speakers do and it’s how they
what great speakers do and it’s how they create followers and it’s how they
create followers and it’s how they
create followers and it’s how they builds movements with the promise of
builds movements with the promise of
builds movements with the promise of feelings making us feel joyful making us
feelings making us feel joyful making us
feelings making us feel joyful making us feel proud making us feel connected
feel proud making us feel connected
feel proud making us feel connected making us feel like we belong making us
making us feel like we belong making us
making us feel like we belong making us feel part of something bigger than
feel part of something bigger than
feel part of something bigger than ourselves that’s what keeps us coming
ourselves that’s what keeps us coming
ourselves that’s what keeps us coming back and that’s what gets us evicted
back and that’s what gets us evicted
back and that’s what gets us evicted because we are always craving more and
because we are always craving more and
because we are always craving more and great leaders
great leaders
great leaders always keep us wanting more which takes
always keep us wanting more which takes
always keep us wanting more which takes me to my final point how do you end a
me to my final point how do you end a
me to my final point how do you end a speech well there’s only one way to do
speech well there’s only one way to do
speech well there’s only one way to do that
[Music] [Applause]
who wants to get high yeah you up for
who wants to get high yeah you up for some shall we really get this party
some shall we really get this party
some shall we really get this party started shall we
started shall we
started shall we you’re in the mood excellent I’ve got
you’re in the mood excellent I’ve got
you’re in the mood excellent I’ve got tons you’re up for it and there’s loads
tons you’re up for it and there’s loads
tons you’re up for it and there’s loads there look at this
there look at this
there look at this I’ve got cocaine ecstasy speed yeah but
I’ve got cocaine ecstasy speed yeah but
I’ve got cocaine ecstasy speed yeah but mine are all Fairtrade organic and 100%
mine are all Fairtrade organic and 100%
mine are all Fairtrade organic and 100% legal ted approves I checked so don’t
legal ted approves I checked so don’t
legal ted approves I checked so don’t worry today I’m going to talk about how
worry today I’m going to talk about how
worry today I’m going to talk about how to start a speech and that is how every
to start a speech and that is how every
to start a speech and that is how every speaker should start their speech by
speaker should start their speech by
speaker should start their speech by getting the audience high because let’s
getting the audience high because let’s
getting the audience high because let’s face it when most speeches starts
face it when most speeches starts
face it when most speeches starts delighted to be here ahead groups our
delighted to be here ahead groups our
delighted to be here ahead groups our heart sings of God’s sake studies of
heart sings of God’s sake studies of
heart sings of God’s sake studies of students at universities show their
students at universities show their
students at universities show their brain activity levels during lectures
brain activity levels during lectures
brain activity levels during lectures are actually lower than they are when
are actually lower than they are when
are actually lower than they are when they’re asleep actually lower not the
they’re asleep actually lower not the
they’re asleep actually lower not the same as or a bit higher actually lower
same as or a bit higher actually lower
same as or a bit higher actually lower and no speaker wants that we want a
and no speaker wants that we want a
and no speaker wants that we want a speaker’s high not low right from the
speaker’s high not low right from the
speaker’s high not low right from the get-go and we want to lift their heart
get-go and we want to lift their heart
get-go and we want to lift their heart right from the start so today I am going
right from the start so today I am going
right from the start so today I am going to set out three ways that you can start
to set out three ways that you can start
to set out three ways that you can start your speech three different drugs that
your speech three different drugs that
your speech three different drugs that you can deal depending on how you want
you can deal depending on how you want
you can deal depending on how you want your audience to feel the first drug
your audience to feel the first drug
your audience to feel the first drug that we can deal is dopamine this is the
that we can deal is dopamine this is the
that we can deal is dopamine this is the one that we want to go for if we want
one that we want to go for if we want
one that we want to go for if we want our audience to feel like that dope
our audience to feel like that dope
our audience to feel like that dope dopamine is the pleasure drug it makes
dopamine is the pleasure drug it makes
dopamine is the pleasure drug it makes us feel strong satisfied wonderful it’s
us feel strong satisfied wonderful it’s
us feel strong satisfied wonderful it’s the drug that’s released naturally when
the drug that’s released naturally when
the drug that’s released naturally when we finish a Sudoku or start taking
we finish a Sudoku or start taking
we finish a Sudoku or start taking things off a list so how do we get that
things off a list so how do we get that
things off a list so how do we get that going in a speech simple we start with a
going in a speech simple we start with a
going in a speech simple we start with a joke there are heaps of websites and
joke there are heaps of websites and
joke there are heaps of websites and books full of one-liners and anecdotes
books full of one-liners and anecdotes
books full of one-liners and anecdotes just waiting to be reused and recycled
just waiting to be reused and recycled
just waiting to be reused and recycled most speakers have one or two of these
most speakers have one or two of these
most speakers have one or two of these up their sleeve that they’re just ready
up their sleeve that they’re just ready
up their sleeve that they’re just ready to shove allows anytime that they want
to shove allows anytime that they want
to shove allows anytime that they want to and it doesn’t matter whether it’s an
to and it doesn’t matter whether it’s an
to and it doesn’t matter whether it’s an old shaggy-dog story or a Churchill
old shaggy-dog story or a Churchill
old shaggy-dog story or a Churchill anecdote or a Seinfeld one-liner as long
anecdote or a Seinfeld one-liner as long
anecdote or a Seinfeld one-liner as long as it makes people laugh that’s all that
as it makes people laugh that’s all that
as it makes people laugh that’s all that matters
matters
matters so my own go-to gag if I can try it on
so my own go-to gag if I can try it on
so my own go-to gag if I can try it on you is is is is one about Einstein so
you is is is is one about Einstein so
you is is is is one about Einstein so Einstein during the 1920s he was going
Einstein during the 1920s he was going
Einstein during the 1920s he was going basically all over Europe making the
basically all over Europe making the
basically all over Europe making the same speech over and over again about
same speech over and over again about
same speech over and over again about the theory of relativity
the theory of relativity
the theory of relativity on one of these occasions it’s driver
on one of these occasions it’s driver
on one of these occasions it’s driver was taking him there and his driver said
was taking him there and his driver said
was taking him there and his driver said Oh God’s sake you doing that same bloody
Oh God’s sake you doing that same bloody
Oh God’s sake you doing that same bloody speech again today I swear over to do
speech again today I swear over to do
speech again today I swear over to do this so many times now I could deliver
this so many times now I could deliver
this so many times now I could deliver it myself word-for-word and Einstein who
it myself word-for-word and Einstein who
it myself word-for-word and Einstein who had a mischievous sense of humor said
had a mischievous sense of humor said
had a mischievous sense of humor said okay then I’ve got an idea
okay then I’ve got an idea
okay then I’ve got an idea why don’t I dress like the driver and
why don’t I dress like the driver and
why don’t I dress like the driver and I’ll stand at the back of the room and
I’ll stand at the back of the room and
I’ll stand at the back of the room and you go you deliver my lecture and we’ll
you go you deliver my lecture and we’ll
you go you deliver my lecture and we’ll see how your door rights drivers law
see how your door rights drivers law
see how your door rights drivers law would give it a go give it a go
would give it a go give it a go
would give it a go give it a go and Einstein stood at the back of the
and Einstein stood at the back of the
and Einstein stood at the back of the room and he watched with Wonder as his
room and he watched with Wonder as his
room and he watched with Wonder as his driver delivered this incredibly
driver delivered this incredibly
driver delivered this incredibly complicated lecture absolutely
complicated lecture absolutely
complicated lecture absolutely WordPerfect but then someone in the
WordPerfect but then someone in the
WordPerfect but then someone in the audience asked this humdinger of a
audience asked this humdinger of a
audience asked this humdinger of a question so complicated no layman could
question so complicated no layman could
question so complicated no layman could have dared to understand it but the
have dared to understand it but the
have dared to understand it but the driver he did not miss a beat
driver he did not miss a beat
driver he did not miss a beat he said very good question and of course
he said very good question and of course
he said very good question and of course it sounds very complicated but the
it sounds very complicated but the
it sounds very complicated but the answer to it is so simple even my driver
answer to it is so simple even my driver
answer to it is so simple even my driver can tell you so anyone can learn a gag
can tell you so anyone can learn a gag
can tell you so anyone can learn a gag like that but it’s also worth having a
like that but it’s also worth having a
like that but it’s also worth having a few one-liners up your sleeve just for
few one-liners up your sleeve just for
few one-liners up your sleeve just for in case anything goes wrong at the
in case anything goes wrong at the
in case anything goes wrong at the beginning as it invariably does so
beginning as it invariably does so
beginning as it invariably does so someone laughs it will Cheers
someone laughs it will Cheers
someone laughs it will Cheers embarrassingly loudly so glad you came
embarrassingly loudly so glad you came
embarrassingly loudly so glad you came mum a phone rings halfway through your
mum a phone rings halfway through your
mum a phone rings halfway through your speech can you tell Barak I’m busy right
speech can you tell Barak I’m busy right
speech can you tell Barak I’m busy right now but I’ll call him straight back
now but I’ll call him straight back
now but I’ll call him straight back there’s a crash at the back of the room
there’s a crash at the back of the room
there’s a crash at the back of the room look I don’t mind people checking their
look I don’t mind people checking their
look I don’t mind people checking their watch when I get up to speak I do
watch when I get up to speak I do
watch when I get up to speak I do objects when they collapsed to the floor
objects when they collapsed to the floor
objects when they collapsed to the floor or
or
or the technology fails as he variably
the technology fails as he variably
the technology fails as he variably happens and you can always use every
happens and you can always use every
happens and you can always use every blokes ultimate fallback line I’m so
blokes ultimate fallback line I’m so
blokes ultimate fallback line I’m so sorry this has never happened to me
sorry this has never happened to me
sorry this has never happened to me before
before
before the power of self-deprecating humor is
the power of self-deprecating humor is
the power of self-deprecating humor is immense it reduces even the most pompous
immense it reduces even the most pompous
immense it reduces even the most pompous speaker and elevates the audience making
speaker and elevates the audience making
speaker and elevates the audience making them feel superior which is why of
them feel superior which is why of
them feel superior which is why of course they love it
course they love it
course they love it it’s also a sign of supreme confidence
it’s also a sign of supreme confidence
it’s also a sign of supreme confidence on the part of the speaker and so the
on the part of the speaker and so the
on the part of the speaker and so the the late comedian the late great Bob
the late comedian the late great Bob
the late comedian the late great Bob Monkhouse was a master of this everybody
Monkhouse was a master of this everybody
Monkhouse was a master of this everybody laughed when I said I wanted to be a
laughed when I said I wanted to be a
laughed when I said I wanted to be a comedian ha they’re not laughing anymore
comedian ha they’re not laughing anymore
comedian ha they’re not laughing anymore are they or I saw a businessman start
are they or I saw a businessman start
are they or I saw a businessman start his speech the other day where he opened
his speech the other day where he opened
his speech the other day where he opened up remember in this conversation that
up remember in this conversation that
up remember in this conversation that had had with his wife at the breakfast
had had with his wife at the breakfast
had had with his wife at the breakfast table this morning where he turned her
table this morning where he turned her
table this morning where he turned her and said did you ever in your wildest
and said did you ever in your wildest
and said did you ever in your wildest dreams imagined that one day I would be
dreams imagined that one day I would be
dreams imagined that one day I would be running one of the largest companies on
running one of the largest companies on
running one of the largest companies on the planet to which she replied darling
the planet to which she replied darling
the planet to which she replied darling you never featured in any of my wildest
you never featured in any of my wildest
you never featured in any of my wildest dreams or the politician I saw given his
dreams or the politician I saw given his
dreams or the politician I saw given his speech the other day where he opened up
speech the other day where he opened up
speech the other day where he opened up sin last week I dreamt I was given a
sin last week I dreamt I was given a
sin last week I dreamt I was given a speech to the House of Lords and then I
speech to the House of Lords and then I
speech to the House of Lords and then I woke up discovered I actually was given
woke up discovered I actually was given
woke up discovered I actually was given a speech to the House of Lords so these
a speech to the House of Lords so these
a speech to the House of Lords so these are the kind of ways we want to open if
are the kind of ways we want to open if
are the kind of ways we want to open if we want our audience looking like that
we want our audience looking like that
we want our audience looking like that but we don’t always want our audience
but we don’t always want our audience
but we don’t always want our audience looking like that
looking like that
looking like that sometimes we want our audience looking a
sometimes we want our audience looking a
sometimes we want our audience looking a little bit like this if that’s the case
little bit like this if that’s the case
little bit like this if that’s the case the drug we deal is oxytocin oxytocin is
the drug we deal is oxytocin oxytocin is
the drug we deal is oxytocin oxytocin is the empathy drug the love drug it makes
the empathy drug the love drug it makes
the empathy drug the love drug it makes us feel all warm fuzzy and gooey it’s
us feel all warm fuzzy and gooey it’s
us feel all warm fuzzy and gooey it’s the same hormone that’s released
the same hormone that’s released
the same hormone that’s released naturally when mothers are breastfeeding
naturally when mothers are breastfeeding
naturally when mothers are breastfeeding when we’re holding
when we’re holding
when we’re holding hands cuddling making love or when we’re
hands cuddling making love or when we’re
hands cuddling making love or when we’re listening to a great speech because
listening to a great speech because
listening to a great speech because great speeches always include stories
great speeches always include stories
great speeches always include stories you think about any of the great
you think about any of the great
you think about any of the great speeches that you’ve seen over the last
speeches that you’ve seen over the last
speeches that you’ve seen over the last year and I’m thinking what / Winfrey
year and I’m thinking what / Winfrey
year and I’m thinking what / Winfrey pink Michelle Obama Emma Watson people
pink Michelle Obama Emma Watson people
pink Michelle Obama Emma Watson people like this they’re all telling stories
like this they’re all telling stories
like this they’re all telling stories and you see this is the thing there’s a
and you see this is the thing there’s a
and you see this is the thing there’s a myth about speech making that you tell
myth about speech making that you tell
myth about speech making that you tell them what you’re gonna tell them then
them what you’re gonna tell them then
them what you’re gonna tell them then you tell him it and then you tell them
you tell him it and then you tell them
you tell him it and then you tell them what you’ve just told him and that is
what you’ve just told him and that is
what you’ve just told him and that is like tell your audience you’re gonna be
like tell your audience you’re gonna be
like tell your audience you’re gonna be boring then be boring and then tell your
boring then be boring and then tell your
boring then be boring and then tell your audience you have just been boring you
audience you have just been boring you
audience you have just been boring you can’t stamp a point into someone’s head
can’t stamp a point into someone’s head
can’t stamp a point into someone’s head and in fact the only reaction that that
and in fact the only reaction that that
and in fact the only reaction that that is likely to get is it’s gonna make them
is likely to get is it’s gonna make them
is likely to get is it’s gonna make them want to stamp you on the hitch in return
want to stamp you on the hitch in return
want to stamp you on the hitch in return simply a certain to an audience
simply a certain to an audience
simply a certain to an audience something like our values matter our
something like our values matter our
something like our values matter our corporate values matter has zero
corporate values matter has zero
corporate values matter has zero persuasive value so what you find the
persuasive value so what you find the
persuasive value so what you find the best speakers will do is they’ll make
best speakers will do is they’ll make
best speakers will do is they’ll make their points but they’ll be wrapped up
their points but they’ll be wrapped up
their points but they’ll be wrapped up in a story and I’m in a good story like
in a story and I’m in a good story like
in a story and I’m in a good story like a movie or a novel where you have a
a movie or a novel where you have a
a movie or a novel where you have a strong hero scary antagonists and a big
strong hero scary antagonists and a big
strong hero scary antagonists and a big big goal the story might be metaphorical
big goal the story might be metaphorical
big goal the story might be metaphorical like Churchill’s Iron Curtain or Hillary
like Churchill’s Iron Curtain or Hillary
like Churchill’s Iron Curtain or Hillary Clinton’s smashing through the glass
Clinton’s smashing through the glass
Clinton’s smashing through the glass ceiling or Donald Trump draining the
ceiling or Donald Trump draining the
ceiling or Donald Trump draining the swamp the story might be historical from
swamp the story might be historical from
swamp the story might be historical from someone we admire like Cleopatra to
someone we admire like Cleopatra to
someone we admire like Cleopatra to Confucius Malala to Mandela Jane Austen
Confucius Malala to Mandela Jane Austen
Confucius Malala to Mandela Jane Austen to John Lennon but for me the best
to John Lennon but for me the best
to John Lennon but for me the best stories are the personal ones so I’m
stories are the personal ones so I’m
stories are the personal ones so I’m gonna tell you got on its truth as I was
gonna tell you got on its truth as I was
gonna tell you got on its truth as I was coming here today I had a call with my
coming here today I had a call with my
coming here today I had a call with my wife where my wife was in tears because
wife where my wife was in tears because
wife where my wife was in tears because this afternoon her sister had a baby boy
this afternoon her sister had a baby boy
this afternoon her sister had a baby boy and this is absolutely food so can we
and this is absolutely food so can we
and this is absolutely food so can we please have a round of applause for my
please have a round of applause for my
please have a round of applause for my sister-in-law Zoey
sister-in-law Zoey
sister-in-law Zoey and she’s in truth Brie at the moment
and she’s in truth Brie at the moment
and she’s in truth Brie at the moment and a bit of my heart is there now
and a bit of my heart is there now
and a bit of my heart is there now because I’ve got two daughters I’ve got
because I’ve got two daughters I’ve got
because I’ve got two daughters I’ve got Charlotte who’s nine and Alice who six
Charlotte who’s nine and Alice who six
Charlotte who’s nine and Alice who six and and Zoe was with us when both of
and and Zoe was with us when both of
and and Zoe was with us when both of those little girls were born and I tell
those little girls were born and I tell
those little girls were born and I tell you I remember when Alice was born
you I remember when Alice was born
you I remember when Alice was born Charlotte was born and it was a doddle
Charlotte was born and it was a doddle
Charlotte was born and it was a doddle when Alice was born it was very very
when Alice was born it was very very
when Alice was born it was very very difficult the maternity ward was
difficult the maternity ward was
difficult the maternity ward was understaffed and she ended up being born
understaffed and she ended up being born
understaffed and she ended up being born very very quickly and as a result when
very very quickly and as a result when
very very quickly and as a result when she was born she was struggling to
she was born she was struggling to
she was born she was struggling to breathe and so she went into the special
breathe and so she went into the special
breathe and so she went into the special care unit for the first nine days of her
care unit for the first nine days of her
care unit for the first nine days of her life and she’s absolutely fine now
life and she’s absolutely fine now
life and she’s absolutely fine now before anyone worries back at school
before anyone worries back at school
before anyone worries back at school today but the thing was was that this
today but the thing was was that this
today but the thing was was that this was the worst time of my life
was the worst time of my life
was the worst time of my life because we didn’t know whether she was
because we didn’t know whether she was
because we didn’t know whether she was going to make it through or not me and
going to make it through or not me and
going to make it through or not me and my wife will literally go into the
my wife will literally go into the
my wife will literally go into the hospital every waking hour and checking
hospital every waking hour and checking
hospital every waking hour and checking on her I was drawing pictures of her
on her I was drawing pictures of her
on her I was drawing pictures of her because we thought that that was all
because we thought that that was all
because we thought that that was all that we might have you know my
that we might have you know my
that we might have you know my mother-in-law came down to stay to look
mother-in-law came down to stay to look
mother-in-law came down to stay to look after our eldest daughter so as if
after our eldest daughter so as if
after our eldest daughter so as if things weren’t hard enough but the thing
things weren’t hard enough but the thing
things weren’t hard enough but the thing that I really remember about this is
that I really remember about this is
that I really remember about this is that all of the time when I was going in
that all of the time when I was going in
that all of the time when I was going in there to see Alice in the incubator next
there to see Alice in the incubator next
there to see Alice in the incubator next to her there were two twins and they
to her there were two twins and they
to her there were two twins and they were the tiniest babies that I have ever
were the tiniest babies that I have ever
were the tiniest babies that I have ever seen before in my whole life and they
seen before in my whole life and they
seen before in my whole life and they were so small you could hold them in the
were so small you could hold them in the
were so small you could hold them in the palm of your hand like that it was a
palm of your hand like that it was a
palm of your hand like that it was a miracle they were alive and all the time
miracle they were alive and all the time
miracle they were alive and all the time me and my wife were going in to see
me and my wife were going in to see
me and my wife were going in to see Alice no one came in to see these twins
Alice no one came in to see these twins
Alice no one came in to see these twins no one not once
no one not once
no one not once and whereas Alice had her name on her
and whereas Alice had her name on her
and whereas Alice had her name on her incubator Alice Elizabeth Lancaster
incubator Alice Elizabeth Lancaster
incubator Alice Elizabeth Lancaster these twins the charts marking their
these twins the charts marking their
these twins the charts marking their progress were simply marked a and B I
asked the doctor who ran the ward what
asked the doctor who ran the ward what the story was and she said oh they were
the story was and she said oh they were
the story was and she said oh they were born to a teenage girl from the valleys
born to a teenage girl from the valleys
born to a teenage girl from the valleys had given them up for adoption
had given them up for adoption
had given them up for adoption and so you see I think back to that and
and so you see I think back to that and
and so you see I think back to that and I think about how Alice we had
I think about how Alice we had
I think about how Alice we had everything ready for her her cot was
everything ready for her her cot was
everything ready for her her cot was ready her room was ready her sister
ready her room was ready her sister
ready her room was ready her sister couldn’t wait to play with her Auntie
couldn’t wait to play with her Auntie
couldn’t wait to play with her Auntie Zoey couldn’t wait to play with her
Zoey couldn’t wait to play with her
Zoey couldn’t wait to play with her grandparents couldn’t wait to take her
grandparents couldn’t wait to take her
grandparents couldn’t wait to take her out to the park you know we knew what
out to the park you know we knew what
out to the park you know we knew what school she was going to everything was
school she was going to everything was
school she was going to everything was sorted out and for these two little
sorted out and for these two little
sorted out and for these two little twins what did they have
twins what did they have
twins what did they have what future lies ahead for them so if
what future lies ahead for them so if
what future lies ahead for them so if there’s one thing I think we should all
there’s one thing I think we should all
there’s one thing I think we should all be trying to do it’s trying to make sure
be trying to do it’s trying to make sure
be trying to do it’s trying to make sure that kids like that have the same
that kids like that have the same
that kids like that have the same opportunities we would wish for our own
opportunities we would wish for our own
opportunities we would wish for our own children don’t you
so was that more persuasive forgive me
so was that more persuasive forgive me share in the story but you kind of do
share in the story but you kind of do
share in the story but you kind of do have to do it to demonstrate what’s
have to do it to demonstrate what’s
have to do it to demonstrate what’s happened and the thing is is that if we
happened and the thing is is that if we
happened and the thing is is that if we went round now and we checked all of
went round now and we checked all of
went round now and we checked all of your blood levels what we would find for
your blood levels what we would find for
your blood levels what we would find for most of you would be higher levels of
most of you would be higher levels of
most of you would be higher levels of oxytocin because we’ve connected your
oxytocin because we’ve connected your
oxytocin because we’ve connected your shared my story you’ve seen the world
shared my story you’ve seen the world
shared my story you’ve seen the world through my eyes not for all of you on
through my eyes not for all of you on
through my eyes not for all of you on the balance of probability at least six
the balance of probability at least six
the balance of probability at least six of the people in this room are actually
of the people in this room are actually
of the people in this room are actually psychopathic and incapable of empathy
psychopathic and incapable of empathy
psychopathic and incapable of empathy and by the way I think I’ve got you I’ve
and by the way I think I’ve got you I’ve
and by the way I think I’ve got you I’ve got you I know which ones you are but
got you I know which ones you are but
got you I know which ones you are but for the rest of you you would have
for the rest of you you would have
for the rest of you you would have higher levels of oxytocin and this is
higher levels of oxytocin and this is
higher levels of oxytocin and this is critical the neuroscientist Paul Zak has
critical the neuroscientist Paul Zak has
critical the neuroscientist Paul Zak has shown there’s a direct correlation
shown there’s a direct correlation
shown there’s a direct correlation between our oxytocin levels and our
between our oxytocin levels and our
between our oxytocin levels and our susceptibility to persuasion and he’s
susceptibility to persuasion and he’s
susceptibility to persuasion and he’s carried out a series of fascinating
carried out a series of fascinating
carried out a series of fascinating experiments in this including one where
experiments in this including one where
experiments in this including one where people were asked to lend money to a
people were asked to lend money to a
people were asked to lend money to a stranger and he found that not only
stranger and he found that not only
stranger and he found that not only could you predict who would give money
could you predict who would give money
could you predict who would give money to strangers based on nothing more than
to strangers based on nothing more than
to strangers based on nothing more than their oxytocin levels you could even
their oxytocin levels you could even
their oxytocin levels you could even predict how much money they would give
predict how much money they would give
predict how much money they would give them absolutely extraordinary so there’s
them absolutely extraordinary so there’s
them absolutely extraordinary so there’s the real clinch you know stories
the real clinch you know stories
the real clinch you know stories entertain stories persuade but stories
entertain stories persuade but stories
entertain stories persuade but stories get people to
get people to
get people to you money you know and this of course is
you money you know and this of course is
you money you know and this of course is why children in need is so successful
why children in need is so successful
why children in need is so successful it’s why stories feature so prominently
it’s why stories feature so prominently
it’s why stories feature so prominently within advertising campaigns and it’s
within advertising campaigns and it’s
within advertising campaigns and it’s why stories are a great way for you to
why stories are a great way for you to
why stories are a great way for you to start your speech if you want your
start your speech if you want your
start your speech if you want your audience to look a little bit like that
audience to look a little bit like that
audience to look a little bit like that but we don’t always want our audience
but we don’t always want our audience
but we don’t always want our audience looking like that sometimes we want our
looking like that sometimes we want our
looking like that sometimes we want our audience looking a little bit like this
audience looking a little bit like this
audience looking a little bit like this so how do we do that how do we do that
so how do we do that how do we do that
so how do we do that how do we do that how do we make them look like that
how do we make them look like that
how do we make them look like that what’s the answer how do we do it come
what’s the answer how do we do it come
what’s the answer how do we do it come on how do we do it for goodness sake
on how do we do it for goodness sake
on how do we do it for goodness sake well just like that we ask a question
well just like that we ask a question
well just like that we ask a question all of your faces absolutely right like
all of your faces absolutely right like
all of your faces absolutely right like that this is that this is the the
that this is that this is the the
that this is that this is the the University lecture how to wake up your
University lecture how to wake up your
University lecture how to wake up your audience and the thing is is that when
audience and the thing is is that when
audience and the thing is is that when you ask an audience a question like that
you ask an audience a question like that
you ask an audience a question like that they have increased levels of cortisol
they have increased levels of cortisol
they have increased levels of cortisol cortisol is the stress drug the fear
cortisol is the stress drug the fear
cortisol is the stress drug the fear drug it raises our heartbeat focuses our
drug it raises our heartbeat focuses our
drug it raises our heartbeat focuses our attention increases our energy levels it
attention increases our energy levels it
attention increases our energy levels it gets us ready for fight or flight very
gets us ready for fight or flight very
gets us ready for fight or flight very very instinctive and you get it by
very instinctive and you get it by
very instinctive and you get it by asking questions and so this is why
asking questions and so this is why
asking questions and so this is why asking questions is something you’ll see
asking questions is something you’ll see
asking questions is something you’ll see real high-pressure speakers do like
real high-pressure speakers do like
real high-pressure speakers do like we’re you know evangelists or salesman
we’re you know evangelists or salesman
we’re you know evangelists or salesman or stand-up comedians if they want to
or stand-up comedians if they want to
or stand-up comedians if they want to shut up the audience they’ll just flip
shut up the audience they’ll just flip
shut up the audience they’ll just flip it back on them and you see very
it back on them and you see very
it back on them and you see very powerful speakers doing it as well so it
powerful speakers doing it as well so it
powerful speakers doing it as well so it might be an emotional question you could
might be an emotional question you could
might be an emotional question you could ask an emotional question how many of
ask an emotional question how many of
ask an emotional question how many of you have lost someone that you really
you have lost someone that you really
you have lost someone that you really loved
it could be a factual question did you
it could be a factual question did you know that the rural richest 46 people on
know that the rural richest 46 people on
know that the rural richest 46 people on the planet have the same wealth as the
the planet have the same wealth as the
the planet have the same wealth as the poorest 50% of people on the planet you
poorest 50% of people on the planet you
poorest 50% of people on the planet you could fit the richest people on a
could fit the richest people on a
could fit the richest people on a double-decker bus it could be a kind of
double-decker bus it could be a kind of
double-decker bus it could be a kind of philosophical question why are we all
philosophical question why are we all
philosophical question why are we all here today while we meet in today nor
here today while we meet in today nor
here today while we meet in today nor yesterday not tomorrow but here and now
yesterday not tomorrow but here and now
yesterday not tomorrow but here and now what is it that’s brought us together
what is it that’s brought us together
what is it that’s brought us together what magical force is it that’s brought
what magical force is it that’s brought
what magical force is it that’s brought us together are we just here to swap
us together are we just here to swap
us together are we just here to swap business cards or are we here because
business cards or are we here because
business cards or are we here because we’ve got something deeper in common the
we’ve got something deeper in common the
we’ve got something deeper in common the best speakers though the best speakers
best speakers though the best speakers
best speakers though the best speakers were last kind of prolonged questions
were last kind of prolonged questions
were last kind of prolonged questions which present like a moral dilemma and
which present like a moral dilemma and
which present like a moral dilemma and there’s one guy I saw do this absolutely
there’s one guy I saw do this absolutely
there’s one guy I saw do this absolutely amazingly not so long ago and so he
amazingly not so long ago and so he
amazingly not so long ago and so he opened up like this he said right it’s
opened up like this he said right it’s
opened up like this he said right it’s 1935 India and you’re Mahatma Gandhi you
1935 India and you’re Mahatma Gandhi you
1935 India and you’re Mahatma Gandhi you are running to catch a train just as the
are running to catch a train just as the
are running to catch a train just as the train is leaving the station and as you
train is leaving the station and as you
train is leaving the station and as you board the train one of your sandals
board the train one of your sandals
board the train one of your sandals comes off and falls under the train onto
comes off and falls under the train onto
comes off and falls under the train onto the track what do you do do you board
the track what do you do do you board
the track what do you do do you board the train
the train
the train carry on getting on the train or do you
carry on getting on the train or do you
carry on getting on the train or do you go back to the platform so you can
go back to the platform so you can
go back to the platform so you can retrieve your sandal I’d like you just
retrieve your sandal I’d like you just
retrieve your sandal I’d like you just to think about that we’ll come back to
to think about that we’ll come back to
to think about that we’ll come back to that at the end what completely threw us
that at the end what completely threw us
that at the end what completely threw us and then he went into the body of his
and then he went into the body of his
and then he went into the body of his speech where he started talking about
speech where he started talking about
speech where he started talking about leadership his theories on leadership
leadership his theories on leadership
leadership his theories on leadership and it was all stories and questions and
and it was all stories and questions and
and it was all stories and questions and jokes and all the time I couldn’t get
jokes and all the time I couldn’t get
jokes and all the time I couldn’t get this image of Gandhi out of my mind it
this image of Gandhi out of my mind it
this image of Gandhi out of my mind it is just absolutely it was wedged in my
is just absolutely it was wedged in my
is just absolutely it was wedged in my mind and then it got to the end of his
mind and then it got to the end of his
mind and then it got to the end of his speech and almost as an afterthought he
speech and almost as an afterthought he
speech and almost as an afterthought he said oh yes
said oh yes
said oh yes Gandy the station he asked for a show of
Gandy the station he asked for a show of
Gandy the station he asked for a show of hands so how many people would have got
hands so how many people would have got
hands so how many people would have got on the train just for show of hands how
on the train just for show of hands how
on the train just for show of hands how many of you would have gone back to
many of you would have gone back to
many of you would have gone back to retrieve your sandal fantastic well let
retrieve your sandal fantastic well let
retrieve your sandal fantastic well let me tell you what Gandhi actually did
me tell you what Gandhi actually did
me tell you what Gandhi actually did what he did was he took off his
what he did was he took off his
what he did was he took off his remaining sandal and he threw it onto
remaining sandal and he threw it onto
remaining sandal and he threw it onto the track under the Train and when his
the track under the Train and when his
the track under the Train and when his companion said why did you do that
companion said why did you do that
companion said why did you do that Gandhi replied well so whoever finds
Gandhi replied well so whoever finds
Gandhi replied well so whoever finds them has a complete wear pair of sandals
them has a complete wear pair of sandals
them has a complete wear pair of sandals for them to wear genius a question and a
for them to wear genius a question and a
for them to wear genius a question and a story and it makes so many points
story and it makes so many points
story and it makes so many points doesn’t it like about values about
doesn’t it like about values about
doesn’t it like about values about compassion thinking rationally under
compassion thinking rationally under
compassion thinking rationally under pressure you know about showing there’s
pressure you know about showing there’s
pressure you know about showing there’s always an alternative to fight all or
always an alternative to fight all or
always an alternative to fight all or flight’s but critically it creates
flight’s but critically it creates
flight’s but critically it creates feelings and that’s what all of this is
feelings and that’s what all of this is
feelings and that’s what all of this is about questions stories jokes they
about questions stories jokes they
about questions stories jokes they create feelings as mayor Angelou wrote
create feelings as mayor Angelou wrote
create feelings as mayor Angelou wrote people will forget what you said they’ll
people will forget what you said they’ll
people will forget what you said they’ll forget what you did but they will never
forget what you did but they will never
forget what you did but they will never ever forget how you made them feel and
ever forget how you made them feel and
ever forget how you made them feel and this guy he made us feel amazing we felt
this guy he made us feel amazing we felt
this guy he made us feel amazing we felt connected we felt as one and this is
connected we felt as one and this is
connected we felt as one and this is what great speakers do and it’s how they
what great speakers do and it’s how they
what great speakers do and it’s how they create followers and it’s how they
create followers and it’s how they
create followers and it’s how they builds movements with the promise of
builds movements with the promise of
builds movements with the promise of feelings making us feel joyful making us
feelings making us feel joyful making us
feelings making us feel joyful making us feel proud making us feel connected
feel proud making us feel connected
feel proud making us feel connected making us feel like we belong making us
making us feel like we belong making us
making us feel like we belong making us feel part of something bigger than
feel part of something bigger than
feel part of something bigger than ourselves that’s what keeps us coming
ourselves that’s what keeps us coming
ourselves that’s what keeps us coming back and that’s what gets us evicted
back and that’s what gets us evicted
back and that’s what gets us evicted because we are always craving more and
because we are always craving more and
because we are always craving more and great leaders
great leaders
great leaders always keep us wanting more which takes
always keep us wanting more which takes
always keep us wanting more which takes me to my final point how do you end a
me to my final point how do you end a
me to my final point how do you end a speech well there’s only one way to do
speech well there’s only one way to do
speech well there’s only one way to do that
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