growing up in a small town I was the
girl who would never speak unless she
was spoken to you couldn’t even pay me
to speak to a stranger and don’t even
try to force me to do some risk as I was
the girl who would take the stairways
very slowly and hold on the railings
very tight yes I was a very shy timid
and very cautious young girl back then
and this was somewhat worrying for my
father so one day he took me and my mom
to this lavish party it was held in one
of manila’s elite clubs so he went there
and boy I was so surprised all the men
and the ladies were dressed to the nines
while I was wearing a cotton dress I was
horrified I felt so out of place and my
dad noticed how uncomfortable I was with
the goodness and the glamour of the
event so he bent down and he asked me
and um are you okay Oh
dad I don’t think we belong here we
should leave at once and then he said
anak be confident
don’t let this wealth make you scared
it’s true they may have the oldest
riches but always remember you have
brains and tell him so you must be
confident speak up and be proud of
yourself
that was my first lesson about personal
branding of course we may have a lot of
definition about personal branding but
basically for me personal branding just
starts from within you it’s the way how
you present and you market yourself in
the mind of others back then in the 80s
personal branding was just purely done
offline it
how you talk how you even stand up how
you treat others and the cause says that
you support based on your beliefs and
values back in the 80s the gatekeepers
of information was the radio stations
the TV channels and your local newspaper
and you’d be lucky if they wrote
something about you but fast forward to
the present personal branding has taken
a different dimension
we now have online and with it came so
many social media applications there’s
WordPress there’s blogger there’s
Facebook LinkedIn Instagram snapchat and
more this is great news for us isn’t it
because that means everybody’s got a
chance to shine everybody gets a space
in the spotlight so so what is personal
branding is it just having a Facebook
page no is it about the number of you
likes that you get from your selfie
posts no is it the number of f-bombs
that you drop in your Twitter messages
no personal branding is the perception
that you have of yourself and how others
perceive of you and where that combines
does that just end in a facebook like
does it just disappear in the digital
abyss or does that turn into a
meaningful and purposeful action but why
do I need a strong personal Rend isn’t
it enough that I worked so hard and I
saved my money and then I just get all
this luxurious brands no this brands do
not define you they do not own you and I
want this crowd to understand that
starting from
on the only brand that you need to take
care of is you a strong personal brand
is very important these days because we
live in a world where highly coveted
jobs are hard to get by we live in a
very competitive world a strong personal
brand can help you eliminate the
competition
remember this you are the only person in
this world that can change the lives of
others in the most unique kind of way
you are the only person that can create
this brand you are the only person who
can do this and when you create
something that is distinct and unique no
one can beat your ass second a strong
personal brand expedites the
decision-making process once you have an
online presence and you begin to talk
and share your thoughts people go
looking for you so according to this
study about 70% of employers are
snooping into your social media profiles
now I haven’t figured out the percentage
for people who are deciding whether to
date you or not so that also covers your
love life so when people come across
your content they decide right right
away whether to listen to you and when
they listen they start to trust you
and when they trust you that’s when they
decide whether to buy your ideas or not
now that I’ve shared with you the
benefits of a strong personal brand
here’s some classic ways of not
promoting your personal brand so there’s
this person on your Facebook Timeline
who shares Facebook privacy statements
and news that’s not unverified that’s
unverified so please before you share me
sure that you’re giving content that’s
real there’s also this person in your
facebook when they say something that’s
so vague and they make people worry a
lot it’s true that we’re mildly curious
about your life but it’s best to be more
honest to be more precise in what you’re
sharing online of course there are
people who are hungry for attention so
these are the ones that post their
six-pack abs and tell everyone I’m
having a fat day and of course these are
the kind of people that you don’t want
to debate with online because they
always end up you know having to say
something that’s so awful so I now I’ve
shared with you this samples of how you
should not brand yourself online I think
it’s now time to talk about how you can
start building your own personal brand
so first you need to define yourself and
how do you do that you need to expose
yourself to different experiences you
need to catch every opportunity that you
can and it is only through this that you
will know yourself you will know the
things that you love and detest you will
know the things that drive you nuts and
make you you will find out the
things that drive you to success and the
ones that bore you down to tears you
will find out more of yourself but you
have to be open to opportunities next
you need to be authentic so how do you
become authentic well first off you need
to be bold well what do you mean by
being bold well you have to be honest
now a lot of people think that personal
branding is just about posting all your
success stories you can’t share unless
it’s
a success story but that’s not the case
remember successful people have gone
through many failures so right now I see
a lot of familiar faces mostly students
most of you are very used to success but
how many of you can say right now that
you are not afraid of failure
that you’re not afraid to be at the
bottom because you know that after all
of this thing’s there’s just no way but
to go up lastly you need to understand
that social media is now your microphone
it is your hearing aid to find out what
your followers are thinking what are
things that they care about and it is
only when you listen that’s the only
time that you can create content that is
meaningful to your followers and when
you do that that’s when you get their
attention and that’s when you start
having a meaningful and purposeful
discussion with them so this and more
are just the basics in building a strong
personal brand this is the best time
while you’re still young just start
doing it now before I end my
presentation let me share something with
you that’s very personal I lost my dad
and my grandfather this year and it was
during this very painful times that I
also learned something from my mom it
was during her Yala Chi BRE and she said
the day of death is more important than
the day of breath that thought of me
thinking I mean everybody’s happy when a
baby comes because they’re cute and
cuddly but when you think about it it’s
true
that person hasn’t made a name for
himself they have not proven anything
yet however it is on the day of death
were in that person must have done was a
belt either a good or a bad reputation
so knowing that life is too precious
it’s too fleeting and the death isn’t
capable I leave you this question how do
you want people to remember you thank
you
[Applause]
girl who would never speak unless she
was spoken to you couldn’t even pay me
to speak to a stranger and don’t even
try to force me to do some risk as I was
the girl who would take the stairways
very slowly and hold on the railings
very tight yes I was a very shy timid
and very cautious young girl back then
and this was somewhat worrying for my
father so one day he took me and my mom
to this lavish party it was held in one
of manila’s elite clubs so he went there
and boy I was so surprised all the men
and the ladies were dressed to the nines
while I was wearing a cotton dress I was
horrified I felt so out of place and my
dad noticed how uncomfortable I was with
the goodness and the glamour of the
event so he bent down and he asked me
and um are you okay Oh
dad I don’t think we belong here we
should leave at once and then he said
anak be confident
don’t let this wealth make you scared
it’s true they may have the oldest
riches but always remember you have
brains and tell him so you must be
confident speak up and be proud of
yourself
that was my first lesson about personal
branding of course we may have a lot of
definition about personal branding but
basically for me personal branding just
starts from within you it’s the way how
you present and you market yourself in
the mind of others back then in the 80s
personal branding was just purely done
offline it
how you talk how you even stand up how
you treat others and the cause says that
you support based on your beliefs and
values back in the 80s the gatekeepers
of information was the radio stations
the TV channels and your local newspaper
and you’d be lucky if they wrote
something about you but fast forward to
the present personal branding has taken
a different dimension
we now have online and with it came so
many social media applications there’s
WordPress there’s blogger there’s
Facebook LinkedIn Instagram snapchat and
more this is great news for us isn’t it
because that means everybody’s got a
chance to shine everybody gets a space
in the spotlight so so what is personal
branding is it just having a Facebook
page no is it about the number of you
likes that you get from your selfie
posts no is it the number of f-bombs
that you drop in your Twitter messages
no personal branding is the perception
that you have of yourself and how others
perceive of you and where that combines
does that just end in a facebook like
does it just disappear in the digital
abyss or does that turn into a
meaningful and purposeful action but why
do I need a strong personal Rend isn’t
it enough that I worked so hard and I
saved my money and then I just get all
this luxurious brands no this brands do
not define you they do not own you and I
want this crowd to understand that
starting from
on the only brand that you need to take
care of is you a strong personal brand
is very important these days because we
live in a world where highly coveted
jobs are hard to get by we live in a
very competitive world a strong personal
brand can help you eliminate the
competition
remember this you are the only person in
this world that can change the lives of
others in the most unique kind of way
you are the only person that can create
this brand you are the only person who
can do this and when you create
something that is distinct and unique no
one can beat your ass second a strong
personal brand expedites the
decision-making process once you have an
online presence and you begin to talk
and share your thoughts people go
looking for you so according to this
study about 70% of employers are
snooping into your social media profiles
now I haven’t figured out the percentage
for people who are deciding whether to
date you or not so that also covers your
love life so when people come across
your content they decide right right
away whether to listen to you and when
they listen they start to trust you
and when they trust you that’s when they
decide whether to buy your ideas or not
now that I’ve shared with you the
benefits of a strong personal brand
here’s some classic ways of not
promoting your personal brand so there’s
this person on your Facebook Timeline
who shares Facebook privacy statements
and news that’s not unverified that’s
unverified so please before you share me
sure that you’re giving content that’s
real there’s also this person in your
facebook when they say something that’s
so vague and they make people worry a
lot it’s true that we’re mildly curious
about your life but it’s best to be more
honest to be more precise in what you’re
sharing online of course there are
people who are hungry for attention so
these are the ones that post their
six-pack abs and tell everyone I’m
having a fat day and of course these are
the kind of people that you don’t want
to debate with online because they
always end up you know having to say
something that’s so awful so I now I’ve
shared with you this samples of how you
should not brand yourself online I think
it’s now time to talk about how you can
start building your own personal brand
so first you need to define yourself and
how do you do that you need to expose
yourself to different experiences you
need to catch every opportunity that you
can and it is only through this that you
will know yourself you will know the
things that you love and detest you will
know the things that drive you nuts and
make you you will find out the
things that drive you to success and the
ones that bore you down to tears you
will find out more of yourself but you
have to be open to opportunities next
you need to be authentic so how do you
become authentic well first off you need
to be bold well what do you mean by
being bold well you have to be honest
now a lot of people think that personal
branding is just about posting all your
success stories you can’t share unless
it’s
a success story but that’s not the case
remember successful people have gone
through many failures so right now I see
a lot of familiar faces mostly students
most of you are very used to success but
how many of you can say right now that
you are not afraid of failure
that you’re not afraid to be at the
bottom because you know that after all
of this thing’s there’s just no way but
to go up lastly you need to understand
that social media is now your microphone
it is your hearing aid to find out what
your followers are thinking what are
things that they care about and it is
only when you listen that’s the only
time that you can create content that is
meaningful to your followers and when
you do that that’s when you get their
attention and that’s when you start
having a meaningful and purposeful
discussion with them so this and more
are just the basics in building a strong
personal brand this is the best time
while you’re still young just start
doing it now before I end my
presentation let me share something with
you that’s very personal I lost my dad
and my grandfather this year and it was
during this very painful times that I
also learned something from my mom it
was during her Yala Chi BRE and she said
the day of death is more important than
the day of breath that thought of me
thinking I mean everybody’s happy when a
baby comes because they’re cute and
cuddly but when you think about it it’s
true
that person hasn’t made a name for
himself they have not proven anything
yet however it is on the day of death
were in that person must have done was a
belt either a good or a bad reputation
so knowing that life is too precious
it’s too fleeting and the death isn’t
capable I leave you this question how do
you want people to remember you thank
you
[Applause]
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