[Music]
[Applause]
it is a real pleasure to be here to talk
to you about my passion of all the
things that can reshape our society I
think the media is the most potent
jumping off from where dr. Elsa spoke I
sincerely believe education is an
important shape in our society as its
faith but the media in my view is the
most potent and our explain education
teaches us what we know faith helps us
apprehend what we can’t understand but
media is the glue that holds it all
together
before we get excited I work on three
platforms so for 18 years I’ve been
presenting radio shows and for the past
2 and 1/2 years I’ve been on television
and these days I’m taking my digital
presents most seriously what I’ll talk
about today is how we can harness the
opportunities media has to reshape our
reality and transform society Media has
three rows you’ll notice everything’s in
threes in my view of other things media
does these are the most important we
have the watchdog of society ie when
somebody does the wrong thing we back
we’re also the gatekeeper we determine
what’s important and this is normal
stuff right so what are to discuss
tramadol abuse galamsey or
discrimination is a unique
responsibility don’t take lightly well
also the scorekeeper
which is a role I’m increasingly liking
in Ghana’s very boisterous political
environment it’s always good to remind
people of promises they’ve made and how
well they are fulfilling those promises
so we are their watchdog we had the
gatekeeper and we’re the scorekeeper now
before we get into what media can do I
interpret professor Enoch Aquino who’s
one of the men who brought Internet to
Africa and he says to me Bernard for any
sector to really thrive you need the
interplay of three things
and he gave a nice analogy using
football
so you need to have the rules you need
the football pitch you need the length
you need 11 players you need a man in
black or woman in black as a referee you
need to decide what’s a goal and what’s
not so for any industry to thrive you
need robust regulation those who set the
rules but isn’t a football analogy
having just FIFA and the men in black
would not give a good football game you
need research to know where the best
players are go to the favelas find the
NEMA go to st. Augustus College find
Michael Essien or go somewhere else and
look for a player who’s yet to be
discovered
you need all the Natural Science stuff
that as in Venga brings to bring out the
best in the players you need great
research near a professor LC Coffman’s
people but you also need the private
sector Roman Abramovich brings in his
billions by Chelsea Football Club and
changes the way the thing works applying
this analogy through my sector I have
something I call the transformative
media triangle this triangle has on top
the reasonable regulator when I was in
class one in 1985 those only one radio
station in Ghana knows only one
television station
this was Ghana television GBC this is
1985 when I was writing my BBC in 1995
10 years later the Minister of
Information our liberalized the airwaves
what happened private people could own
radio stations so here you are with me
in university with over 300 radio
stations in 2015
2005 so every decade something changes
reasonable regulators set the rules for
us as we speak we’re talking about
digital migration if they don’t approach
the digital migration reasonably
irrespective of how smart we ask
practitioners or how much money we have
us entrepreneurs things are not going to
work so when it reasonable regulators we
also need enlightened entrepreneurs
because you need question to start joy
fm you need a second me despite to start
piece of em and of the sense to know
that you can still need to form the same
piece of ham and the onion sushi and it
will still make good business
you need to laugh at out to start from
being a singer to now owning Metro TV
and a whole host of others Nick Nakumatt
if you to start city of him to give me a
job
one year after national service but
apart from having reasonable regulators
and enlightened enterpreneurs I think at
the base of that triangle is where I
come in professional practitioners
because entrepreneurs who own media
cannot speak on the radio the way we do
so we need the vram Pavo near cuckoo CTR
do you need Camila Domo you need people
who take on the system who have honed
their craft to make a difference in
telling fantastic stories so let’s go
into what we have in Ghana now this
gentleman you are seeing on your screen
is one of the most recognizable faces in
global journalism nobody sees his face
sticking on the judiciary sticking on
sports in corruption is a fantastic
example of what professional
practitioners can do if you don’t know
his name you haven’t began your journey
yet from specific individuals with great
talent we also need groups of young
people so I was at an event recently and
I met a young lady who says she and her
friends have started a promises tracker
where the hundred and ninety five
promises my banana covered in December
2016 and have been tracked in real time
so they call their website g.h election
promises calm and they are so granular
to the point that they’ve separated the
promises into five thematic areas and
all of this 605 they knew exactly how
many promises are being met and how many
promises had failed so for media to ship
society you don’t only need exceptional
individuals you also need people who
think of business models that can take
on the system in a smart way so this
website has us of the 605 92 of the 195
promises had not yet started 60 of the
91 95 were in progress and 32 of the 195
were achieved five had already been
broken
the loss four days ago I had checked and
the people who started this website are
young people so you don’t only need
great daring enough you need unknown
people who work together to create
fantastic things like this but this is
within the realm of had news journalism
there’s also something we called
advocacy journalism which is becoming
increasingly important in our time where
you have media that takes on causes we
can’t just be neutral referees in the
era of political heat we must also be
active participants in the aggressive
field of challenging for facts
so from 2016 we’ve been advocating for a
ban on illegal small-scale mining as a
national campaign there’s a media
coalition on illegal mining and as we
speak illegal mining has been banned as
a small-scale type people are
contemplating bringing it back so
journalists to change their reality
can’t just afford to bring people to
come and ask questions
we must dive into the deep end one of my
good friends Anna Burnham are one of the
most celebrated journalists in Ghana she
was a very powerful shoe she took the
mic to young men and women who were
abusing tramadol and for weeks she
focused on this advocacy so we can’t
just sit aloof and say let’s report the
facts we have to take sides none of us
took sides we’ve also collaborated with
people like Occupy Ghana we found out
recently that a billion dollars had been
spent building 16 hospitals in Ghana in
the past 10 years and not one of those
hospitals was working in an era where a
man died after visiting seven hospitals
and there was no bed we joined with
occupy Ghana to petition the president
to do something about it
last two weeks the gonna Baptist
Convention joined a campaign to stop the
no bed syndrome to change our reality
media has to change the way they work
the third example is what I call
independent productions and I don’t know
who designer I came after the presenter
because this program you’re seeing on
your screen then ass no sense a math
quiz was an idea conceived 25 years ago
on a tennis court by quick humans a BOSU
he didn’t have money just had a great
idea
today is the biggest
platform of learning for young people
who had secondary schools about 200 of
them compete for honors in science Kaku
today on a media house he had a great
idea he produced this I remember the
first episode was at preset where they
had to do and record and cut and paste
25 years down the line we have professor
Elsie Kaufmann now an advocate for not
just engineering but different kinds of
Education for media to make the
difference we need we need independent
producers like primetime to do what they
do with NS mq fellow man called Latifah
Boubacar during election 2016 went to
star Ghana for money to produce comedy
shoes in places where election violence
threatened to tip over so he was in
places like tamale to help them laugh
about themselves he did political satire
he doesn’t own a media house is not a
journalist but we can play fight his
message to make a difference what does
this all mean for where we are what we
want to do as both people permit me to
take you back to January 2018
Ghana has almost 30 million people a
third of them on the Internet 56% of
ghanians I in urban areas and I 5
million Kenyans are active social media
uses social media penetration is like
20% about 20 million people are unique
mobile users and our 4.9 million are
active mobile social users what does
this mean for the media and boldness it
means that the possibilities are
limitless it means that new models are
possible it means no need to sit behind
a TV set
it actually means in a few years time
somebody in wall-e wall-e can use mobile
money to pay five passwords and watch
live on his mobile phone this TEDx
broadcast as a TV event this is the kind
of opportunity we have in the Ghana I
imagine it also means that we don’t
media doesn’t become tribal and local we
can become glocal so incoming and in
general election we may not go to
Nigeria we can collaborate with channels
television to beam live via national
or when the Kenyans have in the election
we don’t need to depend on CNN or BBC
for their version of the Kenyan election
we can have citizen TV and we can watch
it from here because you don’t need a
television just a mobile phone and if
you can pay 50 pesos but it requires
reasonable regulation the people who are
overseeing anesthesia revolution must
understand the important interplay of
these three factors they must make sure
that they set up a framework that allows
business models that address our reality
an urban poor you don’t need to live in
a mansion to have access to television
and so our media managers at NCE must
come together to together as reasonable
digital migration platform that makes
this reality possible newspapers make
only 30% of their revenue through sales
we don’t we want to cut down trees to
produce paper anymore why can’t we have
digital newspapers people listen to my
show on the mobile phone and send me a
text message while in a trot row this is
possible in the era that I see but until
we understand the interplay of forces
aside now a lot of these three groups
the professional practitioners that the
journalists the entrepreneurs and the
regulator’s are working in silos they
don’t see themselves as part of a
triangle of virtue for this kind of
media model to be possible to reshape
our reality to get young people who may
not have access to normal pay-per-view
television to get the quality content we
are going to produce we need to have a
collaborative effort so we must move
from simply being local champions and
silo-based regulators with big sticks we
must now understand the
interconnectedness of ideas and the
interconnectedness of systems to reach
change our reality by giving access to
the most powerful platform of shaping to
the 30 million ghanians many of whom may
never have enough money to buy a
television set thank you very much for
your attention [Applause]
[Applause]
it is a real pleasure to be here to talk
to you about my passion of all the
things that can reshape our society I
think the media is the most potent
jumping off from where dr. Elsa spoke I
sincerely believe education is an
important shape in our society as its
faith but the media in my view is the
most potent and our explain education
teaches us what we know faith helps us
apprehend what we can’t understand but
media is the glue that holds it all
together
before we get excited I work on three
platforms so for 18 years I’ve been
presenting radio shows and for the past
2 and 1/2 years I’ve been on television
and these days I’m taking my digital
presents most seriously what I’ll talk
about today is how we can harness the
opportunities media has to reshape our
reality and transform society Media has
three rows you’ll notice everything’s in
threes in my view of other things media
does these are the most important we
have the watchdog of society ie when
somebody does the wrong thing we back
we’re also the gatekeeper we determine
what’s important and this is normal
stuff right so what are to discuss
tramadol abuse galamsey or
discrimination is a unique
responsibility don’t take lightly well
also the scorekeeper
which is a role I’m increasingly liking
in Ghana’s very boisterous political
environment it’s always good to remind
people of promises they’ve made and how
well they are fulfilling those promises
so we are their watchdog we had the
gatekeeper and we’re the scorekeeper now
before we get into what media can do I
interpret professor Enoch Aquino who’s
one of the men who brought Internet to
Africa and he says to me Bernard for any
sector to really thrive you need the
interplay of three things
and he gave a nice analogy using
football
so you need to have the rules you need
the football pitch you need the length
you need 11 players you need a man in
black or woman in black as a referee you
need to decide what’s a goal and what’s
not so for any industry to thrive you
need robust regulation those who set the
rules but isn’t a football analogy
having just FIFA and the men in black
would not give a good football game you
need research to know where the best
players are go to the favelas find the
NEMA go to st. Augustus College find
Michael Essien or go somewhere else and
look for a player who’s yet to be
discovered
you need all the Natural Science stuff
that as in Venga brings to bring out the
best in the players you need great
research near a professor LC Coffman’s
people but you also need the private
sector Roman Abramovich brings in his
billions by Chelsea Football Club and
changes the way the thing works applying
this analogy through my sector I have
something I call the transformative
media triangle this triangle has on top
the reasonable regulator when I was in
class one in 1985 those only one radio
station in Ghana knows only one
television station
this was Ghana television GBC this is
1985 when I was writing my BBC in 1995
10 years later the Minister of
Information our liberalized the airwaves
what happened private people could own
radio stations so here you are with me
in university with over 300 radio
stations in 2015
2005 so every decade something changes
reasonable regulators set the rules for
us as we speak we’re talking about
digital migration if they don’t approach
the digital migration reasonably
irrespective of how smart we ask
practitioners or how much money we have
us entrepreneurs things are not going to
work so when it reasonable regulators we
also need enlightened entrepreneurs
because you need question to start joy
fm you need a second me despite to start
piece of em and of the sense to know
that you can still need to form the same
piece of ham and the onion sushi and it
will still make good business
you need to laugh at out to start from
being a singer to now owning Metro TV
and a whole host of others Nick Nakumatt
if you to start city of him to give me a
job
one year after national service but
apart from having reasonable regulators
and enlightened enterpreneurs I think at
the base of that triangle is where I
come in professional practitioners
because entrepreneurs who own media
cannot speak on the radio the way we do
so we need the vram Pavo near cuckoo CTR
do you need Camila Domo you need people
who take on the system who have honed
their craft to make a difference in
telling fantastic stories so let’s go
into what we have in Ghana now this
gentleman you are seeing on your screen
is one of the most recognizable faces in
global journalism nobody sees his face
sticking on the judiciary sticking on
sports in corruption is a fantastic
example of what professional
practitioners can do if you don’t know
his name you haven’t began your journey
yet from specific individuals with great
talent we also need groups of young
people so I was at an event recently and
I met a young lady who says she and her
friends have started a promises tracker
where the hundred and ninety five
promises my banana covered in December
2016 and have been tracked in real time
so they call their website g.h election
promises calm and they are so granular
to the point that they’ve separated the
promises into five thematic areas and
all of this 605 they knew exactly how
many promises are being met and how many
promises had failed so for media to ship
society you don’t only need exceptional
individuals you also need people who
think of business models that can take
on the system in a smart way so this
website has us of the 605 92 of the 195
promises had not yet started 60 of the
91 95 were in progress and 32 of the 195
were achieved five had already been
broken
the loss four days ago I had checked and
the people who started this website are
young people so you don’t only need
great daring enough you need unknown
people who work together to create
fantastic things like this but this is
within the realm of had news journalism
there’s also something we called
advocacy journalism which is becoming
increasingly important in our time where
you have media that takes on causes we
can’t just be neutral referees in the
era of political heat we must also be
active participants in the aggressive
field of challenging for facts
so from 2016 we’ve been advocating for a
ban on illegal small-scale mining as a
national campaign there’s a media
coalition on illegal mining and as we
speak illegal mining has been banned as
a small-scale type people are
contemplating bringing it back so
journalists to change their reality
can’t just afford to bring people to
come and ask questions
we must dive into the deep end one of my
good friends Anna Burnham are one of the
most celebrated journalists in Ghana she
was a very powerful shoe she took the
mic to young men and women who were
abusing tramadol and for weeks she
focused on this advocacy so we can’t
just sit aloof and say let’s report the
facts we have to take sides none of us
took sides we’ve also collaborated with
people like Occupy Ghana we found out
recently that a billion dollars had been
spent building 16 hospitals in Ghana in
the past 10 years and not one of those
hospitals was working in an era where a
man died after visiting seven hospitals
and there was no bed we joined with
occupy Ghana to petition the president
to do something about it
last two weeks the gonna Baptist
Convention joined a campaign to stop the
no bed syndrome to change our reality
media has to change the way they work
the third example is what I call
independent productions and I don’t know
who designer I came after the presenter
because this program you’re seeing on
your screen then ass no sense a math
quiz was an idea conceived 25 years ago
on a tennis court by quick humans a BOSU
he didn’t have money just had a great
idea
today is the biggest
platform of learning for young people
who had secondary schools about 200 of
them compete for honors in science Kaku
today on a media house he had a great
idea he produced this I remember the
first episode was at preset where they
had to do and record and cut and paste
25 years down the line we have professor
Elsie Kaufmann now an advocate for not
just engineering but different kinds of
Education for media to make the
difference we need we need independent
producers like primetime to do what they
do with NS mq fellow man called Latifah
Boubacar during election 2016 went to
star Ghana for money to produce comedy
shoes in places where election violence
threatened to tip over so he was in
places like tamale to help them laugh
about themselves he did political satire
he doesn’t own a media house is not a
journalist but we can play fight his
message to make a difference what does
this all mean for where we are what we
want to do as both people permit me to
take you back to January 2018
Ghana has almost 30 million people a
third of them on the Internet 56% of
ghanians I in urban areas and I 5
million Kenyans are active social media
uses social media penetration is like
20% about 20 million people are unique
mobile users and our 4.9 million are
active mobile social users what does
this mean for the media and boldness it
means that the possibilities are
limitless it means that new models are
possible it means no need to sit behind
a TV set
it actually means in a few years time
somebody in wall-e wall-e can use mobile
money to pay five passwords and watch
live on his mobile phone this TEDx
broadcast as a TV event this is the kind
of opportunity we have in the Ghana I
imagine it also means that we don’t
media doesn’t become tribal and local we
can become glocal so incoming and in
general election we may not go to
Nigeria we can collaborate with channels
television to beam live via national
or when the Kenyans have in the election
we don’t need to depend on CNN or BBC
for their version of the Kenyan election
we can have citizen TV and we can watch
it from here because you don’t need a
television just a mobile phone and if
you can pay 50 pesos but it requires
reasonable regulation the people who are
overseeing anesthesia revolution must
understand the important interplay of
these three factors they must make sure
that they set up a framework that allows
business models that address our reality
an urban poor you don’t need to live in
a mansion to have access to television
and so our media managers at NCE must
come together to together as reasonable
digital migration platform that makes
this reality possible newspapers make
only 30% of their revenue through sales
we don’t we want to cut down trees to
produce paper anymore why can’t we have
digital newspapers people listen to my
show on the mobile phone and send me a
text message while in a trot row this is
possible in the era that I see but until
we understand the interplay of forces
aside now a lot of these three groups
the professional practitioners that the
journalists the entrepreneurs and the
regulator’s are working in silos they
don’t see themselves as part of a
triangle of virtue for this kind of
media model to be possible to reshape
our reality to get young people who may
not have access to normal pay-per-view
television to get the quality content we
are going to produce we need to have a
collaborative effort so we must move
from simply being local champions and
silo-based regulators with big sticks we
must now understand the
interconnectedness of ideas and the
interconnectedness of systems to reach
change our reality by giving access to
the most powerful platform of shaping to
the 30 million ghanians many of whom may
never have enough money to buy a
television set thank you very much for
your attention [Applause]
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