we live
the most exciting and challenging times
we as humans have ever seen in fact in
the last 200 years after Industrial
Revolution we have to achieve so many
things from inventing all kind of
machines that makes our lives easier to
computers which are now even smarter
than ourselves but none of it came
without a cost every advance we made we
used the resources our planet gave us on
our path building a modern civilization
we forgot that this planet is our home
and that we need to take care of our it
in fact in 2017 more than 15,000
scientists around the globe sawing the
paper called the last the second notice
to humanity saying that we need to take
rising greenhouse gas emissions
deforestation and agriculture production
very seriously as they significantly
raise the risk of a catastrophic climate
change more and more people around the
world are starting to realize that we
cannot continue like this and that
something has to change about the way we
treat our planet the question is where
to start the answer is as simple as it
is complex it starts with us every one
of us has a direct impact on the
environment by choosing the way we eat
travel and live our lives everything we
buy or consume has an impact the problem
however is that it is extremely
difficult and time consuming for the
average person to find out about it what
is our impact or do you actually know
the impact of your coffee you have this
morning or the shoes you’re wearing
I believe bringing transparency to our
impacts
would make help us to make better
decisions imagine each of you had to
kill a chicken in order to put it on
your sandwich I bet you would see and
value it differently in fact if we cut
our daily meat consumption by half we
could lower our yearly carbon footprint
by nearly 10 percent and these
statistics may be surprising for you but
it illustrates that we need to find
answers to the following two questions
first how do we manage it to gather
information about the environmental
impact of purchases we do and second how
do we use this information to influence
consumers behavior to benefit for the
environment to answer the question we
need to take one step backwards
currently our purchases decisions are
having Li driven by external influences
advertising is everywhere and it’s very
effective even if we all will not always
be aware of it we are getting constantly
notched and influenced thousands of
times every day one of the most
effective ways of advertising these days
is by aggregating personal data fed it
into algorithms which are able to
analyze our spending behavior predict
our needs and then present the products
in the way that they’re easy and
accessible for us what if I tell you
that we couldn’t turn tables in this
game what if if we could use the same
algorithms to drive a positive change so
instead of using the data to make us
more buy more products let’s use them to
explain our impact in 2017 I start
a project that does exactly that we take
information from your bank and credit
card company combine it with publicly
available information from social
networks search engines and other
sources and match it with sustainability
information from a variety of sources
such as corporate social responsibility
reports independent auditing companies
or other our public services we get as
much information as possible to
calculate the environmental impact of
our purchases we use that to tell you
your impact of your day-to-day spendings
behavior in fact in the future we really
hope that we come to a point where we
can give you full transparency on the
entire supply chains of every product we
buy so far we working with specialized
nonprofit organizations and NGOs to
collect interesting facts and background
information around your purchases we
then all take this information carefully
arrange it and send it to an app on your
mobile phone
our goal is it to provide you
transparency and make those information
easily accessible for you in addition we
help you to offset your carbon balance
for example by planting a tree so what
it looks like is you just fill up your
car with gasoline this is your co2
impact and if you not would like to
donate 20p in order to plant the tree
all you have to do is tap yes or no if
you choose not to donate this is
perfectly fine if you choose to do so
this setup makes it incredible easy what
we want to do is explaining consumers
their impact and giving them an easy and
quick way to act on it for more
I believe modern technologies and the
vast amount of data we aggregate every
second provide an incredible opportunity
if we use them wisely
unconvinced that modern technology can
help us to change tables in this game
let us use the technology we have to
educate consumers to drive a positive
change it’s not about this planet it’s about your home
the most exciting and challenging times
we as humans have ever seen in fact in
the last 200 years after Industrial
Revolution we have to achieve so many
things from inventing all kind of
machines that makes our lives easier to
computers which are now even smarter
than ourselves but none of it came
without a cost every advance we made we
used the resources our planet gave us on
our path building a modern civilization
we forgot that this planet is our home
and that we need to take care of our it
in fact in 2017 more than 15,000
scientists around the globe sawing the
paper called the last the second notice
to humanity saying that we need to take
rising greenhouse gas emissions
deforestation and agriculture production
very seriously as they significantly
raise the risk of a catastrophic climate
change more and more people around the
world are starting to realize that we
cannot continue like this and that
something has to change about the way we
treat our planet the question is where
to start the answer is as simple as it
is complex it starts with us every one
of us has a direct impact on the
environment by choosing the way we eat
travel and live our lives everything we
buy or consume has an impact the problem
however is that it is extremely
difficult and time consuming for the
average person to find out about it what
is our impact or do you actually know
the impact of your coffee you have this
morning or the shoes you’re wearing
I believe bringing transparency to our
impacts
would make help us to make better
decisions imagine each of you had to
kill a chicken in order to put it on
your sandwich I bet you would see and
value it differently in fact if we cut
our daily meat consumption by half we
could lower our yearly carbon footprint
by nearly 10 percent and these
statistics may be surprising for you but
it illustrates that we need to find
answers to the following two questions
first how do we manage it to gather
information about the environmental
impact of purchases we do and second how
do we use this information to influence
consumers behavior to benefit for the
environment to answer the question we
need to take one step backwards
currently our purchases decisions are
having Li driven by external influences
advertising is everywhere and it’s very
effective even if we all will not always
be aware of it we are getting constantly
notched and influenced thousands of
times every day one of the most
effective ways of advertising these days
is by aggregating personal data fed it
into algorithms which are able to
analyze our spending behavior predict
our needs and then present the products
in the way that they’re easy and
accessible for us what if I tell you
that we couldn’t turn tables in this
game what if if we could use the same
algorithms to drive a positive change so
instead of using the data to make us
more buy more products let’s use them to
explain our impact in 2017 I start
a project that does exactly that we take
information from your bank and credit
card company combine it with publicly
available information from social
networks search engines and other
sources and match it with sustainability
information from a variety of sources
such as corporate social responsibility
reports independent auditing companies
or other our public services we get as
much information as possible to
calculate the environmental impact of
our purchases we use that to tell you
your impact of your day-to-day spendings
behavior in fact in the future we really
hope that we come to a point where we
can give you full transparency on the
entire supply chains of every product we
buy so far we working with specialized
nonprofit organizations and NGOs to
collect interesting facts and background
information around your purchases we
then all take this information carefully
arrange it and send it to an app on your
mobile phone
our goal is it to provide you
transparency and make those information
easily accessible for you in addition we
help you to offset your carbon balance
for example by planting a tree so what
it looks like is you just fill up your
car with gasoline this is your co2
impact and if you not would like to
donate 20p in order to plant the tree
all you have to do is tap yes or no if
you choose not to donate this is
perfectly fine if you choose to do so
this setup makes it incredible easy what
we want to do is explaining consumers
their impact and giving them an easy and
quick way to act on it for more
I believe modern technologies and the
vast amount of data we aggregate every
second provide an incredible opportunity
if we use them wisely
unconvinced that modern technology can
help us to change tables in this game
let us use the technology we have to
educate consumers to drive a positive
change it’s not about this planet it’s about your home
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