Press "Enter" to skip to content

How government can promote Entrepreneurship | Asha Jomis | TEDxThiruvananthapuram


[Music]
as we are moving towards a new age of
nationalism there is no place for
inclusion tolerance or even development
one must be reminded that we are moving
backward rather than forward now more
than ever we need a strong state and
most importantly the participation
office informed citizens to take the
state forward working together
collaboratively with the government is
the only way forward but limiting it to
voting every few years it’s just not
enough protesting on the streets signing
petitions in change.org putting an anti
post in Facebook are all significant in
demanding change but still not enough
we’ve also seen how people power has
brought down adulterant regimes in Arab
countries but what followed is a clear
indication of the relevance of good
governance and the realization that good
governance is not an easy task
utter organization we help women
entrepreneurs to set up their businesses
we strongly believe that
entrepreneurship is a great tool for
good governance and Kerala is an amazing
place to do research and develop new
models of governance we have hundred
percentage literacy highest Development
Index in India comparable to developed
countries
high level of political awareness and
participation among US citizens and we
are at the forefront of introducing
inclusive policies like the most recent
transgender policy which was an attempt
to integrate transgenders into our
society but implementing these policies
in the large scale seems to be bit of a
challenge governments around the world
are facing shortage of resources funds
and expertise to
address the needs of the citizens and
therefore it is inevitable to develop
new models of governance in Kerala we
have an amazing example
axia project which created a platform
for entrepreneurs to come together and
deliver the e-government services of the
government by outsourcing one of the
core competencies of the garment it not
only saved investments in infrastructure
and Human Resources it gave an
opportunity for civic engagement through
entrepreneurship we now live in an era
of sharing economy and aksha clearly
shows how we were far ahead of the game
even before sharing economy became a
successful business model that’s
precisely why the future of governance
will be platform governance where the
citizens will take dual roles as users
as well as suppliers of the public
services and the dominant role of the
Garmon will emerge as a regulatory
framework to ensure equal and quality
access to public services to all the
citizens we also have another classic
example from Kerala the compassionate
coracoid project which took
crowdsourcing to a whole new level in
participatory governance both these
examples clearly explain why Kerala is
the place for innovation in governance
we research and develop effective models
for policy implementation we study the
models which have been successful in
delivering the policy intentions
efficiently and transparently we started
our research with the entrepreneurship
policy why because it is one of the most
important policies for any government
businesses lead to economic growth and
it is the largest providers for jobs and
with the Axia project now we know that
entrepreneurship is a great tool
for policy implementation we
specifically focus at women
entrepreneurs because the number of
women entrepreneurs were very less in
spite of a large number of policies
specially designed for them in a recent
report released by Kayla started mission
it stated that only less than eight
percentage of the founders were female
on the other hand in Kerala we have an
other successful project gudumba C where
in 41 lakh women are engaged in
entrepreneurial activities through self
health groups and microfinance we wanted
to study this contrast and develop
corrective measures the evaluation of
the policy measures was done by working
together with the women entrepreneurs
who were the beneficiaries of these
schemes the process involved
accompanying these women entrepreneurs
to Vedas government offices to access
information about the schemes then
applying for them going to different
government agencies to get multiple
license for a single business going to
banks for applying for loans and then
finally working with different partners
and vendors to set up and run the
businesses in some cases we directly got
enrolled in Garmon schemes to evaluate
them so what did we find out it is the
lack of a proper structure and process
that prevented women from becoming
entrepreneurs multiple and uncertain
visits to government agencies to get the
licenses difficulties in accessing
funding lack of awareness of these
policies and schemes all added up to the
costs to understand the gravity of the
issue let’s look at the code by komatsu
in Emerson who used to be the Intel
India president it took us 18 months to
get the permits the no addition
certificate took the longest one of the
things that looked a long time was over
who would give which permits we need to
see a significant reduction in that we
also have asked for a single window
clearance this was the experience
of Intel India so to evaluate the impact
of single winter clearance in businesses
we set up a one-stop Center for women
entrepreneurs to facilitate the lysosome
and permit for a single business and
then based on their feedback we added
business acceleration services such as
mentoring networking access to funding
and digital engagement we found that
these facilities not only encourage
women to set a business faster it
improved the ease of doing business but
instead of such result oriented feedback
oriented policy intervention we always
find that the funds for Entrepreneurship
promotion is dedicated to events and
trainings without measuring their
outcomes now training is very very
important for Entrepreneurship but it is
not enough we need to do more and also
training is an easy strategy and this is
a very common problem with policy
implementation resorting to easy quick
fix strategies as Kennedy once famously
said we chose to go to more not because
it’s easy but because it’s hard it’s
very true with policy implementation
policy implementation is hard and it is
time to look away from this easy quick
fix strategies to the ones that work
that delivers results that responds to
the needs of the citizens that engaged
citizens in design and development uses
technology and expertise and most
importantly considers the resource
constraints of the garments that is
precisely why we started looking at the
service aggregate and models in business
if you look at the recent examples of
Airbnb uber and Alibaba these businesses
have scaled extremely fast with minimal
investments in infrastructure yet
delivering value to a large
my bass a perfect model for today’s
garments we also found that the success
of policy implementation depends upon
the people who are the touch points to
citizens for delivering these services
so how many of you have gone to a
garment office and have come out feeling
satisfied with the service exactly the
garments can’t be run by tron-like
businesses but the time has come for the
garments to do better than businesses
we’ve been extremely fortunate to work
with individuals like Serena who have
been committed to delivering the policy
intentions he wants with Union Bank one
of the largest garland owned banks in
India and one of the organization’s
through which most of the funding
schemes for Entrepreneurship is
delivered to the citizens and this is
Dania one of the prominent social
activists in Kerala and an entrepreneur
with whom we recently worked with we
wake worked with Dania to set up a
social enterprise that will provide
sustainable livelihood for tribal women
it is people like Serena who makes it
possible for successful policy
implementation when the kerala
government announced a new department
for women we did a survey we asked 300
women a simple question what do you need
you might find that this question is too
simple but this is the core of policy
design putting the citizens at the
center of the policy design so that the
policies are designed to respond to the
real needs of the citizens rather than
making some bizarre assumptions about
these needs and based on that data we
classified the needs into twelve
verticals such as health legal childcare
housing
etc and started developing solutions for
these problems in these verticals now
you see a resource-constrained is a
common problem for big governments and
small startups like us so we started
crowdsourcing the solutions we launched
a hackathon a social good hackathon for
youngsters to come together and use
technology to address the social issues
we found it very effective in changing
the perspective of gangsters from the
government can’t be fixed – how can I be
a part of the solution now we have
students across India working with us as
interns developing solutions for these
12 verticals and based on the solutions
that they have developed we released a
first research report last July now the
service aggregator model works perfectly
well in a business world because the
customers can’t pay for the services but
in garments the citizens may not be able
to pay for these public services during
charge with the etre this is a train
journey across India to meet and study
the successful social entrepreneurs in
India we had the opportunity to meet the
Aravind Eye Care Hospital management
inspired by their business model we
categorized the needs into three basic
standard and premium and the premium
solutions were designed to fund the
basic and the standard solutions were
designed to be self sustainable again
for the service aggregator model to work
in a large scale in government it has to
bring Lord of citizens on board for
taking up these public services and
delivering them as enterprises media can
play a huge role there in Kerala again
media plays a strong role in influencing
government decisions and this is
predominantly due to their follow up
culture now media can do
more and become a platform for engaging
citizens in design implementation and
evaluation of policies so finally we
were trying to bring all these
components together and again lot of
companies startups and individuals
reached out to us to put this dynamic
and complex components into a simple
design that’s human centric and that
loud civic engagement what does this all
mean at the ground level a well-defined
structured process for public policy
which starts with the requirement
gathering from the citizens and then
crowdsourcing and designing the public
service and the large-scale
implementation of these services through
a network of entrepreneurs citizen
entrepreneurs and using media in each
level to engage the citizens we have a
long way to go before this becomes a
perfect model and a successful model and
the model keeps evolving based on the
feedback based on the information about
the new models that we hear about the
dis working successfully elsewhere and
from the feedback that we get from the
ground experiments but I think this is
the closest that we could get to make a
garment to work as a service aggregator
model and we are still working on it
data signs and behavioral economics have
enable governments to make informed
policy decision now the challenge is to
implement these informed policy
decisions within our limited resources
thanks to the information revolution
we’ve become an open and connected world
now let’s race towards an equal and fair
world that is tolerant and inclusive and
most importantly where all the citizens
will have equal access to the essentials
of good life
because that’s the only future that
what building thank you
[Music]
Please follow and like us: