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How circular economy entrepreneurs drive the change. | Jules and Raphaël, Circul’R | TEDxCADBrussels


[Music]
[Applause]
if you take all the ants in the world in
my right hand and all the humans in my
left hand to total biomass of ants out
with humans and because ants are so
productive the calorie consumption
equals the calorie consumption of 30
billion humans yes did you ever ask
yourself is there too many ants in the
planet probably not you know why because
ants with everything they are doing are
nourishing the planets every single
activity of an ounce as a positive
impact of the planets so now what if
seven billion humans with everything
we’re doing with nourish slippers
instead of destroying it wouldn’t it be
awesome and that leaves us with one
question are there some people already
in this planet doing dance well to be
honest with you guys
six years ago we were quite far from
this philosophy we used to work for
multinational company in Mexico called
avarice our job was to sell plane to
Mexican airline companies and though we
had decent work conditions every single
day going to the office we kept
questioning ourselves we wanted to have
a positive impact on the planet and at
the same time we were working for one of
the most polluted industry worldwide and
most of all we were not passionate about
what we were doing during professional
meeting with engineer you were talking
about fuselage cockpit wing length
boring
we’re not passionate about it at all but
we do share one passion with Jools
surfing such a great feeling to catch a
right wave you have to be in perfect
osmosis with nature and once you’re on
it that’s pretty unique but when the
ocean is your playing cards you quickly
face major environmental challenge
plastic by 2050 there will be more
plastic than fish in the ocean and this
is happening now in some region of the
world such as the north of Corsica
island where there is more plastic than
plankton we could not let that happen so
we start looking for solution writers
that’s right Rafael we start looking for
solutions but quickly realized you know
80% of the waste in doujins come from
the land so we wondered why so many
wastes and waves to the waste are coming
from our current economic model since
industro revolution we’ve been
developing in a linear economy with take
we use the products we’ll just throw it
away
hence the line can’t work forever rights
to measure issues less and less
resources and more and more waste this
is a lake in Senegal
well this used to be a lake now now it’s
one of the biggest landfill in Africa
every day 2,000 tonnes of waste ends up
there and that’s illustrates perfectly
the stupidity of the model everything
there we needed resources to attract
electricity to our main power now if
they’re useless worse than useless
now it’s damaging both people and the
planets and so it’s roughly all the more
worth digging into this issue the mall
wanted to find solutions and this is
when we came across a concept that would
change our lives right Rafa
yes Jules circular economy in really
simple words circular economy is how to
use natural resources in a smart man
earns so we don’t produce any waste and
we have a question for you guys who do
you think is the best second I can be
student nature don’t you feel better now
looking at this beautiful rainforest in
Brazil well in nature there is not
searching as waste every waste produced
by natural ecosystems is using the
resource and as French came Islam as he
would say nothing is lost every single
transformed so why not mimicking nature
well when we discovered circular economy
with jewels we couldn’t stay in front of
our laptop at the Airbus office right oh
no we couldn’t
so what we decided to do is just to quit
a job we came back to France and we
launched an NGO we wanted to achieve the
first circular economy what for what do
you want it to go during 17 months in 22
countries see concrete solutions as
existing as existing everywhere as he
covering the whole economy and more
importance who is implementing those
solutions so now we’d like to take you
all with us in our journey around the
world
to meet with three very special people
in three special locations and where
should we start refer well let’s go to
the US job USA
one of the most full chief country
worldwide after China and do you think
things are gonna change with the
detailed blond guy well as you know
climate change mainly come from co2
emission so we tend to consider 8 co2 as
waste but let go back to nature in
nature
q2 with use at the resource plants needs
you too for the photosynthesis process
spiders needs you to to produce their
web we as human even need co2 the breeze
so why not mimicking nature and using
co2 and the resource well when we were
in California when the changes met with
mark mark after graduating from
Princeton University wanted to tackle
this issue he worked for a couple of
years with this partner in his garage
and finally crack a solution he invited
a technology that could convert co2 that
comes from landfills and companies into
a bioplastic that is 100% recyclable it
has the same technical properties as
conventional plastic coming from fossil
fuels and cherry on the cake its price
competitive here is an example of what
we can do with YouTube for Willinger
such an innovation can change the wall
industry but we don’t need a PhD degree
from Princeton University to do separate
army Rachel although you don’t but you
can’t do what we all can do to be part
of the circular economy
he’s starting sorting our ways that it
can be recycled you know here in Europe
we tend to sort of waste in two three
four five categories Molly’s obviously
with French with Raphael as you figured
and back in France you know what we do
when we are asked sort of waste we do
what we do best we complain
soeul I would like would like to take
you to this little town in Japan can we
cancel what they do things slightly
differently
can you guess in how many categories
they signaling the waste who saves more
than 10 more than 20 and the answer is
45 amazing right
thanks to this innovation this silly
recycle 80% of their waste aiming at
hundred percent by 2020 and this is
happening thanks to the tenacity of this
young entrepreneur Akira making the
first zero waste town in Japan era it’s
a nice pair of jeans you out there yes
job it’s a circular pair of jean a
circular pair of jeans what is it well
do you know how many liters of water are
needed to produce one pair of jeans I
don’t know man
fifty maybe a hundred ten thousand
leader ten thousand leaders are needed
to produce just one pair of jeans it’s
huge it’s the equivalent of 500 baths
was once again there’s a solution and
the hardly beginning of our world tour
we went to the Netherland and add the
chance to meet with birds birds is the
co-founder of magine eco design is jeans
so that at the end of their use they can
be easily recycle instead of selling it
to the consumer he rented to them and at
the end of the life detected back from
them and make new jeans out of origins
thanks to this process among all the
things managed to reduce water
consumption by 70% it’s huge but today
we talked about birds
akira mark these entrepreneurs are just
three entrepreneurs among many others
Red Room again your rightful film during
the world so we met with 150
entrepreneur’s having all amazing
solutions covering every sector of the
economy making huge impacts since we’re
back in France we launched a network of
more than 400 cyclic economy solutions
and they all answer one question yes we
do have the solutions to
the different economy all these
entrepreneurs they are the one driving
the change making it possible to shift
from a linear economy to a circular
economy more respectful of both the
people and the planets and that’s nearly
the end of our craft anything you want
to add
yes Jules well let’s go back to our
little hands from the beginning what if
like these hands we just could create
positive externalities what if we could
be entrepreneurs for good
entrepreneurship is not just about
creating a company we believe that
entrepreneurship is the way we behave to
leave a positive impact on the planet
and for future generations so let be
like these ends and drive to change and
as the Dalai Lama would say if you think
you too small to make a difference well
try sleeping with the mosquito thank you [Applause]
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