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Homes are an Economic and Moral Imperative | Susan McLarty | TEDxGreenvilleSalon


[Music]

I want to begin by talking to you about

the issue of housing affordability and

we’re going to ask a few questions to

start us off if you will raise your hand

if you rent your home okay we’ve got a

few and now raise your hand if you own

your home and keep those hands raised if

you view this home as an investment all

right well that is a common answer we

will be touching on tonight we are also

going to be looking at housing

affordability how I came to personally

understand it and a bit about where we

are today as a city I want to offer you

something you can leave with tonight a

way that you can help green will take

its next big step forward and I want you

to leave and ask why why does where you

live affect you as well as your broader

community and why our homes and economic

and a moral imperative and what does

that have to do with views from rooftop

Bars as well as the views from those and

also those who work there and how can we

move as a community to say yes in my

backyard

well last fall 87 percent took a survey

and agreed that Greenville has a housing

at 40 affordability issue 81% said that

is getting worse in our city I joined

the affordable housing steering

committee thinking I already understood

the problem but I had to ask myself did

I because it’s very complex and

complicated there are as Russell

mentioned these interconnected dynamics

of race and class and wealth and crime

and poverty

an often that becomes extremely

difficult to discuss when it’s viewed in

relationship to something we know might

be our largest investment so let’s begin

tonight by looking at what stood out on

our city when our consultant analyzed it

what stood out is that to the aspects

the first is our rents

for our low-cost units have risen

dramatically over the last 15 years in

relationship to incomes today we face a

gap of 2500 units now as a city that are

affordable and that means that these are

for people earning $20,000 or less in

our city and as recently as 10 years ago

we had a surplus of some 800 units that

were affordable to low-income workers

the second aspect is that our units in

Greenville are geographically

concentrated and that means generally

these are not located near jobs we will

be touching on this point later so we’ll

be coming back to that when we talk

about our special emphasis neighborhoods

now when you drive around we do see a

lot of development in Greenville there

have been around 5,000 new units come on

to our market in the city majority of

those are upper to high-end so what I

came to understand is that our new

economy has made us very top-heavy but

also very bottom heavy and this gap is

widening and I did not like hearing it

was going to take us 20 years to solve

this problem and then it would cost 220

million dollars if we had the money

today so Greenville has done a lot we’ve

done so much so well as a city I moved

here in 1992 I was a graduate in NC

State at the time and it was when I was

at an NC State a great time to watch

basketball and like this season it was

still the jimmy view years and I came to

Greenville and over time I really have

come to appreciate that cheering for

Clemson football can be fun as well

so in 1992 I looked at a condo downtown

and it was too expensive for my income

so I ended up renting an apartment off

of East North Street and I picked this

particular one because my employer who I

was coming to work for that apartment

complex offered me a discount and I

thought that was pretty great because I

had some new things like a car payment

and I was also living on my own for the

first time so when we think about the

issue of housing affordability it is

people it is housing that is affordable

no matter who we are talking about and

to be affordable that means you’re

paying 30% of your gross monthly income

anything above that means it’s difficult

for a family to pay for things like

transportation quality childcare

nutritious food good health care or even

medicine now Matthew Desmond tells us in

his book that’s called evicted poverty

and profit in the American city and he

will be in Greenville on April the 20th

that we have 11 million people in our

city now who are incredibly rent

burdened and that means often they are

paying up to 70% of their income to have

somewhere to live in Greenville we have

increasing rates of child homelessness

just last year we had 802 children

reported in our Greenville County

Schools and when you put a face with

that child and you realize that is a

family from your neighborhood school I

just have to ask myself how can this

happen in Greenville and this is a

family who attends Stone Academy and

they were featured in an exhibit

downtown called through the eyes of the

homeless Desmond goes on to tell us that

millions now are evicted in our country

each year and the majority of those are

mothers with children and in Greenville

County we have over 38,000 students who

are Medicaid eligible this year so we

know we are bottom-heavy

but yet we drive around and we see

luxury development and so Greenville has

very successfully shifted itself and

that is why the consultant from

Alexandria Virginia said to City Council

any urban planner would have jumped at

the chance to work on Greenville we have

made great investments in our quality of

life amenities we value our beautiful

parks and we’re very proud of our clean

drinking water we also have shifted our

economy to now from a pre depression

textile centered economy to one today

based on knowledge advanced

manufacturing and services when we think

about

about the significant challenges that we

face we know we can solve this as a city

because we have solved difficult

problems before all right there is an

African proverb that says if you want to

go faster go alone but if you want to go

further go together and that represents

what Russell mentioned we had a very

historic vote taken on January the 9th

and our City Council approved setting

aside 2 million dollars of local dollars

to go into housing and that is combining

with a million coming forward from the

community my church has stepped forward

with a one hundred thousand dollar gift

towards this 1 million we’ve also had a

Sunday school class from Buncombe Street

since January night to come forward with

the donation this is being combined into

a new entity a public-private

partnership a new way for Greenville to

address housing and it will be a housing

trust fund city council also approved

the recommendations in the steering

committee report and this three million

will be split and immediately address

rent subsidies as we know we are losing

about 200 units each year off of our

market that are affordable the other

portion of that will help keep people in

their existing home with rehabilitation

funds and then a million and a half will

be used to purchase land as land is an

essential part and piece of the housing

equation so we can go further together

and this is connected to our future as a

city and if we fail to ask the question

why does where you live affect you we

will also eventually see that we are

suffering and failing as a city business

expansion and service will suffer in it

we can’t simply say to someone just move

because you can’t afford to live here

that will cause us to fail both

economically and morally so when we

think about creating new housing we know

we need to shift our settlement patterns

and I’ll leave it on that one up I’ve

recently was given a study by Ansel

Sanders and it details a county in

Montgomery County Maryland who is one of

the oldest and larger

programs in our country that has

inclusionary zoning and they’ve been

doing this since the 1950s and they have

a very successful model that shows why

this works and how it promotes a healthy

City with academic success and students

and we can look at any city in our

country and know that residential

patterns are closely tied to school

enrollment patterns so I wanted to share

a story about someone I loved dearly

named shakeela and she lives now in the

Green Line Spartanburg neighborhood

which is in the dark green at the top

this is one of our 13 special emphasis

neighborhoods in Greenville and special

emphasis neighborhoods are defined as

people living there who are in low to

moderate income and when shakila’s

neighborhood was built it was in the 20s

and it was segregated housing that was

built at that time so if you were black

and wanted to own or rent a home you

could find one here and many families

were working for families nearby who

lived in the Overbrook community well

fast-forward to 1965 and title one

schools were created due to federal

legislation which was followed then in

1968 by a Fair Housing Act fast forward

to today and East North Street which is

her neighborhood school continues to be

a title one school this is a view from

looking up from where her house is up

the street and we can see that having a

policy like Montgomery could really be

beneficial to Greenville now that we

know what our challenges are so I wanted

to point out the aspects that stood out

in in that County and the first is that

by having students in poverty spread

among the vast who are not in poverty

they have achieved achieved academic

success and they have nine out of ten

students graduating one of the best

rates in our country and they are still

one of the most affluent counties in our

country so placing those families again

throughout the counties provided a

supply of workers for their low wage

jobs and finally that didn’t stem

poverty in any one area of the county

which kept it to be a very safe healthy

vibrant come

unity now I came to meet sir Kyla when

she was five she was attending Stone

Academy at the time and I was matched

with her to be her mentor through mentor

Upstate and she really enjoyed reading

and so I quickly realized that and I was

so proud of her by the end of first

grade she was reading a full grade level

ahead and then around that time her

family moved and they had been in an

apartment in the Hampton Pinkney area

and they moved into this beautiful

quality subsidized three-bedroom home

here in the Greenline Spartanburg

community and I noticed once she just

started at East North Street things

started to struggle and her reading was

falling behind and by the end of third

grade she was now reading a full grade

level behind so I asked myself how does

this happen when a child like shakeela

moves from a lower poverty school into a

higher poverty school that’s literally

about a mile you know apart and so I

wanted to share some numbers with you on

some of our statistics in Greenville at

Stone you have 33 percent who are in

poverty that’s compared to 79 percent at

East North Street Stone has 66 percent

meeting or exceeding expectations in

English in East North Street has 44 now

you compared to non magnet schools

because these are both magnet and you

take Hollis which has 93 percent in

poverty and can they have 30 percent who

meet or exceed expectations in English

and then you contrast that with monarch

where there’s 20 percent in poverty and

77 percent who are meeting or exceeding

expectations in English so this is the

key for Greenville to take the next big

step forward and I wanted to point out

though a few more things in shakila’s

neighborhood that are positive and that

are happening there it is going through

revitalization and the city has invested

about a million dollars in

infrastructure work which has provided

things like safe drinking water new

lines and also lights and street curb

curb äj–

this is an example of a gain home that’s

at the end of her street and

is a solar-powered home in a family who

has emerged from being homeless lives

there next door is work force housing

that is a partnership between Genesis

homes and Rik Quinn with Quinn’s

daughter Phil builders so this also

demonstrates our housing challenges our

most significant for this $20,000 in

under annually but extend all the way up

to our teachers our police officers and

military so this is a you know positive

thing that’s happening in this

neighborhood I wanted to share though

that last fall I did stand in the

kitchen of her home with her mother and

she shared a difficult conversation with

me

where she has a brother who’s 16 and he

had come home and brought a gun into

their home and she said that he really

just wanted to protect himself we had

talked many times about that he’d been

experiencing gangs who were threatening

him since they moved into this community

and he also wanted to protect his family

so revitalization takes time changing

poverty levels in schools takes time but

there’s also an element of safety that

is important for families as well as our

broader community when poverty is

concentrated we have those side effects

so where you live affects your life your

health and your education I wanted to go

back into my neighborhood this is in the

North main area and this is a rental

around the corner from our house on

Bennett Street and it’s being offered at

$1,100 a month which is twice the rate

of the affordable units in shakila’s

neighborhood families are moving into

the stone area so that their children

can attend the school and the north main

community has become a very coveted

place to live at this proximity to

downtown so stone has seen a decrease in

their free and reduced lunch students in

their african-american students and in

their magnet enrollment because it’s

somewhere people want to move and live

all right so we know 87 percent agreed

we have a problem you all being here

tonight is a wonderful reflection of

that 68% agreed we should not have

poverty concentrated in Greenville yet

only 9%

said yes I would welcome a mixed income

unit in my backyard so when we can move

as a city from saying no to saying yes

in my backyard we can go from being good

to being great and this is the key to

our economic stability and vitality in

the long run so I’m going to ask you

tonight be courageous and think green

and when you do picture this and I did

ties a textile designer not a graphic

designer but hopefully you’ll see the

smiley face in here and smile

imagine that all these colors fade

except for the green dots and then that

becomes affordable homes spread

throughout our community and then have a

very courageous open conversation with a

friend with a family member or a

co-worker about why where you live

affects you and your community and then

I want you to leave here with a

challenge find one person just one

person who does not value a home to go

to at the end of their day and when you

do ask this question you will be

speaking for those in our community who

are most vulnerable those who have no

resources no power no status and may not

even have a home and when you do this

you will also significantly change the

outcome of their lives and you will help

Greenville write a new and equitable

history for yeah that Greenville [Applause]

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