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From a good idea to a good product | Maxime Bourgeois | TEDxSciencesPo


Hello everyone
so I come to introduce our
project our company blackfoot then
Blackfoot as stated luca is a
prototyping laps a lob of
prototyping that is willing to exercise
in the field of objects were
connected forgiveness and news
technologies in general has for you
give some references of
people we work with
example they are industrialists like the
group bric about all these
sectors whether it is construction
real estate telecom operators or
then still state enterprises
like the post office for example with whom we
sent a prototype to csa las
vegas this is one of our pride
so that’s good prototyping
ok but what exactly is a
prototype then that’s the timeline
of a project we go through ideation
then a prototyping phase
that’s for us and then we go
towards industrialization in the
prototyping we will find the poc poc
proof of concept proof of concept in
France and that’s where we validate the
technical feasibility of a project
then comes the m veepee so the
minimum viable product so it’s up to
say the first iteration of the product
which has added value for
the user the first product we
can test with the user
so to explain you blackfoot
obviously his role is in the phase
prototyping a lot too to
ideation is more and more what we
wants to do is push the limit to
right to go to from
industrialization
so so I explained to you what
according to us was a prototype to I
told you about who we work with
and I will tell you a few
fun projects from our beginnings this is the
project we called the hoverboard
why because it’s based on a
hoverboard actually we met at
our customers who work in
the audiovisual and he had a
problematic he needed a
cart traveling with each batch of
traveling who is able to move
very long very fluid way
a very heavy load to put a
big risk of cameras doing the
capture at 360 degrees so we
said ok ok how are we going to do and
there we thought about the hoverboard
moves people so
fluid since it does not fall and who
are heavy that can go up
80 or even 90 kg and in terms of price a
consumer object on very large
series produced in a factory in
factories in china
we will never do better so that’s why
that we came with that another project
which a little bit in the same vein
but still different we wait
among kindt she had developed a
new chip with which we have
worked that we liked a lot and he
seeks demonstrations of use
of this chip so we how do we
answer that eh well we say ok very
well we will go to a store
toys we buy a car
remote controlled really the thing for
children and one pretty much removes
everything in it is thrown at the
trash the remote control and add
the famous chip in the car then
what does it do to the chip one
connect him a camera there she
spreads its own wifi network so that’s
means that just about anything
Where in the world
we can connect to the car the
remote control and and so she could
to be there at the bottom of the audience I
could the remote and from here and
we would see for example on the slide the
back video
so we introduced them to them
shown it was even presented a
competition on the internet where we have been
nominated among the laureates we gave them
shown a little bit jokingly saying
beat and we won a contest
so we think it’s cool and uil have
found that really great owl that
it was a superb demonstration of
their products and so what is it
did it purpose they actually bought us
two prototypes 1 to send it on
salons at the maker do in Rome if its
part to some and others a salon at
japan so besides being able to say that we
has prototypes that have gone a little
all over the world but in addition to
sold them to intel who is when
even the inventor of the architect who
rotates every pc in the world
and that as a software developer
for us it’s still a
pride to talk about something
a little more industrial we will talk
the drone is not bad also active on
this area particularly in the sector of
industry and especially in
industrial and energy inspection
in fact they use a lot the
medium of the drone against that
represents a lot of problems the
driving job is usually
quite complicated and especially that the
steering the drone was never the
finality it is janet cases means the goal
in the end it’s usually
a cleanest video capture
possible defects on
industrial installations
so we did what we did we bought
a drone that exists in the trade that
has the distinction of being open source
so we can modify
we modified its code we printed the
3d housing that we see here we have
added a sensor that we designed so
by and large now the drone he’s doing
the optical analysis it allows him to
stabilize laterally we have a
laser range finder that returns a
distance from our bag that
also allows it to stabilize itself in
distance so in fact what we do
does not really make drones stand-alone
on the other hand we attend the piloting for
allow operators to
focus on their craft so that
these were some examples of proto for
that you can illustrate them I
always talked about us so we
know who it is arthur cemac book this
it’s me it’s pierre-marie it’s kevin
but not that it’s also
employees of employees
trainees freelancers so for you
give some figures blackfoot a
for now less than a year would celebrate
his birthday next month and
we are the equivalent of seven beats
full and a dozen freelancers to
pretty much so now I’m going to you
talk a little about the youth of
our meeting we met
within an intensive curriculum on the
technology campus in South paris
epitech and this curriculum he has a
peculiarity is that it works in
project mode so the project mode is
what that means but in fact it’s
we have a project we have to do a
rendering and we learn between the two
generally the elements are
reversed we learn then we do a
project and we render it we
learn how to do it and that’s been
founder for us that’s when
where we understood that we knew what we
wanted to do it was to realize
projects like that and to take in them
doing and raised a large market
now we know that these are
prototypes
so now I’m going to explain
why in my opinion this prototype and is
synonymous with innovating and innovating
necessarily implies a prototype and
when we met so
I told you in a curriculum
intensive and that had the particularity
to represent a significant immersion
we said ok we know what we want
do we understood but we do not know
necessarily how so what we did
at that moment we moved into
a roommate all four a loft
of 150 m² also south of Paris and in
the idea of ​​finding this
immersion and make progress
very fast on the project is to create
a spirit called two tribes
open and agile so why am I
tell it because continent
arrival in the loft there were
work to do the lighting
were not all settled between them
for example and so we said ok on
wants to do projects what is it
would do well in our loft ben we’re going
connect others
house so for example we installed
sensors on the doors for
detect opening the closing of
locks connected to power them
open and close them
we connected the lights all
control one has a motor of
voice recognition we have some
scenarios we can trigger the coffee
why we launched the morning in Cairo
have been hoisted cool but there we
is already learning
important we learn that it is essential
to confront these assumptions because
we are well known at this time
that’s software development
the bugs there are relatively accustomed
have made a first observation in
as a developer is that the bugs
when it’s in his house everything is
unbearable suite so it’s just not
possible
we also learn notions
user experience like that one
talk a lot about it for apps
but I assure you that in a house
this is especially true we have a
idea we say we’ll do some
wireless switches we can
really cost a good idea we get
say ok let’s go to the movie
we launch the film we can turn it off
we do not even have to get up
can turn on all these practices in fact
the problem is that we know
never where does the switch and the
never finds one spends his life
look for a switch it’s boring
it is surely not a solution of
replacement
and it took us something else too
it is to expose us already to
that time happily we had
reflex to expose ourselves to expose our
projects with our partners for
they see what we do we see
if it could generate something
so we explain to them we already have this
moment there a privileged contact with
the Bouygues group and therefore we explain
we have the chance to meet the
director of the research center and
development concerning the house
connected right in it is shown to him
everything we did and we know we see the
voice recognition engine
it works well but hey they
not see for now and we
shows one last little thing said
well, since we have completely
redevelop the interface that ensures the
boxing home automation and we did
something different is going on you
show it’s funny we think it’s
a little bit is not necessarily very useful
but it’s funny to see what is
possible to do and we show him the
did we model our loft
completely in 3d and that in
the interface
we can come click on the lamps the
turn them off open the door and
this is where there is something that
go on it’s right now he’s gearing up
denounce that’s exactly what he
we need we have a problem we
creates control apartments on
try to bring our customers to us
users our decision makers
we show them and the first return that
everyone does us is that the
the interfaces on smartphone for
control his put his house and navigate
in drop-down menus
it’s just not playing anyone has
want to do that and that against
it’s really simple an interface in
3d it’s intuitive and well we start
on it and that’s how we got
found to model the apartment
brick witness in which you
see there are lamps
we can come on so there on his
smartphone we click we turn them on
states so why am I explaining you
all about the fact that prototype
and it implies that innovation involves
prototype and so we realized
of things that the bugs were not
tolerable
so we think that prototyping is
a common language a common language a
universal language
it allows technicians to do so
there we understand that there can be
bugs we see a little bit
problematic in all its aspects
see the possibilities we understand better
what else does that allow
also allows leaders to
decision makers to see and understand that
trigger things and that
finally allows users to push and
to test to appropriate the product
in short, it allows everyone to
materialize in his mind that has the
deserves to exist an idea and
we have observed that the prototype
it’s a real power of
trigger to absolutely every
levels so now I’m coming from you
explain why innovate involves
to prototype and why
it’s particularly relevant to the
do now we observe that
the ecosystem has a maturity that is
just perfect
we observe an opening and a
pooling resources
mainly I will talk to you about 3
trip of three types of resources forgiveness
of the intelligence of certain places and
of innovation it therefore leads to
intelligence why am I talking about that
because we were watching we’re all at
running an explosion of networks
digital
we can find documentation of
examples of interesting discussions
just about any subject
technique that for blackfoot it’s when
even the raw material so that’s
hyper interesting
in addition we observed a big wave
of free software arrivals with the
good source principle that has
generalized to electronics so
the manon electronics opened with
the wave of open hardware so that
means what you can buy on
shelf of the prototype cards and with
shameful day we receive them have made the
prototype the prototype is going fast
if you need to adapt it don raise
components we remove them on
redesign the plans look is in
way we have nothing
this realism so technically it’s
possible and we have the right to
sell it so it’s still
also very useful what we observed
as an opening these are the places and that
this is particularly true in paris on
can find lots of fab lab for
machined just about every piece
which we want we want so these are
places where there are big machines on
can laser cut you can cut
metal wood may have our
shapes and plastic
we can print in 3d we can do in
just about everything we want there was
also accelerators
incubators we will be able to meet
partners of mentors and others
places that are more diverse but also
many as the salons meet them
up conferences and lots of others
can meet people work his
network and continue to learn
so I also told you about
innovation itself indeed
large groups currently do not innovate
no longer alone in their corner there
continues to innovate in research and
development with plans but by
against they open their innovations
which they organize roundtables
he meets partners
they do not want to be closed to ideas anymore
so necessarily that’s a new one for
black ops is cute we are barely a
company a & g of a name we can talk
with lots of big groups of
industrialists who have large capital
real means of investment and
true development capabilities of
ideas that’s still
interesting so you talked to
now of what we are and I’m going
tell you about our vision for the
future
so we created blackfoot baker salad
Prototyping now our mission
in the short or medium term is to create
blackfoot studio and the stake blackfoot
studio is to create several small
independent innovation cells so
start ups
why do we do that because we have
realized that thanks to the lake of
prototyping we worked our
experience on different types of
market with different types of
collaborations on a fairly wide beach
of technology so how are we going to do
to launch one’s well one will lean back
with a partner who preferably
to capital that meets a need
we will develop this need for the bed
and then we ‘ll sell it
global white label
so here I explained to you that
we had already taken a model for
obviously rebuild ours which
is this one who is the one we hope
obviously once we have rebuilt
a model one must be able to
replay the same game you have to be able to
put in perspective and be able to
evolve when it will be
necessary
So, thank you for listening to me
I hope you understand
the intention of my speech which was
to explain to you that innovating implies
prototyping and that for his nonsense joke
mercy
[Applause]
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