my greatest teacher was my first job was
cleaning toilets at the Wendy burger
restaurant in Geneva from this humble
experience I learned my first life
lesson standards standards matter
however I quickly realized I wasn’t
cleaning toilets I was providing a
service and for that I was even tip with
this mindset I was quickly promoted to
manager within a decade I own my own
common living in Switzerland I learned
my second life lesson various businesses
quality quality matters called eBay’s
quality loss returning back to younger
in 1996 not only carried these two life
lessons but also some luxury goods on
abroad my three scenes Kavya
Jimin cigars and coffee peace products
opened up doors
most importantly the strength hotel near
mass only five-star hotel at that time
but the Strand didn’t really needed my
twisties what they did need was more
basic quality products iceberg rocket
there might West our standards and
quality again what did I discovered near
my wall switch but not only rich in gold
in jail in oil
and gasps and in TV but also rich with
all the necessary ingredients to build a
vibrant sustainable food industrial
incredible which soil diverse climatic
zones and a mighty Irrawaddy cause into
our veins we can go anything right parts
food vegetables coffee teams anything
all we were lucky or standards we share
borders with neighbors that produce some
of the most iconic food products in the
world compote pepper king of squash from
Cambodia chespin fragrant rice on
Thailand which complex vanilla beans
from Java Indonesia product that
products grown in soil a climate that we
share we have all the raw materials we
just need to sow the seeds 100% certain
that we can why am I so optimistic look
at this map these are some of the
products my company shocky produced I’m
not here to tell a fairy tale we have
been producing these products quality
products for the last 20 years we take
the product or crop put passion and
heart at quality and standard and the
outcome is of quality product proudly
made in Yemen 90 percent of the products
that we sell is 100% made in Yemen what
shocky does is just a small
a small spot to show everyone else what
can be done in this country a small
spark ignite a wildfire my dear is this
there is one product that can live for
us to prosperity and bridge the gap
between rich and poor in our growing
economy is something that sustain us
unite us and has thousands of years it’s
a simple grain the humble life this
isn’t such a radical idea
rice was until recently the real wealth
of niyama from the 19th century to the
mid 60s
Nima was the top to producer in the
world at the same time it was a regional
leader in many aspects aviation
education health and even in sports mia
mustard ball team in the 60s was one of
the most successful football team the
chin Dania was a team to be reckoned and
the chat was strong very strong six just
and we were also that the number one
rice exporter and producer in the world
we had the mindset the fighting spirit
and also standards and poverty but we
lost our way
we lost first place second place and in
fact in 2018 we are only a tenth place
even Cambodia with a quarter of an
acreage of land is at number nine we
slip way down the ladder and the
majority of the rice that we export it’s
low quality broken rice family fed and
used in enmity NEMA is a country of
farmers I’ll check out any culture
account for more than 70% of the total
workforce and half of these workers
rights Thomas berry fields covers 60% of
our total cultivated land and 96% of our
total food grain production by weight is
we used to do rice the best and now we
need to do the best rice why right again
we’re to look at our neighbors DMR is in
a very heart of a region where three
billion people staple daily food is rice
the world largest market imagine
multiplying this by three meals per day
that makes nine billion balls of rice
yes more than the entire population of
the world today and why ice now
within the region approximately a
hundred million extra tons of rice is
needed to feed the increasing population
and demand and this is simply for the
simple demand of local rice a more
interesting point is our neighbors taste
and lifestyles are changing
Asians are eating more risotto rice
black rice sushi Rises this means not
only Asia’s rice market is huge it’s
growing is maturing and changing the
demand for specialty rice and grains of
going fast as Ishika switcher people
living in the region a more concern
about health and expose to new styles of
cuisine tastes and ingredients organic
rice whole grain rice germinated raw
eggs are the new norms in the rice
business the soil of nama is switched
clean and organic and the climate is
ideal to sustain any kinds of rice
Asians European Americans we have to we
have proven this with one recent example
by going for the very first time
mmm ah the famous red rice of Kemal
southern France with great results when
we grow this rice which focus standard
and quality and this create great value
there is no reason why one day we sell
these rights to all the supermarket’s
hotels and restaurants that boundary has
to buy expressly on abroad especially
growing rice also benefit us internally
if one day Mima becomes again number one
right producer in the world to create
lots of benefits primary to improve the
income of farmers it will bring food
stability and security equating to
political stability and these will
guarantee the library hood and the
quality of life and health within the
country 80% of the rice that would
reduce to stay in the country and
support economy we should encourage our
farmers to grow local strength mature an
essay or some way rice that is perfect
for a soil resistant to diseases and
easy to grow and moreover our abundance
of land also gave us opportunity to grow
and experiment different strains of rice
around the world one around the world
and this is vital for the world whose
food production is challenged by global
warming extreme weather and new diseases
crucially the major rice growing areas
meme’ is situated in conflict-free delta
area one of the largest most retired
most overlooked rice growing region in
the world the delta used to be the rice
bowl of Asia now if we can improve
productivity quality and standards the
Delta has set an example to all region
and part of mama especially conflict
areas what can happen when we have a
vibrant peaceful economy to achieve that
we the government NGOs private
enterprise outside aid needs to solve
the quality and centered need to sow the
seeds of quality and standards we need
to improve infrastructure transportation
improve the standards in storage and
milling in standards in very cultural
production and vocation and education
standard in technology and estimating
banking for farmers to implement these
the cost is relatively low compared to
other sectors of economy to benefit our
farmers to become better farmers and
play to our strengths at a nation and
also reduce the gap between rich and
poor a benefit the majority of the
population
we must swear this practices quick if we
don’t upgrade NEMA skills and techniques
people from outside would enter our
market and instead of having consumers
will end up having imperatives this is a
crucial moment in our development it is
unrealistic to think that nama will be
the next that car or education huh what
our outline today is what works best for
Emma I do believe NEMA can become a next
vibrant food and life
it’s a ticket to a future prosperity but
it’s not just like it’s not just rice to
grow what else can we grow in the high
mountains of Aqaba receive the best
mangoes in our top of the paradise the
greatest varieties of banana the
sweetest tomatoes the highest forty a
standard specialty coffee and still the
huge unreported lists of heritage crops
still waiting to be discovered the
finest quality products for chefs around
the world to paint with looking back the
nearest bus back to the Hades with the
right energy focus and mindset and the
willingness to fail to become better we
can really merge again as a towering
efficient food is one way to grow and
for me the only sustainable way food is
what makes us healthy happy connects us
it’s everything for me food good food
has no borders no boundaries or religion
we cannot make enemies out of food food
brings prosperity harmony peace and
goodwill that is the path of food and
the magic of food and when we treat it
with respect and passion quality and
standards when we do that it becomes a
religion it’s my religion thank you
[Applause] [Music]
cleaning toilets at the Wendy burger
restaurant in Geneva from this humble
experience I learned my first life
lesson standards standards matter
however I quickly realized I wasn’t
cleaning toilets I was providing a
service and for that I was even tip with
this mindset I was quickly promoted to
manager within a decade I own my own
common living in Switzerland I learned
my second life lesson various businesses
quality quality matters called eBay’s
quality loss returning back to younger
in 1996 not only carried these two life
lessons but also some luxury goods on
abroad my three scenes Kavya
Jimin cigars and coffee peace products
opened up doors
most importantly the strength hotel near
mass only five-star hotel at that time
but the Strand didn’t really needed my
twisties what they did need was more
basic quality products iceberg rocket
there might West our standards and
quality again what did I discovered near
my wall switch but not only rich in gold
in jail in oil
and gasps and in TV but also rich with
all the necessary ingredients to build a
vibrant sustainable food industrial
incredible which soil diverse climatic
zones and a mighty Irrawaddy cause into
our veins we can go anything right parts
food vegetables coffee teams anything
all we were lucky or standards we share
borders with neighbors that produce some
of the most iconic food products in the
world compote pepper king of squash from
Cambodia chespin fragrant rice on
Thailand which complex vanilla beans
from Java Indonesia product that
products grown in soil a climate that we
share we have all the raw materials we
just need to sow the seeds 100% certain
that we can why am I so optimistic look
at this map these are some of the
products my company shocky produced I’m
not here to tell a fairy tale we have
been producing these products quality
products for the last 20 years we take
the product or crop put passion and
heart at quality and standard and the
outcome is of quality product proudly
made in Yemen 90 percent of the products
that we sell is 100% made in Yemen what
shocky does is just a small
a small spot to show everyone else what
can be done in this country a small
spark ignite a wildfire my dear is this
there is one product that can live for
us to prosperity and bridge the gap
between rich and poor in our growing
economy is something that sustain us
unite us and has thousands of years it’s
a simple grain the humble life this
isn’t such a radical idea
rice was until recently the real wealth
of niyama from the 19th century to the
mid 60s
Nima was the top to producer in the
world at the same time it was a regional
leader in many aspects aviation
education health and even in sports mia
mustard ball team in the 60s was one of
the most successful football team the
chin Dania was a team to be reckoned and
the chat was strong very strong six just
and we were also that the number one
rice exporter and producer in the world
we had the mindset the fighting spirit
and also standards and poverty but we
lost our way
we lost first place second place and in
fact in 2018 we are only a tenth place
even Cambodia with a quarter of an
acreage of land is at number nine we
slip way down the ladder and the
majority of the rice that we export it’s
low quality broken rice family fed and
used in enmity NEMA is a country of
farmers I’ll check out any culture
account for more than 70% of the total
workforce and half of these workers
rights Thomas berry fields covers 60% of
our total cultivated land and 96% of our
total food grain production by weight is
we used to do rice the best and now we
need to do the best rice why right again
we’re to look at our neighbors DMR is in
a very heart of a region where three
billion people staple daily food is rice
the world largest market imagine
multiplying this by three meals per day
that makes nine billion balls of rice
yes more than the entire population of
the world today and why ice now
within the region approximately a
hundred million extra tons of rice is
needed to feed the increasing population
and demand and this is simply for the
simple demand of local rice a more
interesting point is our neighbors taste
and lifestyles are changing
Asians are eating more risotto rice
black rice sushi Rises this means not
only Asia’s rice market is huge it’s
growing is maturing and changing the
demand for specialty rice and grains of
going fast as Ishika switcher people
living in the region a more concern
about health and expose to new styles of
cuisine tastes and ingredients organic
rice whole grain rice germinated raw
eggs are the new norms in the rice
business the soil of nama is switched
clean and organic and the climate is
ideal to sustain any kinds of rice
Asians European Americans we have to we
have proven this with one recent example
by going for the very first time
mmm ah the famous red rice of Kemal
southern France with great results when
we grow this rice which focus standard
and quality and this create great value
there is no reason why one day we sell
these rights to all the supermarket’s
hotels and restaurants that boundary has
to buy expressly on abroad especially
growing rice also benefit us internally
if one day Mima becomes again number one
right producer in the world to create
lots of benefits primary to improve the
income of farmers it will bring food
stability and security equating to
political stability and these will
guarantee the library hood and the
quality of life and health within the
country 80% of the rice that would
reduce to stay in the country and
support economy we should encourage our
farmers to grow local strength mature an
essay or some way rice that is perfect
for a soil resistant to diseases and
easy to grow and moreover our abundance
of land also gave us opportunity to grow
and experiment different strains of rice
around the world one around the world
and this is vital for the world whose
food production is challenged by global
warming extreme weather and new diseases
crucially the major rice growing areas
meme’ is situated in conflict-free delta
area one of the largest most retired
most overlooked rice growing region in
the world the delta used to be the rice
bowl of Asia now if we can improve
productivity quality and standards the
Delta has set an example to all region
and part of mama especially conflict
areas what can happen when we have a
vibrant peaceful economy to achieve that
we the government NGOs private
enterprise outside aid needs to solve
the quality and centered need to sow the
seeds of quality and standards we need
to improve infrastructure transportation
improve the standards in storage and
milling in standards in very cultural
production and vocation and education
standard in technology and estimating
banking for farmers to implement these
the cost is relatively low compared to
other sectors of economy to benefit our
farmers to become better farmers and
play to our strengths at a nation and
also reduce the gap between rich and
poor a benefit the majority of the
population
we must swear this practices quick if we
don’t upgrade NEMA skills and techniques
people from outside would enter our
market and instead of having consumers
will end up having imperatives this is a
crucial moment in our development it is
unrealistic to think that nama will be
the next that car or education huh what
our outline today is what works best for
Emma I do believe NEMA can become a next
vibrant food and life
it’s a ticket to a future prosperity but
it’s not just like it’s not just rice to
grow what else can we grow in the high
mountains of Aqaba receive the best
mangoes in our top of the paradise the
greatest varieties of banana the
sweetest tomatoes the highest forty a
standard specialty coffee and still the
huge unreported lists of heritage crops
still waiting to be discovered the
finest quality products for chefs around
the world to paint with looking back the
nearest bus back to the Hades with the
right energy focus and mindset and the
willingness to fail to become better we
can really merge again as a towering
efficient food is one way to grow and
for me the only sustainable way food is
what makes us healthy happy connects us
it’s everything for me food good food
has no borders no boundaries or religion
we cannot make enemies out of food food
brings prosperity harmony peace and
goodwill that is the path of food and
the magic of food and when we treat it
with respect and passion quality and
standards when we do that it becomes a
religion it’s my religion thank you
[Applause] [Music]
Please follow and like us: