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Fans for life. Real communication in real time | Marc Roberge | TEDxUniversityofNevada


[Applause]

fans for life the first time I heard the

term my sound engineer JP whispered it

in my ear as I was walking past him on

my way back from a very quick

meet-and-greet with someone who in an

alternate universe could easily have

been my mother I’m very lonely in a very

cold Valentine’s Day in western

Pennsylvania in 2004 having never heard

the phrase before I gave pause I looked

at JP curiously an emotion toward the

happy family on the barricade fans for

life chief because you’re them and

they’re you that’s the whole point now

against all rock and roll odds

I remember this with complete clarity

and for whatever reason at that moment I

couldn’t stand the word fan I mean that

makes no sense I mean I’m a huge fan of

Pearl Jam I love the New York Rangers

and Saturday Night Live and I most

definitely consider myself a Howard

Stern Show super fan but at that moment

it didn’t make any sense I mean we

couldn’t have fans we were just a couple

of guys who got together after school we

wrote songs about our friends and played

him in the basement you know so we’d

have something to do we weren’t looking

for fans we were merely telling our

story in real time so I left JP in a

huff out of the tunnel out of the arena

and went to the dressing room and a

complete rock-and-roll cliche inner

turmoil mom and I sat with the band and

said guys can we make sure we never

refer to our audience as fans rather our

listeners now as I’m saying it to you

right now

it sounds pompous as hell I mean

honestly it’s the complete opposite of

everything we stood for I mean to

identify and label somebody as a

listener not even giving them the option

to be a fan it makes no sense it’s

ridiculous but I promise you it was that

extreme reluctance to chase the approval

of others that allowed us to continue

doing what we

been doing up until that point that was

telling our story in real time we were

forming a connection with the people

that would eventually become our fans

for life It was as if our circle of

friends was growing bigger and bigger

and our job was to document that now in

all our jobs all our lives our careers

were expected to make connections you

know one of the beautiful things about

being a human being is to connect with

someone else

but I believe that the only way to make

lifelong connections I mean friends for

life fans for life is to have real

communication in real time I wrote this

first song sitting on the trunk of my 84

Honda Civic in Frank Newby’s driveway

she had three tinted windows a beanbag

ashtray I asked my friends to carve

their name in the roof when they got in

with their keys it was me

Frank Newby Mike Caputo there was a

solid group out in the field laughing

under the Maryland moon and I started

making up some chords making up some

words I would later play this song a few

years after a few years went by for my

Caputo’s funeral after we lost him in a

tragic accident that would shape our

there are few things Paul in this world

anymore and home is one of the few we

have a drink outside maybe running out

if I saw a couple men in blue but to me

so damn easy to see that my people on my

people at home well I’ve been away but

now I’m back today and there ain’t a

place to rather go

[Music]

see faces that remember

[Music]

when I’m chilling outside wish to be

able to know I feel home

let’s just be

home

reality when all I need is something

–

see now some before

[Music]

we’ve got nothing to do

they just the crack of your smile makes

me save for a while from home there’s

nothing above in the end I will only

to be true and a thousand years

thousand more tears I will

my original crew to me nor us that I

rather be

[Music]

on these long talk drives on these roads

every night my heart heading back home

see the face remember

to feel home when I’m chilling out

I wish to be

is reality Woodall we need something

real homey it’s the only reality that I

know wanna need something real go on

back home

[Music]

but I’m thinking you it takes me right

[Music]

[Music]

I feel home you send my bones send my

blood when I think of you I know the

only place to go I go home

thank you let’s take it back a little

bit further about 25 years or so don’t

look too deeply into the math here I’m

not a scientist I’m not a mathematician

I’m writing a story it’s uh maybe I can

highlight a few of the reasons why

growing such an aversion to the reach

for people’s approval and I didn’t start

out that way by the sixth grade I was

running for office I was revamping the

school store I was dragging my dad the

baseball card shows selling among other

things cards stolen from my brothers I

was charging my friends five dollars a

head to come to the house and watch the

Tyson Spinks fight on pay-per-view in my

basement

my mom made Celeste cheese pizzas it was

Janan times were good 91 seconds later

Spinks is on the ground and people want

their money back

so I needed something bigger I started a

sports magazine and it was comprised

completely of articles plagiarized from

Sports Illustrated and Beckett monthly I

called it sports monthly and again no

connection no communication no fans it

became Tyre tiring to live somebody

else’s story you know how can we expect

people to relate to us if we don’t give

them anything real to relate to how can

I live in a constant state of reaching

and expect anyone to reach back you know

it’s the runner and the chaser in other

words live your life live your own story

talk about your life people will believe

you people will believe in you this next

song is about real communication in real

I see you don’t know cries you got a

10-mile stare in your eyes tonight time

it fair like it used to be oh you

brought dressed up nowhere to go

lost our way about half way home why do

I hurt the ones forget to close

[Music]

Oh

you know

we pray the same way

bring it back to one bring it back to

long barakaatuh

and what used to be the ground in love

and some memories why do I

to say

two different way

to spring it back – thank you talk about

your life write what you know

put yourself out there I mean they all

sound great you know it’s it’s a lot

harder to do it’s easier said than done

I mean all of this is as we got further

away out of college and deeper into

marriages and families of our own it

became somehow even more personal to

tell our story in real time you know I

mean I got to realize I’m talking about

my life

that means I’m talking about their lives

– it’s a lot to ask for them to come

along for the ride I’m inviting a whole

audience for better or worse till death

do you part

through bad business through scary scary

health through it all you know is it

worth it

JP you would say it’s the whole point

chief I’d like to end with a song that’s

about pushing through once the most

difficult you got to move forward it’s

my dad told me politicians never learn

the go-to move to one of others as you’d

have them do to you but you go around

and round it you go

food on the table running card tuck my

kids in at night the American Dream in

my mom’s an angel cigarette smoke like a

halo around her hair sun is shining

but you go around and round it

our goal soon he go round and round it

you go

you play my legs then let me walk you

then ask me if my line once your true

can you do you go round and round it you

go

soon

you seal my lips

[Music]

okay

then ask me if my my-y you true can you

do you go

[Music]

my kid he asked me daddy when you coming

home to me from work if I’m being honest

so I go around and round it over and

under he goes through you go around and

from him go over and under she goes

we go around and round it we go over and under we go

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