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Family Inc – How to inspire your family using business tools | Dominic Rubino | TEDxStanleyPark


communication breakdowns within families

is rampant and it leaves our children

increasingly vulnerable so I’m a parent

I’m a dad and I worry is my

communication style part of the problem

because sometimes as a parent I’m a dick

potater dictator when the kids were in

diapers being a dictator worked great

don’t like that knife oh that’s not a

dictator style of leadership is one

where we use ultimatums threats and

demands to get our way as a parent is

there any other way to talk to a

two-year-old and keep them alive but as

the kids get older dictatorship becomes

a problem not a solution kids don’t want

a dictator as a parent and so they shut

you down and shut you out

we’ve all seen what happens once the

dictator is ousted right first the

people rebel but then they just wander

until a new leader finds them my kids

are nine and twelve and that worries me

because I know they’ve got influences

outside of the house do you know that as

a parent as an adult I actually believe

in the boogeyman more than I ever did as

a little kid a couple months back it’s 6

a.m. it’s cold it’s dark it’s rainy

I’m in the kitchen just before swim

practice and my daughter

Valencia she’s just staring at a plate

of scrambled eggs and she’s got this

frustrated thousand-mile stare on that

sweet angelic tell you Jesus and so I

oh yeah I’m a dad I’m a guy

I forgot chapter 1 of the dude handbook

you never ask a girl

what’s wrong of course I’m still her dad

so on the drive home I used different

words so valensa

breakfast was pretty quiet today well

finally she tells me old-fashioned

schoolyard bullying had met social media

on the one social media app we let her

one girl said mean things about another

girl and then when Valencia steps in to

defend her friend somehow the focus of

those vicious messages moves her from

the edge to the middle of that fight and

I I don’t know how but somehow my

daughter’s best solution is I’ve decided

to quit the swim team I lost it why

forget that you’re not quitting swimming

dad of the year right here Swimming’s

always been a massive part of Valencia’s

life

do you remember reaching out to touch

your wife’s belly just to feel that baby

kick

Valencia used to do dog paddle should

see her bedroom it’s covered in years of

swimming ribbons and trophies and

beautiful art it’s how she defines

herself fit happy confident I can’t just

let her throw all that away but the more

I pushed the more I was a dictator the

more she shut me down she shut me out

and when we got home she slammed the

door and she ran inside even the next

day nothing nothing except the dictator

he’s starting to realize ultimatums

threats demands she’s not gonna cut it

that was the night my wife and I finally

have a chance to talk so we flopped down

on the couch

you know ignoring the LEGO pieces you’re

sitting on and we just try to make sense

of this friends and swimming and

quitting and social media thing my wife

Deidre goes what happened these little

kids they used to all be friends and now

they’re just trying to pull each other

down I don’t know drama bullying letting

yourself get bullied but Valencia is in

pain she’s not talking and she has to

want to stay in swimming remember how I

said I believe in the boogeyman more

than I ever did as a little kid because

the boogie Mans in the news every day

drugs gangs sexting bullying letting

yourself get bullied

it turns out the boogeyman is a parent’s

nightmare and family communication

breakdowns leave our children see what

so glass of wine in hand Deidre and I

start picking up toys the Lego Deidre

turns to me and says hey what if we

what well you know use your business

strategies at home how she said well Dom

you teach people how to be inspiring

leaders maybe we could do that and be

inspiring parents show them and teach

them and listen instead of force and

push and dictate well I mean yeah that’s

what I do but it sounds pretty

controversial until we started talking

and we decided it was worth a shot

because we you know we can’t fail at

this one just can’t our competition is

so we fall back on what I know what I do

I know business tools I’m a business

coach I’ve started and built and sold a

couple of companies now and I’ve seen

what it takes to build strong sharp

leaders in business the best executives

understand a company’s vision its goals

and its values and that drives good

decision-making vision is the big

picture the grand prize what were

ultimately aiming for our goals

well goals are actually just the little

steps along the way that get you to the

vision and our values values is the

compass that keeps us on the path it’s

Who I am what I will and won’t do as a

person but how do you translate business

tools into mom and dad language for

preteens well that night picking up Lego

we decided to run a social experiment on

ourselves we would take the tools that

we know from business and modify them

into a system for leading and guiding

our family first we’re gonna make vision

boards get a stack of old magazines and

some glue sticks and poster board it’s

really mostly just dollar store stuff

second instead of business meetings

we’re gonna rely on something that we

as a family and look we know our kids

our kids if I call a family meeting to

talk about our vision our values our

goals well that’s gonna go over like

Brussels sprouts right Deidre said

something very cool she said hon I don’t

even think we need to push it let’s just

get the conversation started because we

have our whole lives to finish it where

hmm so our kids love sushi love it love

it love it

Friday night comes we order in a ton of

sushi kids have a little bit of miso

soup in their belly it’s time for me to

launch the plan let me tell it hey kids

do you know what a vision board is well

the words aren’t even out of my mouth

Valencia’s got her eyes on a California

roll she just looks at me she drops her

shoulders she’s like come on dad please

can’t we just eat gentlemen the next

look I got was this from Deidre and she

she said kids

this’ll be fun we’re gonna cut pictures

out of the magazines and glue them on

the board

Valencia that’s it

just cutting out pictures and gluing

them on the board and then Deidre said

yeah you know what kids just look

through the magazines anything you want

to come true in your life

cut that picture out and then glue it on

your vision board it was so much fun

Valencia cut out pictures of beautiful

and JJ my nine-year-old son he cut out

pictures of cute animals and boats like

cruise ships and so when Dedra and I

asked him about it he said very

matter-of-factly well those are the

animals I’d like to see all around the

world and I’d like to go by boat okay

okay so that night you know what was on

the table with the sushi our family’s

vision our family’s goals anyways the

next day was a practice day a brutal –

our swim practice day and I knew I

couldn’t push I couldn’t be the dictator

I had to be patient and I had to I had

to wait six o’clock I’m waiting 6:01 I’m

6:02 I’m waiting and then I hear it she

comes running down the stairs and she

has her swim bag in her hand and she

says come on dad let’s go I don’t want

it it worked my wife and I hadn’t told

her what to do we’d had that little

family meeting sushi and we’d made

vision boards with our kids and she’d

refocused on her goals and to the kids

it just looked like arts and crafts with

mom and dad she talked with me the whole

way to swim practice and I just kept

quiet except I said things like okay

yeah tell me more about that honey how

this is serious business coaching you’re

hearing right now is it ironic that when

we set out to teach our kids how to

think differently we had to do it first

you know what Deidre and I learned

dictatorship that’s easy inspirational

leadership that takes real effort and

the effort is worth it our kids are

talking with us not to us with us and

now they don’t use business words like

values right but they should you talk

about those vision boards they already

want to do it again the steps we took

seem so simple now and I keep hoping our

social experiment can inspire others

because it worked for us and it might

work for you too

number one make a decision to be an

inspiring leader as a parent and that

way you won’t have to compete with the

boogeyman

number two make vision boards with your

kids incredible fun and what we learned

is that our kids got to tell us what

their goals were through pictures and

number three double down on the

tradition of family meals together no TV

for my family that that little sushi

meeting old-fashioned dinner with family

it got the conversation started and we

there is one more threat that I am

working hard at finding a business

[Applause] you

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