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Experimentación pública | Pablo Acuña | TEDxPuraVidaSalon


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we are not to experience how many
sometimes we have heard this say some
politician in presidential campaign in
some debate in some interview
they know that I think they can not be
more wrong I’ll show you by
but what is experimental the
experimentation is one of the phases of
scientific method that they taught us
in school and basically consists of
try several ways to solve something
We experiment to validate or disprove
the hypotheses to understand the
phenomena or to find the best
solutions to a series of challenges
complex and here in the country we have a
a lot of super complex problems that
we have not managed to solve through
years
for example the fight against poverty
we have more or less 20 years of being
stagnant in 20% of the population
low below the poverty line
or for example that tell me about the problem
of structural unemployment year after year
we have thousands of boys graduating
of races that are not the ones that are
demanding the market or worse yet
studying careers that are no longer going to be
necessary in the coming years
robotic automation or the
artificial intelligence is going to change
radically the labor dynamics what
tell me about the mobilities and the
transport if today we last between hours
and half and two hours for several of
heredia sanjosé how much are we going to talk about
ten fifteen or in twenty years if year with
year the vehicle fleet grows to a
much higher rate that we can create
a public infrastructure or a
problem that the personal worries me a
heap the pension system if already today
We have a new pension system that
is going to happen in 35 years when I get that
pressuring me is going to have resources going to
have a sustainable model who
they will hold if the pyramid
population is being reversed if I
tell them that not only have the
answers to these problems but that
to record more the main thing
actor responsible for helping solve
these problems the one that has the most
of resources the biggest contractor in
the world
the one that issues the public policy and has
the institutionality is also the actor
slower the heavier the stiffer the
most bureaucratic of all and that is
for decades we have over regulated and
about state structure we have
become a tangle
interinstitutional super complex is
the opposite of what is required
to innovate one to innovate you need
informal flexible open spaces
irreverent and in the state it seems that
the words experimentation are like
bad words rather then see
what complex on the one hand we have a
a lot of super complex problems that
they will be recorded year after year and on the other
side we have a state that is not
designed to quickly adapt to the
changes of the environment to innovate
so the question at this time is
and now what do we do how are we going to
solve these problems because I have
about 10 years thinking about how to solve
this and I found an answer in the
social innovation social innovation
has as a mania to find the
best ideas proposed solutions
methods
to solve problems in ways that
be much more efficient and sustainable
scalable the previous ways and it’s
so social innovation has come
impacting different sectors are
to always generate the greatest impact
possible one of its sectors is the sector
of social organizations and the
social innovation realized that
there were a lot of ongs trying to
solve problems but in ways that
they were not sustainable enough or
scalable depended on donations from
philanthropy money they did not have models
to scale these solutions and
take them to more populations
Then came the social innovation and
He said what if we take the best
business world practices
we take marketing practices
products and services strategies
commercial and we make them available
of social organizations so that
can generate much more models
sustainable and scalable and so the
concept of social enterprises that
they are basically social organizations
who use business models
they market products and services and
those products with the resources that
they generate the invest in the causes
social who want to solve
but that’s not where the story ends here
where it gets really interesting that
part is known as entrepreneurship
social social entrepreneurship is
basically the orientation of the
social innovation towards the market
then social innovation was
account that could generate a lot of impact
with social ventures but neither
all that impact together added can
equalize the impact that we can
generate if we really innovate the
state we make institutions
public are much more agile more
flexible and more dynamic then wine
again social innovation and said what
such if we do again the same as
We did with the organizations sector
social only that this time we take the
best practices of the business world
to innovate and design products and
services to understand the needs
of the users and we put them to
disposition of the public sector
influencing what is known as
public innovation and that’s how it came about
the concept of laboratories
public innovation
as these spaces to bring the
best practices of the business world
to innovate and redesign the way
the public sector is functioning in
general these innovation laboratories
public are one of the main
trends in the world right now
there are them in Mexico in chile in denmark
in spain in corella in australia in
South Africa governments everywhere
national and local governments
are realizing that they need this
new instance type to help
improve the way the
been to start unlocking that
about normativity and about
structuring that we have generated and brings
innovation best practices you
they will ask good but what is
exactly the innovation laboratory
public is this as a fablab or is it like
a research laboratory of a
university or it’s like a laboratory
entrepreneurship because there is none of
but he has a little bit of each
the public innovation laboratories
they are basically design spaces
experimental that work like
collaborative platforms where it gets
available to institutions
public
the best practices of the world
practical innovation and design
related to design models
thinking or behavioral sciences
open line innovation will be between
others so that there the institutions
public can test can test
can experience the initiatives the
public services programs that
we all receive from public policy
in general
before climbing it I like to say
that these innovation labs
public are like bridges connect to the
citizenship to employers to the
entrepreneurs to innovators with the
complexity of the state and also how
bridges that speak both languages are
as bridges translators then
let the best ideas flow
proposals or solutions so that together
and these keywords can create a
new public policy and a new
way to work we say that for the
public officials these laboratories
they are like a safe space where
can they try can they test can
make a mistake by leaving a bit of
somewhat more rigid contingency of
state
and get involved in innovation processes
public these laboratories are
generating solutions around the world
for example the dj berzins einstein in the
united kingdom specializes in
science methodologies
human behavior and have shown
that can help increase the
tax collection using
these types of models see this case
they took a group of people who were
tax defaulters and they made a
series of specific messages in the
letters that they sent them to charge them
taxes on a first group they said
that the people in your locality already
they had paid taxes with that they achieved
increase the collection in two points
versus a control group that does not
they said none of this to another group
they said that people who had a
debt similar to theirs had already
paid taxes with this they achieved
increase in three points verses of the group
of control and another group told him the
two things at the same time and with that
managed to increase by five points several
of the control group using this
type of messages and alluding to
other social conventions like that
they were part of a minority that did not pay
taxes or that the fact that not
paid taxes had made
fewer resources for roads to
schools or for the health system
managed to advance the collection of more than
200 million pounds in the United Kingdom
but that’s not just happening in europe
in Latin America ‘the laboratory of
Government of Chile is one of the
main references in the world is
generated more than 40 public innovations
in the Chilean state and the first
experiment they did was to try
understand why the ranks were made in
the health system more or less according to a
homologous as what a country would be
our or a health clinic took
industrial mills and engineers in
sociological services and they realized
of something very interesting there were people
mostly older adults who went and
they lined up because they had no one with whom
talk they were alone in the house this
really involves understanding
needs of the user and understand that
We are all customers of the
public institutions and that we are that
the services are designed to
really meet the needs
Another interesting case was in
South Africa there an organization that
called ideas 42 that specializes in
science methodologies
human behavior and has worked
everyone came up with that to give
a lottery to decrease the
traffic accidents will continue in that
It has to do one thing with the other
it occurred to them that anyone who
I had a driver ‘s license is
automatically participating winning
four thousand dollars the only thing he had
what happened was that between the day
the lottery started and the day
it ended up with no infringement
No fine for speeding or
nothing similar something like that what
disqualified completely and only with
that managed to decrease by 40 the amount
of deaths on the road in relation to
year without lottery a year with lottery
imagine the things we could do
here in costa rica
I do not know if they knew but this problem
represents 1.2 percent of GDP
According to a study the University of Costa
rich is pretty much the annual budget
that has the engine I’m sure that
here we can do super things
interesting but we have to first
remove certain myths from our heads
like the idea that experimenting is
to waste money is to throw away the silver
the opposite as a citizen I
I would prefer that a public institution
try
validity of this experiment before
escalate any initiative so that
we can talk a lot of resources
knowing that really what is going to
climb will serve you imagine yourself
How interesting would it be that there was a
dynamic in which any initiative
before becoming law of the
republic be ratified or issued in a
national policy had to
go through an experimentation process
to be able to validate that it’s really going to
work and we are waiting for things
not in results
let’s think about how many ideas how many
super interesting proposals of the
entrepreneurship citizenship
Entrepreneurs get lost year after year
because they have super interesting ideas
that institutions do not know what to do
with those ideas and they are not designed
neither to take or test them and
test the laboratories of
public innovation are spaces where yes
we could take these ideas to try them
experience I’m going to show you with
technical criteria if they could work
or not all of us could get involved in
solution design processes
creative to the challenges of the country in
any innovation ecosystem to
that you go will be evaluated very much
the failure
and you know why it’s because failing is
fundamental part of the process of finding
new solutions one of the benefits
of experimentation is that it allows us
wrong fast and cheap in small
scale when we are designing the
solution and not realize when you already
we did on a large scale that does not work
that does not give results
see for example your mobile device does not
matter what it is like that I have here
it does not matter the brand does not matter the model
I guarantee one thing that version that
you have is not the first that the
i + d + department did everything
opposite the last before this
version made other versions much more
much simpler rustic ones he tried them
the exhibition or tried to see with
users how they worked or not
they worked before sending to do
thousands or millions of those and sell them for
everybody because because if it would not be
too risky they could lose a
lot of money trying to climb something
it does not work for me it strikes me
as we have very clear that this works
perfectly in the private sector nothing
scaled to large volumes if it was not
Tested or tested in small
but we think that does not work in the
public sector and we launched large
initiatives that were not well designed
for me the innovation laboratories
public are like that football school
where can we take the players
so they can try to practice
to train them to improve before
scaling the first division no
everyone can become footballers
professionals or for example those
flight simulators where the pilots
they test thousands of hours before taking a
real plane they know what is one of the
visual problems that we have had
for decades that we have escalated to
national level initiatives programs
substitutions projects we have
ratified we have given them by law
resources and they were not in the school of
football did not go through the simulator and today
is there using resources and not
they are necessarily solving the
problems that they should solve for
that this does not continue happening some
three years
We promoted the creation of the table
social innovation in presidency as a
space to start experimenting and
attract social innovation methodologies
to the government one of the first
initiatives
we did was experiment with country challenge
together with impact was basically a
open innovation initiative where
any citizen could bring
solutions to a series of public challenges
that we had identified we thought that
We were going to receive about 200
proposals to surprise us
we received more than 1,000 proposals
citizens eager to participate in
collaborate to get involved in solving
public problems people want
participate thanks to this initiative and
others are already working on creating the
National innovation laboratory
public but one thing is needed
so this really does work
missing that you that your friends that your
neighbors than their colleagues who their
comrades that all as a society
we really understand the value of the
public experimentation and we demand
institutions that prove that
validate that you are before climbing
some initiative for us
We guarantee to make the best use of the
resources that at the end of the day are the
taxes that all of us pay
maybe we can start to change the
speech
and listen in the next elections
tell the candidates that if we are
to experience thank you very much
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