[Applause]
Brandeis it’s great to be back
hello Ted my name is Amy Kassar and I’ve
graduated 91 and I’m here to ask the
tech community for your help because I
believe there’s a way in an idea where
we can actually instead of thinking as
entrepreneurs it’s just one type of
entrepreneur entrepreneurs and this is
very important because if entrepreneurs
understand their type they can
understand who to partner with how it
impacts them what type of business they
want to do etc etc who here has dreamed
or would like one day to be their own
boss you don’t want to answer to the man
dear most Americans dream about it we
aspire and we think about the grandeur
of the private jets the champagne the
convenience but guess what I hate to
tell you it’s not just that easy being
an entrepreneur is tough
there’s tons of demands you got to think
about money and capital and those
annoying pesky customers and employees
and issues and regulations and rules and
all this and it’s very demanding and I
can tell you that just by looking in the
mirror just over eight years ago I lost
my big fat corporate job the company
where I thought I would retire blew up
in the Great Recession and a thousand
people lost their jobs and we decimated
I became an entrepreneur not by choice
but by necessity and I got fired by the
bankruptcy trustees in a Friday and I
started my company multi funding on
Saturday in our company we work with
business owners and entrepreneurs we’re
kind of like money therapists to figure
out their financing needs and situations
and in that you see a lot and you learn
a lot when I started my business I
started with a friend as many millions
and millions of entrepreneurs Jews
less lonely instead of doing it yourself
started with somebody and it seems grand
and oh you’ll never fight you’ll never
have a disagreement
it’ll just be easy but that’s often not
the case my friend decided to move to
Austria for months before we started the
paint wasn’t even dry on the wall our
divorce was relatively easy but many
business divorces are complex and if you
understood the entrepreneur your partner
before you went into business you could
help a lot being an entrepreneur can
also be tough on a relationship I’m
lucky my wife’s here hello Bethany she
came from Philadelphia today but you and
your wife were your spouse or your
significant other also have to
understand and think about what’s gonna
go on and what it takes to build a
business and understand you aren’t a
proof of Allen tolerances for rest so a
few months ago I launched and published
my first book called the growth dilemma
and this talk is not about the book but
some of the questions of the book
actually evolve I think to how you think
about your business and you answer
profile each of you when you come in or
if you’re not home she’s got a bag of
chocolates gold coins you got it or if
you’re at home watching this imagine you
had a gift of a million dollars that you
didn’t have this morning and you had
some coins and you have to choose if you
wear Lea dollars how much would you
invest in your business or how much
would you invest in something else that
question how much you believe in your
business and you what you’re willing to
entrepreneur’s who you are where you are
how you feel today about your business
and your life sometimes people are
gliders a glider is someone who’s worked
really hard they’ve got their business
up and running their cash flowing
they’re sleeping at night they’re going
on vacation and they don’t want to do
any of this screw it up
in contrast a grower is somebody I’m a
bitch will grow or I got bad ABV I could
be 90 and I’ll still be thinking no
matter how well things are going about
my new product my dad’s idea
my next acquisition my next sales
technique etc then there are speed
bumpers there doesn’t matter if they’re
growing or gliding sometimes no matter
how hard you plan most likely they’ll
hit a speed bump in business you’ve got
a regulatory problem a financial problem
customers have left you a competitor new
technologies have emerged employees are
left and then you’re dealing with the
speed bump and finally an Exeter so how
you feel about your business in your
life also impacts your entrepreneur how
much risk are you willing to take for
your business how much do you believe in
it if you own a house so you want me to
put it on the line put a lien on it if
the business doesn’t work the lenders
could take the house are you willing to
max out your credit cards go to your
family and friends and beg for money are
you willing to ruin your credit you have
to decide what your risk tolerance is
because it’ll be longer and harder and
tougher than you ever imagined and your
risk tolerance also impacts your
entrepot
how big do you want your business to
become some people are happy with
businesses that grow slowly and
conservatively other people want 50 100
200 300 percent of your growth there’s
no right answer you have to think about
this as you consider your business you
think about it how you answer all these
questions a one extreme you’ve got very
conservative people they don’t want to
take risk they’re happy with slow and
steady growth building very slowly and
steadily and there’s nothing wrong with
that and on the other extreme you got
wild and crazy folks are willing to
climb mountains and put it all on the
line because they want to grow and build
a unicorn but those are two extremes and
I would argue that we’ve built a system
but it’s very young and early in its
stage that depending how you answer the
four questions the million-dollar
question your life cycle stage
your risk tolerance and your growth
aspirations there are actually eight
different answers and those eight
different answers build into sixteen
permutations and in fact how you answer
the questions can’t create sixteen entre
profiles who hears heard of myers-briggs
before who’s taken it before Myers
Briggs is pretty famous and millions and
millions of people have taken it and
here on the left hand side you see the
Myers Brigg frequency in population I
don’t know why I have the last one the
least common the infj but actually what
happen is all there’s a dataset there of
millions and millions of people who have
taken myers-briggs we’ve put on two
profiles data on about 50 or 60
entrepreneurs and we find amazing
similarities in the distribution of
answers so we believe there’s a big idea
here that’s very early where we can
actually build a system where
entrepreneurs could build their system
how many lawsuits or divorces could be
saved if partners understood each
other’s profiles how comfortable could
you be with yourself if you understand
what you want out of your business and
what your tolerance for risk is and your
growth aspirations this is the idea thank you very much for having me
Brandeis it’s great to be back
hello Ted my name is Amy Kassar and I’ve
graduated 91 and I’m here to ask the
tech community for your help because I
believe there’s a way in an idea where
we can actually instead of thinking as
entrepreneurs it’s just one type of
entrepreneur entrepreneurs and this is
very important because if entrepreneurs
understand their type they can
understand who to partner with how it
impacts them what type of business they
want to do etc etc who here has dreamed
or would like one day to be their own
boss you don’t want to answer to the man
dear most Americans dream about it we
aspire and we think about the grandeur
of the private jets the champagne the
convenience but guess what I hate to
tell you it’s not just that easy being
an entrepreneur is tough
there’s tons of demands you got to think
about money and capital and those
annoying pesky customers and employees
and issues and regulations and rules and
all this and it’s very demanding and I
can tell you that just by looking in the
mirror just over eight years ago I lost
my big fat corporate job the company
where I thought I would retire blew up
in the Great Recession and a thousand
people lost their jobs and we decimated
I became an entrepreneur not by choice
but by necessity and I got fired by the
bankruptcy trustees in a Friday and I
started my company multi funding on
Saturday in our company we work with
business owners and entrepreneurs we’re
kind of like money therapists to figure
out their financing needs and situations
and in that you see a lot and you learn
a lot when I started my business I
started with a friend as many millions
and millions of entrepreneurs Jews
less lonely instead of doing it yourself
started with somebody and it seems grand
and oh you’ll never fight you’ll never
have a disagreement
it’ll just be easy but that’s often not
the case my friend decided to move to
Austria for months before we started the
paint wasn’t even dry on the wall our
divorce was relatively easy but many
business divorces are complex and if you
understood the entrepreneur your partner
before you went into business you could
help a lot being an entrepreneur can
also be tough on a relationship I’m
lucky my wife’s here hello Bethany she
came from Philadelphia today but you and
your wife were your spouse or your
significant other also have to
understand and think about what’s gonna
go on and what it takes to build a
business and understand you aren’t a
proof of Allen tolerances for rest so a
few months ago I launched and published
my first book called the growth dilemma
and this talk is not about the book but
some of the questions of the book
actually evolve I think to how you think
about your business and you answer
profile each of you when you come in or
if you’re not home she’s got a bag of
chocolates gold coins you got it or if
you’re at home watching this imagine you
had a gift of a million dollars that you
didn’t have this morning and you had
some coins and you have to choose if you
wear Lea dollars how much would you
invest in your business or how much
would you invest in something else that
question how much you believe in your
business and you what you’re willing to
entrepreneur’s who you are where you are
how you feel today about your business
and your life sometimes people are
gliders a glider is someone who’s worked
really hard they’ve got their business
up and running their cash flowing
they’re sleeping at night they’re going
on vacation and they don’t want to do
any of this screw it up
in contrast a grower is somebody I’m a
bitch will grow or I got bad ABV I could
be 90 and I’ll still be thinking no
matter how well things are going about
my new product my dad’s idea
my next acquisition my next sales
technique etc then there are speed
bumpers there doesn’t matter if they’re
growing or gliding sometimes no matter
how hard you plan most likely they’ll
hit a speed bump in business you’ve got
a regulatory problem a financial problem
customers have left you a competitor new
technologies have emerged employees are
left and then you’re dealing with the
speed bump and finally an Exeter so how
you feel about your business in your
life also impacts your entrepreneur how
much risk are you willing to take for
your business how much do you believe in
it if you own a house so you want me to
put it on the line put a lien on it if
the business doesn’t work the lenders
could take the house are you willing to
max out your credit cards go to your
family and friends and beg for money are
you willing to ruin your credit you have
to decide what your risk tolerance is
because it’ll be longer and harder and
tougher than you ever imagined and your
risk tolerance also impacts your
entrepot
how big do you want your business to
become some people are happy with
businesses that grow slowly and
conservatively other people want 50 100
200 300 percent of your growth there’s
no right answer you have to think about
this as you consider your business you
think about it how you answer all these
questions a one extreme you’ve got very
conservative people they don’t want to
take risk they’re happy with slow and
steady growth building very slowly and
steadily and there’s nothing wrong with
that and on the other extreme you got
wild and crazy folks are willing to
climb mountains and put it all on the
line because they want to grow and build
a unicorn but those are two extremes and
I would argue that we’ve built a system
but it’s very young and early in its
stage that depending how you answer the
four questions the million-dollar
question your life cycle stage
your risk tolerance and your growth
aspirations there are actually eight
different answers and those eight
different answers build into sixteen
permutations and in fact how you answer
the questions can’t create sixteen entre
profiles who hears heard of myers-briggs
before who’s taken it before Myers
Briggs is pretty famous and millions and
millions of people have taken it and
here on the left hand side you see the
Myers Brigg frequency in population I
don’t know why I have the last one the
least common the infj but actually what
happen is all there’s a dataset there of
millions and millions of people who have
taken myers-briggs we’ve put on two
profiles data on about 50 or 60
entrepreneurs and we find amazing
similarities in the distribution of
answers so we believe there’s a big idea
here that’s very early where we can
actually build a system where
entrepreneurs could build their system
how many lawsuits or divorces could be
saved if partners understood each
other’s profiles how comfortable could
you be with yourself if you understand
what you want out of your business and
what your tolerance for risk is and your
growth aspirations this is the idea thank you very much for having me
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