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Encuentra tu verdadero Norte | Oscar y Jesús Flores | TEDxUANL


[Applause]
how about my name is oscar flowers and
I have 33 years such
my name is Jesus flowers and I have 31
years 20 years ago when I was 10 and
I was 12 we met in the yard
our house with the neighbor comes out
branches of a peach tree I remember
I beat him with a stick until
falls out of those peaches and chuy with a
basket picked it up
and I take enough we get
with all the neighbors house by house and
there was our first story of
sale our first venture
and what was our inspiration without a doubt
the great example of our father
and all the stories that from boy he
he told us
he was born in the municipality of apodaca was
a family of eight brothers who at their
time thanks to the example of my grandfather
He started working since he was very
little
he sold bedspreads by house
weekends I worked in a market
rolling selling fruit all this for
excel and pay for your studies
our business of selling peaches we
the allied app that lasted only one year
Oscar gave the tree dried and already
we did not have anything to sell
many times find your true
north
it is a continuous improvement of the challenges
when my father was with I studied
accounting comes up that can be
a bank teller takes the job a
Friday when he did cut he had a
missing three thousand pesos that were
weeks and weeks of work and savings
they did not have he went to his house every time
came down and with a great weight of over
I did not know how to pay that debt
until suddenly it occurs to him to do
a dance was with his godfather he asked
already borrowed with the money invited the
friends to help him inside this
dance hired ramón ayala the event
It was quite an event in the municipality of
apodaca
with the utility he paid the debt and had a
surplus
with this surplus and their dances are more
friends did not want to continue in the
business with this my father made a
second third fourth and fifth dance
there apodaca group was born
but like all good business always
challenges the mayor of apodaca in that
time he no longer had permission and if
gave him permission he wanted to charge fees
of 50 percent of the profit no longer
it was business he had to expand his
horizons because not monterrey because not
I’m going to saltillo to reynosa there expanded
their horizons and started doing dances in
other cities and with this was consolidated
apodaca music group
in this talk
we want to invite you to find your
true north
to drink and appreciate the best of
all those people who have done
something for you in life your parents your
family your friends your teachers that
men and thank you and from there you
dare to build your own path
dare to follow your own north
in the next few minutes we want
tell them how we started the value of
the challenges and the union
how we started the game of selling
peaches and stopped being it imagine that
so we are standing in the center of
Aragón San Nicolas shows in the
ticket office selling tickets
it was very very tedious for us and
bored at the same time always with fear
of the fair in addition and with the fear that
our father will cheat us
we did not know why we were
there but our father was forming
the best of our futures
three years later I remember that the
Monday when we went to school always
the conversations of the friends were listened
who did the weekend though
party were or what party they were in the
following Saturdays the following
weeks
on our part was to go with our
dad to ask what dance we
I played
Time passed and we had more
experiences we were already working on
other areas of the company until
we wanted to take our first step and this
It was our first dance
and how to forget that first experience
It was in the new enclosure Léon municipality
new lion where we hired the
tropical panama was a duel between
tropical panama and the rebirth 74 in
the lion club we had taken that
responsibility from scratch since sending
to make the tickets to do the
advertising take out the permit and so on
event was a success that success we
It gave the desire the motivation to continue
now new municipalities doing
different dances
it was exciting to see our progress see
how were we growing
learning but something did not match the
everything where we stopped was the
children of oscar flowers and us
We wanted to stand out from
improve ourselves by doing something for us
mark our own history
10 years of hard work passed 10 years
the challenges were changing from organizing
only dances we started doing
concerts of music concerts
grupera we started doing pop and rock
to do it at the regional level we begin to
do it in all of Mexico
and here my brother continued a part
key to the story we find ourselves in
I popped in his fair I had sold him
several rock artists to the brewery
your manager comes with us and
tells us why they do not do a festival in
culiacán us because culiacán yes
we are from monterrey we want to do
our land
I remember that at that time I will ride
gone through its dark side we have a lot
insecurity in the state
and there were no dances there were no concerts
there were nocturnal and here is born for
north to take the streets of the city
to show all of Mexico the
greatness of monterrey
there are times that the opportunities are in
a simple chat and you’re not giving
account the origin of your own north is
in you
good and with this idea come the challenges
first edition of the north pal festival
Diego Ribera terrain park
mainly the earth all week
of assembly with rain you can imagine
the conditions in which the
place was a quagmire there were puddles by
everywhere we simply could not
ride the stage we hired a mega
awning we brought heavy machinery trips
of materials to improve the
experience of those who had
trusted in us in this first
edition we thought it was all
resolved
but one night before there is a
storm takes away much of what
we had paved
and we had to suspend the tests of
sound
I remember that already married oscar and I him
takes home on that sad journey
and solved and we are thinking that
if the storm was probably still
we would have to cancel that people were going
to have a bad experience that all the
time money that we have
inverted had been in vain in short
pure rain of negative ideas a day
following the day of the event we had
stayed to see us at 5 o’clock in the morning
the place the first thing I did to
get up was to grab the cell phone see the
weather forecast 100% odds
of rain
during the week I remember I had
hopes that the forecast was going to
change that sometimes they are wrong and
they say it’s going to be sunny and it rains or
the other way around but when you see the forecast
and it’s from that day you go down
They know that we will not go wrong
to the place in a certain way we started to
take care of all the slopes and with
we forget about the forecast of
climate people came to work
the suppliers arrived the
artists
the first assistant arrived and with him
the sun began to rise
North had started
once it ended we celebrated
we celebrate that the value is well been
exit
North has been a success
Kinky hill that day of few words
some words that fill us with pride
they give us energy for year after year to follow
improving and remembering the essence of pal
north
[Music]
[Applause]
our cities that you are
today’s team
because just to take back the streets of
retake our city
[Applause]
[Music]
and good that we learned from this challenge
we learned that they do not gain anything with
worry what you have to do is
occupy yourself and put you to act on what
is in your hands and if you can change and
the second year comes and the challenges
they continued
we were already at the press conference home
it fills all the very expectant media
that seed that we sow from the first
year and it bloomed all the people wanted
know the year that we would have already
exposing the lineup all the beautiful
talking positive things the networks
social that we all saw thinking
when I’m going to buy the ticket and
we were very very happy when
we left the press conference we
we run into the news that the mayor
hugo ruiz de san pedro at that time
and the news that for the north does not have
permission and that will not happen for any
reason in san pedro
here a little video of what the
mayor
that we mark before the cut with respect to
that the municipality of san pedro denied the
permission for the festival pal north
which was going to be celebrated in the municipality
de sant pere and a musical event
it’s literally staggering not
they have permits a few minutes ago
We notify the organizers of the
refusal of the municipality to organize the
event to go and therefore the
municipality not granted will not grant the
permission
all the positive news now the
negative the media told us pal
Mount for the dog neither pal north nor pal
south
going backwards that would be pretty
all the wind please we had
it came against
we thought they were going to knock us down but
it went backwards it made us stronger and this
we saw it as a growth of the
company and we touch the doors
of the foundry park were opened and
there for the north
it happens year to year and year to year it receives
to thousands of attendees from different
parts of the world already gives us joy and
joy
there are always new challenges behind every challenge
opportunities when you get up in front
to the challenges instead of surrendering your
result will be positive there is no true
North without challenges
and an anecdote they remember when they Oscar
He said my father was closed
the doors in apodaca for not having the
permission then 35 years later it happened to us what
myself and thank God we had the
fortunate that we were opened new
doors and pal north of being an event of
40 thousand this year will have more than 200 thousand
people
and good and the final point comes our
Union
I ask them what would you do
if you are traveling to your partner
to ask him what he does not give is in the
company that is something important something that
is happening and he tells them that
I dream that yearning project that
both wanted to do he has already started
but how to make it possible
if the one of the numbers the finances that
I saw it and not even the
we had finished he tells me to have
faith and that is confident that everything is going
to go well
when this happened I was already in a
Cruise with limited communication does not
can report everything I had the
opportunity to hire your scholarship 13
and made it easy
I had no place I did not have a name
festival did not have anything at all but what
that I did have in that desire to give that
I pass that hunch that we have to
start and thank God that
He passed
this may have been a source of anger
discussions fights among many other
things but we use it as a strategy
everyone has their qualities each
who has its attributes and weaknesses
and I can tell you many things with
we are different but I prefer
tell them that united is always better
and as three is better than two today we are
very happy that our sister was
integrate in this project that so much
passionate they agree that this can
It has been the cause of conflict and
tensions between us but at
otherwise we decided to receive you and
strengthen it with its strengthen us with
his skills that by the simple fact
of being a woman brings great things to the
company that Oscar and I could not
We were also fortunate to see how
my dad always put my mother and the
family first
in an interview some time ago declared what
next I’ll summarize I got a
great woman a very woman woman at the end
the most important thing is your family
and my mother has always been the pillar of
our union and today I feel very
happy that we have formed a great
family that I have a wife and children that
support me motivate me to meet
Our dreams
and I can not fail to mention the great
team that today make up the Polish group
that if your effort and without your scholarships and
dedication
Apodaca group would not be where it is today
to sum up
I want to talk about three points the beginning
of your north depends on you
it implies challenges that are going to make you grow
and the union will be a key point for
find your true path
for the north it might seem like success
bigger our lives but the
true meaning is that it was something in
our own creation that we had
found our own way
we had taken from our father all his
training
but it is necessary to do it for us
today we want to invite you to
find something they enjoy that the
make happy that makes them feel
proud to find your true north
It has nothing to do with size but with
the direction and direction your life leaves
Thank you
[Applause]
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