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Efficience commerciale et collaborative, la clé d’un monde durable | Geoffrey Crouzet | TEDxChambery


I ask you to applaud geoffrey
cousin hello to all so I’m going to be
at the theater with you I’m part of
rookies of the team
so this is the first time I speak
in front of so many people I am
really very it’s really very
delicate
so I’m going tonight I’m going to you
talk about just time so the
time is what time is it
value a real value that allows us
to act and understand change
but when we talk about time if we talk
of the world of tomorrow it is already necessary
understand his past his present and his
future
so what teaches us
history history teaches us
something very important about the
world we are currently experiencing
every five hundred and fifty years a
new paradigm secret the paradigm
what is it all
structures that you know in
your environment
to simplify
a secret paradigm finally a paradigm
announces via four cutting or breaking
today we are experiencing four break
most
the first break it is ecological
80% of the resources
renewable from the planet
no more agreement is possible with the
planet
we are in a phase of no return
the second break and technological one
goes from a mechanical world to a world
digital
today we talk in network every
networks are concentrated in one space
global but we also talk about rupture
philosophical and what is it
that a philosophical break is
that today men are you
begin to understand that well-being
happiness is not due to a
circumstance a consequence one
call him as one wants
external but to a
internal consciousness and finally we talk
economic break we go from the
massive consumption from possession to
creative creation, but we
also passes to the individual to the individual
collaborative
so do not be afraid of this
paradigm shift
we are in the last paradigm
it was at rebirth and we called
that modernity
today we turn a page of this
world and we are in a new
dynamic paradise cmic then we
citizens we have several choices because
when a change is coming
most of the time that is being done
human they oppose this change
or worse when the change is
necessary to be human remains camped on
his positions us
citizens we need today to act
in favor and welcome this new
paradigm
so I’m not a speaker I’m you
to testify an experience my last
experience and one of my most beautiful
experiences
we asked ourselves how
change the world in which we live
how to have a positive impact in this
world and we thought it was the
most valuable value that can
have on this planet and the answer
came naturally
the most valuable value we
own today it’s our time this
is not money it’s not
energy
it’s our time nothing is replacing the
time then we decided something on
decided to grant 0.42 % of our
time for a lasting goal for
positive things 0 42% of our time
it contributes to three hours of time per
month then you know
what we did with 0.42 % of our
time with 0 42% of our time we have
build a supermarket
the least glamorous stuff that exists in
France I the supermarket
it’s one of the most beautiful experiences of
my life so I’m going to expose you
today what are the
consequences of this supermarket with 00
42% of our time we met and
we worked on issues that we
did not necessarily master we worked
on everything that all of us who all
what we thought was bad for our
environment
so we put it on paper and we
thought that what is bad for
the environment today the pollution
inequalities along the non access
quality nutrition have been
indignant to know that a mother of
single family there is a paw of
1000 euros a month is unable to
pay daily organic products so
concretely what does it mean
it means that more than 80% of people do not
can not feed themselves properly and
for me to feed myself properly
it’s not eating
and pizzas and I will not quote the brand
it’s eating quality products
so we tried to understand why
these products cost so much
why and there we realized
a lot of things we realized
that there were monopolies in the
distribution
I think we were a little too much
innocent just before then we said to ourselves
what are we going to be able to do in
our supermarket and there we started to
dream
and it worked the community
and gives us 0 42% of his time that
allows us to finally us to the
community to act for his
citizens by giving 0 to 42% of our
time we can reduce the costs of
operation of any
structure any
so we said, well, if we do not have
a lot of structural costs
we will display the most
market and this is what we have
made in our supermarket find you
organic products accessible to all
overall today giving 0.42
percent of your time in a first
time you can feed yourself
but we said to ourselves
more of that we are 0 42% our time
so it’s not our job it’s not
note do not know it’s not our job
do that we get together we like it and
generally we spend more than 0 42%
of our time since when we
get together we party we talk we dream
so it lasts much longer and there
we said to ourselves but what can we
do it else with its 0.42 % what does
we can do something else because even
in hands with the lowest margin
of the market
we still manage to make
benefits so what are we going to do
of his profits I think we are the
the only supermarket in the world to land
that question
sincerely and then we started to
happen again and again and again so
we brought together the farmers see
today we work with more than 90
local farmers and we have
gathered together and heroes and we started to
talk with them is sadly to emerge and
we’ve heard wonderful things from
the mouth of the farmers we speak
of robotics in agriculture
we talk about them
robotics in agriculture but we
it also speaks to us so we said in
more to make food accessible
biological to everyone
we will be able to reinvest its profits
alongside producers to help them
to develop even more agriculture
biological diversity and promote transition
of our territory and we have
still keep dreaming and we said
good what could we do
else with its profits and there we had
a dream
we thought if we release another
part of the profits that are being renovated and
body of farm that reinsert
people in extreme precariousness and
more than that bought back their production
and there everyone started crying
it was the end but we did it we did it
do what I bring you this
evening
through this talk what I want you
communicate as a message it’s
just tomorrow dad tomorrow tomorrow
spotted at something else that you spot the
something that is most important to you
what action do you want to
today defend bees are
in peril are people on the street the
planet is clubbed you are all
responsible in this room and I
as well
but it’s not definitive
so what I’m asking you is
tomorrow granted 0 42% to a task that
is important to you
if each
French capable of 0.42 % of
their time
give it every year we could
grant two billion one hundred and sixty
millions of hours in France for
sustainable development actions
thank you to all of you
[Applause]
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