[Music]
good morning I’m davide from three am
the administered delegate of sound res spa
that a competitor of siae italia is
a competitor of many others both in and
Europe
today I want to tell you the story of
this industry that a lot of history
particular and what can be done again
in this industry then first of all
how this market works because we
we are used to reading in the newspapers
apple spotify market then
business to consumer but this the
market of both the market
a market that is completely different
do not read in the newspapers is a market
which deals with a part of authors
publishers and other users
so then every time every time
that a music passes in radio into
television or for example those music
you heard during the break or
the music you hear in one place
sale
whenever you hear that passage
television radio anyway
use of musical author publisher
compensation is this compensation is
been typically managed in the last
100 years and passes from the companies of
management of compensation in Italy by siae
and it is a very large market in europe
the turnover is worth 6 billion in Italy
of the siae and 700 million over 700
millions at the considered that it is so
this market is important in Italy
that the English is the country that is homeland
of music as much as bill
Italian and think that the sad to e
US bill double the
Italian series is disproportionate no
so it is a very rich market and
also think that when
all the industry music collapsed
that is, from 2003 to 2011 the moment when
we read in the newspapers that everyone
this sector will be difficult
market has grown by 23 percent since
2003 to 2011 while in the newspapers
we read about the collapse of the industry
music so to make you understand that it is a
sector different from what you know
with different rules and how it was
managed this market always in the
last 100 years and passes to siae a
over 130 years designed has been managed
from 28 companies in 28 countries in europe
every society a strange country like a
market not even water is so if then
think
water at the European level is not like this
very interesting from a point of view
cheap no and in fact I am
you start to be interested in this
market at university because he liked it
much the antitrust I did economy me
I liked very much antitrust, but I said
how is it possible that we have 28 countries
28 companies and how do they exchange each other?
money these countries with agreements of
reciprocity
I collect my country here for it
English you are English gross for me
on the English territory but because we have
created a market of this kind in
Origin had absolutely made sense
absolutely sense
1 territorial protection of the
authors publishers ie without internet without
technologies but how did you go in
every house in every church in every place a
see who played the music and ask
a fee for that music because it is
just ask for a fee for that
music and are money from authors publishers
that otherwise they would not live not
they would be able to produce music not
they would be able to produce quality e
culture so it is right protection
territorial rights and authors e
the second reason the concertation
collective what is more right than the
collective consultation when it is
the strength between who buys and is disproportionate
who sells no and therefore it was right that i
authors publishers aggregated into one
great say company that did the
interests perhaps the monopoly regime
of everything but there is a big problem
utopia bad realization that is us
I mean I had never created
sound ref
if this stuff worked because that
what’s more beautiful than a big one
non-profit company of
80,000 Italian publishers and publishers
it is the beautiful good, no
unfortunately, however, when there is a monopoly
we studied from the university onwards
that there are serious inefficiencies that do not
it actually works that in the
most of the cases this stuff does not
it works and does not work right for
those who had to be protected by
small authors and peak small mids
authors and why it does not work because
was missing completely still missing the
analytical distribution of royalties
there is what it means means that the
siamese
and other management companies
compensation went to collect 200 euros
from them who put the songs during
the break or the thousand euros from
supermarket or 10 thousand euros from
local radio or what it is but not
he divided and did not divide according to what he is
actually been played but tv the
according to the criteria decided by the council
management ie from the board of
central administration I collect 700
millions of euros and an important part e
relevant more than 60 percent of
this money with harvest does not divide them
according to what it actually was
played but the individual according to what
has decided a little advice from
management management that is five people
plus supervisory advice formed by
15 people seems right to you with the
Today’s technology according to us was not
right and two is right to work today and
pay to be paid after 36 months ie
you would accept to be paid or e
to work today to be paid later
36 months
no and why should all the authors
publishers because these are the times
Reporting your music is used
today it is verified after 18 24 months e
when you get paid
that is, if you reentiate allocations decided by the
management board
after 24 months equal to st check support
there is written a thousand euros to so much from
earn if a thousand euros a tatore but if
understand if there is written radio 500 euros ho
understood which channel is that now which
what was the mechanism for
pay me there’s nothing
that is when we started from
2011 there is nothing fundamentally
there was basically some flows of
money that went towards where it was clear
without understanding where they came from
there is an entire industry to be rebuilt
to be rebuilt from a point of view
first and all technological but finally
sometimes good things happen no
so we start in 2011 thinking
that sooner or later the European community
he could go to end this
stuff in 2014 puts the directive end
barnier all member countries
management companies in the member countries
some from European must be done
competition and can be born for the
first time what is called
the independent management body ie
private companies in competition
with the old monopolists we do that
maybe it was beautiful she managed to say
I love you tomorrow graduation
we begin to work great in
reality is born a very large say
controversy legal policy that still goes
forward and news of a few days ago
by fittipaldi of espresso that siamese
already registered and spied illegally for
about 12 months fundamentally not these
news of four days but only
to make you understand the level of the
clash
in March 2017 branch completely out
from the market for a law made against
of us and in October 2017 the law comes
simply overturned
solicitation of the antitrust la
European Commission
the antitrust in this or in these months
an investigation is ending against if you have
with twelve counts of competition
unfair to us
so in reality the party was over
only in our heads
then who knows when it will really end but
what I really want to talk to you and
what can we do because in reality to us
all is political and legal controversy there
we are really people who are really fed up
wants to make technology end point and of
I want to talk about this because I have you
told before it could not be done
territorial control without the
technology without a certain type of
technology but today it can be done is the
first thing the first two things that
they are very important for this
progress that allows us to go to
doing things differently is that
music has become digital
obviously and so let’s say you can do
a whole series of trivial things but a lot
important 2 that there are techniques
of automatic audio recognition ie
I can listen, for example, dozens of
thousands of radio and TV channels
report in real time
of what I listen to on the radios
on television a kind of
we make these gigantic shazam
things and what we do today
remember the report in 18
months now we do it in real time
on TV, so think how much you can
innovate in this space
and think how much this space is
different for each of these classes
innovation is different than reasoning
they are also different from one point of view
legal because if we talk about radio
televisions is a very market
concentrate ie the tv broadcasters are
45 radio broadcaster those
there are about ten major ones
then there are the local ones 200, let’s say
how to say you do not need a network of
territorial inspectors who go around
for Italy we know that for how much
on the other hand, it concerns the small shop
at the corner you actually need
let’s say about a certain network that controls
also the territory but also there you could
Doing so much you could bring these
commercial businesses to use a
decoder and maybe with incentives e
that decoder inside of the mechanisms of
recognition of the audio can be done
really much
and the worst thing to do ever and
to say that this market is a market
unique that applies to all that applies to
all classes no these classes are
actually market niches a lot
different and must be managed by a
legal and commercial point of view
technology in a different way e
this makes this market a lot
Interesting
I’ll give you examples as you can
speed up this progress as you can
make this industry finally more
modern 1 veil told before
hemorrhage monitoring audio report
automatic ie listening continuously
music flows in certain places e
he began to gather in a manner
automatic millions and millions of data on
what the data was played
music industry now in
any industry we use data
in the music industry the data is
considered a little toilet paper
practically we said there is in the sense
we are really considering the
data and industry so it is almost nothing
basically it’s actually a sector
which is based on data or should be
base data integrity management on data 2
data along with the preservation
chronology of data ie you think that
there is no such thing as a database
property cadastre for example where
let’s say one can go and check the
property of a property does not exist
nor music industry, that is, there is no one
central database that registers the
ownership of a piece and like this one
property change years does not exist
does not exist
to make you understand the state of the industry
and you understand that a song you think
that a piece is very similar to one
society a building a piece can be
owned by 10 20 people a song
famous is owned by 10 20 subjects
private individuals who have privileges
different then to the need for a certain
centrality and a certain integrity of the
data but especially when I start to
collect billions of data from everyone
these dorizza tori and begins to
register transactions ie I have
collected one euro from that of license and
he played ten songs
I’m collecting information
precious that must be verified in
future events I have to finish
go continuously online and see if
indeed that transition
come and how it happened because without
traceability I am in ignorance e
the authors and publishers have lived
in a cloud of ignorance for decades
so the first thing we have to do is
lighten this cloud of ignorance with
technology 3 reporting on time
real once this all data on the
digital I can start doing
some really interesting things
and I can start giving data in
very fast data and money
obviously and I finish saying and I finish
telling co how the blow dinners it is
something abused in my opinion how
term with respect to music in the sense
what I see around is rubbish
trash and in some cases instead
real scams but actually from
bluocean if you use a certain way
it can help a lot
the music industry to improve one
what I told you before a
database for a proof of ownership for
a proof of ownership on the songs is
an absolutely intuitive application
for the blow dinners lip there is perfect
in that case because it builds us one
a decentralized environment that can not
actually be altered by i
owners of that database
fundamentally, even more so if
then we database that read it
we develop in open source and then a
provision we say of a whole series
of subjects working in the industry
2 storage and preservation
of the uses of music that is
we
an article came out again
day ago that told how these
statements of both are strange to you
think of all of you know
let’s go and order boys and I would like to
but I can not say that they are two singles
let’s say that they went pretty
let’s say famous can like it or not
pleasure but they have become very famous
you think this two journalist
days ago reported that the statement
of boys had been paid for the year
2012 but that year 12 Rome was going
macca said in 2 in 2012 and I would like to but
a place in 2013 but with faith it was years
first to let you understand then it’s a lot
important that we build say
we bring these data on the grill neither for
more security to prevent them
corrupt for preservation for the future
control and 3
the really thing that I think is more
important of all, and then close it and
start again to trust among the
interlocutors user who has
trust in the author of author
publisher who has confidence that is not intermediary
because I think that if we have a
small shop and we pay 50 euros of
license makes us very happy to know that
those 50 euros really go to the end
author and as well as 50
euros are perceived as nathan
the umpteenth tax that we pay and not
we understand where those will end up
money so if we rebuild one
circle of trust and transparency
solidarity within the industry
music we can move the bar in
high compared to
fairness transparency and sharing of the
of culture I thank you very much
[Music]
good morning I’m davide from three am
the administered delegate of sound res spa
that a competitor of siae italia is
a competitor of many others both in and
Europe
today I want to tell you the story of
this industry that a lot of history
particular and what can be done again
in this industry then first of all
how this market works because we
we are used to reading in the newspapers
apple spotify market then
business to consumer but this the
market of both the market
a market that is completely different
do not read in the newspapers is a market
which deals with a part of authors
publishers and other users
so then every time every time
that a music passes in radio into
television or for example those music
you heard during the break or
the music you hear in one place
sale
whenever you hear that passage
television radio anyway
use of musical author publisher
compensation is this compensation is
been typically managed in the last
100 years and passes from the companies of
management of compensation in Italy by siae
and it is a very large market in europe
the turnover is worth 6 billion in Italy
of the siae and 700 million over 700
millions at the considered that it is so
this market is important in Italy
that the English is the country that is homeland
of music as much as bill
Italian and think that the sad to e
US bill double the
Italian series is disproportionate no
so it is a very rich market and
also think that when
all the industry music collapsed
that is, from 2003 to 2011 the moment when
we read in the newspapers that everyone
this sector will be difficult
market has grown by 23 percent since
2003 to 2011 while in the newspapers
we read about the collapse of the industry
music so to make you understand that it is a
sector different from what you know
with different rules and how it was
managed this market always in the
last 100 years and passes to siae a
over 130 years designed has been managed
from 28 companies in 28 countries in europe
every society a strange country like a
market not even water is so if then
think
water at the European level is not like this
very interesting from a point of view
cheap no and in fact I am
you start to be interested in this
market at university because he liked it
much the antitrust I did economy me
I liked very much antitrust, but I said
how is it possible that we have 28 countries
28 companies and how do they exchange each other?
money these countries with agreements of
reciprocity
I collect my country here for it
English you are English gross for me
on the English territory but because we have
created a market of this kind in
Origin had absolutely made sense
absolutely sense
1 territorial protection of the
authors publishers ie without internet without
technologies but how did you go in
every house in every church in every place a
see who played the music and ask
a fee for that music because it is
just ask for a fee for that
music and are money from authors publishers
that otherwise they would not live not
they would be able to produce music not
they would be able to produce quality e
culture so it is right protection
territorial rights and authors e
the second reason the concertation
collective what is more right than the
collective consultation when it is
the strength between who buys and is disproportionate
who sells no and therefore it was right that i
authors publishers aggregated into one
great say company that did the
interests perhaps the monopoly regime
of everything but there is a big problem
utopia bad realization that is us
I mean I had never created
sound ref
if this stuff worked because that
what’s more beautiful than a big one
non-profit company of
80,000 Italian publishers and publishers
it is the beautiful good, no
unfortunately, however, when there is a monopoly
we studied from the university onwards
that there are serious inefficiencies that do not
it actually works that in the
most of the cases this stuff does not
it works and does not work right for
those who had to be protected by
small authors and peak small mids
authors and why it does not work because
was missing completely still missing the
analytical distribution of royalties
there is what it means means that the
siamese
and other management companies
compensation went to collect 200 euros
from them who put the songs during
the break or the thousand euros from
supermarket or 10 thousand euros from
local radio or what it is but not
he divided and did not divide according to what he is
actually been played but tv the
according to the criteria decided by the council
management ie from the board of
central administration I collect 700
millions of euros and an important part e
relevant more than 60 percent of
this money with harvest does not divide them
according to what it actually was
played but the individual according to what
has decided a little advice from
management management that is five people
plus supervisory advice formed by
15 people seems right to you with the
Today’s technology according to us was not
right and two is right to work today and
pay to be paid after 36 months ie
you would accept to be paid or e
to work today to be paid later
36 months
no and why should all the authors
publishers because these are the times
Reporting your music is used
today it is verified after 18 24 months e
when you get paid
that is, if you reentiate allocations decided by the
management board
after 24 months equal to st check support
there is written a thousand euros to so much from
earn if a thousand euros a tatore but if
understand if there is written radio 500 euros ho
understood which channel is that now which
what was the mechanism for
pay me there’s nothing
that is when we started from
2011 there is nothing fundamentally
there was basically some flows of
money that went towards where it was clear
without understanding where they came from
there is an entire industry to be rebuilt
to be rebuilt from a point of view
first and all technological but finally
sometimes good things happen no
so we start in 2011 thinking
that sooner or later the European community
he could go to end this
stuff in 2014 puts the directive end
barnier all member countries
management companies in the member countries
some from European must be done
competition and can be born for the
first time what is called
the independent management body ie
private companies in competition
with the old monopolists we do that
maybe it was beautiful she managed to say
I love you tomorrow graduation
we begin to work great in
reality is born a very large say
controversy legal policy that still goes
forward and news of a few days ago
by fittipaldi of espresso that siamese
already registered and spied illegally for
about 12 months fundamentally not these
news of four days but only
to make you understand the level of the
clash
in March 2017 branch completely out
from the market for a law made against
of us and in October 2017 the law comes
simply overturned
solicitation of the antitrust la
European Commission
the antitrust in this or in these months
an investigation is ending against if you have
with twelve counts of competition
unfair to us
so in reality the party was over
only in our heads
then who knows when it will really end but
what I really want to talk to you and
what can we do because in reality to us
all is political and legal controversy there
we are really people who are really fed up
wants to make technology end point and of
I want to talk about this because I have you
told before it could not be done
territorial control without the
technology without a certain type of
technology but today it can be done is the
first thing the first two things that
they are very important for this
progress that allows us to go to
doing things differently is that
music has become digital
obviously and so let’s say you can do
a whole series of trivial things but a lot
important 2 that there are techniques
of automatic audio recognition ie
I can listen, for example, dozens of
thousands of radio and TV channels
report in real time
of what I listen to on the radios
on television a kind of
we make these gigantic shazam
things and what we do today
remember the report in 18
months now we do it in real time
on TV, so think how much you can
innovate in this space
and think how much this space is
different for each of these classes
innovation is different than reasoning
they are also different from one point of view
legal because if we talk about radio
televisions is a very market
concentrate ie the tv broadcasters are
45 radio broadcaster those
there are about ten major ones
then there are the local ones 200, let’s say
how to say you do not need a network of
territorial inspectors who go around
for Italy we know that for how much
on the other hand, it concerns the small shop
at the corner you actually need
let’s say about a certain network that controls
also the territory but also there you could
Doing so much you could bring these
commercial businesses to use a
decoder and maybe with incentives e
that decoder inside of the mechanisms of
recognition of the audio can be done
really much
and the worst thing to do ever and
to say that this market is a market
unique that applies to all that applies to
all classes no these classes are
actually market niches a lot
different and must be managed by a
legal and commercial point of view
technology in a different way e
this makes this market a lot
Interesting
I’ll give you examples as you can
speed up this progress as you can
make this industry finally more
modern 1 veil told before
hemorrhage monitoring audio report
automatic ie listening continuously
music flows in certain places e
he began to gather in a manner
automatic millions and millions of data on
what the data was played
music industry now in
any industry we use data
in the music industry the data is
considered a little toilet paper
practically we said there is in the sense
we are really considering the
data and industry so it is almost nothing
basically it’s actually a sector
which is based on data or should be
base data integrity management on data 2
data along with the preservation
chronology of data ie you think that
there is no such thing as a database
property cadastre for example where
let’s say one can go and check the
property of a property does not exist
nor music industry, that is, there is no one
central database that registers the
ownership of a piece and like this one
property change years does not exist
does not exist
to make you understand the state of the industry
and you understand that a song you think
that a piece is very similar to one
society a building a piece can be
owned by 10 20 people a song
famous is owned by 10 20 subjects
private individuals who have privileges
different then to the need for a certain
centrality and a certain integrity of the
data but especially when I start to
collect billions of data from everyone
these dorizza tori and begins to
register transactions ie I have
collected one euro from that of license and
he played ten songs
I’m collecting information
precious that must be verified in
future events I have to finish
go continuously online and see if
indeed that transition
come and how it happened because without
traceability I am in ignorance e
the authors and publishers have lived
in a cloud of ignorance for decades
so the first thing we have to do is
lighten this cloud of ignorance with
technology 3 reporting on time
real once this all data on the
digital I can start doing
some really interesting things
and I can start giving data in
very fast data and money
obviously and I finish saying and I finish
telling co how the blow dinners it is
something abused in my opinion how
term with respect to music in the sense
what I see around is rubbish
trash and in some cases instead
real scams but actually from
bluocean if you use a certain way
it can help a lot
the music industry to improve one
what I told you before a
database for a proof of ownership for
a proof of ownership on the songs is
an absolutely intuitive application
for the blow dinners lip there is perfect
in that case because it builds us one
a decentralized environment that can not
actually be altered by i
owners of that database
fundamentally, even more so if
then we database that read it
we develop in open source and then a
provision we say of a whole series
of subjects working in the industry
2 storage and preservation
of the uses of music that is
we
an article came out again
day ago that told how these
statements of both are strange to you
think of all of you know
let’s go and order boys and I would like to
but I can not say that they are two singles
let’s say that they went pretty
let’s say famous can like it or not
pleasure but they have become very famous
you think this two journalist
days ago reported that the statement
of boys had been paid for the year
2012 but that year 12 Rome was going
macca said in 2 in 2012 and I would like to but
a place in 2013 but with faith it was years
first to let you understand then it’s a lot
important that we build say
we bring these data on the grill neither for
more security to prevent them
corrupt for preservation for the future
control and 3
the really thing that I think is more
important of all, and then close it and
start again to trust among the
interlocutors user who has
trust in the author of author
publisher who has confidence that is not intermediary
because I think that if we have a
small shop and we pay 50 euros of
license makes us very happy to know that
those 50 euros really go to the end
author and as well as 50
euros are perceived as nathan
the umpteenth tax that we pay and not
we understand where those will end up
money so if we rebuild one
circle of trust and transparency
solidarity within the industry
music we can move the bar in
high compared to
fairness transparency and sharing of the
of culture I thank you very much
[Music]
Please follow and like us: