[Music]
I’ve always been asked as a
sustainability professional how the
sustainability makes business sense the
answer has always been it is about doing
more with less it is about making
resources more efficient so that we
could dig up a convict growth with
resource demand I started out my
research in 2003 looking at closed-loop
product lifecycle management because of
my interest in resource efficiency I’m a
huge fan of recycling since young and I
really understood the massive impact of
resource efficiency or resource
depletion in the course of my work there
are many ways to improve resource
efficiency one of the most recent trend
that we see definitely is the sharing
economy the sharing economy utilizes
untapped resources between idling
capacity to fulfill additional consumer
needs and the likes of car sharing like
Greg hitched and that a driver could
choose to take on additional passenger
into his car so that he fills up the
NDC’s in this way one journey one car
you fulfill the need of at least two if
not three or four individuals what else
can we do to improve resource efficiency
efficiency within the economy at this
point in time I wanted to move away from
sustainability to focus more on customer
experience many a times people attribute
sustainability to the emergence of
circular economy
indeed the circular economy is one of
the best demonstration of how
sustainability principle be incorporated
into business development however at
this point in time if I take away the
lens of sustainability anything that
happened within the circular economy can
actually be explained by classic
economic theory in the traditional
linear economy when a customer goes to
the store it’s one transaction or
touchpoint that you have
with the customer for businesses the
customer would not come back to you
unless they have a complain or the
product is a defect whereas in a
circular economy whether it’s renting
leasing a product achmet by design you
naturally will bring your customer back
to you to have one more additional touch
point this additional touch point could
provide a lot more insights and
collection a data collection for
businesses which would allow business to
better tailor their offer for better
customer experience talking about big
data the sharing economy did not happen
because there was a need to simply
because people wanted to save the
environment the sharing economy happened
because there was a demand from the
consumer for more affordable options in
the lights of room sharing IBM be the
sharing economy itself it’s one
demonstration in a recent study by PwC
room sharing and car sharing top the
list whereas on the bottom of the list
you have product rental why is that so
I think it’s effectively down to the
fact that we don’t have an efficient
reverse logistic system happening in the
economy today I’ve always dreamed of a
universal reverse logic system
especially with the rise of e-commerce
today Amazon has received 33 million
feedback just of frustrated packaging
since 2009 just a lot of it back most
recently doing the single day sales in
China 2.5 8 million trees worth of
carbon was generated just from the
packaging used in a single day barely 10
percent get recycle I think we need to
do something about it how many of you do
front upon the mall packaging that you
get when you receive a puzzle I for one
have a lot of problem where’s the pack
bubble respect
especially I always thought what should
I do with the bubble reps do I throw
them away or recycle them I still think
it’s the ways to recycle to send them
for recycling they couldn’t be reused
again but after a while I ran out of
space to store them so imagine now the
delivery man next come to your house
we’ll be able to take back your OPAC eg4
recycle or reuse within the system then
they would take this packaging channel
it through a universal universal reverse
logistics system that could be developed
together wave through a public and
private partnership the states and the
different logistic provider can come
together to design and operate the
system like that so that for consumer
like us we can benefit from having a
common system in a system like that
effectively what we’re trying to do is
the tap on the unused capacity in the
return trip of the courier men it is a
system that would be win-win for both
the consumer and businesses why is this
so for the consumer firstly isn’t it a
hassle to go to the recycling point and
try to recycle your stuff it’s one
common touch point where you receive
your product and you can give back your
old packaging or your product for
recycling or reused at the same time I
think not only conscious consumer like
myself would do it we will actually
encourage more consumer to return their
packaging after all everyone wants to be
sustainable given that is not too much
of a hassle that’s what we have gotten
from research secondly with a system
like that you can actually choose how
you want to package your product there’s
a chance for us to use returnable
damaged or choose to pack our packaging
in cloth bag instead of the traditional
cotton or plastics so I’ll be very happy
to have a system like that for me to use
on the other side of business if you
look at it business definitely stand to
gain why is that so
well when we talk about reduction of
packaging it means there will be a
reduction of
all businesses love cost-reduction right
that’s number one number two instead of
having to spend resources to do with
frustrated emails and are unhappy
customer now businesses could use the
same amorous to better ting of more
sustainable solutions so as to build a
more sustainable business which in the
end would give them enhance brand value
in the business as modern consumer of
today we should all strive to consume
responsibly so that we could generate
more growth with less resources while we
continue to shop online let us start
from today be more conscious as for less
packaging we use or recycle them when
generator thank you very much
[Music]
I’ve always been asked as a
sustainability professional how the
sustainability makes business sense the
answer has always been it is about doing
more with less it is about making
resources more efficient so that we
could dig up a convict growth with
resource demand I started out my
research in 2003 looking at closed-loop
product lifecycle management because of
my interest in resource efficiency I’m a
huge fan of recycling since young and I
really understood the massive impact of
resource efficiency or resource
depletion in the course of my work there
are many ways to improve resource
efficiency one of the most recent trend
that we see definitely is the sharing
economy the sharing economy utilizes
untapped resources between idling
capacity to fulfill additional consumer
needs and the likes of car sharing like
Greg hitched and that a driver could
choose to take on additional passenger
into his car so that he fills up the
NDC’s in this way one journey one car
you fulfill the need of at least two if
not three or four individuals what else
can we do to improve resource efficiency
efficiency within the economy at this
point in time I wanted to move away from
sustainability to focus more on customer
experience many a times people attribute
sustainability to the emergence of
circular economy
indeed the circular economy is one of
the best demonstration of how
sustainability principle be incorporated
into business development however at
this point in time if I take away the
lens of sustainability anything that
happened within the circular economy can
actually be explained by classic
economic theory in the traditional
linear economy when a customer goes to
the store it’s one transaction or
touchpoint that you have
with the customer for businesses the
customer would not come back to you
unless they have a complain or the
product is a defect whereas in a
circular economy whether it’s renting
leasing a product achmet by design you
naturally will bring your customer back
to you to have one more additional touch
point this additional touch point could
provide a lot more insights and
collection a data collection for
businesses which would allow business to
better tailor their offer for better
customer experience talking about big
data the sharing economy did not happen
because there was a need to simply
because people wanted to save the
environment the sharing economy happened
because there was a demand from the
consumer for more affordable options in
the lights of room sharing IBM be the
sharing economy itself it’s one
demonstration in a recent study by PwC
room sharing and car sharing top the
list whereas on the bottom of the list
you have product rental why is that so
I think it’s effectively down to the
fact that we don’t have an efficient
reverse logistic system happening in the
economy today I’ve always dreamed of a
universal reverse logic system
especially with the rise of e-commerce
today Amazon has received 33 million
feedback just of frustrated packaging
since 2009 just a lot of it back most
recently doing the single day sales in
China 2.5 8 million trees worth of
carbon was generated just from the
packaging used in a single day barely 10
percent get recycle I think we need to
do something about it how many of you do
front upon the mall packaging that you
get when you receive a puzzle I for one
have a lot of problem where’s the pack
bubble respect
especially I always thought what should
I do with the bubble reps do I throw
them away or recycle them I still think
it’s the ways to recycle to send them
for recycling they couldn’t be reused
again but after a while I ran out of
space to store them so imagine now the
delivery man next come to your house
we’ll be able to take back your OPAC eg4
recycle or reuse within the system then
they would take this packaging channel
it through a universal universal reverse
logistics system that could be developed
together wave through a public and
private partnership the states and the
different logistic provider can come
together to design and operate the
system like that so that for consumer
like us we can benefit from having a
common system in a system like that
effectively what we’re trying to do is
the tap on the unused capacity in the
return trip of the courier men it is a
system that would be win-win for both
the consumer and businesses why is this
so for the consumer firstly isn’t it a
hassle to go to the recycling point and
try to recycle your stuff it’s one
common touch point where you receive
your product and you can give back your
old packaging or your product for
recycling or reused at the same time I
think not only conscious consumer like
myself would do it we will actually
encourage more consumer to return their
packaging after all everyone wants to be
sustainable given that is not too much
of a hassle that’s what we have gotten
from research secondly with a system
like that you can actually choose how
you want to package your product there’s
a chance for us to use returnable
damaged or choose to pack our packaging
in cloth bag instead of the traditional
cotton or plastics so I’ll be very happy
to have a system like that for me to use
on the other side of business if you
look at it business definitely stand to
gain why is that so
well when we talk about reduction of
packaging it means there will be a
reduction of
all businesses love cost-reduction right
that’s number one number two instead of
having to spend resources to do with
frustrated emails and are unhappy
customer now businesses could use the
same amorous to better ting of more
sustainable solutions so as to build a
more sustainable business which in the
end would give them enhance brand value
in the business as modern consumer of
today we should all strive to consume
responsibly so that we could generate
more growth with less resources while we
continue to shop online let us start
from today be more conscious as for less
packaging we use or recycle them when
generator thank you very much
[Music]
Please follow and like us: