years ago they invented in that year the
first hamburger bun a serious
contribution to civilization as you’ll
discover in a moment the first 12 a leaf
interchange was patented in that here
and of course then you immediately
needed the first tow truck the first
light switch we still using the
technology 100 years later so don’t
discount an innovation that arrives
today because I 100 years from now it
will also depend on it the first
condenser microphone i’m using it right
now and stainless steel with athletes
this building wouldn’t be possible and
more important the greatest contribution
to civilization the first self-service
supermarket it looked like this just
called the Piggly Wiggly very inspiring
name but the Piggly Wiggly was a serious
contribution to the future of businesses
will discover shortly that was a patent
for the first though belief exchange
that was a catalog entry for the first
tell truck you could order it of a
catalog so anyone could be a tow truck
driver it was the uber of its day and
that was Walt Anderson who invented the
first standardized hamburger bun but the
significance of that photo is what lurks
in the background his own private jet
while not quite a jet but a private
plane but on that plane is a logo it
says you can’t see the full logo but
it’s his White Castle system and the
important part of that logo is the word
system because it was the first
franchise system for fast food in the
world made possible by the standardized
hamburger bun which led to a century of
franchising opportunity and disaster of
course the White Castle still survives
to this day that is the very first one
but you’d be hard-pressed to find one
because they have been so heavily
submerged under all the other friend
charges that they helped to make
possible and
of course there was Harry really the
inventor of stainless steel and
stainless steel smile to the camera
which we still used to this day the
point is that disruption is not new the
difference is that is all connected and
more important than being connected is
that it’s instant look at happen to
piggly wiggly and what it gave the world
yes the first turnstile in a retail
outlet but the important thing about
this image is what lurks in the
background those are shelves pulled loss
products which are restocked as people
remove them from the shelves that was
the invention of the concept of
just-in-time inventory and that inspired
Toyota to come up with the Toyota
Production system which was the
beginning of various radical innovations
in business thinking including the
kaisan a system for continual
improvement that Toyota a brought to the
world and is still today a massive
influence on other business models and
ways of thinking about business but it
took 30 years from the Piggly Wiggly to
the Toyota Production system because
innovation and disruption was not
connected it meant that disruption in
itself was not a thing it was not
abandoned although innovation and
invention was already abundant at that
point in the meantime there were
numerous innovations numerous inventions
and most of them vanished without a
trace so some of these you may not know
today that was the electric belt that
would heal any of your ills it was the
Fitbit of its day so 100 years from now
people may well laugh at the ads that
you see for smartwatches and their
fitness devices because it’ll all be
built into your skin you will need to
buy a device for it that was the bureau
scope on top and the glyphis cope at the
bottom and those were the virtual
reality headsets of their time they were
called styria scopes and you could look
at dual images and see them in 3d
his radical we still use it Oh age we
don’t then we get to the 1930s where
robots were suddenly an exciting concept
the movie metropolis had been foisted on
the world and everyone saw a future in
which robots could take over but they
were already thinking about machine
learning and this particular royal
typewriter allegedly was adaptable to
the user it learned how the user worked
on the typewriter and with the depth its
tension to that user and people actually
believed it at the time today they still
believe that kind of thing and then we
get to the 1960s where you had your
first alleged music recorders for the
home that were almost as good as the
voice recorders we have in our cell
phones today where we also record our
voices or record our messages or own
singing in the shower and then we lose
it forever in the same way that those
records were lost forever because we
don’t I way to store them or wait to
find them more important we had these
amazing innovations that people really
believed would work for three dollars
you could have a rest radio and speak to
someone on the other end of the city now
really and if you waited for Black
Friday you could get two for three
dollars and if you waited for cyber
monday you can get three for three
dollars but the most significant
invention of all from the 1960s of
course was x-ray specs for only one
dollar you didn’t even have to wait for
black friday to get your x-ray specs did
cheap you can start seeing a picture
emerging this was the Kickstarter of the
1960s and people you see invest in it as
you send their money in and they still
do today for the same kind of products
on Kickstarter anyone selling x-ray
specs on Kickstarter I’m in the market
for a couple of them because I’m sure by
now they must work as advertised and
then the 1970 is a very tough time to be
a geek because that’s what your
SmartWatch looked like and they also had
a very good sense of what your social
life was like because this is how they
solve modems to you
that was a blazing-fast 4,800 bits per
second modem you could get probably an
entire sentence downloaded in the other
18 minutes that you would listen to a
TED talk today and I have to say the
geeks got very excited about it but I’m
not shipped to us about the advertising
or about the modem itself the lesson of
all of that is not every innovation
operates as advertised not every
innovation meets a need either let’s
quickly fast-forward to the present day
before we resume our journey through
time last month october 2016 look at
these two massive innovation that we’re
going to change financial services in
South Africa that was shut down vodacom
clothes on and pacer despite the fact
that is still wildly popular in kenya
it’s transformed the kenya economy it
died without a trace almost in South
Africa and empty and chat on mobile
money which has transformed access to
money in countries like Uganda and
garner why because you have to get into
a taxi and pay money to get to an ATM to
draw money to go to pay money to get
money so naturally it’s a solution for
those countries in South Africa is an
ATM on every corner is a money transfer
service in every retail outlet you don’t
need money a mobile money in a country
like this not every innovation meets a
real need in every country in which it’s
launched let’s look at what happened
just five years ago 2011 as we resume
our journey through time we find that
the biggest and best-known tech brands
in the world failed not just once but
again and again so in 2010 these two
products were launched by the two
companies with the most cash in the bank
of any company in the world Apple and
Microsoft iTunes ping a music social
network of course it’s going to work
their own itunes that earn the world of
music of course anything they put out
there is going to work Microsoft
Microsoft knows how to produce
smartphones away I take that back but
they imagine that a smartphone dumbed
down for children would be a thing
because of course children don’t want to
very latest in gadget free they don’t
operate at the cutting edge so let’s uh
listening to children and then in 2011
products that were launched in that here
and closed down in that year started
with the blackberry playbook the first
tablet from blackberry was going to save
the company start problem there was no
email on the first day book now email on
a tablet what were they thinking I have
no idea I still don’t know to this day
I’ve I could do that Facebook invented
email you can either email through
facebook because no one had an email
account in 2011 and then daily deals
well group until five years to discover
that it was a dead business model but
facebook tells died on the same year to
their credit google the biggest site in
the world of course you to launch a
social network there’s called google
plus everyone’s going to embrace it no
one needed what Google Plus offered an
HP the biggest computer company in the
world at one stage setting the most
notebooks and laptops obviously if I
went into tablets and produce something
called the touchpad with the own
operating system everyone will go for it
and of course who remembers web OS idle
and then in subsequent years they kept
failing facebook launched the first
facebook phone to HTC the HTC first I
don’t remember that one either and
anyone you got nostalgic for google
glass the legacy of google glass is the
word glass hole and that’s a lesson to
anyone who thinks that innovation for
its own sake is going to attract the
public it’s going to attract investment
and it’s going to attract the consumer
however every single innovation shows us
what’s possible and we have never had
the kind of abundance of innovation that
we have today yes 2016 abundance 1960s
abundance but today abundance like never
before what we don’t have is an
abundance of attention so each new
innovation that’s our no redundant but
some innovations are really old if you
look at the past
but every innovation as to attract the
attention and the wallet of the user we
do have an abundance of expectation we
do expect it to work we do expect it to
take off instantly so we finally reached
the end of a hundred year journey and
arrived in this future that we call 2016
to me I’m living a life of science
fiction looking at what’s out there
compared to what was there hundred years
ago look at watches launched just this
year or what is made possible in January
a chip that you implant in the
bloodstream that picks up an enzyme that
alerts you to the fact that you are
going to have a heart attack in the next
four hours because the heart admits that
enzyme when it’s about to go into
failure that chip sends a signal to a
receiver on your skin which in turn
transmits a signal to your smartphone so
your blood phones you to tell you that
you’re going to have a heart attack and
you better get the hospital that was
februari 2016 mark zuckerberg walking
past his minions i’m in the media while
they’re all experiencing virtual reality
and he proceeds to telling that virtual
reality will be the next platform for
social media we r goes mainstream pepper
the restaurant robot which is in use in
fourteen thousand locations in japan and
they’re producing another thousand every
single month takes your order and bring
your food but in May this year also
could take a payment from you now to me
pepper is the new celebrity of our time
and we all want a photo with a celebrity
so one of the great moments of my life
was not meeting Luther Vandross but
meeting pepper the robot and people say
but I want to be served by human being
but when i said hello pepper and he said
to me hello human i was captivated i
only want to be served by robots from
now on because it is such an engaging
experience and the novelty is going to
wear off only probably off to another
ten to a hundred years from now june
this year the nova launches the Moto G
smartphone which is the sliver the Civil
on top of that device the piece of the
bottom is called the insta che
projector and a muddy mud they call it
that displays whatever is on your screen
onto a wall or any other surface and it
can do a 70 inch high-definition display
of your netflix app on your phone you
certainly don’t need a large screen TV
but it’s not yet interactive in future
that’s going to be an interactive
display and you won’t need the device or
this the screen on which to ir to talk
you will able to type on any surface you
can project your keyboard onto a
serviette so in future will be but will
be buying Soviets instead of smartphones
and then probably as important as the
first hamburger bun the first
self-driven beer delivery in the world
the future is arriving and then finally
this month well aware of all people
launched the phone that’s got machine
learning built into it this phone will
learn your habits and optimize the phone
as you go along so the promise is that
18 months after you’ve started using the
phone it’ll be a better phone than when
you started using it if that works it
will transform the way phones are built
every single day this year there’s been
another innovation every day there’s
been another way to change the world you
can resist this change or you can
embrace this abundance of innovation you
can choose the future which you want to
live thank you very much
[Applause] [Music]