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Disfruta el camino no solo el destino | Joe Herrera | TEDxIbero


[Applause]
How are you
which of you have searched in google
irrelevant topics
a few months ago I am in my house
looking on the internet and I find myself a
New York Times article that said
The toughest race in the world of bike
Montana
I start reading the article I was talking about
a race that crossed from the Pacific to
atlantic costa rica through the land
harder demon temperatures and
I can think why not sign up for the
career
when I signed up as a context not
I knew how to change a bike tire
He was one of those who went to the desert of the
lions and walked weekend
however I go back to Costa Rica and the
first day of the event
training lasted two months
start the race however one month
I was going to be traveling by motorcycle with my
wife in europe what only left me
one month to train for the race more
rue of the world
total arrived at the costa rica came the
event and when he arrived at the hotel there yes
it was like I stayed as well as host now yes
the gastric network of I see competitors
that were more like giles they had veins that
they came out of the legs they had literal a
tattoo of the career logo on your
leg
total starts the race a day
next and as expected to the
10 minutes I was alone without any
competitor in sight actually not me
he was left alone he had 80 vans
behind me
these vans will be the vans of
support from the competitors that brought
masseuses spare bikes brought
Food water and I eat good Mexican with
my backpack
total
as he passed the race he would get
harder and the harder it got
my life was going better because my
goal of the race no I was not going to
finish it I left with a goal of
be the person who vibrates best
they will throw in all the total race all the
people who left the houses to see us
pass to the competitors because nobody
they were all focused on their bike and I was
so what band that goes like this
I do not know we’re going there we’re going tired
but there we go total finished the first
day
16 hours pedaling
9 liters of water imagined the
temperature that was there
and several times I had to fall to the floor
rest and get back up however
When the hotel arrived I talked with one of
the mentors who had supported me for
tell me how he treated me and what he ate and
says he was not going to continue to the next
day me as well as how are you are ten
Sometimes you have ten times the condition that
total me that motivates me to go out to
next day
and I go out the next day the next
day was a day with cold wind and rain
more his life and his life and his life and his
endless life total managed to finish the
second day
the second day at night how are you going
moving through the entire coast territory
rich they put me to a hotel without air
conditioned with a heat I think that
we should be with 35 degrees total me
dehydrated hard and literal by not
say that I had diabolic diarrhea in
the one that clung to the walls all the
night in sleep
the next day except for the race
obviously undone without sleeping with the
accumulated fatigue of two days
dehydrated and I remember a scene from
that day that was an endless straight and
there was a lot of wind against
there was a competitor that was going
approaching very fast not because I was
very fast but because he was very slow
and when I see it, I see it happen next
Literal was already exhausted and I was
giving his last pedals and there was
two options one consolidate and get to
the goal and finish the race or two
risk my career and help this
person so that probably
we reached the total goal I choose the
probably and I put him in front and
I’m going to cut the wind by
kilometers and kilometers and kilometers
and in the end fortunately both
we reached the goal we made the race
ruder world total bicimontaña
one of the most important learnings
of this event was the fact that in the
life we ​​have to win does not matter
If we do not have the knowledge,
it matters if we do not have the resources but
we have to go and discover maybe that
At that time, the
career or maybe yes but at the end
we have to win to do the
things
creates a foundation called the
fire academy foundation and I love you
talk about how I came to create the
foundation I work since I was 12 and
I have worked on everything that you can
happen since I had a position of
clothes used in a tianguis I had a workshop
of sheet metal and paint in the room
my home
I had I was a good apprentice mechanic
mechanic in a workshop was
administering soccer fields in
one of the most dangerous sports of
government
I worked in several corporate companies
and total arrives in the first semesters
I was a scholarship holder and I had the opportunity to
be awarded a scholarship by the ibero and the
first semesters when we are in one
of the most difficult moments
financially in the life of my family
and had a job in sleep decided
quit work
and obviously it will be a super decision
difficult that many times it did not fall very
well for some but I decide to give up
go to an industry that was
appearing that it was called internet makes
10 years ago 10 years ago and I the truth
I knew it was total internet we opened the
first internet marketing company
in Mexico and my first office was the
start box in front of the bookseller
came many of this is the know I
arrived at 9 in the morning to work
there and then he’s going to take me out together to
sell total
we had a month and sell two months three
until the sixth month without selling anything
to the seventh we sold an account
and then we come another one and then we come
another one and then we come another one and the rest
is history
we are currently advising many
America’s most important leaders in
communication and marketing issues
something that I learned in all these years of
super madrid
that there is a lot of knowledge and
skills that are in these
colleges
however to succeed in life
you also have to have knowledge and
social skills that do not teach us
at school and that many times
we go out to the street animated and
without having some experts of everything and
we got there and you realize that many
Sometimes it ‘s a relationship issue is a
The theme of knowing how to sell yourself is a topic of
know how to sell x recipe
Total years later on a visit to
doctor I was diagnosed with cancer in the
arm
they operated on me I came back from the operation and the
doctor told me that what I had
found was worse than they thought
so that I had to go back to
operate fully in operation and when you
they tell you that you have cancer is a moment
of absolute uncertainty and also of
introspection a moment where you
you question what are you doing in life
and if it’s really worth what you ‘re
making total
days later I had two roads or
I lived with fear
that is already advancing to get my
dreams and do not wait a second more for the
two days that I was discharged from
hospital
I remember going down to my gym
building and sit on the static bike
the first day I could not do zero
exercise does not have a pedaling to
next day to give a little more to the
next a little more the next one a
little more and two months later I was
conquering the mountain top more
top of europe for me that top more than
to have conquered a mountain was to have
conquered my fears and understand
the most important value that we have that
it’s love
If we do not thank you, we will never
be happy we all have to be
super grateful we can breathe
that we are here listening to people
exceptional
that we have family that we have friends
that we have food and those are the things
that truly enrich you
total when I come back from this trip of
the mountain I questioned a lot
topics such as for example
because they teach us to develop cures
but they do not teach us to prevent
diseases because they tell us that
we have to be leaders of people but
they do not teach us to lead our
own emotions
because they teach us to be entrepreneurs
but they do not give us sales classes
and because we have to get to the
expertise to have more knowledge
advanced business when it is
when the stage of life when
you get to the mastery that you have older
responsibilities then
questioning all these things and
thinking beyond the self
I think academy and fire academy is a
school
that we are dedicated to bring all these
knowledge that you use to have
success in a sustainable manner in each area
of your life enjoying the path not only
destiny
at the end
flow has four areas that are the
Energy
the second are knowledge and
skills the third
impossible we have to dare to do
things and the fourth is love does not matter
that we are super successful if not
we appreciate and if we do not think about the
others we will never be happy and
I would like to say goodbye with a question
is
it’s not like they want to be remembered
who want to contribute to this world many
Thank you
[Music]
ah
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