[Music]
digital transformation in the company
boundless ease or a jump
into the uncertain
I would like to ask you this question in the coming years
fifteen minutes to discuss animated here
to this question has me the
perspective of the small and medium
company kmu
they form the backbone of ours
economy of our society you
generate most of the
Gross domestic product
and they are definitely the biggest
employer
purely statistically, there are two
third of the present here in one
female employees other form or
employee in a small one
So mid-sized companies should
one now thinks that the kmu too
the protagonists are at the digital
revolution in the transformation into the
Unfortunately this is a digital world
not really at the front
prominent names of big companies or
from global corporations there
especially stand out
the small entrepreneur in particular the
craft entrepreneur is very skeptical
hesitantly shy away from the entrepreneurial
Risk is afraid of big ones
Investments in technologies in new ones
technologies and, of course, swinging too
worry about your own resources
not for it and this
develop accordingly
hence our inquiries
according to most entrepreneurs, yes
he is not for us what big
industrial companies now this is what I think
for a fatal misjudgment because
I think just the small and
medium-sized companies have in
the enormous transformation of digital transformation
do not challenge your competitiveness
only secure
but continue to expand and with it
a way to create the
Jobs for your employees
and employees long term and
secure sustainably
and i want this thesis i here
First, take a room with you
a small example underpin
Example that I am out of my very complete
private environment had indeed brought
My wife I started at the beginning of
year to go through that in the
years come nursery of our 14th
one and a half years a bit upbeat too
We had to shape it and then we had to
some looked furniture houses Us
we also selected some pieces of furniture
but there was such a thing
wall niche that was not completely without
and then we got to the
carpenter of our trust turned the
came then quite promptly and me
would like to do that on the alz day
0, he came armed to us
with a block with the pencil with
an ass band has ours
ideas and wishes are heard with
We have known each other for many years
then taken measurements and has a few
Ask still asked and then he is
again from there
two weeks later then came back
his offer and was very proud
there you can with a rendering a 3d
rendering and you say shown the
he only does that for very special
customers because that costs a lot there
he recycle the digital data that
he has to give an external designer
and so it was so special
and then I look at the budget are
in the offer and then I knew the number
i dont he good my blood pressure is a
I then went up with him a little
but something violent and negotiated
finally we finally agree
it has also come off the price
agreed
then he is gone so has the
it was then triggered
started to produce and it is one
have been doing this for several years
know that has machines of course but
otherwise it is very manual
Process first then gives its
his assignment to a technical office
there will be awarded nc programs
created and then begins the production
well, after about seven good seven
So weeks days ago 0 + 7 were then so far
then came a call the engineers could
now come the wonderful beginning of the eighth
week they would be there then and
two began to build it
young fitters are right in the room
we have paved all away
There her tools set up the
whole plates fittings and so on
a tobago and wanted to start then
finally build that
now they did not come far for her
Had to find the plates were
if tailored and mumbled or
One of those would have to be done again
back the boss has been well
measure
then they are dead things
deducted and stood there for the first time
No day passed two days three days on
fourth day you my wife
helicopter
because that’s not the way we are
have to go back to the room someday
can use then came back with
My blood pressure increased a bit and
So what’s going on while
sorry that his mistake does him
terribly sorry is also a
other order between come in
but next week comes next week
it then definitely
that was how it actually came
then the fitters have finally
and finally properly installed that
Room was ready and I was too
very happy with it
Now if I pass the review now
Let me imagine that there
15 minutes effectively
Customer discussions may have been conducted
an hour and a quarter effectively
added value was worked productively
and then another two hours
was mounted then I can get up though
a ten – week order book is running
also on trac throughput time to about one
percent value-adding time and in one
google-enlightened society the yes
Here we are together too
us very quickly figure out that me
probably in perspective too
paid a lot despite good
Negotiation is now how could
something like a digital one
transformation is different
Now let’s imagine a moment
ten years on
The same carpenter has the digital one
transformation and he would
to present myself again and in the
enter the same room and there as well
find the same wall niche
the process would be a completely different one
would come in first would
once set up for the
digital recording of the turned on and
while pulling the tablet out of his
the suitcase and looks at my
woman and me different possibilities
various modules of color of their
fittings during that few seconds
later, the measurement is completed
Automatically on the tablet over singing
and drag and drop he pulls them
select there it already forms
already the cabinet in the niche and
then one of my wife and I will give you one
glasses
augmented reality glasses that put us
get up and see there we are already standing
already before the finished cupboard
Of course only virtual and still can
make changes we can
cabinet virtually we can open purely
we can see how is that
disposition those are the drawers we
can determine the color we can
they change and we do everything
online now we are thrilled me
would like to know when can or the
deliver it makes a real-time query
with its automated production too
company and notes
due to the order situation and the size
this order we could
probably on friday in the morning around
8 o’clock to assemble bought com
Price I would like to know yes
has also been in the background due
all parameterize data already
of course also charged too expensive
but we neither negotiate nor come up
his result and I finally
then sign on this digitally
tablet at the moment is already the
production in his carpentry shop
he triggers to the next customer
meanwhile they are already producing
the plates are removed from the warehouse
outsourced an autonomous vehicle
bring it to the respective machine
Robot grabs these plates cuts
to get this right then by
She carries a vehicle on
Come on a paint shop
from your plant and so on
Finally, it will be from
a robot provided for
transport the two engineers come
punctually on friday in the early at 8
I’ll have everything correct
even before by wap automatically
be warned they are too
really come home now at 8
clock and finally that is mounted
no error has happened the data
yes all tuned were completely it
Everything was wonderfully together for
all a win win situation and before
it was all through this digital
transformation in a short time very much
much more added value created that
ten times added value
if it relates to the time now
all, as I said, I am satisfied as a customer
because I have personalized product
individually designed product in
my carpenter got a short time
Of course , it has cost and time
Saved and still and very good
cut it too
become more competitive for now
He can also compete with the
standard furniture kick and his
Employees who have a safe
workplace in a completely different
the context has continued
qualified are qualified
in digital media and today are a lot
more then or in ten years
then damaged especially at the
digital development of his
So product portfolios work for
all
a win win situation beautiful new world
is this new world possible succeed
this digital transformation and what
must be done so that this really
to this boundless ease
leads and not a jump into the uncertain
Now we will come back to the
in the present time and think about it once
which things should happen there
Of course every company is
different every company has
his peculiarities
we can not do that over a comb
shearing and the technology becomes alone
not help us
but I want you three this evening
to recommend key points to the heart
to master this digital
help lead to transformation
first point our clientele in this
google and amazon oriented world becomes
always digital is capable of itself
quickly about new price over new
services and so on
is enlightened digitally informed
and we as a company have to do this
Breathe the world of our customers means we
need your individuality in the
and we have to do everything
Company be able to be with ours
and with our customers in one
digital exchange and their
wishes as fast as possible and
to represent personalized
second important point our
employee successful digital
Transformation can only happen if
you early on your employees
involve employees
they are they were and they become
their most important in the future
be resource in the company
of course, the staff must be in
this digital transformation as well
recognize their benefits and
they have to be ready in time
become
this digital transformation too
join in if one of these two
criteria are not given then
they will be afraid to get it
and the digital transformation will be
fail
so in your company, you take
your employees with you make them
involved to participate and make them
not involved affected
third key point last but not
least the individually worked out
digital strategy step by step
realize
now the very first and that is now
nothing to the digital bound for one
company is that a very clear
to develop a goal and from it
derive a strategy that applies so far
and also in the future for the digital
To do this, they have to become three
Firstly, you can answer important questions
I mean my product or one
digitalize the service
Second, I can handle my processes
Digitize and third not
Lastly, maybe I can mine
Digitize entire business model
if you ask these three questions for yourself
then you can answer
a future-oriented strategy
derive and it is then the task
to implement them step by step
Do that early on
then in time then you have time
are there step by step to implement
see no hectic exposed because
then if she took that to heart and walked
implement step by step
then the digital transformation
in fact to limitless ease
for your company and for yours
employee and not a jump
into the uncertain
Thank you for your attention
[Applause]
mister dominik maz
[Applause]
digital transformation in the company
boundless ease or a jump
into the uncertain
I would like to ask you this question in the coming years
fifteen minutes to discuss animated here
to this question has me the
perspective of the small and medium
company kmu
they form the backbone of ours
economy of our society you
generate most of the
Gross domestic product
and they are definitely the biggest
employer
purely statistically, there are two
third of the present here in one
female employees other form or
employee in a small one
So mid-sized companies should
one now thinks that the kmu too
the protagonists are at the digital
revolution in the transformation into the
Unfortunately this is a digital world
not really at the front
prominent names of big companies or
from global corporations there
especially stand out
the small entrepreneur in particular the
craft entrepreneur is very skeptical
hesitantly shy away from the entrepreneurial
Risk is afraid of big ones
Investments in technologies in new ones
technologies and, of course, swinging too
worry about your own resources
not for it and this
develop accordingly
hence our inquiries
according to most entrepreneurs, yes
he is not for us what big
industrial companies now this is what I think
for a fatal misjudgment because
I think just the small and
medium-sized companies have in
the enormous transformation of digital transformation
do not challenge your competitiveness
only secure
but continue to expand and with it
a way to create the
Jobs for your employees
and employees long term and
secure sustainably
and i want this thesis i here
First, take a room with you
a small example underpin
Example that I am out of my very complete
private environment had indeed brought
My wife I started at the beginning of
year to go through that in the
years come nursery of our 14th
one and a half years a bit upbeat too
We had to shape it and then we had to
some looked furniture houses Us
we also selected some pieces of furniture
but there was such a thing
wall niche that was not completely without
and then we got to the
carpenter of our trust turned the
came then quite promptly and me
would like to do that on the alz day
0, he came armed to us
with a block with the pencil with
an ass band has ours
ideas and wishes are heard with
We have known each other for many years
then taken measurements and has a few
Ask still asked and then he is
again from there
two weeks later then came back
his offer and was very proud
there you can with a rendering a 3d
rendering and you say shown the
he only does that for very special
customers because that costs a lot there
he recycle the digital data that
he has to give an external designer
and so it was so special
and then I look at the budget are
in the offer and then I knew the number
i dont he good my blood pressure is a
I then went up with him a little
but something violent and negotiated
finally we finally agree
it has also come off the price
agreed
then he is gone so has the
it was then triggered
started to produce and it is one
have been doing this for several years
know that has machines of course but
otherwise it is very manual
Process first then gives its
his assignment to a technical office
there will be awarded nc programs
created and then begins the production
well, after about seven good seven
So weeks days ago 0 + 7 were then so far
then came a call the engineers could
now come the wonderful beginning of the eighth
week they would be there then and
two began to build it
young fitters are right in the room
we have paved all away
There her tools set up the
whole plates fittings and so on
a tobago and wanted to start then
finally build that
now they did not come far for her
Had to find the plates were
if tailored and mumbled or
One of those would have to be done again
back the boss has been well
measure
then they are dead things
deducted and stood there for the first time
No day passed two days three days on
fourth day you my wife
helicopter
because that’s not the way we are
have to go back to the room someday
can use then came back with
My blood pressure increased a bit and
So what’s going on while
sorry that his mistake does him
terribly sorry is also a
other order between come in
but next week comes next week
it then definitely
that was how it actually came
then the fitters have finally
and finally properly installed that
Room was ready and I was too
very happy with it
Now if I pass the review now
Let me imagine that there
15 minutes effectively
Customer discussions may have been conducted
an hour and a quarter effectively
added value was worked productively
and then another two hours
was mounted then I can get up though
a ten – week order book is running
also on trac throughput time to about one
percent value-adding time and in one
google-enlightened society the yes
Here we are together too
us very quickly figure out that me
probably in perspective too
paid a lot despite good
Negotiation is now how could
something like a digital one
transformation is different
Now let’s imagine a moment
ten years on
The same carpenter has the digital one
transformation and he would
to present myself again and in the
enter the same room and there as well
find the same wall niche
the process would be a completely different one
would come in first would
once set up for the
digital recording of the turned on and
while pulling the tablet out of his
the suitcase and looks at my
woman and me different possibilities
various modules of color of their
fittings during that few seconds
later, the measurement is completed
Automatically on the tablet over singing
and drag and drop he pulls them
select there it already forms
already the cabinet in the niche and
then one of my wife and I will give you one
glasses
augmented reality glasses that put us
get up and see there we are already standing
already before the finished cupboard
Of course only virtual and still can
make changes we can
cabinet virtually we can open purely
we can see how is that
disposition those are the drawers we
can determine the color we can
they change and we do everything
online now we are thrilled me
would like to know when can or the
deliver it makes a real-time query
with its automated production too
company and notes
due to the order situation and the size
this order we could
probably on friday in the morning around
8 o’clock to assemble bought com
Price I would like to know yes
has also been in the background due
all parameterize data already
of course also charged too expensive
but we neither negotiate nor come up
his result and I finally
then sign on this digitally
tablet at the moment is already the
production in his carpentry shop
he triggers to the next customer
meanwhile they are already producing
the plates are removed from the warehouse
outsourced an autonomous vehicle
bring it to the respective machine
Robot grabs these plates cuts
to get this right then by
She carries a vehicle on
Come on a paint shop
from your plant and so on
Finally, it will be from
a robot provided for
transport the two engineers come
punctually on friday in the early at 8
I’ll have everything correct
even before by wap automatically
be warned they are too
really come home now at 8
clock and finally that is mounted
no error has happened the data
yes all tuned were completely it
Everything was wonderfully together for
all a win win situation and before
it was all through this digital
transformation in a short time very much
much more added value created that
ten times added value
if it relates to the time now
all, as I said, I am satisfied as a customer
because I have personalized product
individually designed product in
my carpenter got a short time
Of course , it has cost and time
Saved and still and very good
cut it too
become more competitive for now
He can also compete with the
standard furniture kick and his
Employees who have a safe
workplace in a completely different
the context has continued
qualified are qualified
in digital media and today are a lot
more then or in ten years
then damaged especially at the
digital development of his
So product portfolios work for
all
a win win situation beautiful new world
is this new world possible succeed
this digital transformation and what
must be done so that this really
to this boundless ease
leads and not a jump into the uncertain
Now we will come back to the
in the present time and think about it once
which things should happen there
Of course every company is
different every company has
his peculiarities
we can not do that over a comb
shearing and the technology becomes alone
not help us
but I want you three this evening
to recommend key points to the heart
to master this digital
help lead to transformation
first point our clientele in this
google and amazon oriented world becomes
always digital is capable of itself
quickly about new price over new
services and so on
is enlightened digitally informed
and we as a company have to do this
Breathe the world of our customers means we
need your individuality in the
and we have to do everything
Company be able to be with ours
and with our customers in one
digital exchange and their
wishes as fast as possible and
to represent personalized
second important point our
employee successful digital
Transformation can only happen if
you early on your employees
involve employees
they are they were and they become
their most important in the future
be resource in the company
of course, the staff must be in
this digital transformation as well
recognize their benefits and
they have to be ready in time
become
this digital transformation too
join in if one of these two
criteria are not given then
they will be afraid to get it
and the digital transformation will be
fail
so in your company, you take
your employees with you make them
involved to participate and make them
not involved affected
third key point last but not
least the individually worked out
digital strategy step by step
realize
now the very first and that is now
nothing to the digital bound for one
company is that a very clear
to develop a goal and from it
derive a strategy that applies so far
and also in the future for the digital
To do this, they have to become three
Firstly, you can answer important questions
I mean my product or one
digitalize the service
Second, I can handle my processes
Digitize and third not
Lastly, maybe I can mine
Digitize entire business model
if you ask these three questions for yourself
then you can answer
a future-oriented strategy
derive and it is then the task
to implement them step by step
Do that early on
then in time then you have time
are there step by step to implement
see no hectic exposed because
then if she took that to heart and walked
implement step by step
then the digital transformation
in fact to limitless ease
for your company and for yours
employee and not a jump
into the uncertain
Thank you for your attention
[Applause]
mister dominik maz
[Applause]
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